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Wowprime Corporation
Introduction
Company:Wowprime
Stock Code:2727
I. Introduction
1.Overview
Taiwan
China WowFresh
Wowprime WPT CHEERPIN
Opening Date
(First Store) 1993.11 2015.12 2017.02 2003.7 2018.10
Capital(NTD Thousands) 769,879 200,000 300,000
715,088
(RMB150,670,000)60,000
Brands
Numbers15 1 4 10 1
Total Stores 191 7 78 138 -
Until:2019/10/31
2.Investment StructureUntil: 2019.10.31
Wowprime
Corporation
Wowprime USA
Holding Ltd.
(SAMOA)
HOPPIME LTD.
(CAYMAN)
WJ Investments
Limited (HK)
Wowprime (China)
Co., Ltd
Wowprime (Beijing)
Co., Ltd.
100%
100%100%
WOWPRIME LTD.
(SAMOA)
TAI PIN HOLDING LTD.
(SESEL)
WPT RESTAURANT
CORPORATION
100%
100%
62.66%
22.5%
22.5%
(Equity
Method)
(Equity Method)
CHEERPIN
RESTAURANT
CORPORATION
100%
上海群則億企業管理有限公司
100%
WOWFRESH
CORPORATION
100% 100%
3.Taiwan Business
(1)Number of Stores by Brands-WowprimeUntil 2019.10.31 / Total Stores: 276
Brand Wangsteak Tasty Tokyia Yakiyan Giguo
Cuisine TypeWestern-Style
Cuisine
Western-Style
Cuisine
Japanese Creative
CuisineJapanese BBQ Hokkaido Kelp Pot
Stores 12 38 33 19 22
Brand ikki Chamonix Pinnada Su/food hot 7
Cuisine TypeNew Style
Japanese Cuisine
French
Teppanyaki
Japanese
Pork Chops &
Curry
Vegetarian Food New Teppanyaki
Stores 13 12 15 2 13
Brand Mu VietCHIN
HUAJIAOXIANG DUCK Veggtable THE WANG
Cuisine TypeVietnamese
CuisineSpicy Hotpot Grilled Duck
Taiwan Traditional
CuisineWestern-Style Cuisine
Stores 5 3 2 1 1
Company WPT CHEERPIN
BrandPutien
(Franchise)12hotpot Boss Pepper Phofun 12MINI
Cuisine TypeSingapore
FoodShabu Shabu & Stone Pot
Sichuan
Cuisine-Hot
& Spicy
Vietnamese
Noodle Soup
& Cuisine
Personal Mini
Hotpot
Store Count 7 62 1 1 14
(2)Number of Stores by Brands-WPT & CHEERPIN
Until 2019.10.31/Total Stores:276
Tasty 1
Giguo 1
Pinnada 1
Total: 3
Tasty 1
Yakiyan 1
Giguo 1
12hotpot 1
Total: 4
Wang Steak 8
Tasty 18
Tokiya 18
Yakiyan 12
Giguo 11
ikki 8
Chamonix 6
Pinnada 3
12hotpot 29
Su/food 2
hot 7 8
Putien 5
Boss Pepper 1
Mu Viet 4
Chinhuajiao 2
Xiang Duck 2
Veggtable 1
Pho Fun 1
12MINI 10
Total: 149
Wang Steak 1
Tasty 8
Tokiya 8
Yakiyan 3
Giguo 2
ikki 2
Chamonix 2
Pinnada 6
12hotpot 17
hot 7 3
Putien 1
Mu Viet 1
Chinhuajiao 1
12MINI 3
The Wang 1
Total: 59
Wang Steak 3
Tasty 9
Tokiya 6
Yakiyan 3
Giguo 6
ikki 3
Chamonix 4
Pinnada 4
12hotpot 14
hot 7 2
Putien 1
12MINI 1
Total: 56
Tasty 1
Tokiya 1
Giguo 1
Pinnada 1
12hotpot 1
Total: 5
Until: 2019.10.31
Total Stores:276
(2)Store Map in Taiwan
WorthyHigh Level Consumption Group
Well WorthMedium Level Consumption Group
Super ValueGeneral Level Consumption Group
(3)Brand Position by Price
4.China Business
BrandWang
SteakTasty Hanakakure
Madam
Goose
Wu
Yu
Just
ChuanWu Ni 海狸家
THE
WANGQue Yue
Total
Cuisine
Type
Western
Style
Cuisine
Western
Style
Cuisine
Japanese
Kaiseki
Cuisine
Hong Kong
Style
Cuisine
Japanese
Grilled
Seafood
Cuisine
Sichuan
Cuisine
Fresh
Japanese
Cuisine
Japanese
Cuisine
Western Style
Cuisine
Cantonese
Cuisine
Store
Number 61 40 3 21 5 1 2 3 1 1 138
(1)Number of Stores by Brands-Wowprime,China
North Stores
Beijing 15
Jinan 4
Hefei 2
Tianjin 2
Qingdao 1
Dalian 1
Luoyang 1
Zhengzhou 1
Total 27
South Stores
Shenzhen 6Guangzhou 7Kunming 1Fuzhou 2Xiamen 2
Dongguan 1Foshan 1Zhuhai 1
Total 21
East Stores
Shanghai 38Nanjing 4Suzhou 7
Hangzhou 6Ningbo 3
Quanzhou 1Wenzhou 2
Changzhou 2
Wuxi 4
Shaoxing 2
Jinhua 1Yuyao 1
Total 71
(2)Store Map in China Until:2019.10.31(Total:138)
West Stores
Chongqing 2
Chengdu 2
Wuhan 7
Changsha 4
Xian 4
Total 19
II.Performance
(1)Store Numbers
(2)Sales Data
Q1 Q2 Q3 Q4
2016 4,205,008 3,951,443 4,171,914 3,747,565
2017 4,097,600 3,785,917 4,072,254 3,834,262
2018 4,075,998 4,018,828 4,177,900 3,910,556
2019 4,187,459 3,978,348 4,182,827 -
3,000
3,250
3,500
3,750
4,000
4,250
4,500
Wowprime (Taiwan & China)
2016 2017 2018 2019
2,000
2,200
2,400
2,600
Q1 Q2 Q3 Q4
Wowprime (Taiwan)
2016 2017 2018 2019
1,400
1,600
1,800
2,000
Q1 Q2 Q3 Q4
Wowprime (China)
2016 2017 2018 2019
(3)EPS PerformanceUnit: NTD
9.14
0.45
4.2
6.01
4.52
4.04
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
10.00
2014 2015 2016 2017 2018 2019Q1-Q3
Multi-Brand Development
Vertical Integration
• Technique
• Purchasing
• Marketing
Horizon Integration
• Pricing
• Consumer Habits
• Diversity
Price
Brand
Development Strategy
-Taiwan
Multi-Brand Development
Price
Brand
Development Strategy
-China
Horizon Integration
• Pricing
• Consumer Habits
• Diversity
Vertical Integration
• Technique
• Purchasing
• Marketing