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www.tripbirds.com

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Tripbirds

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• Hotel booking site enriched with data from social networks (i.e. Facebook and Instagram)

• Exploiting Affiliate Partners Program of booking.com [1]“typically affiliate sites like Tripbirds will get 10% of the total price of a booking” as  Martina Elm says according to [3], the community manager & PR for the site.

• If any of user’s friends on Facebook have visited the place that she/he is looking for, the platform exploits the “check-in” and shows it to the user.

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Tripbirds

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How to use it*•Search for a city•See available hotels•Add interesting hotels to your shortlist•When you’ve added a few favourites, click ‘compare’ to get a nice comparison view on the hotels•Not traveling solo? Send your shortlist to your co-travelers, or simply share it on Facebook and Twitter to get input from friends.•When you’ve made your decision, we’ll put you through to a booking site.

*extracted from http://tripbirds.com/faq

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Tripbirds

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Photos from Instagram Reviews from booking.com

Price from booking.com

Book via booking.com

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Tripbirds

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Compare hotels on:

•Price, rating, features

•Photos from instagram

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Tripbirds

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The business model

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Tripbirds

Tripbirds is based on Stockholm, Sweden.

Founded in December 2011 as social travel site. Start-up with $750,000 [4] from venture capitals and angel investors.

Re-launched in August 2012 as a social hotel-booking site.

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References

[1] http://www.booking.com/general.en-gb.html?sid=45ec1de804ebe4d0293eecc4de95c09c;dcid=1;tmpl=docs/affiliates

[2] Techcrunch, 2011: http://techcrunch.com/2012/03/20/more-social-travel-tripbirds-picks-up-560k-from-paths-dave-morin-others-now-in-public-beta/

[3] Techcrunch, 2012: http://techcrunch.com/2012/08/28/tripbirds-pivots-from-social-travel-omnibus-to-social-hotel-booking-site/

[4] Tnooz, 2012: http://www.tnooz.com/2012/08/28/news/tripbirds-swaps-travel-tips-platform-for-social-media-led-hotel-booking-service/

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