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Benoit Jouffrey, VP Connectivity & Embedded Solutions your eSIM digital experience

your eSIM digital experience - GSMA · 11 11 Take away –Telefonica plans • Continue working with our partners: o To get LPAeready in more eUICCproducts (currently on Gemalto products)

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Page 1: your eSIM digital experience - GSMA · 11 11 Take away –Telefonica plans • Continue working with our partners: o To get LPAeready in more eUICCproducts (currently on Gemalto products)

Benoit Jouffrey, VP Connectivity & Embedded Solutions

your eSIM digital experience

Page 2: your eSIM digital experience - GSMA · 11 11 Take away –Telefonica plans • Continue working with our partners: o To get LPAeready in more eUICCproducts (currently on Gemalto products)

40% of connected objects will be cellular

MWC 2019 Barcelona - Conf idential2

Source: Ericsson Mobility Report 2018

CE DevicesMobile Phones

Tablets

Laptops

Opportunities

for eSIM/RSP

10.5 BN

16.3 BN

Non-Cellular IoT

• Bluetooth

• WiFi

• LoRa

• Sigfox

No eSIM/RSP

3.5BN

Cellular IoTGSM radio technologywith MNO subscription Opportunities for eSIM/RSP

23B

N

IoT Connections by 2023

31BnCONNECTED

‘THINGS’ BY 2023

14 Bn = cellular

Page 3: your eSIM digital experience - GSMA · 11 11 Take away –Telefonica plans • Continue working with our partners: o To get LPAeready in more eUICCproducts (currently on Gemalto products)

IoT Industrial AutomotiveConsumer Electronic (CE)

Machine To Machine (M2M)

Consumer IoT is highly diverse

MWC 2019 Barcelona - Conf idential3

Consumer

Page 4: your eSIM digital experience - GSMA · 11 11 Take away –Telefonica plans • Continue working with our partners: o To get LPAeready in more eUICCproducts (currently on Gemalto products)

eSIM activation customer experience with rich devices

MWC 2019 Barcelona - Conf idential4

QR code activation

Physical voucher

Carrier application

QR code activation

Digital voucher

Page 5: your eSIM digital experience - GSMA · 11 11 Take away –Telefonica plans • Continue working with our partners: o To get LPAeready in more eUICCproducts (currently on Gemalto products)

Many consumer IoT devices serve just one purpose

MWC 2019 Barcelona - Conf idential

Have only features fit for their

purposeNo or basic display

No camera

Limited interaction capabilities

Cellular only

Run on simple OS with no RSP

support included

Still the end user is in the driving seat

eSIM activation experience must adapt

5

Page 6: your eSIM digital experience - GSMA · 11 11 Take away –Telefonica plans • Continue working with our partners: o To get LPAeready in more eUICCproducts (currently on Gemalto products)

Leveraging the eSIM in consumer IoT devices

Complete GSMA Local Profile Agent functionality in an eSIM

Universal and secure activation flows suitable for any IoT device (OS agnostic)

Simple to integrate, no complex software necessary

GSMA standard and interoperableConsumer specPull user-interface

One SKU for any IoT device

MWC 2019 Barcelona - Conf idential

with LPAe

Complementary to existing approach, universal and cost effective

6

Page 7: your eSIM digital experience - GSMA · 11 11 Take away –Telefonica plans • Continue working with our partners: o To get LPAeready in more eUICCproducts (currently on Gemalto products)

How does it work?

MWC 2019 Barcelona - Conf idential7

SM-DP+

Operator

eSIM

Device

Profile

package

LPAe

UI Mapper

Consumer

SM-DP+

Operator

eSIM

LPA

Device

Profile

package

Rich UI

Consumer IoT

STK

Page 8: your eSIM digital experience - GSMA · 11 11 Take away –Telefonica plans • Continue working with our partners: o To get LPAeready in more eUICCproducts (currently on Gemalto products)

Extending connectivity to consumer IoT: LPA@device vs LPA@eUICC

MWC 2019 Barcelona - Conf idential8

OEM requires connect a

low cost device

Tens of

$$

Ready for

any operator worldwide

compliant

with GSMA

Ready for

specific operator

(SM-DP+)

and eUICC

product

Get eUICC

w ith LPA

Decide UI for

eSIM

management

Based on GSMA specs.

Reference design

provided by SIM vendors

Just adapt to the UI the

commands that manages

LPA logic at eUICC

STK is supported by

default on any mobile

chipset from any vendor.

1 2 3

LPA@eUICC Tens of

$$

CONs

• Higher complexity: LPA logic has to be completely developed

• Costs: understanding specs, developing SW, testing,… & Certification

• Longer time-to-marketInterop tests to guarantee

LPA against eUICC, SM-

DP+ and operators

Get eUICC

Understand

GSMA LPA

specs,

processes, …

Design & implement a LPA

according to device OS,

application or native level

1

2

3

4

LPA@device Hundred

of $$

Ad-hoc

certif ication

PROs

• OEM focus on hardware. GSMA specs transparent for OEM

• LPAe turns the eUICC in a valuable tool enabling connectivity in a straight way

• eSIM vendors guarantee interoperability and GSMA compliancy

Page 9: your eSIM digital experience - GSMA · 11 11 Take away –Telefonica plans • Continue working with our partners: o To get LPAeready in more eUICCproducts (currently on Gemalto products)

Some LPAe use cases

MWC 2019 Barcelona - Conf idential9

Buy a new IoT personal tracker with data

connectivity included and activate with one click

Buy a new IoT home appliance and add it to my

personal IoT data plan

Other devices: wearables, furniture, clothes,

alarms, environmental sensors, …

Connected!

Page 10: your eSIM digital experience - GSMA · 11 11 Take away –Telefonica plans • Continue working with our partners: o To get LPAeready in more eUICCproducts (currently on Gemalto products)

LPAe to foster the consumer IoT market

Connect more devices securely

No device certification needed

Simple development

Shorter time to market

MWC 2019 Barcelona - Conf idential10

Page 11: your eSIM digital experience - GSMA · 11 11 Take away –Telefonica plans • Continue working with our partners: o To get LPAeready in more eUICCproducts (currently on Gemalto products)

1111

Take away – Telefonica plans• Continue working with our partners:

o To get LPAe ready in more eUICC products (currently on Gemalto products)

o To ensure LPAe is properly supported in SMDP+ servers (currently on Gemalto products)

• Promote and explain to the industry how LPAe can be easily used to

include cellular connectivity on a wide variety of products:

o PoC with key partners

o Reference design / demonstrators

o Clarifications / additional information in the GSMA specs

This is not at all a proprietary solution, it is included in GSMA specs and Telefonica is pleased to collaborate with industry at GSMA to get LPAe ready to be used as widely as

possible.

Page 12: your eSIM digital experience - GSMA · 11 11 Take away –Telefonica plans • Continue working with our partners: o To get LPAeready in more eUICCproducts (currently on Gemalto products)

Benoit JouffreyConnectivity & Embedded Solutions

Thank you for your trust!

MWC 2019 Barcelona - Conf idential12