Upload
jj-mellors-photography
View
225
Download
1
Embed Size (px)
Citation preview
Your Image Online
Julie Mellors
JJ Mellors Photography
07936 287 237
www.jjmellorsphotography.com
enquiries@ jjmellorsphotography.com
@JJMellorsPhoto
Monday, 18 February 13
Who are you and why are you Online?
• You have to be here because everyone else is
• So you can be in more than one place at a time
• To leave a good first impression
• Establish a point of contact
Monday, 18 February 13
Your image is part of your message
• Clear message about who you are and what you stand for - make clients want to do business with you
• Reflect the ideas and needs of your clients - establish a rapport
• Flaunt your USP!!!! - (Unique selling point)
• Does your image and design set the right tone?
• Real/Avatar/Mascot?
Monday, 18 February 13
How are you using your image on your website?
• What are you trying to achieve? Goals? Strategy? Hodgepodge?
• Users - Who are they? - What do you want them to do? What do they want to do?
• Use your image and design to encourage people to click on the right sections?
• Establishing a reputation for expertise/knowledge/service/skill?
Monday, 18 February 13
What attracts you to the websites of others?
• Need
• Relevance
• Design
• Navigation - ease of use
• It’s just a really good looking site!
Monday, 18 February 13
How do you attract customers?
• Good content, both text and images. Up-to-date, relevant, professional?
• Easy navigation and clear design
• Personality - essential for small business owners
• Creativity/Professionalism/Distinctive
Monday, 18 February 13
Your Unique Selling Point
• Stand out from your competitors
• Celebrate your talents
• Let your customers know what you offer
• Tell us why you are special
Monday, 18 February 13
What not to do• Boring and generic
photographs - a big “So what” to the customer
• Blurry and out of focus shots
• Photos that don’t represent the product or service
• Images you haven’t paid for
• Not cleaning up your images eg. leaving watermarks on
• Using the wrong size photo files
Monday, 18 February 13
What to do!• Don’t be afraid to make your
personal statement
• Strong design and clean layout
• High quality images
• Be organised and always remember “Less is More”
• Express your Unique Selling Point!
• Give your photographer credit!
Monday, 18 February 13
Getting that “Rock Star Image - How to Pose
• Angle your body and your feet away from the camera rather than straight on. Standing straight on make you look wide
• What is closest to the camera looks biggest - keep this in mind especially with your hands and feet
• Double chins - Never let someone take your photo from below and push it out a little
Monday, 18 February 13
The Small Business Mantra
• “People do business with people they KNOW, LIKE and TRUST!!!”
• New way to establish old fashioned human contact
• Growing relationships
Monday, 18 February 13
To sum up
• Your is: image
• Your persona on the Internet
• NOT you as a person
• an excellent marketing, communications and PR platform
• an opportunity to connect to a wider world
Monday, 18 February 13
Julie Mellors
JJ Mellors Photography
07936 287 237
www.jjmellorsphotography.com
enquiries@ jjmellorsphotography.com
Where else to find me on the Internet
One I Did Earlier - weekly photo blog
www.oneididearlier.wordpress.com
JJ Mellors Photography on Facebook
@JJMellorsPhoto - Twitter
Monday, 18 February 13