World Hunger Process book | GRDS726

Graphic Design and Social AwarenessGRDS 726Professor Rhonda Arntsen Design Project 1: Designing to Speak Your MindBridgid McCarrenFall 2011

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Design a body of work that aims to create public dia-log regarding a specific social issue of your choosing. Your final solutions can be in any format, provided it is appropriate to the subject matter: a series of posters, a magazine, a Web site, informational mailers, or any combination thereof. The rationale for choosing the construct should be validated by your choice of topic and target audience. The topic can be as general (domestic violence) or as specific (child abuse in rural areas) as you wish. You must determine your target audience and your tenor immediately. Will you use humor? Satire? Shock? An appeal to intellect? Only then can you determine what elements will be best fitted to the project. The objective is to communicate the desired message to the desired target audience in as effective a fashion as possible.

Design BriefDue at the end of Unit 2 in PDF format. The design brief should include the following components: * introduction * research methodology * target audience * geographic scope (regional, national, etc) * a description of the strategy * objectives that defined your design decisions.

Research & Process ComponentYour topic must be thoroughly researched before you begin any serious design work. Subject matter that focuses on divisive issues must include research on the opposing viewpoint as well as the viewpoint to which you adhere. You must fully understand the scope of the issue before you can hope to address it in an informed fashion. Research should also include examples (in visual and written form) of past design work done for the same cause. Download visuals as you run across them, and save URLs in a file for future reference. This research should be compiled neatly in a project binder for your own reference.

Other areas of process include written brainstorm-ing, thumbnail sketches, and computer developed roughs. Word association brainstorming with a pen and paper is an excellent way to discover unique solu-tions. Once you have completed your research, write down any key words from your research, and begin writing other words that are in any way associated. Such an exercise may help facilitate your creative explorations. Thumbnails should show evidence of extensive exploration.

Design ComponentDesign a substantial body of work that aims to create public dialog regarding a specific social issue of your choosing. Your final solutions can be in any format, provided the format is appropriate to the subject mat-ter. If print work is a component of the project, the work should be comped in a professional manner. The objective is to communicate the desired message to the desired target audience in an effective fashion as possible.

Discussion/Critique ComponentYou are required to post a proposal for your initial research for class discussion by Unit 2. Roughs for Design Project 1, in PDF format, will posted for class discussion in Unit 3. On this date, you must sub-mit accomplished explorations with numerous typo-graphic, compositional and color variations.

Project 1 Assignment


Project 1 Design Brief

Introduction

I have been researching the United Nations Millen-nium Development Goals (MDG) over the past year. For the purposes of this project I would like to exam-ine the first MDG to eradicate extreme poverty and hunger worldwide. To narrow this topic even more, I will be working with the eradication of hunger. In May of 2000, world leaders at the United Nations Summit established eight MDGs. The deadline to meet these goals of 2015 is rapidly approaching and the world still has great strides to make. The US in particular is still behind on its targets for the first millennium goal of eradicating hunger, on which the rest of the goals are built. The goal of eradicating extreme pov-erty and hunger has three targets. First, to halve the proportion of people living on less than $1 a day by decreasing the proportion of employed population below $1 per day, decreasing the Poverty gap ratio [incidence x depth of poverty] and sharing of poorest quintile in national consumption. Second, to achieve decent employment for women, men, and young people by increasing the growth per employed per-son, improving the employment rate and increasing the proportion of family-based workers in employed population. Third, to halve the proportion of people who suffer from hunger by reducing the prevalence of underweight children under five years of age and the proportion of population below minimum level of dietary energy consumption. 2

“Every 3.6 seconds a person dies of hunger and 75 percent of them are children,” according to the UN Millennium goals hunger report. Hunger is the world’s number one health risk. It kills more people every year than AIDS, malaria and tuberculosis com-bined. Hunger, the sensation of a lack of food in your stomach, is universal. But there are different manifes-tations of hunger, which are each measured in three different ways. First, “Under-nourishment” is used to describe the status of people whose food intake does not include enough calories to meet minimum physi-ological needs for an active life. At present, there are 925 million undernourished people worldwide, most of them in developing countries. Second, “Malnutri-tion” means ‘badly nourished’, but is more than a measure of what we eat or fail to eat. Malnutrition is characterized by inadequate intake of protein, energy and micronutrients and by frequent infections and

diseases. Starved of the right nutrition, people will die from common infections like measles or diarrhea. Malnutrition is measured not by how much food is eaten but by physical measurements of the body - weight or height - and age. Third, “Wasting” is an indicator of acute malnutrition that reflects a recent and severe process that has led to substantial weight loss. This is usually the result of starvation and/or disease. 3Among the key causes of hunger are natural disasters, conflict, poverty, poor agricultural infrastructure and over-exploitation of the environment. Recently, finan-cial and economic crises have pushed more people into hunger. Despite the impression you often get from the media, emergencies account for less than eight percent of hunger’s victims. Few people realize that there are close to one billion hungry people in the world who don’t make the headlines. And hunger does not discriminate, these people are of all ages, from babies whose mothers cannot produce enough milk to the elderly with no relatives to care for them. They are the unemployed inhabitants of urban slums, the landless farmers tilling other people’s fields, the orphans of AIDS and the sick, who need special or increased food intake to survive. Above all, children, women and rural communities are on the frontlines of hunger. Unicef’s The State of the World’s Chil-dren report states “Hunger contributes to five million deaths of children under five each year in developing countries. And one out of four children, roughly 146 million, in developing countries is underweight.” 4 The World Food Programme studies have also shown that, “women make up a little over half of the world’s population, but they account for over 60 percent of the world’s hungry.” 5Target AudienceThe audience for this piece is men and women, ages 18-35. They are educated, at least have earned their GED and possibly enrolled or graduated from college. They will be somewhat politically active, in that they make an effort to be informed and vote at least in presidential elections.

ToneFranklin D. Roosevelt said, “The test of our prog-ress is not whether we add more to the abundance of those who have much; it is whether we provide enough for those who have too little.” This statement in its honesty and humble nature exhibits the “get


Project 1 Design Brief

informed” and “get involved” attitude that will be the tone of this piece. The goal is not to show sad images that feel distant and removed from the audience, those images have for the most part been ignored by the American public. I hope to bring honest, facts and the encouraging attitude to the conversation.

Geographic ScopeWhile studies have shown, “there is enough food in the world today for everyone to have the nourish-ment necessary for a healthy and productive life, still 935 million people in the world are hungry, which is more that the combined populations of USA, Canada and the European Union.” 6 That means that one in seven people do not get enough food to be healthy and lead an active lifestyle. Furthermore, 98 percent of the worlds hungry live in developing countries. Asia and the Pacific region are home to over half the world’s population and nearly two thirds of the world’s hungry. And 65 percent of the world’s hungry live in only seven countries: India, China, the Democratic Republic of Congo, Bangladesh, Indonesia, Pakistan and Ethiopia.

Even though good progress was made in reducing chronic hunger in the 1980s and the first half of the 1990s, but in the past decade hunger has been slowly but steadily rising. “The number of hungry peo-ple increased between 1995-97 and 2004-06 in all regions except Latin America and the Caribbean. But even in this region, gains in hunger reduction have been reversed as a result of high food prices and the global economic downturn that started in 2008.” 7

StrategyThe goal is to inform audiences of the hunger crisis and also its relationship to the millennium goals set by the world leaders at the United Nations Summit in May of 2000. The deadline of 2015 for these goals is rapidly approaching and the world still has great strides to make. The US in particular is still behind on its targets for the first millennium goal of hunger, on which the rest of the goals are built. The goal of eradicate extreme poverty and hunger has three targets. First, to halve the proportion of people living on less than $1 a day by decreasing the proportion of employed population below $1 per day, decreasing the

Poverty gap ratio [incidence x depth of poverty] and sharing of poorest quintile in national consumption. Second, to achieve decent employment for women, men, and young people by increasing the growth per employed person, improving the employment rate and increasing the proportion of family-based workers in employed population. Third, to halve the proportion of people who suffer from hunger by reducing the prevalence of underweight children under five years of age and the proportion of population below mini-mum level of dietary energy consumption. 8

Objectives that Defined Design DecisionsThe objective of the campaign is to increase aware-ness of worldwide hunger within the U.S. a developed nation with resources enough to help the other 98 percent of the world’s hungry that live outside of these united states.

Works Cited

1 “UN Millennium Project | Resources.” UN Millen-nium Project | Welcome to Our Historic Site. Web. 21 Sept. 2011. <http://www.unmillenniumproject.org/resources/fastfacts_e.htm>.2 Global Hunger Declining, but Still Unacceptably High International Hunger Targets Difficult to Reach. Rep. Agricultural Development Economics, Food and Agriculture Organization of the United Nations (FAO), 01 Sept. 2011. Web.3 “Hunger Stats.” WFP | United Nations World Food Programme - Fighting Hunger Worldwide. Web. 21 Sept. 2011. <http://www.wfp.org/hunger/stats>.4 “UNICEF - The State of the World’s Children - The State of the World’s Children Reports.” UNICEF - UNI-CEF Home. Web. 21 Sept. 2011. <http://www.unicef.org/sowc/>.5 “WFP Facts & Figures | 3rd Global Aviation Safety Conference.” Home | 3rd Global Aviation Safety Con-ference. Web. 21 Sept. 2011. <http://thirdgasc.com/node/21>.6 “Millennium Development Goals.” Wikipedia, the Free Encyclopedia. Web. 21 Sept. 2011. <http://en.wikipedia.org/wiki/Millennium_Development_Goals>.


Project 1 Research


Project 1 Concepts


Project 1 Concepts


Project 1 Concepts


End World Hunger Trade Gothic

End World Hunger

End World Hunger Aachen

End World HungEr STEnCIl

End World Hunger

End World Hunger Univers

End World HungerEnd World HungerEnd World Hunger

End World Hunger Gill Sans

End World Hunger

End World Hunger AG BOOK ROUNDED

End World Hunger End World HungerEnd World Hunger

End World Hunger BertholdAkzidenzGrotesk

End World HungerEnd World HungerEnd World HungerEnd World HungerEnd World Hunger

End World Hunger Veranda

End World HungerEnd World Hunger

End World Hunger Arial

End World HungerEnd World Hunger

Project 1 Color & Type studies

option 1

option 2

option 3

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Project 1 Roughs

Poster campaign with photography

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Project 1 Roughs:

Illustrations for either website, street art, tshirts, etc.

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Project 1 Feedback


Project 1 Roughs:

Illustrations for either website, street art, tshirts, etc.


Project 1 Feedback2


Images represent the following ways to help solve world hunger:

ORGANIC FARMINGINDUSTRIAL FARMING1% GNI STATSSCHOOL MEALSGAMBLING ON FOOD MEAT CONSUMPTIONFARMERS TO MARKETS.7% GNI STATSFOOD SECURITY NETPLANT A GARDENSEW SEEDSFOOD/HUMANITARIAN AID VOLUNTEER

Project 1 FINAL


Project 1 FINAL

Website Screenshots

Based on feedback from the class I deturmined that many were sceptical about how these small life changes could effect such a large issue and that the tshirt, street painting and bags would not be able to offer all of the information needed for someone to make an informed decision to make a change in their life. So A webite where the coul view all the ways very quickly (all image with rollover text) and then also dive deeper by clicking on the image. There are “calls to action” thoughout the site. Things like “ send a letter, pledge to eat less meat, donate, volunteer etc. In the end it is such a large issue that it will take a lot of people making small changes.

Documents

World Hunger Process book | GRDS726