Cycle XZ-2014 Commercial PolicySatisfy local customers with different seasonal emphases and strengths

TO: 8000k Qty-TO: 10%

Sell to Whom: -1/ Main Target Group

Children & U25

-2/ Purchasing power Lower than average level of SH

-3/ Environment Advantage Low-Carbon Transportation Traffic jam

What to Sell:-1/Seasonality

-2/ Range choice (TO & Trend)

-3/ Service offers

How to Sell:-1/ Stock Preparation

Ready to ride Henry ‘s chart 5/40 Accessories assembled & warranty printed Little TG with most useful accessories save time 16 training wheel prepared

-2/ Money-time Organization 1 Organizer controls the whole dep. and ready for cashier 2 Important things: team & process 3 persons in workshop: 2 technicians & 1 assistant

Introduce our products, Maintain customers’ order & Answer customers’ questions

-3/ Special offerFestivals’ outdoor sales

-4/ Implantation Logic Sports Image Seasonality Image Business

-5/ Cycling Club Schools & Universities Enterprises

With whom to Sell:-1/ Rec interested in cycling 50% professional rate-2/ Integration in workshop for 1 month in second month-3/ Whole team rides together-4/ SAs run cycling club by themselves and ride with customers

Strength

Decathlon’ Mark

A supporting added service-workshop

Direct product experience

Product offer

Integrity

Weakness

Brand Reputation

Social Media Intergration

Experience of SA

Immature cycling club6 months

free safety check

Repair & maintain

Life-time warrantyMini Events

Cycling club