The logo was based on the letter ‘A’ from Plan A with the circular shape made out of leaves representing the idea of sustainability. We wanted to create something that looks professional but at the same time quite friendly and approachable.

Elizabeth Ibbotson Praefa Uennatornwaranggon

Leeds College of Art

The main concept of our campaign is ‘MAKE YOUR PLEDGE TO THE PLANET’. This involves encouraging the customers to make their own pledges to lead a more ecological lifestyle through the help of Plan A.

I pledge to save our planet.... I pledge to re-use carrier bags...I pledge to buy from fairtrade

I pledge to leave the car at home and walk...I pledge to recycle rubish...

Putting real pledges on the walls inside the stores along with illustrations to promote Plan A. The designs will go on the walls around areas where people will have time to stop to read the pledges.

Elizabeth Ibbotson Praefa Uennatornwaranggon

Leeds College of Art

Designs for the ‘bags for life’ to encourage people to stop taking carrier bags. This is also a way to promote Plan A outside of the stores. We also propose that the designs can be applied to other objects used regularly instore such as supermarket trolleys, baskets and check out tills.

Elizabeth Ibbotson Praefa Uennatornwaranggon

Leeds College of Art

Make YourPledge toThe Planet

Pledge to

Plan A

A 50 second animated ident to be played during adverts on TV. This is our resolution for promoting Plan A not just to existing customers but also for po-tential new customers.

Elizabeth Ibbotson Praefa Uennatornwaranggon

Leeds College of Art

We propose that the ident could be played between programmes genrally watched by Marks and Spencers shoppers or food and housing related TV programmes.

Please find zip file labeled ‘PlanAident’ of actual ident also submitted