Your Property in the Public Eye 2015

Your Propertyin the public eyeRegional, national and international coverage in print, online and social media to ensure targeted exposure of your property

Your Property in the Public Eye_Oct 2015_BR_V4_TS.indd 1 04/12/2015 14:55

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The Fine & Country Media Centre is a team of experienced press relations managers and copy writers dedicated to liaising with newspapers, magazines and other media outlets to gain extensive coverage for Fine & Country properties.

The Media Centre team also pro-actively contact journalists when properties of special interest are instructed, supplying journalists with a full story and case study.

Editorial coverage generated by the Media Centre is considered more valuable and reliable in the eye of the reader than advertising since no money is exchanged in the communication of information and promotion of a property. It is estimated that positive editorial coverage is more credible in the eyes of the reader and can be worth up to three times the value of equivalent advertising space!

As opposed to advertising where the relationship with the media is single-sided (the company pays for a service), the Media Centre works hand in hand with the media, supplying them with information they need; Journalists write themed articles such as thatched, waterside, eco or equestrian properties to name but a few, and need properties to illustrate their stories. It is at this stage that journalists contact our Media Centre asking for properties matching their criteria, free of charge.

Warning: due to the nature of the relationship with the media, the Media Centre cannot guarantee that your property will gain coverage. The journalists will ultimately decide which properties they want to feature in their articles, but our team will always present your property at its best to increase the chance of getting published.

Unrivalled coverage in online and printed media

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Coast MagazineFeature Title: 20 homes to buy besides the seaF&C office: SwanseaDate Out: December 2015Size:1/6th pageCirculation: 29,203EAV: £567

Daily Express Saturday MagazineFeature Title: The barn legacyF&C Office: GranthamDate Out: 07.03.2015Size: 1/2 pageCirculation: 448,256EAV: £15,680

Wall Street JournalFeature Title: Carve out the perfect country lifeF&C Office: MayfairDate Out: 16.01.2015Size: 1 pageCirculation: 65,496EAV: £34,895

The TimesFeature Title: Village peopleF&C Office: CambridgeDate Out: 23.01.2015Size: 1 pageCirculation: 390,765EAV: £27,195

The Daily Telegraph Feature Title: Compasspoints-Village greensF&C office: St NeotsDate Out: 02.05.2015Size: ½ pageCirculation: 479,937EAV: £29,500

The Epoch Times Feature Title: Top tips on buying a home overseasF&C office: SwanseaDate Out: 24.08.2015Size: 1 pageCirculation: 1,314,375EAV: £53,336

Country LifeFeature Title: Enchanting gardensF&C office: Leamington SpaDate Out: 03.06.2015Size: 1/3rd pageCirculation: 38,739EAV: £1,815

Horse & HoundFeature Title: French FanciesF&C office: CannesDate Out: 22.10.2015Size:1/4 pageCiruclation: 44,458EAV: £1,022

The Sunday TimesFeature Title: California dreamin’F&C Office: Market HarboroughDate Out: 11.01. 2015 Size: 1 pageCirculation: 817,642EAV: £90,090

The Week Feature Title: Pretty cottages under £500,000F&C Office: CheltenhamDate Out: 31.10.2015Size: ¼ pageCirculation: 202,842EAV: £1,356

The Mail on SundayFeature Title: My home had a Virgin rebirthF&C Office: WitneyDate Out: 26.04.2015Size: 1 pageCirculation: 1,444,397EAV: £55,800

The Financial TimesFeature Title: Hot property: TowersF&C Office: CascaisDate Out: 21.03.2015Size: 1/3 pageCirculation: 210,511EAV: £31,300


The Media Centre team is dynamic, creative, proactive, and experienced, knowing just how to match your property to the right journalist and the right media.

They secure features on Fine & Country properties every day. This could be in national newspapers like The Sunday Times, in your regional and local press, consumer publications like Country Life and international platforms like the Wall Street Journal. These features ensure more potential buyers see your property.

We target high net worth readers and national audiences in publications such as:

Strategically place your property in the right media

We understand that prestige properties need exposure beyond the markets covered by print media. The Media Centre team also connects with potential buyers via the Fine & Country social media channels including Facebook, Twitter, Pinterest and LinkedIn sharing engaging content including industry stories and featured properties. The demographics of the social media landscape are rapidly changing. At 1.5 billion users strong, Facebook experiences rapid growth amongst the 35 to 55-year-old category and the fastest growth is in users aged over 55. Pinterest attracts more female pinners while LinkedIn understandably enjoys a more mature user profile. At Fine & Country, we understand the importance of leveraging our social media presence as a powerful marketing tool.

The Sunday Times - 82% are AB readers Financial Times - 93% are ABC1 readers Country Life - 70% are ABC1 readersThe Times - 90% are ABC1 readers Daily Telegraph - 86% are ABC1 and 59% are AB

*AB refers to a socio-economic demographic classification comprising of managers, administrators and professionals

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ModernHistoricWaterside

CottageConversionStately Home


While press coverage cannot be guaranteed, contact us or your agent if you can answer yes to one or more of the questions above.

What are journalists looking for? Is your property a conversion? Do you have before and after pictures? Have you been actively involved in the conversion? Do you have an interesting life story or unusual job?Do you have an unusual hobby or collection?Have you had a change in lifestyle? Moved from the city to countryside or vice versa? Is there a celebrity or famous historical fi gure connected with your property? Has your property got an interesting interior? Has your property got a unique garden, ruin or strange object outside? Do you own interesting pets like goats or chickens? Is your property eco-friendly?Is your home/interior inspired by a particular place or theme? Does your property have income potential? Has your property got any literary links?

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International

City Centre

Journalists are looking for unusual stories and properties. Properties with a human interest are also very successful. Lifestyle sells! These questions will help you evaluate if you could potentially gain coverage for your property.


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There are a few things you can do to promote your property and share it with the widest audience possible.

FacebookShare your property with all your friends by clicking on the ‘share’ button on our Facebook property search page or on fineandcountry.com. Your property will then appear on your wall and on your friends’ homepage. You can go a step further and ask your friends to share your property with their friends, virally sharing your property with like-minded individuals.

TwitterFollow us on Twitter and re-tweet our tweets or interact with us using @FineandCountry. We post information which will help you keep up-to-date with changes in the property market and other property related information.

YoutubeIf you have opted for our innovative HD and Drone video services as part of your property marketing package, all our videos are loaded on our Youtube page which you can share with your friends. You can share the video on Facebook, Twitter, LinkedIn and many more social platforms, or even send it by email by clicking on the ‘Share’ button.

Facebook: https://www.facebook.com/FineandCountryTwitter: https://twitter.com/FineandCountryLinkedIn: http://www.linkedin.com/company/fine-&-country Youtube: http://www.youtube.com/user/FineAndCountryEA Pinterest: https://www.pinterest.com/FineCountryPin

What else can you do?

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WEST COUNTRYLONDON & SOUTHERN HOME COUNTIESHEART OF ENGLAND & SOUTH WALESEAST ANGLIA & EAST MIDLANDSYORKSHIRE & NORTH EASTNORTHWEST & NORTH WALES

The Fine & Country international network of offi ces in over 300 locations worldwide

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HEAD OFFICELONDON119-121 Park Lane, Mayfair, London W1K 7AGTel: +44 20 7079 1515 Fax: +44 20 7629 [email protected]

AUSTRALIA SYDNEY316 New South Head Rd, Double Bay, NSW, 2028Tel: +61 1300 960 [email protected]

EGYPT CAIRO30 Lebanon St., MohandseenTel: +202 3344 [email protected]

FRANCE CANNES13 Rue Pasteur, Cannes 06400Tel: +334 [email protected]

HUNGARYBUDAPESTPalazzo Dorottya, Apaczai Csere Janos utca 15 1051 Budapest Tel: +36 1 374 0129 [email protected]

IRELANDDUBLIN 33 Fitzwilliam Square, Dublin 2Tel: +353 01 906 6047 [email protected]

NAMIBIA WINDHOEKPost street 10\11, KaiserkroneTel: +264 61 229306 [email protected]

PORTUGAL ALGARVE Praia da CarvoeiroRua do Barranco, Bloco II/III, Loja 70, Carvoeiro, 8400-569 LagoaTel: +351 282 354 [email protected]

LISBONRua António Maria Cardoso Nº64, Chiado 1200-310 LisboaTel: +351 214 643 [email protected]

RUSSIAST. PETERSBURGOffice 7, House 43, Furshtatskaya Street, St. Petersburg, 191123Tel: +7 (812) 322-52-01 Tel: +7 (812) [email protected]

SOUTH AFRICARIVONIA International Realty, 29 Autumn StreetTel: +27 11 234 6545 [email protected]

SPAINBARCELONA42-44 Bruc, Barcelona 08010Tel: +34 93 467 64 [email protected]

MARBELLAMarbella Club Hotel Bulevar Principe Alfonso von HohenloheMarbella, Malaga, 29602Tel: +34 952 76 40 [email protected]

THE CHANNEL ISLANDS GUERNSEY16-18 Mansell Street, St Peter Port, GY1 1HP Tel: +44 1481 [email protected]

JERSEY 5 King Street, St Helier JE2 4WFTel: +44 1534 [email protected]

UAEDUBAI HEAD OFFICESaba Tower 1, Office 301, Jumeirah Lakes TowerTel: +971 4 427 0202 [email protected]

WEST AFRICALAGOS13 Adetokunbo Ademola St. Victoria IslandTel: +234 [email protected]

ZIMBABWEHARARE4 Lona Place, Harare, ZimbabweTel: +263 867 700 [email protected]

INTERNATIONAL DIRECTORY


Call+44(0)20 7079 1515

Fine & Country Head Office121 Park Lane, Mayfair London W1K 7AG

[email protected]


Documents

Your Property in the Public Eye 2015