www.sti-innsbruck.at © Copyright 2012 STI INNSBRUCK www.sti-innsbruck.at

Measuring your visibility in the online sharing platforms

(YouTube, slideshare, videolectures.net, Delicious, flickr)

Ioannis Stavrakantonakis

www.sti-innsbruck.at

YouTube

YouTube Analytics

• High-level summary report

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YouTube – Overview page

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YouTube

YouTube Analytics

• High-level summary report

• Views Reports

– Views

– Demographics (age, gender, location)

– Audience Retention

• Engagement Reports

– Likes & Dislikes

– Subscribers

– Favorites

– Comments

– Sharing

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YouTube – Demographics

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YouTube – Audience Retention (per video)

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Absolute audience retention: How often each moment of your video is watched.

Relative audience retention: Video’s ability to retain viewers relative to all YouTube videos of similar length. (limitation: video views>300)

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Free account

Statistics per presentation - Number of:

Views (Embed, on slideshare), Favorites, Downloads, Comments

slideshare

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Pro account

• Analytics summary

• Statistics per presentation

• Latest tweets

• All views (timeline)

• Downloads

• LinkedIn Dashboard (slideshare app)

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slideshare – Pro account statistics

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Analytics summary

• Total Views / Favorites / Downloads / Tweets / Likes

• Most active presentations

• Most search keywords

• Locations

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slideshare – Pro account statistics

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By Presentation

• Views

• Shares (facebook, email)

• referring URLs

• Tweets

• Downloads

• Comments

• Favorites

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Lecture page

Information about:

– Views

– Lecture popularity (stars)

– Social networks counters (Tweets, Likes, Google+, LinkedIn shares, Delicious, Mendeley)

No information about:

– Number of downloads

Videolectures.net

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www.sti-innsbruck.at

Conference page

Information about:

– Most popular lectures (based on views)

– Top voted lectures

Author page

Information about:

– Views of her/his lectures

Videolectures.net

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www.sti-innsbruck.at

Delicious

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Visibility of links shared

• Saves

Visibility of stacks shared (playlists for the web)

• Views

• Followers

• Social networks counters (Tweets, Likes)

• Comments

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Flickr

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Free account

• Photos’ views, comments

• Set of photos’ views, comments

• Popular

– Interestingness: “Where the clickthroughs are coming from; who comments on it and

when; who marks it as a favorite; its tags and many more things which are constantly

changing. Interestingness changes over time, as more and more fantastic content and

stories are added to Flickr.” [2]

– Views

– Favorites

– Comments

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Flickr

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Pro account

• Account overview

• Individual photos

• Daily referrers

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References

1. YouTube Analytics: http://support.google.com/youtube/bin/static.py?hl=en&guide=1714169&page=guide.cs

2. Flickr Interestingness: http://www.flickr.com/explore/interesting/

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