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1. Yakult has demonstrated corporate social responsibility through several ways in the past. In year 2005, Yakult enterprise proposed to enhance its corporate social responsibility projects in economically developing nations to celebrate its 70 th anniversary. That year, Yakult selected JOICFP to collaborate with to support the event. This is due to the similarity of JOICFP’s beliefs, to enhance physical and mental wellness with the primary aim of achieving happiness for people all around the world, likewise, Yakult’s philosophy is to put on a smile to faces around the world. On 22 nd of September that year, Yakult had officially approved the “International Safe Motherhood Project 2005-2009” to be operated in several states in Indonesia like West Nusa Tenggara. Furthermore, this program was financially supported by the Yakult headquarters and the charity events of the 136 allotting department in Japan. In 2011, Yakult Honsha set up a Great East Japan Earthquake working party soon after the earthquake tragedy. Yakult Honsha constructed accommodating systems to provide everyone in the affected areas with protection and support. For example, providing water supply and providing aid to the residents of the affected area. Last but not least, for the past 40 years, the ladies in Yakult made frequent visits to the single elderlies whenever they deliver their products to them personally to make sure they are safe and spend time making conversations with them. This activity is known as “Courtesy Visit Activities”. These corporate social responsibility efforts made by Yakult has earned society’s trust and at the same time promoted a beneficial relationship with society.

Yakult Accs Project

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Page 1: Yakult Accs Project

1. Yakult has demonstrated corporate social responsibility through several ways in the past. In year 2005, Yakult enterprise proposed to enhance its corporate social responsibility projects in economically developing nations to celebrate its 70th anniversary. That year, Yakult selected JOICFP to collaborate with to support the event. This is due to the similarity of JOICFP’s beliefs, to enhance physical and mental wellness with the primary aim of achieving happiness for people all around the world, likewise, Yakult’s philosophy is to put on a smile to faces around the world. On 22nd of September that year, Yakult had officially approved the “International Safe Motherhood Project 2005-2009” to be operated in several states in Indonesia like West Nusa Tenggara. Furthermore, this program was financially supported by the Yakult headquarters and the charity events of the 136 allotting department in Japan. In 2011, Yakult Honsha set up a Great East Japan Earthquake working party soon after the earthquake tragedy. Yakult Honsha constructed accommodating systems to provide everyone in the affected areas with protection and support. For example, providing water supply and providing aid to the residents of the affected area. Last but not least, for the past 40 years, the ladies in Yakult made frequent visits to the single elderlies whenever they deliver their products to them personally to make sure they are safe and spend time making conversations with them. This activity is known as “Courtesy Visit Activities”. These corporate social responsibility efforts made by Yakult has earned society’s trust and at the same time promoted a beneficial relationship with society.

Page 2: Yakult Accs Project

2. Just like any other industry, Yakult has it’s own code of ethics to follow. One of the ethical rule to follow is that employees should not only be punctual but to also greet their colleagues before their shift is about to start. Employees should obey the scheduled time for their lunch break or going home time unless of an emergency. Also, employees must maintain their hygiene. This is to prevent any transmission of illnesses, diseases or bacteria from the employee to the product. Employees working in the Yakult factory must wear white clothing, with hair net and gloves as a sign of cleanliness. Employees handling food is obliged to show a health certificate proving that they are healthy and safe to handle the products. Employees must wash their hands before work. Teamwork is also vital in this company. Teamwork has a lot of benefits to it, from building relationships to absorbing information at a faster rate. Teamwork is also a way to distribute workload equally therefore less reducing the stress in workplace and increasing the working speed and getting things done at the same time.

Page 3: Yakult Accs Project

3. Maintaining personal hygiene in the workplace is good for the company’s image. People are too quick to make judgements judging by how something looks or how they are served. This is why employees handling the product wears hair net, gloves and is dressed in white to show cleanliness. Customers or society will look up to Yakult and believe that they are working with strong moral principles which gives them a professional reputation. What most people do not know is that personal hygiene and cleanliness in a workplace can actually maintain or enhance the positive feelings of an employee. Teamwork allows tasks to be completed efficiently within a faster time frame. This means that the company can get more work to be done and earn more profit at the same time without having to hire more staffs. Of course, there will always be everyday challenges, therefore having your teammates to cheer you on or give you mental support can boost performance. Also, teammates can correct each other whenever they know the other is doing something wrong leading to improvements in their performance altogether. Being punctual often shows loyalty to the company. It shows eagerness and willingness to sacrifice energy, it also shows respect for the company and in turn employees who are always punctual to earn respect as well. It also means that the employer will most likely trust the employee thinking their reliability is high because someone who is punctual most likely to be very organized as they think ahead of time often and manage their time and priority well.

Page 4: Yakult Accs Project

4. Corporate Social Responsibility projects that Yakult might turn down can be because of several reasons. Yakult might be unwilling to engage in a social responsibility can be because of the high cost. The high cost of production will reduce profits. The second reason could be because the amount of money spent on Corporate social responsibilities might not be what their stakeholders want their money to be spent on. Yakult has to consider what their stakeholders think as they play a role in this as well. If not carefully considered, stakeholders might be unhappy and could result in selling their shares, and too many shares sold at the same time could lower the value of the shares. Also, Yakult might be unwilling to engage in socially responsible behaviour simply because of the last minute request or not having enough man power.

Page 5: Yakult Accs Project

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