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7/28/2019 World Design Capital Cape Town 2014
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7/28/2019 World Design Capital Cape Town 2014
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VISION
For Cape Town, design is the enablerthrough which we can reimagine ourcity, solve its problems and improvethe lives of its citizens.
World Design Capital Cape Town
2014 is an opportunity to understandhow integral design is in oureveryday lives. The focus will be onprojects that bridge historic divides,reconnect the city in structure and inspirit, rebuild social and economicinclusion, and reposition Cape Townfor a sustainable future.
We are building a dynamic year-longprogramme of projects, activitiesand events that will bring into thepublic eye the range of innovative andcreative services, processes, productsand objects, that have been developedthrough design to make all of ourlives better.
For us 2014 is just the beginning
of a better city by design.
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WORLD
DESIGN
CAPITAL
2014
World Design Capitalis about design in itsbroadest sense, and
about designing bettercities for people.
Cape Town was designated
World Design Capital 2014 at
the International Design Alliance
(IDA) Congress in October 2011 in
Taipei. This prestigious designation
is bestowed biennially by the
International Council of Societies of
Industrial Design (ICSID).
World Design Capitals recognise the
value of design thinking, and are
dedicated to using design as tool
for social, cultural and economic
development. Previous winners
have been Helsinki, Seoul and Turin,
and Cape Town won the 2014 bid
against fierce competition from rival
shortlisted cities, Bilbao and Dublin.
Cape Towns bid was not about the
city claiming that it is already an
established design capital, but
instead it was a bid to acknowledge
that we are using design thinking as
a tool for transformation.
The World Design Capital 2014
bid concept Live Design.
Transform Life focused strongly
on socially responsive design.
Our bid recognised and mobilised
Cape Towns considerable design
resources towards addressing the
legacies of our citys apartheid past
and was aimed specifically at dealing
with the vast imbalances that exist in
our society.
WHAT IS WORLD
DESIGN CAPITAL?
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CAPE TOWN
IN 2014
Cape Town will use WorldDesign Capital 2014 tohighlight the creativity
of its city, country andcontinent through ayear-long programme ofdesign-focussed events,exhibitions, projects andinitiatives.
While designers, innovators and producers will mostcertainly benefit from the exposure, Cape Town has a
bigger design message for the world. In Africa, where
basic survival challenges and societal problems are an
every-day reality, designs problem-solving capabilities
have the potential to improve life which is why Cape
Towns World Design Capital 2014 bid promise is Live
Design. Transform Life. Mobilising the design community
to this promise will have powerful results. For Cape Town,
2014 is just the beginning of a better city by design.
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World Design Capital 2014 will take
the citys design resources to a
broader public so that all its citizens
benefit from design-led thinking.
Cape Town is a key design centre
in both South Africa and the wider
African continent. Its not only home
to leading design practitioners but
its four universities, top international
convention centre, popular creative
events and technology start-up sector
also attract some of the worlds best
creative minds.
The University of Cape Town (UCT),
the Cape Peninsula University of
Technology (CPUT), the University of
the Western Cape (UWC) and Stellen-
bosch University all boast top design
departments. Award-winning architect
Jo Noero, who won Best Building of
the Year in the 2012 Icon Magazine
Awards, is a professor in the UCT
Architecture Department, while indus-
trial designer Mugendi K. MRithaa,
one of the worlds leading thinkers
in participatory design, is a profes-
sor at CPUT. UCT is also home to the
African Centre for Cities, directed by
top urban thinker Professor Edgar
Pieterse, which works to identify
systemic responses to unsustainable
urbanisation processes in Africa.
The Cape Town International Confer-
ence Centre (CTICC) is another major
intellectual draw card to the city.
It hosts the world-renowned Design
Indaba as well as numerous other
international events. One of the 2014
legacy projects will see the CTICC
double in capacity and link with the
Artscape Theatre Centre, also to
undergo a major revamp, to create a
Foreshore Precinct that will become a
hub for cultural and events activities.
Cutting-edge annual events also
attract both local and international
thinkers and audiences to the Mother
City. These include Design Indaba,
the International Jazz Festival, the
Infecting The City public arts festival,
the Out The Box Puppetry and Visual
Performance Festival, the Cape Town
Electronic Music Festival and Creative
Week Cape Town.
The city has a strong technology
start-up sector too and local
companies have been responsible
for innovations such as Thawte
internet security, the Mxit instant
messaging service and Jembi public
telephony. Official initiatives, such
as The Shuttleworth Foundation and
The Fringe Innovation District, seek
to attract and incubate more Cape
Town start-ups.
One of the primary goals of World
Design Capital Cape Town 2014 will
be to find ways to share Cape Towns
intellectual resources throughout
the city and upskill the broader
workforce with design-enabled
methodology.
Home to fouruniversities, manydesign schools, aleading convention
centre that hosts aninternational designevent, establishedcreative festivalsand an innovativestart-up sector,Cape Town is
already a recogniseddesign hub.
CAPE TOWN A CITY
OF DESIGN THINKERS
WORLD
DESIGN
CAPITAL
2014
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ONE OF THE PRIMARY
GOALS OF WORLD
DESIGN CAPITAL 2014
will be to find ways to shareCape Towns intellectual
resources throughout the
city and upskill the broader
workforce with design-
enabled methodology.
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Cape Town is the fourth city to be
recognised as World Design Capital,
but it is the first to appoint an
industrial designer to help inter-
nalise design thinking within its
administration taking the concept
of Live Design. Transform Life. way
beyond simply a year-long festival.
In 2014 South Africa celebrates 20
years of democracy but many of
the divisions of the apartheid era
are still evident within the Mother
City. The advantaged enjoy the citys
cosmopolitan sophistication; for the
disadvantaged, poverty and urban
degradation are an everyday reality.
Executive Mayor of Cape Town,
Alderman Patricia de Lille considers
design as a tool for transformation.
Design, she believes, enables us to
look at the citys problems through
a different lens, and fosters new,
innovative solutions.
As a result, the City of Cape Town
has appointed designer Richard
Perez to head up its World Design
Capital programme. A partner in the
internationally recognised industrial
design consultancy XYZ, Perez
is tasked not only with directing
Cape Towns World Design Capital
projects, but also with integrating
design-led thinking into the city
administrations modus operandi.
Perez leads a department of design-
trained project managers whose task
it is to work with other city depart-
ments to re-evaluate problems and
suggest design interventions that
can incrementally change results
over time.
So while World Design Capital
2014 will shine the spotlight on
Cape Towns creativity, it is only the
beginning of a long-term project that
will see design go beyond tangible
artefacts and become embedded in
the citys very systems and services.
From the layout of ratepayerss bills
and the call centres and databases
that support their accounts, to the
delivery of water and sanitation,
design will work to deliver a better
city to all Cape Towns citizens.
Its a mindset that goes beyond the
confines of just City Hall. Citizen-
driven design-thinking projects are
becoming more widespread, ranging
from workshops and hackathons to
incubators in which diverse groups
of designers, thinkers and
community members collaborate
to affect localised change to
specific situations.
World Design Capital
Cape Town 2014 is only
the beginning of a long-
term project that will see
design go beyond tangibleartefacts and become
embedded in the citys
very systems and services.
WORLD
DESIGN
CAPITAL
2014
CAPE TOWN A CITY
OF DESIGN THINKING
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The focus will be on projects that
bridge historic divides, reconnect the
city in structure and in spirit, rebuild
social and economic inclusion, and
reposition Cape Town for a sustain-
able future.
Mobilising the design community
and incentivising it to the big vision
of World Design Capital 2014 from
the bottom up will have powerful,
life-changing results. From fashion
and furniture through architecture
and technology to urban and envi-
ronmental planning, the city and its
citizens can design to improve life.
Meanwhile, from a top-down
perspective, the City of Cape Town
is embedding design thinking into
its very organisational structure as
it looks for planning solutions for a
future of radical urbanisation.
Beyond the programme of events
that the World Design Capital
celebrations comprise, there are a
number of legacy projects that will
continue beyond the year 2014.
WHAT WILL WORLD
DESIGN CAPITAL MEAN
FOR CAPE TOWN?
Cape Town will useWorld Design Capital
2014 to identify, nurtureand promote projectsthat offer tangibleevidence of how designcan improve lives.
WORLD
DESIGN
CAPITAL
2014
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THE 2014 PROGRAMME
World Design Capital Cape Town 2014 is
an opportunity to understand how integraldesign is in our everyday lives and how wecan use it as a tool to support the changeswe would like to see in our homes, schools,neighbourhoods, city and country.
We aim to build a dynamic
programme of projects, activities
and events that will bring into the
public eye the range of innovative
and creative services, processes,products and objects that have been
developed through design to make
all of our lives better.
A multi-disciplinary panel of 39 cura-
tors have been appointed to help
identify projects that offer tangible
evidence of how design can improve
lives, and they will play a significant
role in the selection and curator-
ship of public submissions and
proposals that will form part of the
programme.
The content of our
year-long programme
will be informed by: 6 Signature Events as per theHost City Agreement
The first and second call for public
submissions
A dynamic curation process
Value-adding efforts to existing
events, programmes and activities
Partner-developed programmes
The City of Cape Towns Ward Projects
Other significant initiatives/proposals
esign House
xhibition:
- ovem er
Convocation
Ceremony:
ovem er
esign Policy
Conference:
- ovem er
Design Week
Forum:
ovem er
Design Gala:
26 February 2014
Programme
Launch:
1 December 2013
20142013 2015
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Under the overarching theme
Live Design. Transform Life.,four themes have been createdto illustrate how local creativitycan transform the city, reconcileits communities and provide it
with a sustainable, productiveand vibrant future.
THEMES
WORLD
DESIGN
CAPITAL
2014
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04BEAUTIFUL SPACES.BEAUTIFUL THINGS
BRIDGING THE
DIVIDE
03
02
TODAY FOR
TOMORROW
01AFRICAN INNOVATION.GLOBAL COVERSATION
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AFRICAN INNOVATION.
GLOBAL COVERSATION
African ideas that speak
to the world01
Africa has typically lagged behind
the West in terms of innovation,
but now relevant ideas are creating
unique solutions to the continents
unique problems. Many of these
have global relevance and are
being exported beyond its borders.
One of the most prominent
examples is Mxit (www.mxit.com),
an instant messaging applicationfor any phone, and the largest
social network in Africa with almost
10 million active users, most of
them under 25. It allows Africas
youth to communicate with each
other at minimal cost, and gives
them free access to a vast range of
community and education services.
Equally outstanding is Design
Indaba (www.designindaba.com),
a multiplatform, multidisciplinary
project that celebrates andpromotes the creative industries.
Founded by Ravi Naidoo in 1995
as a conference to facilitate local
skills transfer, it now includes an
expo that markets the countrys
creative talent as well as film and
music festivals, training workshops
and publications. Some of its low-
cost housing and city improvement
projects are inspiring similar
initiatives around the world.
Another example is to be found
in Cape Towns eastern precinct.
Long on the neglected fringe of the
Central Business District, it has
been given a new lease on life as
The Fringe (www.thefringe.org.za),
an official Design and Innovation
District that aims to incubate and
support young creative businesses
and provide a laboratory in which
to test design solutions to urban
challenges.
19
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BRIDGING THE DIVIDE
Design that reconnects
our city and reconciles
our communities02
South Africas history is one
of division between town
and township, advantaged
and disadvantaged. But
creative projects are work-
ing to change that.
Infecting The City (www.
infectingthecity.com) is
committed to bringing art to
all with a free programme
of thought-provoking music,
dance and performance
presented in the streets
of central Cape Townevery March. Hosted by the
Africa Centre, the festival
creates a platform for
African voices, in Africa,
and explores contemporary
African artistic practice as a
catalyst for social change.
Through its mixture of new,
commissioned and invited
works, it challenges its
audiences to take a fresh
look at Cape Town and its
citizens, and to reconnect
through the use of the citys
public spaces. Launchedin May 2011, Cape Towns
MyCiti rapid bus system
(www.myciti.org.za) has
brought a radically different
form of public transport
to the Mother City. Buses
travel in dedicated lanes,
with closed stations and
prioritised signalling at
intersections. Theres
been a large uptake of its
convenient, safe service
and its leading the wayinternationally on universal
access. Its ultimate aim
is to provide a bus station
within 500 metres of most
Cape Town homes.
Built on the edge of an
informal settlement,
Inkwenkwezi Secondary
School (www.facebook.
com/inkwera) stands as a
beacon that highlights the
importance of education. Its
innovative design facilitatesteaching and learning and
has seen pass rates double.
It was designed by award-
winning architect Heinrich
Wolff, who believes archi-
tecture can be a catalyst for
social change.
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TODAY FOR TOMORROW
Sustainable solutions for
people and planet03
The challenge for
modern cities is how to
grow prosperity without
using up the planets
finite resources. And
thats where innovative
design is key.
The challenge for modern cities is
how to grow prosperity without using
up the planets finite resources, and
thats where innovative design is key.
In the new Green Point Urban Park,
springs on Table Mountain have
been rechannelled to feed irrigation
dams and generate electricity
creating a recreational facility thats
green in both senses of the word. An
interactive Biodiversity Show Garden
that demonstrates responsible
gardening practices adds to the
eco-credentials of this world-class
recreational facility.
Informal settlements of corrugated
iron shacks are a fact of life in
Cape Towns poorer areas. While
residents wait for government
houses, Stephen Lamb (www.
touchingtheearthlightly.com) has
developed the Green Shack, a
simple, low-tech design that provides
a safe, dignified home. Clever
innovations protect it from common
fire and flooding hazards and
provide gardens that allow
residents to grow their own food.
Cape Town-born social enterprise
Greenpop (www.greenpop.org) gets
communities, individuals and com-
panies involved in tree-planting and
eco-education projects. Through fun
initiatives, it not only addresses the
problem of deforestation, but also
works to uplift communities
and educate them on sound
environmental practices.
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BEAUTIFUL SPACES.
BEAUTIFUL THINGS
Inspiring architecture,
interiors, food, fashion,
jewellery, craft, art
and creativity
Beauty restores the soul and replenishes the
human spirit. And while Cape Towns natural beauty
attracts visitors from around the globe, the city also
provides inspiring and original architecture, interiors,
landscaping, food, furniture, fashion, jewellery, craft,
art, film, photography and publications.
An abundance of creative beauty is on show in
Woodstock, a suburb that has seen an organicinflux of designers in recent years. It was kickstarted
when an old biscuit factory was converted into
studios and shops, and began drawing crowds to
a weekly artisanal food market. Now a growing
number of work-cum-shop spaces have amassed
in an unofficial design district (www.woodstock-
designdistrict.co.za).
The Cape Craft and Design Institute has since 2001
become a go-to hotspot for the distinctive creative
wares that the city has come to be known for. Inde-
pendent artisans, crafters, makers and designers
all benefit from the marketing, business develop-ment, product development and international
awareness that the institute offers. The results are
beautiful, desirable craft objects that also create
jobs and build communities. Similarly, the Cape
Fashion Council provides these services to our
world-class fashion designers and manufacturers.
Cape Town is also home to internationally recog-
nised creatives including Cannes award-winning
filmmaker Oliver Hermanus, Rolex Protg artist
Nicholas Hlobo, Ordos 100 architect Mokena
Makeka, Youtube music sensations Die Antwoord,
legendary music producer Warrick Sony, the worldfamous Handspring Puppet Company, controver-
sial political cartoonist Jonathan Shapiro (Zapiro),
underground graffiti heroine Faith47, infamous
animation group the Blackheart Gang, legendary
TV advert director Keith Rose, and genre redefining
choreographer and curator Jay Pather.
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36
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2014 IS A
MILESTONE
YEAR FOR
SOUTH AFRICA
It marks two
decades ofdemocracy: 20
years since the
end of a social
engineering
system that
was designed to
divide; 20 yearsspent learning
to reconnect.
2014 will see Capetonians
and South Africans take stock
of the challenges and gains
of our transformation and
celebrate the achievements
of the past two decades, both
as a city and as a country.
WORLD
DESIGN
CAPITAL
2014
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PUBLISHED BY:
Cape Town Design NPC - Implementation Company of World Design Capital Cape Town 2014
[email protected] www.wdccapetown2014.com
Facebook.com/WDC2014 Twitter.com/WDC2014
Am I Collective
Guto Bussab, Muti
One Dog Chicken
Jonx Pillemar
Bruce Sutherland, City of Cape Town
Christo Maritz
Jana McMaster-Wepener
Dave Southwood
Laurie Wiid van Heerden, Wiid Design
Southern Guild
Ed Suter
Design Indaba
Astrid Cordier
Jan Ras
IDESO
Melissa Sherwin
Greenpop
IMAGES
COURTESY OF:
International Councilof Societies of Industrial Design
A Partner of the International
Design Alliance