Young Lions 2012 MEDIA Competition

Dominik Neumaier, Katharina Zweng

Verloren im Gründungsdschu

ngel? weist den Weg

GründTarzan

“I was worried if my concept will work out”

“A lot of things have to be taken into account”

30% of potential foundations do actually take place – potential is high!

Some founders search on their own, others need more help – everybody is grateful for valuable hints!

Personas of founders are heterogenous

Internet is a valuable resource

“I felt lost at the beginning”

BUT:Founders often

struggle with finding the right information

WKO already offers a lot of services for founders

Young Lions 2012 MEDIA Competition

Insights

Dominik Neumaier, Katharina Zweng

To lighten up the foundation jungle

GründTarzan

Insights

Target

Young Lions 2012 MEDIA Competition

Dominik Neumaier, Katharina Zweng

Young Lions 2012 MEDIA Competition

Insights

Target

Implementation

Press: Daily Newspapers, Magazines

Online: Vienna targeting on strong coverage sites

Infoscreen

Unterstützung bei UnternehmensgründungenWKO GründTarzan lichtet den Behördendschungel für Sie!

SEA & SEO

Branding of bakery bags

Die Presse.com

derStandard.at

Dominik Neumaier, Katharina Zweng

Young Lions 2012 MEDIA Competition

Online: founder-affine sites & forums

Insights

Target

Implementation

Ambient: Amber Stix at district exchange offices, AMS etc.

App

Facebook & Xing: GründTarzan Profil

Founder workshop & meetings with testimonials in the Palmenhaus

Direct mailingBusiness card

Dominik Neumaier, Katharina Zweng

Insights

Target

Budget allocation

What do we get out of it?

is personell & memorable

Out of the box comunication

Various communication channels raise awareness in heterogeneous target group

• Online: 20% • Out of home & Ambient: 45%• Print: 35%

Young Lions 2012 MEDIA Competition

Implementation

Dominik Neumaier, Katharina Zweng