15-17 May 2012 London, UK

The Future

Strategy and innovation for all businesses and their partners

Event Prospectus

2ND Annual

http://www.terrapinn.com/2012/world-e-reading-congress-europe/

Organised by

2 Rebecca Mantle, Project Manager

T: +44 2070921194, F: +44 207 2421508, rebecca.mantle@terrapinn.com Wren House, 43 Hatton Garden, London EC1N 8EL, UK

Table of Contents

Headline Facts .... 3

The Concept.... 4

Who attends?.... 5

About Terrapinn.... 5

Past Speakers… 6

“E-reading offers great potential for authors, publishers, and readers. This summit of

industry leaders is a great opportunity to exchange ideas about the future of books.”

Santiago De La Mora Director of Print Content Partnerships, Google

“This conference has come at the right time, discussing all the right issues.”

Stephanie Duncan, Digital Media Director, Bloomsbury Publishing

“An impressive range of topics; cross-platform technologies, new e-readers and DRM

solutions”

Juan Lopez-Valcarcel, Director Digital Product and Consumer Technology, Pearson PLC

3 Rebecca Mantle, Project Manager

T: +44 2070921194, F: +44 207 2421508, rebecca.mantle@terrapinn.com Wren House, 43 Hatton Garden, London EC1N 8EL, UK

Headline Facts for World E-Reading Congress 2012

Over 200 attendees

Over 50 speakers Delegates from all over the

globe

Big debates & interactive panel sessions

Over 20 hours of face to face Networking Time

2 focused conference tracks:

book publishers

news media &

magazines

4 Rebecca Mantle, Project Manager

T: +44 2070921194, F: +44 207 2421508, rebecca.mantle@terrapinn.com Wren House, 43 Hatton Garden, London EC1N 8EL, UK

The Concept The World E-Reading Congress 2012 is the region’s leading publishing event, where magazine, newspaper and book publisher’s debate future business models, distribution platforms and DRM solutions. The World E-Reading Congress is the region’s leading industry event, attracting international book, magazine, and newspaper publishers.

It is the place where innovation is showcased, learning is done and new business contacts are made.

By bringing together c-level publishing executives, The World E-Reading Congress provides an unrivalled platform to expose the most pressing business challenges on the minds of CEOs. Discussing everything from business models, to knowing your customer, to DRM solutions, it is the perfect opportunity to identify and approach new business prospects.

Why World E-Reading Congress 2012?

How to monetize digital content

How to create an experience worth paying for

How to alter distribution modes to meet a new cross media publishing market

How to adhere to new digital publishing standards

How to alter marketing strategies for the new digital publishing model

How to design publications for a small screen World E-Reading Congress:

15 May 2012 16 May 2012 17 May 2012

Conference Day 1

Industry Changes & New Business

Models

Conference Day 2

Delivering Digital

Content & Services

Conference Day 3

Advertising &

Consumer Marketing

5 Rebecca Mantle, Project Manager

T: +44 2070921194, F: +44 207 2421508, rebecca.mantle@terrapinn.com Wren House, 43 Hatton Garden, London EC1N 8EL, UK

Who Attends? The World E-Reading Congress provides the ideal platform to meet c-level executives from the publishing industry and position your business as an industry leader to a targeted audience of decision makers. Do you want to meet senior representatives from Axel Springer, Bauer Media, Mail online, Guardian News and Media, Sports illustrated, The Wall Street Journal, Random House Group, Harper Collins, India Today Group, Thomson Reuters, Future Publishing, Le Figaro, Zeit online, Palgrave Macmillan, Pearson, Oxford University Press, News International and many more…? Our event appeals to the following publisher job titles:

CEO

Head of Digital Publishing

Digital Director

Head of Business Development

Editor

Production Director

Head of Product Management In 2011 we had over 140 attendees with 58% being senior executives from publishers. By bringing together leading publishing executives under one roof, we provide the perfect arena to meet key decision makers and turn your prospects into clients!

The World e-Reading Congress:

The World e-Reading Congress 2012 is the region’s leading publishing event, where magazine, newspaper and book publisher’s debate future business models, distribution platforms and DRM solutions. The World e-Reading Congress brings you potential clients that are all eager to discover the latest solutions and services. By bringing together leading publishing executives under one roof, we provide the perfect arena to meet key decision makers and turn your prospects into clients!

About Terrapinn:

Terrapinn is a business media company, and our products are trade exhibitions, conferences, training solutions and electronic and print publications. We own a portfolio of B2B brands in large-scale trade exhibitions and conferences, especially in growing industry sectors. A global leader in our business, we have long-standing partnerships with some of the worlds most successful and well-regarded companies and some of our biggest brands include World National Oil Companies Congress, MetroRail, and Hedge Funds World among others. Terrapinn has offices in major business markets, and they are dedicated business research centres with regional marketing knowledge and extensive industry databases. We do not believe in vendor-led low-value conferences; we pride ourselves on the quality of our events and our programmes cater to the real and complex needs of our industry executives. We also provide, for our sponsors and speakers, one of most comprehensive marketing plans with the highest ROIs in the conference business.

6 Rebecca Mantle, Project Manager

T: +44 2070921194, F: +44 207 2421508, rebecca.mantle@terrapinn.com Wren House, 43 Hatton Garden, London EC1N 8EL, UK

PAST SPEAKERS

Terrapinn’s Telecom’s & Media team is proud to have worked with some of the key decision makers in the digital sphere. Many of our recent speakers are truly the movers and shakers of the global media industry. Here is a selection of our past speakers:

Tom Daly, Worldwide Digital Strategy Director Coca-Cola

Henri Moissinac, Head of Mobile Facebook

Tyler Lessard, Senior Vice President BlackBerry

Derek Mcmanus, Chief Technology Officer O2 Telefonica

Terry McDonell Editor Sports Illustrated Group

Juan Lopez-Valcarcel Director Digital Product and Consumer Tech Pearson PLC

Emma Lloyd, Business Development Director, BskyB

Russ Shaw, Vice President & General Manager Mobile, Skype

Rory Cellan-Jones Technology Correspondent BBC News

Raimo Van Der Klein CEO and Co-Founder Layar

Jemima Kiss Digital Media Writer The Guardian

Mark Curtis, CEO Flirtomatic

Marc Huigbregts, Worldwide Digital Director Saatchi & Saatchi