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In-Class Practice Exercise #2
Chapter 9
Variations of the Inverted Pyramid Lead
1.rom the follo!in" facts !rite the first t!o para"raphs of a
ne!s article$
WHO: 40 passengers
WHAT: Evacuated from a Northwest Airlines jet !light 4"#
WHE$E: At the %a&rosse Wis' (unicipal Airport
WHEN: (onda) following a flight from (inneapolis to
%a&rosse
WH*: A landing tower emplo)ee spotted smo+e near the wheels
HOW: Not applica,le
2. %e!rite the follo!in" lead as a &yo'( lead$
A new disclosure law going into effect toda) will ma+e it easier
for consumers to determine thecost of a funeral'
). *elo! are leads for the same story as they appeared in three
ne!spapers.
+. ,hich do yo' prefer ,hy
*. ,rite a &yo'( lead ased on the information in the three
leads.
WA-H.N/TONThe 1-A2s 40 million -ocial -ecurit) recipients will
get an une3pected ,enefitfrom inflation: fatter chec+s'
WA-H.N/TONThe nation2s 40 million -ocial -ecurit) ,eneficiaries
will receive a '4 percentcost5of5living increase in 6anuar) the
,iggest ,oost in eight )ears the government announcedThursda)'
WA-H.N/TONThe nation2s 40 million -ocial -ecurit) recipients
will receive their ,iggestincrease in # 7 )ears in 6anuar) a '4
percent increase that will average an e3tra 89 amonths'
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/. 0o' have confirmed the follo!in" facts.
+. In ) !ords or fe!er !rite an immediate-identification lead
'sin" the informationelo!.
*. sin" the same information elo! !rite a delayed-identification
lead.
WHO: ;uane %a &hance -pringfield a pipe fitter emplo)ed ,)
/ross &o' Engineers acompan) ,ased in -pringfield'
WHAT: -uffered third5degree ,urns and was listed in serious
condition Tuesda) night in theintensive5care unit at -pringfield
Hospital'
WHEN: 9 p'm' Tuesda)
WHE$E: -pringfield (unicipal trading politicalfavors?' -he said
he was tr)ing to give something to ever)one' The cit) ta3 ,ase
can2t supportthe +inds of programs he is proposingB she said' -he
also revealed that she has learned that
A,raham2s largest contri,utors are merchants who own land along
(ain -treet' The)2re theonl) ones who would ,enefit from widening
the streetB she charged' A,raham said he had not
received a single donation from the merchants' Cuestioned from
the audience he said he wouldnot ma+e the names of campaign donors
pu,lic until after the election on Nov' 9' %eague
