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Your Mission Statement
Larry Potterfield – CEO MidwayUSA
Your Mission Statement
Step 1• Why do you need a Mission Statement?– The Mission Statement provides a sense of
direction, helps with the development of strategies and guides decision-making and actions.
• “Create and publish to all employees a statement of the aims and purposes of the company or other organization.”
-Ed Deming
Your Mission Statement
Step 2• Why are Mission Statements so incredibly
difficult to write?
Your Mission Statement
“Columbia, Missouri – A Community of Excellence”
Your Mission Statement
• Two mutually exclusive ideas– Keep it short and simple– Include everything that’s important
Your Mission Statement
• “Widow maker – a job that even the best managers cannot deliver good performance.”
Your Mission Statement
Your Mission Statement
• Management is an emerging science!
Your Mission Statement
• Divide and conquer!
Your Mission Statement
Step 3• The four basic components of the Mission
Statement1. Mission2. Vision3. Purpose4. Values
Your Mission Statement
“What are your stated purpose, vision, values and mission?”
Your Mission Statement
1. Vision2. Purpose3. Mission4. Values
Your Mission Statement
Goals, policies, strategies and marketing slogans
Your Mission Statement
The Vision Statement1. Your desired future state2. Why you seek this desired future state3. What methodology you plan to use to get
there
Your Mission Statement
To be the best-run business in America, for the benefit of our Customers, by systematically practicing modern leadership and management principles.
Your Mission Statement
The Purpose -Why your organization exists
Your Mission Statement
The Mission -The basic functions of your organization
Your Mission Statement
The Values -Things you look for in people when you hire
them, and also the things that keep your employees and other stakeholders loyal to your organization
Your Mission Statement
The Values -”Values are what you hire for and ethics are
what you fire for.”-William Burke, Vice President of Logistics at MidwayUSA
Your Mission Statement
Mission Statement1. Vision2. Purpose3. Mission4. Values
Your Mission Statement
“Create and publish to all employees a statement of the aims and purposes of the company or other organization”.
-Ed Deming
Your Mission Statement
DeploymentYou have to deploy, deploy, deploy, like crazy!
The greatest Mission Statement in the world won’t be of any value unless you get it deployed to your Employees and other stakeholders.
Your Mission Statement
Your Mission Statement
Larry Potterfield – CEO MidwayUSA
