Yasser Al Ahmar

Riyadh – Saudi Arabia

Mobile: 00966 547627095 E-mail: yase_118@hotmail.com

Nationality: Syrian Age: 31

Personal Profile

I am a hardworking, motivated and enthusiastic in the marketing and communications

field. I always strive to achieve the highest standard possible, at any given task and in

any situation. I am accustomed to working in a challenging and fast-paced environment,

particularly when dealing with multiple projects at the same time.

Achievements

I have established, lead, and developing McDonald’s KSA social media platforms.

I got the second rank Employee of the year for 2014

I was awarded as the best employee of the 2015 year over 500 employee.

I was awarded as the employee of the month for many times in McDonald’s KSA.

I have managed many brand crises successfully.

I have managed and conducted tens of events (CSR, community involvement and

support, media, corporate events …etc.)

I have won the 5th rank among more than 1200 participant in the competition of

proposing an action plan for a business project. The contest held by SEYA “Syrian

Young Entrepreneurs Association” in Damascus.

I wrote 4 book stories for kids in both Arabic and English and it was used in one of

McDonald’s KSA biggest charity campaigns. We sold them in the restaurants by

600,000 SAR and donated this amount to local orphanage organizations.

I got an appreciation certificate from McDonald’s KSA president H.H prince

Mishaal for my contribution in one of the CSR.

Education

Bachelor's degree English literature Damascus University

Training courses

Academic English - Asia Institute at Damascus

Conversational course at Asia Institute – Damascus

Body language and presentations skills sessions at Asia center - Damascus

Business correspondence course at Reda Center - Damascus

American accent course at last Dimension Center – Damascus

Corporate Communications &PR course at Alliances Center – Damascus

Marketing & Sales Course at Alliance Center - Damascus

Basic Management class at TLDC center owned by McDonald's KSA

Local store marketing class at TLDC center owned by McDonald's KSA

Process management class at McDonald's KSA

Media management class at McDonald's KSA

Time management class at McDonald's KSA

Media induction class at McDonald's KSA

Social media and crisis management class at McDonald's KSA

MBTI “Utilizing strength points in you” at SYAN training association – KSA

Social Media Master Class “Facebook & Instagram” at Informa institute – Dubai

New Consultant Development Program – Dubai

Work Experience

(January 2015 – Present) Consultant, Corporate Marketing Communications,

PR and Social Media at McDonald’s KSA

(August 2014 – December 2015) Supervisor, Corporate Marketing

Communications, PR and Social Media at McDonald’s KSA

Main duties:

Social Media Head

Supervising social media communications and platforms for the

corporation.

Leading the social media agancy which manages the corporation’s

platforms.

Plan, organize and manage the social media platforms.

Provide recommendations for future actions and improvements for the

social media strategy.

Leading the coordination among all the corporations department and

making sure to communicate the correct messages to the public.

Managing social media crisis and excuting all social campaigns.

Public Relations and Social Initiatives

Assist in planning and supervise the execution of the corporation’s PR

and CSR programs and tactics, such as, PR special events, sponsorship,

and other tactics, besides leading the social responsibility activities and

events

Perform day-to-day activities of the Corporate Communication and

Social Responsibility function, which aim at building and maintaining

positive relationships with the public and community, in addition to

enhancing corporation’s reputation and image and to increase the

corporation brand awareness and to achieve strategic goals of

corporation

Conduct analysis and provide recommendations for future actions and

improvements for PR and CSR services and activities

Marketing and communications

Develop and execute marketing and communication plans and strategies that

will create Brands’ awareness and deliver right communication strategy.

Develop requested marketing materials in time for seasonal launches and help

with the execution.

Build cross-channel marketing and communication campaigns covering all areas

of the online and offline mix: CRM, advertising, SEM, social, affiliates,

partnerships, PR, company’s website new media channels.

Developing full marketing and communication mix and implementing seasonal

strategies that will create Brands’ awareness.

Media Relations

Contribute in performing communication duties including coordinating

production of newsletter, special events coordination, drafting and

editing letters, preparing brochures, invitations and other collateral pieces

Advise on the presentation and delivery of media messages for major

corporate PR and social events

Handling crises/issues that may impact the corporation image

Public Events

Plan, organize and manage the necessary logistics for PR and CSR

events and programs

Evaluate the success of the company public relation campaigns

Foster community relations, through events such as open door

campaigns and community involvement initiatives

Identify and attend public relations opportunities and recommend the

corporation 's participation in sponsorships and community events

Identify opportunities for positioning RICC as a good neighbour and

ensure that RICC continues to be viewed as socially responsible

(January 2013 – July 2014) Supervisor, Corporate Communications & PR at

McDonald’s KSA

(April 2011 – December 2012) PR Senior Cooardinator at McDonald’s KSA

(January 2011 – April 2011) CRM senior coordinator at McDonald’s KSA

(January 2010 – January 2011) Local Store Marketing Cooardinator at

McDonald’s KSA

Main duties:

Managing and implementing Marketing activities including the materializing the

“Plan-to-Win” of stores.

Coordinate, communicate, and monitor all marketing, promotion campaigns,

communication activities, and Promotion Merchandising plans related to stores

with Operations team.

Implementation of marketing mix strategies, campaign plans, programs and

measures to support and grow the company's business and conduct Marketing

Campaigns.

Investigate and resolve complaints concerning stores marketing activities.

Review, follow up, and provide recommendations for three months sales

building plan of the stores in coordination with the stores teams.

Performing the six-months auditing for stores marketing plans execution

Actively conduct visits to store to evaluate the status of the stores in terms of

marketing communications and plans executions.

Check competitor’s activities.

(July 2009 – December 2009) Manager Trainee at McDonald’s KSA

(January 2008 – July 2009) Export & Sales Manager at Azmeh Paints

Company

http://www.azmeh.com/

March 2006 – July 2009 Marketing, sales & exporting Manager at Al Raky for

Food Industries (Full time then moved to part time job)

http://www.alraky.com/

August 2006 – October 2007 Owner at Al Ahmar factory for plastic

industries

I established this factory which was producing plastic accssories.

It was a personal project. However, I failed after one year and this experince turned to

be a lesson to learn from for a future success.

2004 – 2006 English teacher at High schools and private institutes

Skills

Bilingual: English & Arabic.

Microsoft Office.

Networking Skills.

Teamwork.

Market research.

Social media skills.

Marketing Communications

Team Leadership and building.

Planning and Organizational Skills.

Time Management Skills.

Communication & Presentation Skills.

Interpersonal Skills.

Analysis skills.

Negotiation skills.

Business planning.

Media relations skills.

Press Releases writing skills.

Hobbies and Interests

Reading Novels, watching movies, writing short stories and poems, attending self

development workshop and training classes.

Some Certificates