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LEEN BLOM
WORKSHOP
MAKING MONEY WITH THE CLOUD
May, 2015
AGENDATime Duration Topic
12:00 30 min Introduction by Leen Blom from Centric Netherlands about "Making money with the Cloud”
12:30 15 min Instructions
12:45 2 hrs Workshop activities
14:45 1 hr Presentations in PowerPoint or Prezi and assessments of results per group
15:45 15 min Conclusions and awards ceremony
ABOUT ME
• Leen Blom
• Manager Research & Development at Centric
• Background in software development, database management, application design, head software development, architect, R&D manager
• Consultant, Manager consultancy, R&D manager
• Now member of team Enterprise Innovation
• Member of Contact Group Universities, guest lecturer at Rotterdam University of applied sciences
MAKING MONEY WITH THE CLOUD
• AirBnB disrupts hotel industry• Blendle disrupts print industry• Netflix disrupts video rental• Uber disrupts taxi world• Bitcoin disrupts banking
• Any other examples of disruptive innovations?
• All based on Cloud technologies!
MAKING MONEY WITH THE CLOUD
• Warning…– There is only one Google, Amazon, Microsoft, Uber, etc….
• But follow your dream, don’t be stopped by old guys like me– Sometimes start-ups are bought by the big cloud companies!– Advice: try to imagine what they lack and fill in the gap (but be
quick!)
• And– Many of these examples are not just a matter of luck– But mainly hard work and looking for real opportunities
MAKING MONEY WITH THE CLOUD
• Silvina Moschini, founder of yandiki.com, to disrupt the traditional work culture by cultivating talent using the cloud– I wanted to create opportunities for people from around the
world to change the way they work over the internet which is something millennials truly appreciate. • “My world is THE world”
– They want to collaborate, but they do it through finding face time, through video collaboration, through wikis.
– So I love technology. I love communications, and I love flexibility.
– So I wanted to create a company that will be fair for women, for millennials and for people in remote places, no longer where they live defines where they work.
Interview with Rachelle Akuffo, CCTV America, Nov, 2014
MAKING MONEY WITH THE CLOUD
• Henri Koppen– 43 years old, started programming when he was 11 on
ZX81 – Microsoft Access development for company with 65
world wide locations– Later ASP.VB and SQL Server– In 2001 start with software-as-a-service with ASP.Net– 2005 foundation of MaxCC (max company control)
workflow software, now ‘ROI Financials’– 2008 freelancing, Windows Azure, Amazon, Office 365
implementations– Cloud is agility, self service is key concept
MAKING MONEY WITH THE CLOUD
• Henri Koppen, entrepreneur in the cloud– Cloud Architect, advisor on Cloud– Co-owner of Thingks, offering online learning and serious gaming
services in education sector– Small office, no employees, working with 9 freelancers
• 2 of them he ‘not even met in real life’– Looking for collaboration instead of organization
MAKING MONEY WITH THE CLOUD
• Benefits for start-ups and entrepreneurs– No staff needed– No office space needed– Online visibility by social media and communication services– Global availability if multi-language and multi-culture– Access to enterprise level software for small prices
– Other benefits?
MAKING MONEY WITH THE CLOUD
• This workshop is to let you take into account more than technological opportunities– What is the problem you will solve for you customers?
• Where do you find those customers?• How do you interact with them?
– What do they like to pay? Where do they pay for?– What activities have to be done?– What partners do you need?– What cost do you make, can you live from your income?– How do you invest without having your own money?
WORKSHOP: DIRECT TRADING
• Imagine a world where SME’s and individuals can trade without men-in-the-middle
• Where apple growers sell directly to you and me and where manufacturers sell their goods directly to individuals
• That would cut out a whole chain of service providers, making products either cheaper, more lucrative or more custom made
• We call that Direct Trading
• Workshop goal: Start a business in Direct Trading!
WORKSHOP INSTRUCTIONS
• Select appropriate cloud services (min. 2 per topic), match them with your company needs and determine yearly cost for your company– There are many directories for SaaS products, including this one:
http://www.cloudshowplace.com/application/
• Define and describe your core service and determine investment and exploitation cost of your own service– What is the USP of your service?– Convince us we won’t find an existing service for that!– Tell how turnover will be achieved
• Define the business case for your company and calculate the break even point– Format: Business Model Canvas and Excel-sheet– http://www.alexandercowan.com/business-model-canvas-templates /
WORKSHOP INSTRUCTIONS
• Choose project leader (will present project results!)• 20 min: Split in 2 smaller groups
– Design/define core service– Read and interpret Canvas model
• 10 min: Together– What kind of services do you need? What do you need to develop the core service?
• 40 min: Split in 2 smaller groups– Discover and describe SaaS products including monthly cost
• If pricing is not available: assume RON 600 per user per month– Fill in as many as possible Canvas model areas. Bullets and one liners
• 20 min: Together– Compile all information into presentation. – Determine missing parts, calculate break even point (no. of months
• 20 min: Together – Prepare presentation / pitch to jury
CANVAS BUSINESS MODEL
BUSINESS CASEService Monthly cost Year 1 Year 2 Year 3 Year 4 Year 5<type of service> 300,00 lei 3.600,00 lei 3.600,00 lei 3.600,00 lei 3.600,00 lei 3.600,00 lei <type of service> 40,00 lei 480,00 lei 480,00 lei 480,00 lei 480,00 lei 480,00 lei <type of service> 100,00 lei 1.200,00 lei 1.200,00 lei 1.200,00 lei 1.200,00 lei 1.200,00 lei <type of service> 200,00 lei 2.400,00 lei 2.400,00 lei 2.400,00 lei 2.400,00 lei 2.400,00 lei <type of service> 90,00 lei 1.080,00 lei 1.080,00 lei 1.080,00 lei 1.080,00 lei 1.080,00 lei
Loan20000 Total
15% interest 3.000,00 lei 3.450,00 lei 2.759,08 lei 1.964,53 lei 1.050,80 lei € 8.056,10 redempt. - lei 8.056,10 lei 8.056,10 lei 8.056,10 lei 8.056,10 lei
Remaining debt 23.000,00 lei 18.393,90 lei 13.096,88 lei 7.005,31 lei 0,00 lei- Core 30.000,00 lei 12.000,00 lei 12.000,00 lei 12.000,00 lei 12.000,00 lei Wages (for living) 43.200,00 lei 43.200,00 lei 43.200,00 lei 43.200,00 lei 43.200,00 lei total cost 81.960,00 lei 72.016,10 lei 72.016,10 lei 72.016,10 lei 72.016,10 lei
OverviewWorking capital 20.000,00 lei 10.016,10 lei- 6.088,31 lei- 31.439,48 lei 116.007,28 lei turnover 30.000,00 lei 42.000,00 lei 58.800,00 lei 82.320,00 lei 115.248,00 lei profit 51.960,00 lei- 30.016,10 lei- 13.216,10 lei- 10.303,90 lei 43.231,90 lei balance 1.960,00 lei- 1.967,79 lei 39.495,59 lei 124.063,38 lei 274.487,18 lei
ADVISORY BOARD AND JURY
• Professor L. Alboaie, Alexandru Ioan Cuza University– Focus on innovation and complexity
• Professor B. van Lier, Steinbeis University, Berlin, Centric Netherlands BV– Focus on interoperability
• Dr. D. Cogean, Centric IT Solutions Romania– Focus on business orientation and soft skills
• L. Blom, Centric Netherlands BV– Focus on Cloud services
• Feel free to ask questions!
ASSESSMENT CRITERIA
• We will rate the following aspects evenly:– Selection of cloud services: argumentation, motivation and match
in a real world situation– Innovation and complexity of core service– Presentation skills, especially persuasion– Validity of business case
• If themes are complex and imply technological and innovative skills, for the first qualified team a bonus will be given: 10 mark for second exam of this course.
