Workplace Partnership for LifeWPFL Learning Series Webinar

December 5, 2012

AHA Partnerships in the Community of Practice

HHS - Health Resources and Services Administration

Division of Transplantation

• Special Donation Initiatives – The Alliance

• Division of Education – Workplace Partnership for Life (WPFL)

– National Learning Congress

– On-going support for Alliance initiatives

AHA’s Goals - Workplace Partnership for Life

October 2011

To communicate with the hospital field about the Workplace Partnership for Life and encourage our members to participate in initiatives that will increase the number of donor registrants throughout 2012.

Hospitals will educate their workforce and communities about the importance of organ, tissue and eye donation and about how to register as a donor.

Hospital Toolkit

November 2011

Distribute CD Toolkit using HRSA Workplace Partnership for Life resource materials (at AHA’s expense)

Cover Letter from Rich Umbdenstock, AHA President/CEODistribution:

All U.S. Hospitals 5,600Health care systems 230Allied association CEOs 80Allied association PR execs 75OPOs 58Total about 6,000

Highlight and post materials on AHA website (www.aha.org)

Communications Plan

December 2011 – December 2012•AHA Press Release announcing partnership and call to action•AHA News Now – daily electronic bulletin•AHA News – biweekly electronic newspaper•AHA website presence•Twitter•YouTube•State, regional and metropolitan associations and their partnerships with local OPOs•Organ Donation and Transplantation Alliance (AHA board member)•Donate Life America (June 2012)•National Learning Congress (October 2012)

AHA Partnerships with the State, Regional and Metropolitan Hospital Associations

Advocacy, Public Policy Development, and Strategic Partnerships to represent and serve our mutual members

• 52 State Hospital Associations– including the District of Columbia and Puerto Rico

• 25 Regional and Metropolitan Hospital Associations

AHA Partnerships with the State, Regional and Metropolitan Hospital Associations

Workplace Partnership for Life

Enrollment as of November 19:

–10 National Partners

–56 organ procurement organizations (OPOs)

–668 hospitals (including 78 transplant centers)

–16 state hospital associations (additional outreach underway)

Workplace Partnership for Life

• Hospital community campaign continues through May 2013• Goal is to add 300,000 in state registries from the hospital family and the communities hospitals serve• “Turnkey” resources are available through your OPO or on line at:

– www.organdonor.gov OR– http://www.aha.org/organdonation

• vi

Organizations Coming Together …..

…. to Save Lives and Eliminate Deaths on Transplant Waiting Lists

Transplant Wait ListDecember 5, 2012

18 deaths per day

Transplant Wait ListDecember 5, 20??

0 deaths per day

AHA Contacts

Jennifer Armstrong GayDirector, Communications Strategiesjarmstronggay@aha.org

George BergstromVice President, Member Relationsgbergstrom@aha.org