Upload
nina-rebele
View
643
Download
5
Tags:
Embed Size (px)
DESCRIPTION
Preliminary slides for Friday
Citation preview
+
Nina Grabowski
in collaboration with Wolfgang Reinhardt
Social Media Zeitvertreib und
Stalking Tool?
Uni Augsburg, Digitale Medien WS 2011/2012
Back to the future
ARPANET
Web what?!
Web 1.o
Web what?!
Web 2.o
Web what?!
Semantic Web
So what?
Social Media
Social Media - Why care?
Social Media for Business
Social Media for Business
Social Media Monitoring (SMM)
SMM - Why?
SMM - Why?
SMM - Why?
Our semiar
Goals:
Our seminar
Implementation:
Our seminar
Hashtag: #smms11
Our seminar
Topics:
Social Media Marketing
Social CRM
Social Media Monitoring / Tools
Social Media Monitoring Case Study
Log File Analysis
Web Mining
Your ideas
Our seminar
Course assessment:
Gruppen, je 3-4 Personen
Referate am 27.1. und 3.2.
Hausarbeit, gemeinsam verfasst, ca. 30-40 Seiten, Deadline 27.1.
Anrechnung: 4LP, Modul T2a/b
Next Steps
Contact
Nina Grabowski @sywot
Skype: sywot1
in collaboration with
Wolfgang Reinhardt @wollepb