PORTFOL YÖ ***

WHO I AM MOSTLY?

WHY I DO DESIGN?

HOW I DO THIS BEST?

WHAT I DO GOOD?

WHAT I DID BEFORE YOU?

Yoann ROUILLACFrench, 28 years old

youjino@gmail.comskype: yrouillac

0031 (0)6 3963 7556

WHO AM I MOSTLY?Hybrid Thinker

Educational Background

2009-2011. Strategic Design Management. TU Delft, The Netherlands

2006-2007. Architecture Graduate. School of Architecture of Paris la Villette, France

2005-2006. Researcher student. Kyôtô Institute of Technology, Japan

2004-2005. Architecture Student.School of Architecture of Paris la Villette, France

2000-2003. Architecture Student. School of Architecutre of Rennes, France

Professional Experiences

03-12/2008. Communication Consultant. RFR Engineering, Paris, France 06-09/2007. Architectural internship. Ola Wasilkowska, Warsaw, Poland

03-06/2005. Assistant Professor of History of Theory of Architecture. Mario Carpo, School of Architecture of Paris la Villette, France

02-04/2005. Architect Assistant. Atelier Lamache Maufra, Paris, France

01-04/2004. Architect Assistant. Pierre-Louis Denizot Architecte, Vendôme, France

proactive, researcher, entrepreneur, creative

Bath AddictI see bathing as a holistic vision of society, within a new relation to the body, towards more social interaction and sustainable community.

Istanbul, Turkey Tôkyô, Japan

WHY I DO DESIGN?

Designing for pleasure support the vision of a global sustainable culture. The sustainable aspect should integrate the social, economical and environmental elements. The cultural aspect embedded the moral, ethical and human, into one holistic prospect.

I believe in the integration of pleasure at the core of our lifestyle

‘It’s simply the program of pleasure principle that determines the reasons of life.’ Freud. Illness of Civilisation

The pleasure takes many forms while designing... Pleasure of working on the project, with different people, materials, fields, culture... But very much more pleasure as a design goal for people, users, society, nature...

It is (almost) a political view on society...

For the pleasure

HOW I DO THIS BEST?Art & ScienceCultivated intuition evaluated by methodological research for a holistic approach.

Intuition

Graphic: Photoshop, Illustrator, InDesignVideo: Premiere, Final Cut, After Effects

Office: Word, Excell, AtlasLanguage: French (native), English (fluent),

Spanish (basic)

Exploration: Burundi, Vietnam, South-Korea, China, U.S.A., U.K., Sweden, Spain, Portugal... European Tour by moped (2004): France-

Germany-Poland-Slovaquia-Hungaria-Romania-Serbia-Bosnia-Croatia-Italy.

Extra: gut feeling, ethic, moral

Methods

Qualitative research: literature, interview, context mapping, observational, Quantitative research: questionnaire, archival, internet, data analysis, survey

Business: DEPESTs, SWOT, Ansoff matrix, radar chart, competitor analysis, Boston matrix, product life cycle

Brainstorm: creative facilitator, group focusTeamrole: plant, shaper, fuel, player

&

WHAT I DO GOOD?Strategic DesignI create new values through a cross-cultural conceptual thinking

ARTEXPRESSION

BUSINESSSTRATEGY

USEREXPERIENCE

SOCIALSCIENCES

*

BUSINESSMODELDESIGN

PRODUCT/SERVICESYSTEM DESIGN

BUSINESSANALYSIS

STRATEGICPLANNING BRAND-DRIVEN

INNOVATION

MARKETRESEARCH

COMMUNICATION

planning development

EMPATHICRESEARCH

IDEATION

IMPLEMENTATION

INSPIRATION

MARKETING

I’m best in the upfront process stage such as research and concept generationOperation Fields

WHAT I DID BEFORE YOU?Selected Projects

art experimentation

cultural inquiries

strategic design

business development

Bath Toy Transportable bathing installation fitting in 1m3 that unfolds and live autonomouslyGraduation of Architecure, Trans-location, 2007-2010

This project was for my diploma in my school of Architecture in Paris. I have been fascinated by the bathing culture in Japan and continued a literature research about the pleasure of bath. I wanted to convey the insight of this practice back in Europe. Therefore I designed a bathing environment that I could transport in different location and warm up in autonomy. The wooden stove heats up a sauna and the pool, as the warmth is also transfered to inflate and outer golden skin, the tepidarium. I built it with help of friends, family and professional within my resource’s framework, in innovative materials and composition. I successfully presented my theory of ‘Ecology of Pleasure’ together with my installation during my graduation show, and still enjoy it during celebration with friends.

Literature researchArchitectural designProject managementBuilding installationUser experience

outer golden bubbleinside the sauna

champagne in the pool

I did...

Bonjour TôkyôVideo-documentary about the spirit of solidarity of the Japanese communal bathhousesSelf-initiated, Tôkyô, 2008

Literature researchObservational researchInterviewsWritting, directing, editing, producing

sentô threshold outside / insidetrain at night / SAKAE sentô gate

washing at the sentô / Shibuya crossroadDuring a summer month I went ‘back’ to Japan in order to shoot a documentary video about the spirit of solidarity of the Japanese communal bathing culture. The main goal was to research about the current situation of the urban bathing culture within the communal bathhouse called Sentô. This situation has been obviously linked to a historical context and uses as inspiration for future evolution of the urban bathing culture. My main recording sources were my notebook and my video camera, which I used in portrait position to capture better people’s bodies and city’s buildings. I spend plenty of time reading foremost and observing on site people behaviours, interior design and relationship between the institution and the neighbourhood. I did several interviews with users of bathhouses, architect and designers, the director of the National Sentô (bathhouse) Association. Then I edited the video in an unconventional way by putting to portrait screen next to each other, thus creating a square in the middle. The output is a high-definition video-documentary of 52’ in three different languages: Japanese, French and English.

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I did...

Bonjour LagosResearch-Workshop for an urban exploration of the megalopolis of LagosCity Space Investigation, TU Delft, 2010

Research-Workshop yearly organized by the Faculty of Architecture from TU Delft. The aim is to study local urban phenomenon, that year in the biggest African megalopolis of Lagos. This city has indeed the fastest growing rate in the world due to high birth rate and rural depopulation. This fact merged with their culture leads to almost 70% of the economy to be informal, which results in innovative business opportunities. I was amazed by the strong spirit of entrepreneurship Lagosian does have. My research goal was to understand the fundamental elements that make this self-entrepreneurship emerged and present some the fascinating solution of the local bike-taxi: Okada.We did our research with team-mates from the University of Lagos, while I conducted some interviews with okada drivers and users, and took a more broad approach with a formal ‘oil and gas’ entrepreneur. The output is a high-definition 18’ video-report in English, with a mixed of Lagos landscape shoots and interviews.

Literature researchObservational researchInterviewsWriting, directing, editing, producing

Okadas in the city-centre

on the bike / interviewee

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video

link

I did...

TNT TouchStrategic branding innovation for TNT to reintroduce an emotional touch in the global delivery industryBrand and Product Strategy, TU Delft, 2010

Emotion

Time

@

The ‘Classic’ Post Mail service from TNT is the basis of what wehave know for decades as sending a mail. Therefore the time frame is the reference point to develop further services and products.The emotions is related to the personal handwriting and the physical paper the sender used.

TNT Express is a faster ‘regular’ mail. Nevertheless the non-personal package and the technical look take away a bit of the emotional side of receiving a parcel.Obviously the main purpose and advantage is to have a faster delivery service.

The e-mail is the coming along with the digital revolution and the global expansion of the Internet.It is almost instantly.Although you could enclose a lot of di�erent media there is a lack of emotional aspect in receiving an e-mail in front of a computer.

Our new product TNT Touch merge the revolution of the digital era with a physical approach of delivery. The informational content is send through digital means, which is then actualized by the TNT delivery man. It revitalized the physical approach of mailing in an innovative way.Touch.

Within a team of 6 students we had to choose a brand in order to design a brand-driven innovation that could fit in their business strategy. We decided to work on TNT, a global delivery service brand, because we liked the customer related approach and there is lot of need for innovation.We conducted an internal (SWOT, history, vision…) and external (DEPESTe, user experience, stakeholders…) analysis to come to a better understanding of the brand values and the company profile. We define afterwards a general concept that could bring new values to TNT, which is a high-end product for executive businessman or special private occasion.The service regenerates the emotional and personal links, which has been lost by introducing a performing-act of delivery. The sender is offered the possibility to customized the features of delivery like, the receiver is then physically ‘Touch’ by the parcel or message and get an emotional input by the performance delivery.I have been more active in the analysis part and elaboration of the concept.

Internal & External analysisBranding StrategyCreative sessionConcept generation

delivery user scenario

global touchpoints

emotion Vs time matrix

Operation Strategy

Global Location

The 1st locations takes place in the major international cities, followed by the 2nd ones. This map has been developped according to the TNT head O�ce location and the Internet network map.

Performing Delivery

In order to perform a quality and e�ective delivery, actors or specially trained sta� will be hired for that peculiar service, following the existing network of freelancer.

The delivery man itself can be choosen according to his characteristics as well as several other speci�cation: Attitudes, Out�t, Emotional level, Attributes, Behavior, ...

Touch.I did...

ToothpillDry toothpaste in a pill to improve the sustainable performance in oral care businessCross Disciplinary Innovation Challenge, TU Delft & Rotterdam School of Management, 2010

Brand-driven innovationBusiness analysisConcept generationMarket strategy

global market strategyuser experience

visualization of the ToothpillThis project was a collaboration between MBA from Innovation Management students and Strategic Design ones. Within a team of 5 we were assigned the ‘Oral care’ division for Unilever to come up with an innovative product, with a focus on sustainable goal. We conducted a company analysis and sustainability trends to spot market development opportunities. Then we generated several concepts that we evaluated afterwards to choose the toothpill.The product is a pill of dry toothpaste that becomes foamy while brushing. The purpose of this innovation is to reduce toothpaste weight and waste, the plastic tube packaging and the water consumption during the brushing.My role was more on rich insights for a social global market strategy.

I did...

GreenCradleStrategic consultancy for a chemical company offering a business community for a sustainable developmentDesign Strategic Project, TU Delft, 2011

New ClientsClient Incentives

Convincing clients

Passive ActiveNetwork Event

ConnectorPlayerJoiner

StarterIntermediate

Advanced

company profilesclient connector

sustainability monitorcase library

sustainable materialforum

DSM developement

themeslecture

connectorworkshop

awardshowcase

Company AnalysisStrategic designConcept generationDevelopment strategyMarketing strategy

chart overview of the community’s components

community benefits

Unlimited.

DSM is a chemical company active in life science through health, nutrition and materials products. They have a strong focus on sustainability and wish to become the leading company in Cradle to Cradle in the world. Within a team of 5 students we had to design a strategic innovation to improve their sustainability performances, driven by their brand values.We performed an internal (SWOT, history, vision, market…)and external (DEPESTe, user insights, stakeholders..) analysis of the company to find out what makes them unique and how they currently perform their sustainable features and then had creative sessions to generate a concept.GreenCradle is a business community launched by DSM and run by them and non-governmental ecological association. The aim is to create a co-operation platform by sharing values, knowledge and know-how about the Cradle-to-Cradle philosophy among DSM’s clients. We designed interfaces as an online network and an annual event. Then we defined DSM and clients’ incentives and provide an implementation roadmap. I was mainly involved in the strategic planning and conceptual thinking.

CONNECT PARTNERS LEADING POSITION

PRODUCT DEVELOPMENTBUSINESS MODEL INNOVATION

I did...

Screen'IDEaService-Product system design for an outdoor display company, to enter new market with a new applicationIntegral Design Project, TU Delft, on going...

BRAINSTORM

CLUSTERING

BUSINESS 2 PRIVATE

HARD TO SPOT NEEDSOFTEN TECHNOLOGICAL NEEDSDIFFICULTY TO REACH MARKET

COMPLEX TO IMPLEMENT

B2B B2C

BUSINESS 2 PUBLIC

CITIZENS VISITORS

UNIQUE CLIENTHUGE MARKET

EASY TO IMPLEMENT

NEEDS INFORMATION

Beach / Mountain / Tourist

Business analysisBranding strategySearch-area definitionMarket researchConcept generation

clustering generated ideas

concept evaluation chart

Ski Slopes

Extra added value

User acceptance

Possible informationadvertisement in ski elevatorsroutes/navigation at slopesweather forecastup-to-the-minute reportstime tables

Advantagesscreen �ts the extreme weather conditionsnew in the marketno competition yet in digital screensmultiple screens needed for one projectBig market

DisadvantagesInternational

The Integral Design Project aims to cover the full design process as the last project of the industrial design education in TU Delft. This is an running project and now only the analysis-strategic phase has been done.Within a team of 4 students we have been assigned an outdoor display company looking for growth by diversification of its activities. We first did an internal and external analysis of the company, together with a competitor analysis in order to spot some business opportunities. Then we generated a lot of ideas for development direction and evaluated them with six criteria: added-value, user acceptance, stakeholders, technical implementation, competition and market potential.We will develop a branding strategy based on a product portfolio but will dive deeper into one product development to a detail level.The company already greatly appreciated the external consultant insights. My main role was to get some output from the company analysis and to develop the branding strategy, that will evolve in later stage in the business elements of the project.

I did...

Communication AssistantArchitect at the communication department for an engineering consultancyRFR, Paris, 2008

RFR is a global engineering consultancy, founded by Peter Rice, specialized in state of the art innovation for architecture. A new communication strategy was set to gain new market in Europe, China and United Arab Emirates a was set, hence I joined the Communication-PR department. We worked on several projects among them the most prestigious was a book edited by Werner Blaser, published by Birkhaüser, and co-written by renowned writer. Other projects were website update, conference preparation, portfolio, competition documentation, yearly communication, exceptional client events and internal communication (intranet, newsletter). My role was to assist the communication manager and director, by being proactive in setting up the work and taking initiative when needed. I also operated long run visual material research by internal archive as well as external documentation and new photography.My personal learning was to see another side of architectural design with a more strategic point of view, and the ability to work with a lot of different people and discipline both inside and outside the company.

Project supportCommunication managementArchive research

Simone de Beauvoir footbridge, RFR & Feichtinger Architects, Paris

RFR book cover

I did...

COAH SpaBusiness plan for an innovative spa in sustainable technology and cultural experienceReady to Startup!, YES Delft / Centre for Entrepreneurship & Roland Berger, 2011

P ro�ts

-600,0

-400,0

-200,0

0,0

200,0

400,0

600,0

1 2 3 4 5 6 7 8 9 10 11

E B ITDA E B IT Net pro�t

Value of the company

0,0

500,0

1 000,0

1 500,0

2 000,0

2 500,0

3 000,0

3 500,0

1 2 3 4 5 6 7 8 9 10 11

dividends added value

opening

Concept developmentBusiness strategyMarketing strategyCommunication planningFinancial planning

user experience through amenitiesvision representation

Balance Sheet + Profit & Loss + CashFlowPursuing my fascination on bathing with a more entrepreneurial spirit, I decided to write a business plan for setting up a spa in Rotterdam, The Netherlands. After having researched for a long while about the global spa industry I came to a more practical level to develop a coherent business strategy for a profitable company. The aim was to write a business plan with the Vision-Mission-Ambition, business model, product description, key partners, competition analysis, marketing strategy, communication channels, financial plan and risks. Roland Berger, the famous business strategy consultancy, has coached us during the writing process. Finally all the participants gave a presentation pitch in front of potential investor.

Balance unit 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

AssetsFixed assets

Investment in building K € 0,0 2 935,0 2 935,0 2 935,0 2 935,0 2 935,0 2 935,0 2 960,0 2 960,0 2 960,0 2 960,0Accumulated depreciation K € 0,0 -142,3 -284,7 -427,0 -569,3 -711,7 -854,0 -996,3 -1 138,7 -1 281,0 -1 423,3 pNet book value K € 0,0 2 792,7 2 650,3 2 508,0 2 365,7 2 223,3 2 081,0 1 963,7 1 821,3 1 679,0 1 536,7

Current assetsInventory K € 0,0 8,3 8,3 8,3 8,3 8,3 8,3 8,3 8,3 8,3 8,3Trade receivable K € 0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0Cash K € 44,0 123,0 268,1 483,2 583,3 678,8 769,9 831,5 913,8 991,7 1 065,3

Total assets K € 44,0 2 923,9 2 926,7 2 999,5 2 957,2 2 910,4 2 859,1 2 803,5 2 743,4 2 679,0 2 610,2

LiabilitiesShareholders equity K €

Issued share capital K € 150,0 1 000,0 1 000,0 1 000,0 1 000,0 1 000,0 1 000,0 1 000,0 1 000,0 1 000,0 1 000,0Other reserves K € -106,0 -500,4 -486,2 -443,9 -400,9 -357,3 -313,1 -268,1 -222,3 -175,8 -128,4

Long term liabilities K € 0,0 2 423,0 2 346,0 2 263,6 2 176,0 2 083,1 1 984,8 1 881,3 1 772,5 1 658,3 1 538,9Short term liabilities K € 0,0 0,0 56,6 169,4 171,8 174,4 177,1 179,9 183,0 186,1 189,5Trade payable K € 0,0 1,3 10,3 10,3 10,3 10,3 10,3 10,3 10,3 10,3 10,3

Total liabilities K € 44,0 2 923,9 2 926,7 2 999,5 2 957,2 2 910,4 2 859,1 2 803,5 2 743,4 2 679,0 2 610,2BATH

LABORATORY

MEDIA

CAFETERIA

Cashflow unit 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Cash flow from operating activitiesp gNet profit K € -106,0 -394,4 70,8 211,7 214,8 218,0 221,3 224,9 228,7 232,7 236,8

Deprecation K € 0,0 142,3 142,3 142,3 142,3 142,3 142,3 142,3 142,3 142,3 142,3pChanges in working capital

Changes in inventory K € 0,0 -8,3 0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0Changes in accounts receivable K € 0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0Changes in accounts payable K € 0,0 1,3 9,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0

Sub-Total K € -106,0 -259,0 222,1 354,1 357,1 360,3 363,7 367,3 371,0 375,0 379,2Dividends K € 0,0 0,0 0,0 -56,6 -169,4 -171,8 -174,4 -177,1 -179,9 -183,0 -186,1

Total K € -106,0 -259,0 222,1 297,5 187,7 188,5 189,3 190,2 191,1 192,0 193,0

InvestmentsPurchasing fixed assets K € 0,0 -2 935,0 0,0 0,0 0,0 0,0 0,0 -25,0 0,0 0,0 0,0

Total K € 0,0 -2 935,0 0,0 0,0 0,0 0,0 0,0 -25,0 0,0 0,0 0,0

FinancingWithdraw loan K € 2 494,8Issue share capital K € 150,0 850,0Repayment loan K € 0,0 -71,7 -77,0 -82,3 -87,6 -92,9 -98,2 -103,5 -108,8 -114,1 -119,4

Total K € 150,0 3 273,0 -77,0 -82,3 -87,6 -92,9 -98,2 -103,5 -108,8 -114,1 -119,4

Total movement in cash and bank K € 44,0 79,0 145,1 215,1 100,1 95,5 91,1 61,7 82,3 77,9 73,6

Profit & Loss 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021Revenues

Entrance fees K € 0,0 0,0 408,4 495,0 495,0 495,0 495,0 495,0 495,0 495,0 495,0, , , , , , , , , , ,Treatments K € 0,0 0,0 245,2 297,2 297,2 297,2 297,2 297,2 297,2 297,2 297,2Cafétéria K € 0,0 0,0 252,5 297,0 297,0 297,0 297,0 297,0 297,0 297,0 297,0Media Events K € 0,0 0,0 40,8 49,5 49,5 49,5 49,5 49,5 49,5 49,5 49,5, , , , , , , , , , ,Products K € 0,0 0,0 81,7 99,0 99,0 99,0 99,0 99,0 99,0 99,0 99,0

Net turnover K € 0,0 0,0 1 028,6 1 237,7 1 237,7 1 237,7 1 237,7 1 237,7 1 237,7 1 237,7 1 237,7, , , , , , , , , , ,Costs

Supplies bath K € 0,0 -0,6 -40,6 -49,2 -49,2 -49,2 -49,2 -49,2 -49,2 -49,2 -49,2 Supplies cafeteria K € 0,0 -9,3 -63,2 -74,4 -74,4 -74,4 -74,4 -74,4 -74,4 -74,4 -74,4 Supp es ca ete a € 0,0 9,3 63, , , , , , , , ,Salaries K € -36,0 -53,2 -482,4 -482,4 -482,4 -482,4 -482,4 -482,4 -482,4 -482,4 -482,4 Water K € 0,0 -1,3 -10,0 -10,0 -10,0 -10,0 -10,0 -10,0 -10,0 -10,0 -10,0 Energy K € 0,0 -7,5 -60,0 -60,0 -60,0 -60,0 -60,0 -60,0 -60,0 -60,0 -60,0 gy , , , , , , , , , , ,

Brutto margin K € -36,0 -71,9 372,4 561,7 561,7 561,7 561,7 561,7 561,7 561,7 561,7

Design K € -70,0 -48,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0Depreciation K € 0,0 -142,3 -142,3 -142,3 -142,3 -142,3 -142,3 -142,3 -142,3 -142,3 -142,3 Marketing K € 0,0 -5,0 -6,0 -6,0 -6,0 -6,0 -6,0 -6,0 -6,0 -6,0 -6,0 gRent K € 0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0 0,0Insurance K € 0,0 -2,4 -6,0 -6,0 -6,0 -6,0 -6,0 -6,0 -6,0 -6,0 -6,0

Total Costs K € -106,0 -269,6 -810,5 -830,3 -830,3 -830,3 -830,3 -830,3 -830,3 -830,3 -830,3

Profit before interest and taxes (EBIT) K € -106,0 -269,6 218,1 407,4 407,4 407,4 407,4 407,4 407,4 407,4 407,4

Interest K € 0,0 -124,7 -121,2 -117,3 -113,2 -108,8 -104,2 -99,2 -94,1 -88,6 -82,9 Profit before taxes K € -106,0 -394,4 96,9 290,1 294,2 298,6 303,2 308,1 313,3 318,7 324,5Taxes 27% K € 0,0 0,0 26,2 78,3 79,4 80,6 81,9 83,2 84,6 86,1 87,6

Net profit K € -106,0 -394,4 70,8 211,7 214,8 218,0 221,3 224,9 228,7 232,7 236,8

other financial outputs: company value - profits

I did...

THANK YOU!Of course don’t hesitate to call me for a chat... +31 6 39 63 75 56