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www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at
Twoo.com
Daniel Pascual
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What is it?
• Twoo.com is a contact website that helps you meet people around you.
• Available in 38 languages and 200 countries. (The latest addition is Malay, April 5th)
• 12 million monthly active users.
• Alexa ranking: 497th worldwide.
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History
• Created in April 2011 in Ghent, Belgium.
• Belongs to Massive Media, who also owns Netlog.
• December 2012, Massive Media was bought by Meetic for 18.9€ million.
• Currently has 104 employees.
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What are users looking for?
Affairs Long Term Relationship
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How does it work?
• You set up a profile for people to know about you.
• You are presented with the profiles of people around you who are compatible.
• You can like them or not like them. If there is a mutual like, you will both be informed and added to a mutual attraction list.
• You can use it for free, but some things can only be done with a premium account.
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Discover people
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Compatibility
• The page will offer show you people who it considers are compatible with you.
• It will consider your age, location, the answer to a series of questions you can fill out in your profile, as well as a few preferences you can fill out.
• Having a verified picture or a complete profile will make you more likely to be found by other people.
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Profile picture
• The profile picture must speak for you, so it has some restrictions.
• Only you can be in the photo• Your face must be recognizable• No explicit nudity• No copyright violations
• Twoo gives you the option to verify your identity by taking a picture through your webcam
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How do they make money?
• Website ads generate a Daily Revenue of $6,694 USD.
• You can buy Credits or upgrade to an Unlimited Account.
• Credits will allow you to boost your visibility.– 1 credit 1,99€, 20 credits 19,99€.
• An Unlimited Account will let you see who visits your profile, view every profile, see who likes you and more advantages.
– 1 month 9,99€, 12 months 59,99€
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Apps
• Twoo offers desktop and browser applications for your computer, and phone applications for Android, IOS and Windows Phone.
• Desktop application sends you a notification when you receive a message, someone likes you, you get a visitor and so on.
• It is a intrusive and sometimes will malfunction.
• Android App is a little slow and offers the
same functionalities but on your phone.
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Problems
• If the website was mine, what would I do to improve it?
• When presented with a person from a different town, show the distance between that town and mine.
• If I am looking for a girl to have a relationship, don’t show me a married woman who wants to make friends, we might be compatible as people but we are not looking for the same thing.
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Suspicious Profile Pictures
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Mistery People
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People Lying
15
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Controversy
• Complaints where received by users about the Twoo spaming them and their contacts with emails without their consent.
• This will some scare people away since they might not want some people in their enviroment to know they are involved in this kind of site.
• However it might be the reason the website expanded so quickly and why it receives so many daily visits.
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Conclusion
• It is for free, you can give it a try and you have nothing to lose.
• If you really depend on it you will end up buying a premium account, and then it is not free anymore.
• Possibly will work better in a big city where you have more users around you.
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Questions?
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References
• http://www.reuters.com/article/2012/12/21/meetic-idUSnBw2bBsH6a+114+BSW20121221
• www.ashleymadison.com• www.christianmingle.com• http://www.jdate.com/• http://thenextweb.com/insider/2012/12/23/meetic-iac-buys-massive-med
ia-the-company-behind-netlog-and-badoo-rival-twoo-for-25m/• www.twoo.com• http://www.freewebsitereport.org/www.twoo.com
