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Wyoming’s Great American
Welcome Centers
Shannon Stanfill, Visitor Services Manager
Part Two
Wyoming’s Great American Road Trip – Part 2
Visitor Center Sticker Distribution for Summer 2014Training May 7, 2014
Agenda: • Goals & What’s New• Levels• Materials• Communication
• Drive visitors into Welcome Centers by enticing them with stickers
• Extend length of stay in the state by engaging with them and providing additional information on places, events and activities do and see in state.
Goals of Campaign
Campaign OverviewRoad trip through the state of Wyoming
this Summer and stop at Welcome Centers to collect your Wyoming Great American
Road Trip stickers.
What’s new: • Five new stickers - 2 Tourism, 2 State Parks, 1 Laramie
• Tear off Informational Maps• Information Distributors• Reduced barrier to entry
What you Need to Know ….
Materials- Informational Map (tear off)- Stickers- Poster
1st Sticker inventory Sent Out – Week of 5/7/14
Promotion Start Date - May 23, 2014
Promotion End Date - Mid September (or when stickers run out)
Information Distributor: - Ensure the correct address has been given to Lesley
Rowbal (Wyoming Office of Tourism)- Receive the informational maps and keep in a place
that will be easily accessible to you and the traveler- Inform your staff about the promotion and they
may also distribute the collection maps. - Provide the information about sticker locations to
travelers- Inform Shannon Stanfill if you begin to run low on
maps and we will provide more inventory as available
What do you do?
Sticker & Information Distributor: - Approved visitor centers (based on hours & days of
operation). - Ensure the correct address for sticker distribution has
been given to Lesley Rowbal (Wyoming Office of Tourism)- Stickers & collection maps will be sent to ONE location per
county. That location is responsible for distributing maps and stickers to approved visitor center
- Upon receipt of starting inventory, each approved visitor center needs to verify the starting inventory for each sticker then send their starting inventory #’s to: [email protected]
- Inform your staff about the promotion and they may also distribute the collection maps.
What do you do?
Sticker & Information Distributor: - On May 23rd, may start giving travelers
stickers! - Encourage one sticker per traveler. - Encourage traveler to move to next location to
complete their inventory. - Provide the collection maps to travelers - Communication: send WEEKLY inventory
figures for stickers (by sticker type, rounded to nearest 25)
- Communication: Running low on Maps?
What do you do?
Beginning Sticker Inventory
• The first email may look something like this …
Shannon,
Casper Chamber received the following stickers to begin the 2014 Road Trip season….
Yellowstone 250Tetons 125Independence Rock 75Platte River 75Moose 75
Sincerely, The cool customer service professionals at the Casper Chamber of Commerce and Visitor Center
Distribution Instructions
• Encourage Visitor to follow instructions and like our Facebook Page
• Guideline: Each visitor has the opportunity to take one sticker per each member of their traveling party.
• Encourage them to share their experience with us through comments, posts, and pictures on social media using the hashtags #foreverwest and #roadtripwy
Poster and Sticker Distribution to Welcome Centers
• WOT will provide initial sticker inventory by May 21, 2014.
• Rest of stickers and maps – First part of June
• First day of distribution - May 23, 2014
Tracking of Stickers
• WOT will provide each visitor center with a tracking document for their stickers. - Excel & Hardcopy
• Inventory remaining, rounded to nearest 25, will need to be tracked on a weekly basis
• Send inventory numbers on Monday of each week to [email protected]
• Sticker quantities at approved visitor centers can be reordered and will be filled based on warehouse inventory.
Tracking of Maps
• Monthly reporting – last Monday of each month – how many map pads do you have remaining. aps.
• In between reporting, let Shannon know if you run low. If we have back stock then we will refill. [email protected]
Questions?
