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www.company.com
www.company.com
4U DesignsJustyn Bowen
Grade 11, Age 16Pathways Academy of Technology and Design
www.company.com
Addressing the Problem• 70% of new musicians cannot afford professional
graphic design work• Professional logo design costs at least $5,000• No promotion, no sales, no music
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Solution• Create a promotional package that grows
musicians name• Lower the price, make people happy• More ways of promotion create more
opportunities for musicians• Increase popularity and social fanbase
www.company.com
www.company.com
Mission and Social Impact• Music influences daily life, fashion, attitudes and
language in a way others have equaled• Increases jobs and will increase exposure• Provides happiness and hope for struggling kids
and adults
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Product and Service• A design package used to get your name out
there• Consists of cards, poster, and an album cover• Allows for a more productive way to get noticed
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Business ModelBusiness Model
Description of Expenses
Variable Material Expenses
Total: $135.00
ItemItem $$
Programs $10.00
Cards $5.00
Printing $5.00
Labor $100.00 ($10/hr.)
Travel $10.00
Fixed Expenses Total: $275.00
ItemItem $$
Insurance $50.00
Advertising $150.00
Depreciation $25.00
Utilities $50.00
Economics of One UnitSelling Price $200.00 Cost of var. materials exp. $25.00 $25.00 Cost of labor $100.00 ($10/hr.) Other variable costs $10.00 $10.00Total COGS/ COSS $135.00Contribution Margin $65.00
Definition of One Unit
e.g. Basic Promotion Package –Logo, Poster, Cards, CD Cover
Monthly Break Even Units$275.00
= 2.2 ≈ 2 units$125.00
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[Market Analysis]
Description of Target Consumer
Demographics Geographics
Clients who are looking to pursue a career in music and don’t know how to get started.
All over Connecticut
Psychographics Buying Patterns
Clients who cannot afford high-end services, but want quality work.
Clients who are bargain hunters that not only care about affordability but quality.
Total Population
Target Market Population
3.6 million (CT)
Market Size
(based onsurvey)
Target Market Size
Market Statistics
Industry Name: Graphic Design
Annual Industry Sales: $10 million
272
75
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Direct and Indirect Advantage
• Guaranteed Airplay
• Independent Music Promotions
• MusicSUBMIT• Music Promotion
Inc.
• They only play your song
• We spread your name through promotion through digital and social media
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QualificationsTwo years of Graphic Design classes•Fundamentals of Design•Graphic Art
Leadership Roles•1st Degree black belt and certified instructor
Recent Accomplishments•National Honor Society
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Sales Projections
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Start Up Funds
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Future PlansShort Term Goals:•Expand services throughout Connecticut•Open an actual located studio
Long Term Goals:•Take more graphic design classes in college to further my skills•Grow more to expand coverage and area
www.company.com
4U DesignsJustyn Bowen
Grade 11, Age 16Pathways Academy of Technology and Design
