Social media:An introdcution

The power of peer critique

Test & measure your Twitter campaign

Choose your movement & user personas

Branding & tone of voice

Recipe for success

Content strategy –content creation & curation

Influencer outreach and engagement

MilestoneYou’ve met your peer group

Design your hashtag & hook

Move your campaign over to Facebook

Run your campaign Tweetchats & advanced tactics

Run your Facebook campaign critiquing & reporting

Test & measure your Facebook campaign

Wrap up your Twitter campaign and report

MilestoneYou’ve choosen your campaign movement

MilestoneYour campaign is live on Twitter

MilestoneYou are live on Facebook

MilestoneYou've successfully graduated! Now the real journey begins.

Wrap up your Facebook campaign and report

Take your campaign over to Instagram

MilestoneYou've pulled togeth-er your Instagram content bank!

Your campaign is live on Instagram

Test & measure your Instagram campaign

Wrap up your Instagram campaign and report

Final reporting

MilestoneYou've deep dived into Facebook ads

Run your campaign critiquing & reporting

Your Journey What Happens WhenSocial Media Management 12 Month Course 2.0