your iptv launching pad

SOLUTIONS, prOdUcTS, aNd parTNerS

your iptv launching pad

2009 IpTV partner catalog

Dear Reader,

Welcome to Internet Protocol Television (IPTV), the future of immersive entertainment! If you want to

enable new video-based services that attract the next billion subscribers, this is the best place to start.

A new era is emerging. Interactivity is increasing as TV becomes a social experience that is community

driven, empowering, deeply engaging, and mobile. IPTV has already been successful in ‘niche’ segments

with very specific and identified business models. It is now about to go mainstream as technical

barriers fall and new business models form at the intersection of content, advertising, and infrastructure.

At Sun, we believe the outlook for IPTV is very promising. The technical and economic roadblocks have

disappeared. With Sun and its partners, service providers and media companies can now deploy IPTV

solutions that live up to the promise of immersive, personalized programming, anytime, anywhere.

Our early adopters range from the reach of AT&T’s U-verse to the highly personalized experience of

Sezmi. We want to show you how you can do it, too. Visit a Sun Solution Center, and our experts will

help you build and test prototypes of IPTV solutions from Sun and our partners. It’s a great way to

minimize risk, justify expenses, and shorten time to deployment. To learn how you can take a free Sun

Solution Center tour, turn to page 26.

In addition to information about Sun’s IPTV solutions, this catalog includes profiles for many of our

partners in the IPTV space. From Network Equipment Providers to Independent Software Vendors to

Systems Integrators, you’ll find detailed solution descriptions for each partner listed that includes

contact information and their areas of focus.

We’re confident this catalog will be an indispensable resource for service providers and media

companies looking to capitalize on IPTV’s growing potential.

Regards,

Vice President

Sun Microsystems

> letter from darrel Jordan-Smith, Vice President of Global

Communication and Media

Industry Practice

Sun Microsystems

1

introduction: reaching iptv Success . . . . . . . . . . . . . . . . . . . . . . . . . . 2-3

about our partners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4

iptv partner Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5-22

Accenture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Alcatel-Lucent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Amino Communications Ltd. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Ascent Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Digiquest. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Digisoft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Digital Rapids . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Ericsson. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Harris . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

IMAKE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

180 Squared . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

SecureMedia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

TandbergTV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Tech Mahindra . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

Tieto . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

Verimatrix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Zodiac TV. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

Sun iptv Solutions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22-23

Sun products and technologies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Sun Streaming System: Suggested configurations . . . . . . . . . . . . . . . . . . . 25

Sun Solution center. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26-27

Microsoft Mediaroom on Sun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Sun contact information. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

table of contents

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Partner

Advantage

System

Integrator

MySQL

Windows

Linux

OpenSolaris

GEOGRAPHy

SUN CREDENTIALS

PLATFORMS

Asia/Pacific

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Sales Connect

Professional Services

StorageTek Library

Integrator

Solaris 10 x 86

Solaris 10 SPARC

SunStorage

SAM/QFS

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a Slow StartIP Video Distribution (often called IPTV) has yet to reach

critical mass. But it’s not surprising. Common approaches

range from enabling movie-length downloads over existing

IP connections to building end-to-end, private, managed

networks to deliver high quality video-on-demand

services. The first approach lacks scalability, and the

second cannot generate enough subscriber revenue to

justify capital and operating expenses. And neither

approach leverages the intrinsic strengths of IP networks

which naturally identify individual users, provide real-time

feedback and connect universally.

Focus on the SubscriberToday, enormous opportunities exist for service providers

and media companies who can fully embrace the personal,

interactive, and open nature of IP networks. They must

transform the viewing experience into one that’s user-aware,

community driven, empowering, and deeply engaging.

The foundation of a sustainable IPTV service business is

the subscriber. For example, IPTV can drive subscriber

adoption by offering vast new “value-added programming”

choices that reach beyond the capabilities of broadcast

television and yet have great value to each viewer when

properly targeted. This programming content includes:

• Lifestyle/hobby videos

• Advertising/advertorial videos

• User-generated videos

• News footage edited out of broadcast news

• Local merchant advertising developed for subscribers

• Movie/sitcom out-takes, trailers, bloopers

• Re-runs that could be packaged into thematic channels

• Long-form content from cultural, religious, and local

sporting events

Most viewers have a strong interest in this content at

some point in their recreational cycle and would be

willing to pay a fee proportional to its immediate

availability when their interest peaks. It’s a model very

similar to youTube. Though youTube is free, millions

of viewers spend hours in front of a hunt-and-click

mouse/Web interface on a desktop monitor looking for

content relevant to them at that particular moment.

The price they pay? Poor resolution, poor production

quality, and abbreviated content.

In contrast, the content IPTV can provide has SD/HD

resolution, near-professional production quality, and is

instantly accessible from the couch with a remote. Plus,

as the viewer selects and watches clips, an ad engine

can insert relevant advertising for “opt-in” subscribers.

When provided as a value-added package to traditional

TV, it creates a subscriber-focused viewing experience of

substantially higher value than the common models in use.

reaching iptv Success

N. America

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System

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MySQL

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SUN CREDENTIALS

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Asia/Pacific

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Integrator

Solaris 10 x 86

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SAM/QFS

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value-added programming (iptv) revenue Model

Here’s a revenue model that shows what a service provider could expect per subscriber per month.

In this model, 40% more revenue is collected per subscriber. In US dollars,

this includes $15/month for access to value-added programming and

$10/month from advertisers for targeting “opt-in” subscribers with relevant

ads based on their viewing patterns. A 60-80% attach rate can be expected

for a rich/relevant content library.

Easy paybackThe most significant expense is the fixed cost of setting up the infrastructure

that delivers the value-added content. Though this varies depending on

subscriber density and network design, Sun and its partners have modeled

fixed costs that result in payback in less than two years. And once established,

the same IP infrastructure can be used to offer additional fee-based services

that can reduce payback to one year, including perimeter surveillance,

intercom, VoIP, nPVR, Web access, and more.

the Smart approachInstead of tacking on video to an infrastructure designed for web services,

an IPTV experience that leverages intrinsic IP strengths both supports a linear

TV business and provides a foundation for incremental fee-based services.

It’s a far more successful approach to IPTV, and right now is the right time

to make an investment in this emerging market. Sun has the expertise, the

technology, and the partners you need to get there quickly, so when the IPTV

market explodes, you’ll be positioned with a seriously competitive advantage.

Revenue/Subscriber/Month (USD)*

$120Optional Services> 20-50% Attach Rate> Payback = 12-18 Months

(Leveraged Infrastructure)

Value Added Package> ~60-80% Attach Rate> Payback = 18-36 Months

(New IP Infrastructure)

~100% Attach Rate> Existing Cable, Satellite

or DSL

* Premium Channel Revenue Not Shown

NPVR $5Surveillance $5

VoIP $10

Web Access $15

Targeted Advertising $10

Value-Added Programming $15

Traditional Programming $65> Linear TV (”Top 100 Plus”) -$60> VOD Movies -$5

$90

$65

IPTV Partner Catalog 4

independent Software vendorsISVs are specialized companies making or selling

software to a particular application area or business

focus. In the IPTV market, our ISV partners focus on the

development, maintenance, and publication of software

solutions required to establish an end-to-end IPTV

platform. At Sun, we have brought together a wide-range

of ISVs that focus on everything from the management

of video, content conversion, and digital distribution

stemming all the way to subscriber experience on the

set-top box.

network Equipment providersNEPs provide communication solutions to service

providers like mobile phone and telecommunication

companies. They create and implement the technology

that enables such services as on-demand video, cellular

calls, and streaming online content. To help you with

similar objectives, Sun has gathered the top NEPs in the

IPTV market to provide you with ideas and inspiration

on how you can further your business model.

System integratorsSIs specialize in bringing together component subsystems

and ensuring they function together to achieve defined

IPTV objectives. These companies can further assist with

design, implementation, and performance and compliance

testing of individual solutions. The SI partners Sun lists

in this catalog have set the industry standard for results

in their field, and can provide you with the technologies

and collaboration your company requires.

about our partners

iSv

nEp

Si

The Sun IPTV Partner Catalog includes our rich ecosystem of ISVs (Independent Software Vendors), Neps (Network

Equipment Providers), and SIs (System Integrators). For the purposes of common language, we describe the roles

of our partners as follows:

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> SOLUTION OVerVIeW: accenture communication

Solutions (acS)

To make IPTV happen in a sustainable and profitable way,

leading consulting firm Accenture believes IPTV operators

must meet three main prerequisites. The first is to accept

that IPTV is not business as usual. Therefore, deploying IPTV

may require a service provider to change its organization

and even its culture along with its technology and systems.

The second prerequisite is a readiness to build partnerships.

IPTV deployment is complex, and most organizations have

neither the expertise nor the competence to go it alone.

The third prerequisite is a readiness to deploy IPTV in

stages, not through one “big bang.” Staged deployments

may be more sensible as they enable IPTV providers to

defray risk. Providers should constantly monitor key metrics

such as take-up, cost, and ARPU on a real-time basis, and only

make further investments when required indicators are met.

comprehensive, integrated Solutions for iptv Business processesAccenture has long and deep experience in helping

companies launch IPTV and broadband digital TV services,

with people, tools, solutions, and methodologies to

make this happen for operators. The ACS for IPTV is a

comprehensive set of modules configured and integrated

to cover basic business processes: fulfillment, assurance,

billing, content delivery, and business intelligence.

Accenture’s ACS for IPTV assets provide significant

acceleration to IPTV programs, allowing service providers

to leverage large-scale solution implementation experience

while providing flexibility to work with their desired solution

vendor. Key benefits include faster time to market, reduced

investment risk, highly competitive cost, and multiple

delivery choices.

> SUcceSSeS

Accenture’s extensive IPTV experience includes over eight

years of helping clients launch TV over broadband,

with over four years specifically in IPTV. Accenture has

worked with over 40 clients on their IPTV and video-over-

broadband programs, and more than 6 million customers

worldwide watch DTV on Accenture-delivered platforms.

Accenture’s deep technical skills include its 200-plus

IPTV and video specialists, backed up by more than 8,000

consulting professionals in the communications, media,

and high-tech industries. Accenture chaired the ATIS

IPTV Interoperability Forum Architecture Task Force that

defined IPTV technical standards.

> aBOUT acceNTUre

Accenture is a global management consulting, technology

services, and outsourcing company. Combining unparalleled

experience, comprehensive capabilities across all industries

and business functions, and extensive research on the

world’s most successful companies, Accenture collaborates

with clients to help them become high-performance

businesses and governments. Accenture has more than

186,000 people serving clients in over 120 countries.

IPTV Partner Catalog

accEnturE

1345 Avenue of the AmericasNew york, Ny 10105Dipan D. Patel, Senior Manager, Network Operating GroupTel: 917-452-4400Fax: [email protected]

6 IPTV Partner Catalog

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> SOLUTION OVerVIeW: MiView TV

For telecom service providers, IPTV is a significant growth

opportunity offering breakthrough services. Alcatel-Lucent’s

strategy is to build a complete end-to-end convergence

IPTV ecosystem and integration system. Alcatel’s MiView

TV is an interactive multimedia delivery platform that

supports a broad spectrum of video and multimedia

services—while its tight coupling with Alcatel-Lucent’s

IP Multimedia Subsystem (IMS) adds powerful ways to

differentiate these services through greater interactivity

and personalization.

Services available anywhere, on any deviceWith the comprehensive MiView TV platform, operators

can move beyond basic broadcast TV to offer a growing

portfolio of blended services that are available anywhere,

on any device. MiView TV meets the needs of both small

and large operators with a modular design, multiple

deployment options, and a high degree of scalability.

This end-to-end IPTV software suite goes beyond core

IPTV middleware to include security and digital rights

management, video/content on demand, OSS/BSS,

subscriber management service orchestration, content asset

management, distribution, and a unique “audience tracker.”

The solution enables network operators to differentiate

themselves and become multimedia entertainment and

information portals for subscribers. Its comprehensive

interactive multimedia support, tightly coupled with

Lucent IMS, supports a wide variety of entertainment

programming, including on-demand content, broadcast

TV, and multi-party video gaming. It also enables

communications and information services such as IM/chat,

interactive Web services, unified messaging, and

videoconferencing.

Additional IMS capabilities include the ability to blend

video, voice, and advanced interactive features in a single

service; to add a high degree of context- and location-

sensitive personalization; and to deliver the services

anywhere, over any device.

The MiView TV solution provides reliable performance with

a carrier-designed, field-proven platform, which allows

companies to deliver services cost-effectively, with a

highly scalable, modular platform that can start small

and grow to support up to millions of subscribers.

> SUcceSSeS

MiView TV is mainly deployed in Telefonica Spain with

subsidiaries in Latin America: Chile, Argentina, and Brazil.

> aBOUT aLcaTeL-LUceNT

As a leader in fixed, mobile, and converged broadband

access, carrier and enterprise IP technologies, applications,

and services, Alcatel-Lucent offers end-to-end solutions

that enable compelling communications services for people

at home, at work, and on the move. With 76,000 employees

and operations in more than 130 countries, Alcatel-Lucent

is a local partner with global reach. The company has one

of the largest research, technology, and innovation

organizations focused on communications—Alcatel-Lucent

Bell Labs—and the most experienced global services

team in the industry.

alcatEl-lucEnt

Ramirez de Prado 528045 MadridSPAINDaniel Medina, R&D Spain DirectorTel: +34 91 330 [email protected]

7IPTV Partner Catalog

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> SOLUTION OVerVIeW: assetFactory

Many IPTV services are having a tough time attracting

sufficient numbers of consumers and advertisers—in

large part because they don’t yet provide compelling

entertainment that really takes advantage of the IPTV

platform. By separating the acquisition, management,

and deployment of content from its delivery channel,

AssetFactory gives IPTV customers the agility to provide

compelling products based on new programming ideas,

trends, and opportunities.

packaging content into Multiple products, Services, and channelsAssetFactory enables IPTV customers to increase ARPU

through the creation of targeted, relevant, and unique

content services and products. Content controlled by

AssetFactory can be packaged into multiple products,

placed into multiple services, and exploited through

multiple channels. By enabling such services to be

targeted to customers’ preferences, usage is increased.

Associating content with relevant advertising enables

customers to attract targeted advertisers, driving up the

cost per thousand they can charge.

Because AssetFactory is platform-agnostic, it allows

client-side consumers to consume the content they want,

on the platform they choose, at the time they desire.

From the server side, it supports multiple content sources,

including VOD, linear broadcast, and OTT Internet video.

> SUcceSSeS

Sezmi was founded to offer consumers a new choice in

television entertainment, integrating the next generation

of TV features and content with the traditional programming

people expect and want to watch. Sezmi’s TV 2.0 offering

is designed to address the fundamental shifts in consumer

television viewing behavior. Amino’s AssetFactory will

enable Sezmi to craft, target, and deliver a wealth of

different content offerings to each of its customers based

on their viewing behavior and preferences.

BT Vision, the new digital TV service available for BT Total

Broadband customers in the U.K., provides access to

Freeview Digital TV channels as standard, as well as an

enormous range of on-demand entertainment available

at the touch of a button. BT Vision uses AssetFactory to

handle all scheduling, programming, digital content

management, and digital proposition management for

the new BT Vision on-demand service. BT Vision’s Service

Scheduling Environment is deployed on Sun platforms.

> aBOUT aMINO cOMMUNIcaTIONS LTd.

Amino Communications is a global provider of IPTV set-top

boxes, with 1.75 million boxes sold worldwide. It is a

wholly owned subsidiary of Amino Technologies plc, which

designs and supplies electronic systems, software, and

consultancy for IPTV, on-demand video, and in-home

multimedia distribution. Amino is based near Cambridge,

U.K., with offices worldwide.

aMino coMMunicationS ltd.

Buckingway Business ParkAnderson Rd., SwaveseyCambridge CB4 5UQ U.K.Kevin Lingley, Head of Marketing Enterprise SolutionsTel: +44 19 5423 4100Fax: +44 (0)1954 [email protected]


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> SOLUTION OVerVIeW: IpTV Systems design

& deployment

As the cable industry continues to broaden their telephony

offerings, telecommunications and content owners/

distributors face major competitive challenges. To stay

in the game, these companies are beginning to venture

into the television delivery market. And an IPTV delivery

platform affords them a cost-effective way to bypass the

traditional distribution channels and deliver content

right to the consumer.

Ascent Media Systems and Technology Services is at the

forefront of this technology development. Offering a host

of IPTV distribution solutions, Ascent Media offers platforms

that enable Telcos to add distribution services for their

customer base, and methods that allow owners/distributors

to deliver their content to a desktop or set-top box (STB).

Services available anywhere, on any deviceAscent Media has extensive experience designing and

building solutions for the Telco industry. Video Head

Ends—the physical location from which the television

signal(s) are transmitted to the end-user—enable

partners to offer a competitive channel line-up product that

can include local off-air, national content, and emergency

alert systems for a specified area.

With quick access to content packages, Ascent can also

easily tailor IPTV offerings to meet specific needs by adding

additional channels, video on demand (VoD), local weather

channels, and ad insertion. Plus, professional services—

including project management, engineering, documentation,

equipment specification, and procurement—ensure

customers get the customized solutions that work best

for them.

> SUcceSSeS

As one of the largest systems integrators in the country,

Ascent Media has supported deployments in the Telco

industry through the design and creation of multiple

Satellite Downlink Distribution Centers and Video Head

Ends. Offering expertise in digital video, cable head end

design, satellite earth stations, fiber networks, IT & IP,

conditional access, VoD, and middleware, Ascent is a

major player in the developing IPTV market. Consulting,

planning, and assessment services are also part of their

industry-recognized offerings.

> aBOUT aSceNT MedIa

Ascent Media’s Systems and Technology Services division

is a global leader in consulting, design engineering, systems

integration, and ongoing support services for broadcast,

cable, telecommunications, satellite, broadband,

government, IPTV, and other electronic media industries.

Ascent Media is a division of Ascent MediaGroup—the

world’s largest provider of integrated global services for

the creation, management, and distribution of media

content. Ascent Media Group serves major film studios,

independent producers, broadcast networks, cable channels,

advertising agencies, and other content producers and

aggregators from more than 70 facilities worldwide.

aScEnt MEdia SyStEMS & tEchnology SErvicES

100 Stonehurst Ct.Northvale, NJ 07647Ron QuartararoSr. Director of Sales & Business DevelopmentTel: [email protected]

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q> SOLUTION OVerVIeW: Game On

One of the major issues facing Video Service Providers, be

they cable, satellite, telco or IPTV providers, is a lack of

quality content, especially interactive content that can be

effective in differentiating operators from their competitors.

Currently, video service providers suffer from a shortage

of differentiating solutions as well as a lack of updated

content. This combined shortfall minimizes the number of

early adopters/customers a service provider can attract,

and also minimizes the magnitude of traffic the operator

is capable of attracting to its portal.

The solution DigiQuest delivers is an exclusive, state-of-

the-art interactive games channel, named “Game On.”

The channel offers up to 14 games at any given time,

appropriate for the entire family, and comes complete

with a user-friendly portal from where users can access

the games, check out the high scores, and star prizes.

Content for Game On is regularly updated and rotated in

close coordination with the service provider. Features such

as a Leader board, Prize Play initiatives, and promotions

help increase loyalty and build traffic.

Services available anywhere, on any deviceInteractive games offer advertisers a lucrative audience to

promote their products to, which in turn opens up additional

key revenue sources for service providers, including IPTV

providers. The business benefits are immediate and

immense. Game On is a revenue-generating service with a

pay-to-play business model generating significant revenues.

The channel substantially increases traffic to the interactive

services offered by the operator, boosting revenues attained

from these services. The games can be offered on any

platform a provider is using, including MHP and Tru2Way.

The games can also be run on multiple platforms

simultaneously, if a provider is using multiple platforms

in various geographical locations.

The interactive games also offer an excellent venue to

educate subscribers in remote control navigation to an

operator’s offering of interactive services (revenue

generating services). The Game On brand is also an

excellent way to showcase the operator’s offerings.

Return on investment from DigiQuest’s Game On channel

is almost immediate. There is minimal provider investment

necessary to get started, yet IPTV providers can begin

generating revenue from the channel almost immediately.

> SUcceSSeS

DigiQuest’s channel “Game On” is deployed in several

countries worldwide, with multiple providers in any given

country. The Game On games channel went live in Belgium

in June 2007, and DigiQuest is now broadcasting the games

on the Telenet network and on VTMMa and JIM channels.

> aBOUT dIGIQUeST UK LTd.

DigiQuest UK Ltd. was founded in 2002. The goal of the

company was simple—to create an engaging, fun, interactive

TV games channel and to populate that channel with

game content that keeps its users engaged and playing.

The company has achieved this goal with the deployment

of its Game On games channel, currently keeping users

engaged and playing in three major territories.

digiQuESt uK ltd.

Hille House132 St. Albans RoadWatford WD24 4AE U.K.Solomon Saul, Executive DirectorTel: +001 (703) 717-6266Tel: +44 (0)1923 802 673Fax: +44 (0)5601 162 [email protected]


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> SOLUTION OVerVIeW: digiHost platform

Today, telecommunications companies are eager to compete

with other home entertainment content providers—

such as cable companies—by using Internet protocol

television (IPTV) services. And while some early-mover

telecommunication companies have already conducted

trials of these technologies, many have found that the

solutions are inflexible, or difficult to scale up cost-effectively.

That’s why Digisoft.tv has partnered with Sun to create a

solution that addresses these shortcomings. The DigiHost

Platform is an open-standards-based management platform

designed to offer an interoperable base from which to run

interactive television. It works to simplify the development

and manages the delivery of interactive TV services to

target set-top boxes (STBs).

a Flexible, Scalable platformThe DigiHost Platform is a highly flexible and scalable

service delivery platform for TV applications. It comes with

software developer kits (SDKs) for integration, server-side

extensions, and client development options. Customers and

partners of Digisoft.tv—including network equipment

providers (NEPs), systems integrators (SIs), and independent

software vendors (ISVs)—can use the server to develop

differentiating applications. The platform includes a

Java™ ME enabled STB and Java applications for TV that

include interactive program guides, distance learning,

voting, and games.

The DigiHost Platform maximizes flexibility by supplying

a large range of SDKs, including:

• Integration SDK to connect telco and other infrastructures

• Server SDK to enable the telco/SI to extend the platform

• Client SDK to enable the telco/SI to create the user

interface and applications

• All Java SDKs, integrated to NetBeans™

In addition, an interactive program guide allows a telco

to develop its own Java components to import and

define their own customer experience.

The DigiHost Platform provides all the essential elements

for the deployment of successful interactive TV services.

The platform leverages the built-in scalability of Sun

products, and the use of Java on the STB leverages the

large Java community and its benefit programs. Plus, with

Java ME ports, the cost and complexity of using proprietary

client middleware is eliminated.

> SUcceSSeS

Leveraging years of experience in the broadcast market,

Digisoft continues to deliver solutions that allow operators

to develop, test, manage, and deploy advanced revenue

generating services. Digisoft’s scalable solutions reduce

the CAPEX required to launch differentiating new services,

and increase ARPU.

> aBOUT dIGISOFT.TV

Founded in 2000, Digisoft.tv is a privately held company

headquartered in Ireland, with offices in the U.S, New

Zealand, Singapore, and the U.K. They are a leading global

provider of carrier class solutions to the IPTV and media

and entertainment markets.

digiSoFt.tv

357 South Moccasin BoulevardSuite 200 Louisville, CO 80304John Allen, CEOTel: 303-926-4921Fax: [email protected]


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> SOLUTION OVerVIeW: StreamZ Live

With today’s evolving entertainment spectrum, live

streaming media encoders are a critical component between

source content and the viewers of live IPTV, Internet TV,

and mobile channels. The visual quality of the audience’s

viewing experience is determined by the output quality

of these encoding and streaming systems. In addition,

the reliability of these encoders is crucial in meeting the

high-availability expectations viewers have come to expect

from traditional entertainment platforms.

To meet this expanding need, Digital Rapids created

StreamZ Live streaming media encoders. Offered in

a cost-effective configuration optimized for large,

multi-channel deployments of live applications from IPTV

channels, Internet TV, and mobile videos, these encoders

provide exceptional output quality, and enhanced

reliability. In addition, the StreamZ Live advanced video

pre-processing feature grooms video prior to compression—

which provides superior streaming quality and enables the

most efficient use of bandwidth in the compressed result.

a Flexible, Scalable platformStreamZ Live streaming media encoders are known for

their robust reliability and flexibility. They allow multiple

encoders to be combined with the ultra-scalable Digital

Rapids Broadcast Manager software to provide features

like: enterprise-level management, remote control access,

centralized monitoring, upstream router management,

and fault tolerance.

The solution’s exceptional visual output quality combined

with the reliability and robust management capabilities of

the system deliver an increased ROI through strengthened

audience retention and reduced operational costs. Plus,

StreamZ Live offers superior encoding, streaming quality,

and enterprise management for live IPTV and Internet

TV deployments.

> SUcceSSeS

StreamZ Live and its related systems are already powering

hundreds of live IPTV and Internet TV channels worldwide—

including a major IPTV service in Thailand. NBC Universal

in the United States and CCTV.com in China both used

Digital Rapids systems for multi-channel live web streaming

for the 2008 Beijing Summer Olympic Games. A leading

satellite TV provider in the U.S. utilizes StreamZ Live

to power its Internet TV initiative, and the solution

has been used for applications such as a closed circuit,

60-channel IPTV deployment within an Asian hotel.

> aBOUT dIGITaL rapIdS

Digital Rapids is a leading developer of professional

hardware and software solutions for transforming and

delivering video for the latest generation of viewing

devices. Their solutions span the critical points in today’s

complex media workflows, including capturing, encoding,

transcoding, protecting, streaming, and delivering video

content. Formed in 2001, Digital Rapids is headquartered

in Ontario, Canada and has offices in the U.S., Australia,

Argentina, Hong Kong, and the U.K.

digital rapidS

90 Allstate ParkwaySuite 700Markham, ON CANADA L3R 6H3Brian Stevenson, Director of Product ManagementTel: 905-946-9666Fax: 416-352-0716brian.stevenson@digital-rapids.comwww.digital-rapids.com


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> SOLUTION OVerVIeW: ericsson TV (Mobile & IpTV)

Many operators are looking for ways to move beyond the

“me too” position of a bandwidth provider and get a piece

of the paid-content and transaction action that’s streaming

through their networks. IPTV is the way for these operators

to do it, because they are in a unique position to transform

TV from a one-way, single stream of channels into a two-

way communications service offering seamless media

interactivity, convenience, entertainment, and

personalization. Advertisers are also looking for new

ways to spread their messages.

The Ericsson IPTV solution offers all the components

necessary for the successful deployment of IPTV services

in an IPTV enabled infrastructure. The solution includes

everything from the network infrastructure and application

platform to the content distribution platform, head end

solutions, digital rights management, quality of service

monitoring, and professional services.

an End-to-End Solution for iptvThe Ericsson solution includes Ericsson IPTV Middleware,

which lets operators quickly create trials and deploy the

individual TV services that are most important to their

subscribers, as well as provide a complete TV package

that includes interactive and mobile functionality.

The TANDBERG Television range of head end solutions

helps operators acquire, process, and deliver video in

flexible and efficient ways. It also helps them manage

this content, its metadata, and associated advertising—

all to deliver new viewer experiences and advertising

opportunities that generate an increased ROI.

The Ericsson Content Distribution Platform (CDP) personalizes

the TV experience by putting the consumer in control

of what content they watch and when they watch it,

regardless of TV program scheduling.

Ericsson also maintains a large professional services

organization. With 30,000 consultants working on network

strategy consulting, IPTV solution analysis, network solution

design with traffic modeling, and systems integration,

Ericsson provides a true end-to-end implementation of

IPTV solutions.

> SUcceSSeS

Ericsson is a proven leader in the next generation of IPTV.

The company is in a unique position to help operators,

content owners, and others to create profitable IPTV

solutions. In IPTV, Ericsson has provided components to

over 230 customers.

> aBOUT erIcSSON

Ericsson is a world-leading provider of telecommunications

equipment and related services to mobile and fixed

network operators globally. Over 1,000 networks in more

than 175 countries utilize its network equipment, and 40

percent of all mobile calls are made through its systems.

Ericsson invests heavily in research and development and

actively promotes open standards and systems. Ericsson

has one of the industry’s most comprehensive intellectual

property portfolios containing over 23,000 patents.

EricSSon

Telefonaktiebolaget LM EricssonTorshamnsgatan 23, Kista164 83 StockholmSWEDENKate BennettGlobal Partner SalesTel: +46 10 719 [email protected]

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> SOLUTION OVerVIeW: Harris Network Operations center

Currently, IPTV providers are required to spend large

amounts on infrastructure to support content management,

advertising transactions, and content distribution.

Companies looking to concentrate their financial

investments in content acquisition, distribution, and

advertising sales, rather than infrastructure, are turning

to the Harris Corporation, which runs the Network

Operations Center (NOC), a secure facility located at the

Harris Corporate Headquarters in Melbourne, FL.

The NOC provides fully managed network services and is

the gateway to the Internet and public telecommunications

network for all communications with all off-network

destinations. The NOC is continuously staffed with

highly skilled engineers and technicians, 24x7x365.

gateway hubThrough the network operation center, this Harris-provided

service leverages expertise in digital asset management,

content aggregation, multichannel playout, H.264 video

encoding, video servers, multiviewers, routers, test and

measurement systems, and signal processing equipment,

as well as a nationwide distribution network to support

operations for IPTV-like content delivery services.

The Harris NOC provides the opportunity for businesses to

roll out their services without the initial infrastructure

build-out time and allows businesses to expense, enabling

faster time to market for their services. This solution also

provides a predictable expense model. The Harris NOC

offers the latest, best-of-breed Harris broadcast solutions,

along with a total workflow monitoring system to support

back-office and content preparation activities. This enables

emerging content distributors to effectively ensure reliable

delivery of their content to the consumer.

> SUcceSSeS

The Harris NOC is currently providing services to Sezmi.

Sezmi is looking to be the “first TV offering to be

personalized down to the viewer level,” Buno Pati, chief

executive, has said.

> aBOUT HarrIS cOrpOraTION

Harris is an international communications and information

technology company serving government and commercial

markets in more than 150 countries. The company has

annual revenue of over $5.4 billion and 16,000 employees—

including nearly 7,000 engineers and scientists. Harris

is dedicated to developing best-in-class assured

communications® products, systems, and services.

harriS corporation

Broadcast Communications1025 West NASA BoulevardMelbourne, FL 32919-0001Brian Cabeceiras, VP Strategic Marketing and TechnologyTel: [email protected]


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> SOLUTION OVerVIeW: OpenVision

Service providers are always seeking more efficient ways

to ingest, manage, and deliver content to consumers

seeking personalized services—such as video on demand

(VoD), time-shifted television, and network personal video

recording (nPVR). These challenges are particularly

heightened for companies moving from traditional

broadcast advertising models to more targeted, on-demand

advertising models.

To make this transition easier, the IMAKE OpenVision IPTV

solution offers a suite of components that work to ingest,

manage, and distribute VoD assets, entitle VoD products

and services, manage bandwidth and session set-up, and

handle PEG feed ingestion and channel mapping.

For service providers seeking this technology, the IMAKE

OpenVision components used in the Sun Reference

Architecture for IPTV provides an automated, scalable,

open standards solution that offers customers a rich VoD

experience with thousands of on-demand titles, nPVR,

and a range of pricing options.

tools that Maximize revenue opportunitiesIMAKE’s open standards solution includes features like

OpenVision Ad Exchange—a component that capitalizes

on the advertising revenue through highly-targeted

advertising across both broadcast and VoD distribution.

Ad Exchange enables the creation, definition, management,

and distribution of targeted advertising campaigns

intelligently—and in real-time—based on contract

parameters. It provides greater control and detailed

insight into the entire ad distribution process —making

it possible to select a specific ad for delivery to a targeted

audience. Plus, it can determine the delivery rate for

each campaign.

OpenVision further helps service providers reduce staffing,

process, and infrastructure costs by combining a centralized

graphical user interface and secure remote login features.

And with improvements in customer service capabilities

and an increased range of offerings, customer churn is

greatly reduced, while new revenue opportunities are

introduced through targeted advertising, sponsorships,

and promotion options.

> SUcceSSeS

With customers that include leading cable television

providers, telecommunications companies, and content

providers, IMAKE offers solutions that deliver broadband

content to millions of users every day.

> aBOUT IMaKe

IMAKE Software & Services, Inc., is a major provider of

open, intelligent solutions and integration services that

enable the seamless, end-to-end delivery of broadband

digital media, VoD, and IPTV content. With partners in

various markets, including Asia, North America, and

Europe, IMAKE can deliver solutions that are ready for

deployment—regardless of location.

iMaKE SoFtWarE & SErvicES, inc.

6700 Rockledge Drive,Suite 101ABethesda, MD 20817 Fady Lamaa, Sales & Business DevelopmentTel: 301-896-9200Fax: [email protected]

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> SOLUTION OVerVIeW: Mediaroom/IpTV

Both Microsoft® Mediaroom™ and broader IPTV markets

are beginning to boom. One estimate of the global IPTV

subscriber rate projects that it will reach 72.6 million

in 2011. However, achieving the promise of IPTV can be

a capital-intensive proposition for service providers, as

IPTV requires bandwidth and quality of service beyond

those of consumer Internet offerings.

In addition, all areas of a carrier’s operations staff—from

technicians to customer service—require special skills and

training to support Mediaroom services. Often, service

providers run into difficulty translating their existing B/OSS

processes and business logic into software subsystems

that can communicate effectively with Mediaroom.

As a result, time to initial revenue for Mediaroom

services can exceed 12 to 18 months.

cutting iptv implementation costs for carriers180Squared is a Certified Microsoft Mediaroom System

Integration and Development Partner. 180Squared works in

partnership with carriers to empower them by addressing

challenges they may face as they reinvent themselves as

video providers. By helping carriers with IPTV planning and

design, 180Squared can reduce IPTV implementation costs.

180Squared’s software and services simplify B/OSS

integration and lower the operational burden of provisioning

and supporting Microsoft Mediaroom. In addition, 180Squared

helps carriers customize their IPTV offerings with unique

consumer applications, such as remote DVR and caller

ID, which competitive broadcasters cannot provide.

The company offers deep levels of expertise: 75 percent of

its technical employees are former Microsoft employees,

with a majority of those from the MSTV division. 180Squared

offers proven technical knowledge and best practices,

as well as proven Mediaroom expertise. In addition to

being a Microsoft Certified System Integration Partner,

180Squared is a Microsoft Certified Application Developer.

180Squared believes strongly in customer empowerment.

By providing best in class service and software, it focuses

on business sustainability for operators.

> SUcceSSeS

180Squared has been used by NTELOS to add caller ID

and increase its subscriber base.

> aBOUT 180SQUared

180Squared has over 20 years combined Mediaroom

experience. The management team has had extensive

involvement in all Major Mediaroom Customers in North

America including AT&T, Bell Canada, and Telmex. 180SQUARED

has had extensive success in offering a complete Mediaroom

Software and Services suite. Services include both launch

and Integration services. 180Squared’s software solution

is comprised of products such as Caller ID and Remote

(Web) PVR Portals for providing Value-Add applications,

as well as Operations and Management Solutions, such

as their 1802 Framework™, a B/OSS Integration platform,

and Remote STB Management Solutions.

180SQuarEd, inc.

5960 Stoneridge DriveSuite 207Pleasanton, CA 94588Amir Littman, VP, Business DevelopmentTel: 925-271-5484Fax: [email protected]

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> SOLUTION OVerVIeW: encryptonite ONe™ System

The immense opportunity to diversify service offerings by

telecommunication companies and broadband operators

isn’t without its challenges. To properly provide video to

these companies’ customer bases, broadcast channels, and

Video-on-Demand (VoD) programming, distribution rights

must first be acquired from studios and network broadcasters.

SecureMedia’s mission is to ensure that the delivery of

content over IP is accomplished with high flexibility,

expandability, and the greatest security. Our Encryptonite

ONE™ System is how we make it happen.

award-Winning, open-platform ca/drM Software SystemThe Encryptonite ONE System performs both pre-encryption

of pre-recorded digital content and on-the-fly encryption of

live broadcast streams. Content is encrypted on a packet-by-

packet basis—and is maintained in an encrypted state

throughout distribution and storage—until playback occurs

with an authorized client set-top box and recoding device.

Encryptonite ONE System Services are the core back-office

infrastructure components around which this solution is

assembled. Components include:

• Key Vault: A database module that generates, stores,

and manages content encryption/decryption keys

• Key Server: Server software that securely delivers content

decryption keys to authorized Decoder Clients

• MediaPass Server: Server software that works with

middleware or Webstore applications to deliver content

usage rights to users, and initiates decryption key

deliveries once the client is authenticated and authorized

• Encryptonite ONE Access Manager (ESAM): Client device

authentication that registers and monitors set-top boxes

deployed in an Internet protocol television (IPTV) operation

to ensure that only legitimate devices have access

• VOD Encryptor: A software utility that encrypts

pre-recorded content prior to server ingestion and delivery

• Broadcast Encryptor: A software utility that encrypts

streaming media on the fly for secure delivery

• Decoder Client: The STB client software component that

processes MediaPasses and decrypts content at the

point of rendering

> SUcceSSeS

Having secured the first H.264 IPTV deployments in North

America (Cavalier Telephone and TV), Central America

(CTV Telecom), the Caribbean (Telefonia Bonairiano NV),

Switzerland (Sierre Energie Verio), and Kazakhstan (JSC

Kazakhtelecom), SecureMedia remains unrivaled in

terms of offering a comprehensive security solution that

is efficient, cost-effective, and scalable.

> aBOUT SecUreMedIa

SecureMedia is the world’s most experienced Digital Rights

Management (DRM) provider for video-on-demand, IPTV,

multimedia, and music delivery implementations. Approved

by all major film studios and TV broadcasters, SecureMedia’s

proven open-platform content-protection software allows

telecommunication companies and broadband operators

to acquire distribution rights to the most compelling

broadcast channels and VOD programming.

SecureMediaOne Apple HillNatick, MA 01760Jim Welch, DirectorTel: 508-651-3433Fax: [email protected] www.securemedia.com


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> SOLUTION OVerVIeW:OpenStream® digital Services platform (dSp)As Video on Demand (VOD) becomes a must-have service,

delivering content quickly and securely needs to be cost-

effective and dynamic to meet future growth and changing

customer desires. So it’s vital for companies to implement

fully scalable, truly open systems. By avoiding proprietary

architectures with vendor lock-in, noncompetitive pricing,

and ever-increasing support costs, you can reduce

operational expenditures and enter the VOD marketplace

at a lower cost.

create a complete and open on-demand platformThe OpenStream® Digital Services Platform (DSP) is the

industry’s only complete, open, on-demand platform that

enables service providers to quickly and affordably offer

on-demand services such as VOD. Based on open, published

interfaces, OpenStream DSP offers service providers everything

they need to deliver a comprehensive VOD solution and an

infrastructure for advanced digital services beyond VOD.

Service providers can easily deploy on-demand services

using VOD servers, networks, billing systems, client

applications, conditional access systems, and other system

components of their choice. The platform’s open

architecture is compatible with established video servers, as

well as next-generation VOD pumps. OpenStream DSP

also enables multiple server complexes to coexist in the

same headend, allowing operators to utilize existing servers

from proprietary systems in conjunction with VOD servers

from multiple vendors that embrace open standards.

With CORBA and Web services interfaces, OpenStream DSP

enables more developers to provide applications to network

operators without requiring custom integration. The

extensive flexibility supports Motorola, Scientific Atlanta,

DVB, and IP networks, all from a single installation. The

component-based architecture offers a number of installation

options, including stand-alone, regional, and nationally

controlled systems. The Small Market Centralized Solution

enables service providers to offer on-demand services in

the smallest sites while minimizing operational costs by

centralizing VOD management functions. With high- and

low-bandwidth options, OpenStream DSP gives service

providers the flexibility to offer on-demand services in

locations where doing so was previously not cost-effective.

> SUcceSSeSOpenStream delivers on-demand streams to over 60 U.S.

markets and 15 million subscribers. Top operators who have

commercially deployed the platform include Comcast,

Charter Communications, and Time Warner Cable. OpenStream

was selected as the platform of choice for the small to mid-size

market by National Cable Television Cooperative, representing

over 1,000 independent cable operators. OpenStream’s

multiple deployments in Europe and Asia include UPC

Netherlands and Oriental Cable Network (OCN) in Shanghai.

> aBOUT TaNdBerG TeLeVISIONTANDBERG Television, part of the Ericsson Group, delivers

the multimedia technology and expertise that is moving

digital video forward. Whether it’s advanced compression,

on-demand delivery or content distribution, the company’s

award-winning solutions are used by the world’s leading

broadcasters, operators, and programmers to deliver

new viewer experiences and advertising opportunities.

tandBErg tElEviSion

Part of the Ericsson Group4500 River Green ParkwayDuluth, GA 30096Steve Marlowe, Sr. Director,Strategic PartnershipsTel: 678-812-6300Fax: [email protected]

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> SOLUTION OVerVIeW: IpTV Service Offerings

Service providers seeking to pilot and deploy IPTV and

triple play solutions across their networks as a way to

build their retail consumer offerings around value-added

video-centric services can take advantage of the experience

and global reach offered by Tech Mahindra. The company

plays a significant role with both incumbent and emerging

service providers and enterprises in the IPTV and triple

play areas, with customers including telecom service

providers, equipment manufacturers, software vendors,

systems integrators, value added services providers, and

content providers.

turnkey, End-to-End Solutions along with individual offeringsTech Mahindra’s professional services portfolio includes

acting as a prime integrator, providing turnkey IPTV solution

delivery. The company’s end-to-end IPTV solutions encompass

technical consultancy, solution architecture and design,

COTS integration, and solution deployment and testing.

The company also offers a wide range of individual service

offerings, including network design and planning; OSS/BSS

integration services, applications, user interface, and set-top

box (STB) customization; and managed operations services.

Tech Mahindra’s key partners for IPTV solutions include Sun,

Digisoft, Verimatrix, Mototech, Harmonic, iMake, Envivio,

Evertz, and Microsoft. With these partners, Tech Mahindra

has set up labs that can be used for training as well as the

development of both prefabricated and trial applications.

> SUcceSSeS

For a Middle East Smart City, Tech Mahindra’s challenge

was to facilitate convergent access to communications,

entertainment, building management, and security

services for new developments that included private villas,

hotels, retail units, and commercial units. In addition

to vendor evaluation and management services, Tech

Mahindra provided design, supply, deployment, and

system integration of IPTV, IP telephony, OSS, and BSS

solutions. The company designed, supplied, and deployed

a core service network; provided centralized management

offering service convergence of voice, video, and data;

and facilitated collaborative growth through rapid

introduction of services.

> aBOUT TecH MaHINdra

For over two decades, Tech Mahindra has been the chosen

transformation partner for wireline, wireless, and

broadband operators in Europe, Asia-Pacific, and North

America. Tech Mahindra has grown rapidly to become the

sixth-largest software exporter in India and the second-

largest telecom software provider from India, with a

global network of development centers and sales offices.

Tech Mahindra provides solutions to telecom service

providers, equipment manufacturers, software vendors,

systems integrators, value added services providers, and

content providers. The company’s solutions portfolio

includes consulting, application development and

management, solution integration, product engineering,

managed services, remote infrastructure management,

and business process outsourcing (BPO).

tEch Mahindra ltd.

Sharda Centre, Off Karve Rd.Pune 411004Maharashtra, IndiaPradip Mitra, Sr. Director Strategic AlliancesTel: +91 20 6601 8100Fax: +91 20 2542 [email protected]

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> SOLUTION OVerVIeW: Multi-channel Targeted

advertising Management

Online, mobile, and IPTV media provide unique ways

for advertisers to cost-efficiently connect with their

customers in the right time, place, and context. This

new digital services ecosystem opens up a variety of

ways for advertisers to interact, profile, and gain direct

access to consumers.

Tieto’s multi-channel targeted advertising management

solution offers service providers, operators, and media

companies ways to tap into advertising revenues with

the best available high value-added solutions and

IT services. The solution enables companies to run

successful advertising-based business models across

their different consumer services, providing easy-to-use

web-based user interfaces for service providers,

advertisers, and ad agencies to create, manage,

and track ad campaigns.

Subscriber profile database integrated into SolutionIntegrated approval processes and workflow

management give service providers full control of

published advertisements. The solution also includes a

complete subscriber profile database for more effective

targeting and delivery of advertisements.

The Tieto solution includes these key functionalities:

• Campaign management

• Inventory management

• Ad material management

• Advertiser and agency management

• Campaign reporting

• Approval process and workflow management

• User account management

The Tieto solution’s horizontal multi-channel approach

enables service providers to centrally manage and sell

their entire ad inventory from one place, improving their

utilization of ad inventory. Service providers can use

the solution’s advanced targeting, measurement, and

analytics features to increase the size of their available

ad inventory and to justify charging higher per-ad prices,

thus greatly increasing total advertising revenues.

Because the solution selects ads for each user based

on context, the user’s profile, and their past behavior,

the ads are much more relevant and less intrusive for

consumers, increasing customer satisfaction and

improving the advertising’s effectiveness.

> SUcceSSeS

Tieto’s solutions are currently used by more than 150

media companies and operators in Europe to manage

advertising in multiple channels, including Internet,

mobile, TV and video, and print.

> aBOUT TIeTO

Tieto is an IT service company providing technology,

research and development, and consulting services.

With approximately 16,000 experts, Tieto is among the

leading IT service companies in Northern Europe and

the global leader in selected segments.

tiEto

Kronborgsgrand 1164 87 Kista SWEDENPelle Stafshede, Business Development ManagerTel: +46 10 481 0000Fax: +46 10 481 [email protected]

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> SOLUTION OVerVIeW: VcaS for IpTV

Pay-TV operators need to deliver competitive services that

cross the boundaries of network type and device format—

all while addressing the full spectrum of content security

threats. Verimatrix offers a range of solutions for IPTV

built on a common core of modern, software-based

security technologies that bring real cost advantages

when compared to legacy approaches.

Our layered content security approach offers a transparent

consumer experience that helps establish a new competitive

standard for innovative network operators. We also address

system security challenges throughout the value chain—

from content creation to distribution.

Sophisticated content protectionVerimatrix VCAS offers an advanced suite of technologies

that address content security challenges for the pay-TV

networks of today, and those of the future. Traditional

conditional-access systems are architected around one-way

communications, while the Verimatrix solution was built

from the ground up using the power and integrity of a

modern, two-way IP infrastructure. Cryptographic and

e-commerce technologies proven on the Internet—

including PKI and X.509 digital certification—enable VCAS

to offer a more sophisticated level of content protection

than traditional smart-card-based systems.

Some of the key features of VCAS for IPTV include:

• Best-of-breed encryption and subscriber key management

for IP multicast and IP Video-on-Demand (VoD) system

deployments

• Independently audited security architecture

• Primary and backup security that provides fast fail-over

and countermeasure capability

• Multiple clone detection techniques to help operators

eliminate theft of service

• Hardened, renewable Verimatrix ViewRight™ software

security core for client devices

• Verimatrix VideoMark™ forensic watermarking capable

of adding a user-specific digital watermark to decoded

content and help trace illegitimate copies to their source

The Verimatrix software-based content security system

has demonstrable cost benefits—both in the immediate

deployment of IPTV systems, and in drastically reducing

the long-term cost of security updates.

> SUcceSSeS

Verimatrix has more than 160 systems installed worldwide;

powering IPTV businesses and protecting content from all

major producers including Sony Pictures, 20th Century Fox,

Universal, UIP, Paramount, New Line Cinema, HBO

Warner Brothers, Columbia Pictures, MGM, Discovery

Communications, DreamWorks Pictures, HBO, Canal+

Groupe, Walt Disney Pictures, and Filmbank Distributors.

> aBOUT VerIMaTrIX

Verimatrix is independently acknowledged as the global

leader in IPTV content protection. Award-winning products,

a global roster of tier-one operator deployments, and

a comprehensive technical vision put Verimatrix at the

forefront of the pay-TV business.

vEriMatriX, inc.

6825 Flanders DriveSan Diego, CA 92121Steve Oetegenn, Chief Sales and Marketing OfficerTel: 858-677-7800Fax: 866-454-2741 [email protected]


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> SOLUTION OVerVIeW: casual Games Network

In the current highly competitive television market, cable,

satellite, and Internet protocol television (IPTV) providers

are all looking for the value-added services that will help

them retain existing customers and add new ones. Services

that accomplish these goals and add new incremental

revenues at the same time are even more valuable.

Games are a leading product desired by customers, and

they have been shown to create high affinity when offered

as a free-advertising support channel. When they are

offered as a subscription service, games have been shown

to generate additional incremental revenues that can

reach as high as $0.50 per subscriber.

Multiple games, available in Multiple EnvironmentsZodiac Interactive offers a Casual Games Network that

can run on a number of set-top-box environments,

including PowerTV, OpenTV, OpenCable Application

Platform (OCAP), and OnRamp-to-OCAP. Zodiac’s catalog

includes more than 100 games, and the company

provides full game service support, including portals,

avatars, personalization, and multiplayer capabilities.

Game offerings such as Zodiac’s have a high affinity among

household decision-makers, such as women 35 and older.

Industry statistics show that free, ad-supported games

will be used by more than half of the subscribers who have

access to such a service, and that games offered via

subscription can generate a take rate of 2 to 3 percent.

In addition to providing a value-added service that can help

retain subscribers, games can generate incremental

revenues ranging from $0.05 to $0.50 per subscriber.

Providers can also boost their revenues through

advertising sales.

> SUcceSSeS

Zodiac Interactive has extensive experience at a major MSO,

which has deployed a number of Zodiac’s frameworks

since 2004. Zodiac helped build an award-winning iO

service for a major MSO; deployed game subscription

services; and is a major technology engine behind the next

generation of interactive television.

> aBOUT ZOdIac INTeracTIVe

Zodiac is the interactive television 2.0 technology and

media company. Founded in 2002, Zodiac is a recognized

leader in the reemerging interactive television (iTV)

industry, having won multiple industry accolades, most

notably from its long-term relationship with Cablevision.

In 2006 alone, Zodiac secured distribution deals spanning

more than 20 million digital subscribers, expanded its

lineup of Emmy-winning content, and released major

innovations for its Emmy-winning technology. Zodiac

provides a unique fusion of technology, content,

advertising, and distribution that, for the first time,

combines amazing entertainment delivered to a large

number of engaged viewers; high-value ad inventory for

advertisers; incremental high-margin revenue for operators;

and the growth engine for next-generation iTV.

Zodiac intEractivE

99 West Hawthorne Avenue,Suite 204Valley Stream, Ny 11580Paul Fedorys, VP of Technology SalesTel: 631-251-2121Fax: [email protected]

N. America

EMEA

GEOGRAPHy

Asia/Pacific

Carib/L. America


To help you implement IPTV, Sun offers the most open,

cost-effective, and massively scalable technologies.

Sun solutions are comprehensive and reliable, reducing

execution, technical, and business risk. They support

all types of IPTV services (e.g., video, image, music,

gaming, location-based) and deliver them to all device

types. These pre-integrated, best-in-breed solutions

provide faster time to revenue, reduce your cost base,

limit complexity, and increase your margins.

you’ll be able to keep pace with rapidly changing

applications and a fast-growing user base—so when

demand skyrockets, you’ll be adequately prepared for

explosive growth. At the same time, you’ll be able to

deliver the kind of services, and experience, that keep users

and advertisers interested and invested in your service.

Sun Streaming System The Sun Streaming System is an affordable solution that

allows you to simultaneously deliver a personalized

experience to a nearly unlimited number of users.

Depending on user behavior (e.g., channel surfing), the

system can switch between unicasting and multicasting

to deliver a seamless user experience. It delivers its

quick-to-market video services on an unparalleled IPTV

platform that’s:

• Remarkably affordable

• Incredibly reliable

• Extremely efficient

• Massively scalable

• Easily managed

Sun for iptv

23

Combining flexible, affordable servers, storage, networking

and software, the Sun Streaming System allows you to

enter emerging markets at a low cost for first-subscriber

roll-outs, then rapidly scale as subscribers and services

grow. It provides video caching, streaming, and optical

transport capabilities, all in a modular and easily

integratable IP-streaming system.

The Sun Streaming System is a modular portfolio of

streaming pumps that can be easily integrated in to an

end-to-end solution of leading vendor functions including

the user-interface, digital-rights-management, content-

management, client, middleware, and set-top-box.

And, since it’s built on an open platform, it can often

be integrated in one-third the time as other solutions.

By keeping your infrastructure open and ready for the

next advancements, you’ll be able to benefit from future

innovations and technology, without interoperability or

scalability headaches. It’s also incredibly flexible, and can be

easily deployed in central, edge, and hybrid environments

while providing disk, RAM, and Flash-based (coming soon)

streaming options. To minimize management issues, the

system runs as a single software platform, regardless where

it’s deployed. And to ensure subscribersexperience a

clear, reliable viewing experience, it delivers maximum

quality of service.

No matter what you’re looking for in an IPTV solution, Sun

has the technology, expertise, and industry experience

to make it work for both your business and your subscribers.

Without a doubt, Sun is your best choice for IPTV.

aWard-Winning productS

Diogenes Labs and Storage Magazine Sun was selected ahead of every other systems company by the Diogenes Labs and Storage Magazine quality awards for 2006

Frost & Sullivan Technology Award Sun’s Digital Asset Manager won Frost & Sullivan’s Digital Media Application Technology of the year Award in 2006

Sun Fire™ X4150The Sun Fire X4150 x64 server features a compact 1 RU

design and two sockets for dual- or quad-core Intel®

Xeon® processors. With up to eight cores, significant

storage space, and considerable I/O throughput, the Sun

Fire X4150 is ideal for smaller-scale deployments with up

to 1 TB of storage for up to to 391 hours of 2 Mbps video,

as well as up to 64 GB of video cache memory.

Sun Fire X4600The innovative design of the Sun Fire X4600 M2 x64 server

is based on AMD Opteron processors. Optional add-on CPU

and memory modules allow it to scale from two to eight

CPU sockets, and up to 256 GB of memory. Together with

massive CPU processing power and I/O throughput, the

Sun Fire X4600 M2 server is an ideal choice to consolidate

multiple software nodes in one system. It provides up

to a 256 GB video cache, and can serve up to 10,000

unicast streams in medium-scale IPTV deployments.

Sun Fire X4950 Streaming SwitchEach Sun Fire X4950 Streaming Switch caches popular

streams in up to 2 TB of DDR1 memory, providing scalability

while consolidating network infrastructure. The switch

crossbar provides up to 640 Gbps of throughput, facilitating

320 Gbps of content ingress, and 320 Gbps of streaming

bandwidth through up to 32 10Gb Ethernet connections. This

capacity supports up to 160,000 2 Mbps standard-definition

H.264/AVC streams or up to 40,000 8 Mbps high-definition

H.264/AVC streams.

Sun Storagetek™ 2530 disk arrayFor small- and medium-scale IPTV deployments, the Sun

StorageTek ST2530 disk array is a low-cost and flexible

storage expansion option that can help on-demand video

services grow incrementally. Each Sun StorageTek ST2530

array provides up to 12 TB of disk capacity, yielding 4,700

hours of additional 2 Mbps video content.

Sun Storage 7000 unified Storage SystemsSun Storage Unified Storage Systems make it easier than

ever to simplify your storage for less. These easy-to-use

appliances scale from 2 to 4 RU and up to 576 TB, providing

maximum flexibility and performance for small, medium,

and large-scale IPTV deployments, while its hybrid storage

architecture reduces energy consumption for greater

efficiency. Plus, it comes with easy-to-use data management,

advanced GUI-based DTrace Analytics and Enterprise Flash

technology, all at a fraction of the cost of traditional systems.

Sun Fire X4540 Storage ServerAs opposed to traditional system and storage architectures,

the Sun Fire X4540 server consolidates the server, storage,

host bus adapters, switching, and multiple disk arrays

onto a single high-density system. With two sockets

for AMD Opteron processors and up to 48 1TB SATA disk

drives, the Sun Fire X4540 storage server is ideal for IPTV

deployments, delivering dense low-cost media storage

along with balanced system throughput. And as the Sun

Fire X4500 server boots remotely, the entire 48 TB can

be used for video storage.

Supporting Sun products for iptvFrom servers to storage to switches, entry-level to enterprise-class, Sun offers a wide range of innovative,

industry-leading solutions to meet your IpTV deployment needs.

24

25

Sun Streaming System: Suggested configurations

The Sun Streaming System delivers extreme architectural

flexibility to your IPTV deployment. you can start small, with

a deployment that serves a few hundred streams, and scale

to very large systems that handle hundreds of thousands

of simultaneous streams. Providing multi-dimensional

scalability, the system allows considerable latitude in

terms of system performance, storage capacity, and

streaming throughput.

Here we provide suggested configurations* for small-,

medium-, and large-scale Sun Streaming System

deployments, along with estimations for simultaneous

streams and hours of storage capacity, in both standard

and high definition (SD and HD). In addition to the

scenarios described below, configurations can be tailored

to your specific requirements.

*These estimates and configurations are valid as of March 2009. As storage densities, network throughput, and compute power improve, these numbers will scale higher accordingly.

**SD video is calculated at 1.75 Mbits/sec, using H.264 encoding

***HD video is calculated at 8 Mbits/sec, using H.264 encoding

SMall MEdiuM-light StoragE

MEdiuM-hEavy StoragE

largE

aggregate Streaming Bandwidth

5 Gbits/sec 10 Gbits/sec 10 Gbits/sec 20-320 Gbits/sec

Sun hardware

• Sun Fire™ x4150 Dual quad-core Intel Xeon® processors, 8GB RAM, 8 SAS hard drives

• Sun Fire x4600 Modular 2 to 8 AMD Opteron Quad-Core or enhanced Quad-Core processors, up to 512 GB RAM, 4 SAS hard drives

• Sun Fire x4540 Two Quad-Core AMD Opteron processors, up to 64 GB RAM, 48 hot-swappable SATA hard drives

• Sun Fire x4950 Streaming Switch

• 1-32x Sun Fire X4540 Data Server

• 4x Sun Fire x4150 Server

video Storage capacity

1,022 GB 438 GB 48,128 GB 1,540,096 GB

hours of video Storage

SD**: 170HD**: 40

SD**: 70 HD***: 20

SD**: 7,800 HD***: 1,700

SD**: 250,300 HD***: 54,800

Simultaneous Streams

SD**: 2,900 HD***: 640

SD**: 5,900 HD***: 1,300

SD**: 5,900 HD***: 1,300

SD**: 187,200 HD***: 41,000

26

PERFORMANCE THAT KEEPS YOU

OUT IN FRONT

SEE WHAT WORKS. AND WHAT DOESN’T. BEFORE YOU BUY.

Working as a team with Sun experts and Sun partners, our customers

can build and test prototypes of Sun technology-based business

solutions in our global Sun Solution Centers.

TEST BEFORE YOU INVEST.

Test for success with services that reduce risk, maximize ROI, and

speed solution deployment:

MINIMIZE RISK.

minimize your risk. Develop your solution with confidence – the Sun

together the latest technologies, in-depth

expertise, and best practice methodologies.

MOVE QUICKLY FROM PLANNING TO IMPLEMENTATION.

a single, powerful network to exchange experiences and solutions.

Our combined expertise allows us to build customized business

solutions and reduce the deployment life cycle.

Schedule an Engagement at a Sun Solution Center

> sun.com/ssc

The Sun Solution Center Community

Authorized Sun Solution Centers

Global Sun Solution Centers

PERFORMANCE THAT KEEPS YOU

OUT IN FRONT

SEE WHAT WORKS. AND WHAT DOESN’T. BEFORE YOU BUY.

Working as a team with Sun experts and Sun partners, our customers

can build and test prototypes of Sun technology-based business

solutions in our global Sun Solution Centers.

TEST BEFORE YOU INVEST.

Test for success with services that reduce risk, maximize ROI, and

speed solution deployment:

MINIMIZE RISK.

minimize your risk. Develop your solution with confidence – the Sun

together the latest technologies, in-depth

expertise, and best practice methodologies.

MOVE QUICKLY FROM PLANNING TO IMPLEMENTATION.

a single, powerful network to exchange experiences and solutions.

Our combined expertise allows us to build customized business

solutions and reduce the deployment life cycle.

Schedule an Engagement at a Sun Solution Center

> sun.com/ssc

The Sun Solution Center Community

Authorized Sun Solution Centers

Global Sun Solution Centers

27

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The Microsoft Mediaroom software platform helps the

world’s leading broadband service providers deliver

customers an innovative, interactive TV entertainment

experience. For IPTV providers looking to deploy Microsoft

Mediaroom, Sun provides the industry’s broadest line of

systems powered by both AMD and Intel processors,

giving the top performance, scalability, power efficiency,

manageability, and longevity benefits required for an

IPTV deployment.

Sun’s experience in large scalable infrastructures take

us beyond simplistic PC deployments into the realm of

24x7 operations, where global customers rely upon our

systems for high customer Quality of Service experiences.

Our focus is on continuing to develop some of the industry’s

best densities, designs that reduce footprint and power

consumption. These considerations play directly into

our legendary server reliability and lowering the costs

associated with datacentre design such as hot/cold

zones, air-conditioning, power requirements, etc. Naturally,

this directly lowers the actual cost per subscriber for

IPTV operations.

We’re different because we approach IPTV as a system—

something that IPTV customers would expect from a

seasoned systems technology platform provider.

We stay with customers throughout the course of their

deployment, providing them expertise in business model

development, datacenter design, logistics management,

IPTV service, and technical architecture. Sun’s media

experience and account management skills ensure

that clients can constantly leverage the best of Sun’s

technology and services.

The Sun collaboration with Microsoft brings the best

of both worlds to IPTV deployments across the globe.

And to increase the performance of their combined

solution, Microsoft and Sun have built both an

interoperability center on Microsoft’s campus in

Redmond, WA and a Mediaroom lab at Sun’s Menlo

Park campus. Both Microsoft and Sun are committed

to a continuing collaboration that will advance and

improve the worldwide deployment of Mediaroom

on Sun.

With such innovative, affordable, high-performing

technology, it’s no surprise Sun has become a leading

player in Microsoft Mediaroom IPTV deployments.

Microsoft Mediaroom on Sun

learn MoreTo get more information aboutSun’s IpTV solutions, visit:sun.com/media

contact your Sun IpTV representative at [email protected] today.

29

©2009 Sun Microsystems, Inc. All rights reserved. Sun, Sun Microsystems, the Sun logo, Solaris, Sun Fire, StorageTek, all trademarks and logos that contain Sun, Solaris, or Java, and certain other trademarks and logos appearing in this catalog, are trademarks or registered trademarks of Sun Microsystems, Inc., in the United States and other countries. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc., in the United States and other countries. Products bearing SPARC trademarks are based upon an architecture developed by Sun Microsystems, Inc. All other company names listed are trademarks or registered trademarks of their respective companies. Information is subject to change without notice.

SunWIN# 551608 Lit.# INOT14718-0 (UE) 03/09

Sun Microsystems, Inc. 4150 Network Circle, Santa Clara, CA 95054 USA phone 1-650-960-1300 or 1-800-555-9SUN Web sun.com

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your iptv launching pad