YET ANOTHER HIERARCHIAL OFFICIOUS ORACLE

ORIGINORIGIN FOUNDED BY STANFORD GRADUATES JERRY YANG AND DAVID FILO IN 1994

INCORPORATED ON MARCH 2, 1995

HEADQUARTERS IN SUNNYVALE, CALIFORNIA

THE MOST VISITED WEBSITE WITH MORE THAN 412 MILLION UNIQUE USERS

IN APRIL 1994,”JERRY’S GUIDE TO THE WORLD WIDE WEB” WAS RENAMED “YAHOO!”

FOUNDED BY STANFORD GRADUATES JERRY YANG AND DAVID FILO IN 1994

INCORPORATED ON MARCH 2, 1995

HEADQUARTERS IN SUNNYVALE, CALIFORNIA

THE MOST VISITED WEBSITE WITH MORE THAN 412 MILLION UNIQUE USERS

IN APRIL 1994,”JERRY’S GUIDE TO THE WORLD WIDE WEB” WAS RENAMED “YAHOO!”

YAHOO!

ON 12 APRIL 1996, YAHOO! HAD INITIAL PUBLIC OFFERING, RAISING $33.8 MN DOLLARS.

YAHOO! HAD ALREADY TRADEMARKED BARBECUE SAUCES AND HUMAN PROPELLED WATERCRAFT.

TO GET TRADEMARK THE EXCLAMATION MARK WAS ADDED, WHICH IS OFTEN OMMITED WHEN REFERRING YAHOO!

GROWTH(1997-1999)

ON 8 MARCH 1997, YAHOO! ACQUIRED FOUR 11, WHOSE WEBMAIL SERVICE,ROCKETMAIL, BECAME YAHOO!MAIL.

ACQUIRED CLASSICGAMES.COM AND TURNED IT INTO YAHOO! GAMES.

ON 28 JANUARY 1999, YAHOO! ACQUIRED WEB HOSTING PROVIDER GEOCITIES.

ACQUIRED eGROUPS, WHICH BECAME YAHOO!GROUPS

LAUNCHED YAHOO! MESSENGER ON 21 JULY 1999.

HOW YAHOO! WORKS∆ OPERATES AN INTERNET PORTAL.

∆ PROVIDES A FULL RANGE OF PRODUCTS AND SERVICES INCLUDING A SEARCH ENGINE, YAHOO! DIRECTORY AND YAHOO!MAIL.

∆ YAHOO! SEARCH RELIES ON THE SEARCH TERMS WE ENTER TO INTERPRET AND DETERMINE THE INTENT OF OUR SEARCH.

∆ YAHOO! ALSO WORKS AS AN INTERNET SERVICE PROVIDER(ISP)

REVENUE STREAMREVENUE STREAM∆ YAHOO! HAS MULTIPLE REVENUE STREAMS.

∆ HALF OF YAHOO!’S REVENUE COME FROM SEARCH AND 30% COMES FROM SALE OF BANNER ADS.

∆ GENERATES REVENUE WITH VIDEO AND RICH MEDIA ADS.

∆ IT ALSO STARTED CHARGING LISTING FEES FOR YAHOO! AUCTIONS.

∆ BENEFITING FROM INCREASED USER ACTIVITY LEVELS OFFERINGS ON YAHOO! PROPERTIES.

∆ A RECENT MOVE BY YAHOO! TO GENERATE REVENUE WAS TO INCLUDE ‘SPONSORED LISTINGS’ IN YAHOO! DIRECTORY.

∆ YAHOO! HAS MULTIPLE REVENUE STREAMS.

∆ HALF OF YAHOO!’S REVENUE COME FROM SEARCH AND 30% COMES FROM SALE OF BANNER ADS.

∆ GENERATES REVENUE WITH VIDEO AND RICH MEDIA ADS.

∆ IT ALSO STARTED CHARGING LISTING FEES FOR YAHOO! AUCTIONS.

∆ BENEFITING FROM INCREASED USER ACTIVITY LEVELS OFFERINGS ON YAHOO! PROPERTIES.

∆ A RECENT MOVE BY YAHOO! TO GENERATE REVENUE WAS TO INCLUDE ‘SPONSORED LISTINGS’ IN YAHOO! DIRECTORY.

ALLIANCESALLIANCES

∆ YAHOO! WORKS WITH SELECTED TECHNOLOGY COMPANIES TO PROVIDE IM SOLUTIONS.

∆ YAHOO! PROVIDES TECHNICAL SUPPORT TO ALL AUTHORIZED PARTNERS.

∆ YAHOO! MESSENGER ENABLES INSTANT MESSAGING IN COMPANIES WITH LEADING ENTERPRISE INSTANT MESSAGING(EIM).

∆ YAHOO! WORKS WITH SELECTED TECHNOLOGY COMPANIES TO PROVIDE IM SOLUTIONS.

∆ YAHOO! PROVIDES TECHNICAL SUPPORT TO ALL AUTHORIZED PARTNERS.

∆ YAHOO! MESSENGER ENABLES INSTANT MESSAGING IN COMPANIES WITH LEADING ENTERPRISE INSTANT MESSAGING(EIM).

PRODUCTS & SERVICESPRODUCTS & SERVICES

∆ PROVIDES A WIDE ARRAY OF INTERNET SERVICES.∆ YAHOO! SEARCH∆ YAHOO! MAIL YAHOO! MESSENGER∆ YAHOO! FINANCE, YAHOO! MUSIC, YAHOO! MOVIES,

YAHOO! NEWS∆ YAHOO! MOBILE∆ OFFERS COMMERCE SERVICES LIKE YAHOO! SHOPPING,

YAHOO! AUCTIONS, YAHOO! AUTOS.∆ YAHOO! SMALL BUSINESS.∆ YAHOO! SEARCH MARKETING

∆ PROVIDES A WIDE ARRAY OF INTERNET SERVICES.∆ YAHOO! SEARCH∆ YAHOO! MAIL YAHOO! MESSENGER∆ YAHOO! FINANCE, YAHOO! MUSIC, YAHOO! MOVIES,

YAHOO! NEWS∆ YAHOO! MOBILE∆ OFFERS COMMERCE SERVICES LIKE YAHOO! SHOPPING,

YAHOO! AUCTIONS, YAHOO! AUTOS.∆ YAHOO! SMALL BUSINESS.∆ YAHOO! SEARCH MARKETING

DOT-COM BUBBLE DOT-COM BUBBLE AT THE HEIGHT OF DOT-COM BOOM, YAHOO! STOCKS

CLOSED AT $475.00 A SHARE.

DURING THE BOOM CNBC REPORTED THAT YAHOO! AND eBay DISCUSSED A 50/50 MERGER.

ON 26 JUNE 2000,YAHOO! SIGNED AN AGREEMENT WITH GOOGLE TO MAKE GOOGLE SEARCHES POSSIBLE ON YAHOO.COM

ONE OF THE SURVIVING COMPANIES AFTER DOT-COM BUBBLE BURST

ACQUIRED OTHER SEARCH ENGINES.

AT THE HEIGHT OF DOT-COM BOOM, YAHOO! STOCKS CLOSED AT $475.00 A SHARE.

DURING THE BOOM CNBC REPORTED THAT YAHOO! AND eBay DISCUSSED A 50/50 MERGER.

ON 26 JUNE 2000,YAHOO! SIGNED AN AGREEMENT WITH GOOGLE TO MAKE GOOGLE SEARCHES POSSIBLE ON YAHOO.COM

ONE OF THE SURVIVING COMPANIES AFTER DOT-COM BUBBLE BURST

ACQUIRED OTHER SEARCH ENGINES.

DOT-COM BUBBLE contd.. DOT-COM BUBBLE contd..

ON 13TH OCT 2005, MICROSOFT ANNOUNCED THAT YAHOO MESSENGER AND MSN MESSENGER WOULD BECOME INTEROPERABLE.

ON 20 MARCH 2005, YAHOO! PURCHASED PHOTO SHARING SERVICE FLICKR.

ON 13TH OCT 2005, MICROSOFT ANNOUNCED THAT YAHOO MESSENGER AND MSN MESSENGER WOULD BECOME INTEROPERABLE.

ON 20 MARCH 2005, YAHOO! PURCHASED PHOTO SHARING SERVICE FLICKR.

YAHOO! AS AN ISP YAHOO! AS AN ISP

FORMED PARTNERSHIPS WITH INTERNET PROVIDERS CONTENT-RICH BROADBAND SERVICES TO COMPETE AOL.

SBC AND YAHOO! LAUNCHED A NATIONAL CO-BRANDED DIAL SERVICE.

ON 23 AUGUST 2005, YAHOO! AND VERIZON LAUNCHED AN INTEGRATED DSL SERVICE.

HAS SEVERAL STRATEGIC ALLIANCES WITH VARIOUS PROVIDERS OF BROADBAND DSL SERVICE.

FORMED PARTNERSHIPS WITH INTERNET PROVIDERS CONTENT-RICH BROADBAND SERVICES TO COMPETE AOL.

SBC AND YAHOO! LAUNCHED A NATIONAL CO-BRANDED DIAL SERVICE.

ON 23 AUGUST 2005, YAHOO! AND VERIZON LAUNCHED AN INTEGRATED DSL SERVICE.

HAS SEVERAL STRATEGIC ALLIANCES WITH VARIOUS PROVIDERS OF BROADBAND DSL SERVICE.

BUSINESS MODEL• MAJOR BUSINESS TRANSITION FROM ADVERTISE-

DRIVEN TO MORE DIVERSIFIED MODEL.

• UNPARALELLED E-MARKETING, E-COMMERCE AND WEB SERVICES PLATFORM

• GOAL OF DEVELOPING PAYING RELATIONS WITH 10 MN SUBSCRIBERS PRESENTLY 600,000.

• AS PART OF BUSINESS YAHOO! PROVIDES EFFECTIVE MARKETING SERVICES

• YAHOO! NETWORK CURRENTLY FALLS INTO THREE CATEGORIES: SEARCH & MARKET PLACE, CONTENT, CONSUMER SERVICES

FUTURE OF YAHOO!

• YAHOO! NEXT IS AN INCUBATION GROUND FOR FUTURE YAHOO! TECHNOLOGIES CURRENTLY IN BETA TESTING PHASE.

• OFFERED IT’S USERS THE CHANCE TO BETA TEST A NEW VERSION OF YAHOO! HOMEPAGE IN EARLY 2006.

• THE BETA VERSION ONLY SUPPORTS INTERNET EXPLORER AND MOZILLA FIREFOX.

THANK YOU

SAYAK CHOWDHURY

SAYANTAN SANYAL

MOUMITA GANGULY

RAJESH KR. JHA

GROUP - 1