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Workforce1 Industrial & Transportation Career Business Engagement Strategies & Tactics
May 2012
Contents
• Program Overview: Facts and Goals
• Sector Strategy Model
•Employer Engagement Strategies
•Results to Date
• NYC Business Solutions
Program Overview: Facts
• Vendor: DB Grant Associates Inc.
Grant Associates is a national workforce development company with a proven model for engaging businesses and structuring service delivery that leads to high volume employment outcomes. We have expertise in program design and development, sector work. One-Stop operations, special populations, consulting, education/workforce collaboration, and business services.
• Program Director: Martin D’Andrade
• Program Staff Size: 35
• Location: Jamaica, NY
•Target Sectors: Transportation, Transportation Support, Manufacturing, Construction, and Wholesale Trade•
Program Overview: Goals
Goals for Businesses:
• Meet the hiring, training and other needs specific to businesses in the Industrial & Transportation sector
Goals for Job-Seekers and Incumbent Workers:
• Help job-seekers access jobs with career advancement opportunities within the Industrial sectors
• Help incumbent workers advance within the manufacturing sector
• Key outcomes: Placements, Promotions, Training enrollments/completions
The Sector Strategy Model
The Sector-Based Career Center is based on a specific model called sector strategy. Sector strategies share four common elements that distinguish them from conventional workforce programs in that they:
1. Focus intensively on an industry within a regional labor market, and multiple employers in the industry, over a sustained period of time
2. Are led by a workforce intermediary with credibility in the industry
3. Create new pathways for low-wage workers into the industry, and into good jobs and careers
4. Achieve systemic changes that are “win-win” for employers and workers
Employer Engagement Strategy
• In-depth knowledge of the industry informed by LMI
• Leadership Committee comprised of key stakeholders in the industry
• Industry Expert Consultants on-site
• Membership & Participation in multiple Industry Associations
•Contextualized Workshops to address skill gaps in the Industrial & Transportation sector
•Varied Training Tracks informed by the needs of the industry
Making LMI Actionable
• • The Industrial & Transportation Center identified subsectors to focus on: Air, Ground, Trucking and Transportation Support
• The Center targets high-wage, entry-level occupations
• The Center provides training tracks to build of pipeline of skilled workforce to meet the needs of the industry
• Diesel Mechanic training, CDL training and Dispatcher training, CNC Programmer, Supervisory, Inventory Control
• The Center uses lists sorted by NAICS code, size of company and zip codes
• The Center implemented a three-prong business development strategy:
1) Direct Marketing Campaign 2) Phone campaign3) Canvassing campaign
Making LMI Actionable
• • There are over 29,000 people employed in private sector ground transportation (another additional 50,000 in the public sector)(LMIS, DOL)
• The top entry level high wage occupations are Bus Drivers (7000), Bus & Truck Mechanics (900), Managers and First Line Supervisors (3100) (LMIS, DOL)
• The education and skill levels needed for these positions are HS/GED, AA/Trade, CDL (LMIS, DOL)
• The companies are located across all Five Boroughs with industry clusters in Queens and Brooklyn (LMIS, DOL, Science, Industry and Business Library)
• 116 companies have over 50 employees (LMIS, DOL, Science, Industry and Business Library)
Additional Employer Engagement Tactics
• Presentations at Industry Associations
• Participation in Working Groups of Industry Associations
• Industry Journal Advertisements
• Employer Partner Vendor Referrals
• Leads obtained from Jobseekers
FY 2011 - 2012 Outcomes
• 1950 Placements and Promotions
• 608 above $15/hr.
• Average hourly wage: $14/hr.
• Median wage: $12.75/hr.
• 464 expected to be enrolled in occupational training by June 30th, 2012 with a 80% completion rate and 75% placement rate
• CDL A, B, and C
• Dispatcher
• Truck & Diesel Mechanic
• CNC Programming & Operation
• Supervisory
• Inventory Management
Results To-Date
• Over 350 Industrial companies serviced
• Over 1,000 individuals enrolled in training
• Over 5,000 individuals placed and promoted
• Examples of positions in which job-seekers have been placed:
Safety Manager Airline Security Assembly Line Draftsman
Diesel Mechanics Ticket Agents Machine Operators Engineers
Flight Attendants Bus Drivers Warehouse Workers Woodworkers & Carpenters
CDL Drivers Plant Managers Production Managers Forklift Operators
Import/ Export Clerks Cargo Agents Office Support Electrical Assembly
Electricians Welders Sales Professionals Machinists
Plumbers Baggage Handlers Welders Machine Mechanics
Laborers Picker Packers AutoCAD