Dan Hinmon @HiveDan

Mayo Clinic Social Media Health Network

October 23, 2014

Tactics and tools

to begin, build, and sustain

online communities

Patient engagement

Online communities

Good for patients

Good for health systems

Major hurdles

Select a niche community

Gartner says:

Without planning and

management, be prepared for

your community to fail

Here’s how to

avoid failure

and create thriving

online communities

Who cares?

Discovery

Start with research

Competition

Interview 20-30

potential members

Interview key stakeholders

Identify and confirm

resources

Develop your strategic

roadmap

Hire a community manager

Establish

founding members

Start small

Avoid this!

User

Experience

Design your site for community

– not website

This is a website

This is a community

Keep it simple

Resist starting too many

communities at once

Eliminate

barriers to participation

Convert newcomers

Awareness >

Visit >

Browse >

Registration >

Confirmation e-mail >

Confirmation >

First contribution

Psycho-Social

Promote self-disclosure

Ask people to do

things

Love languages:

Quality time

Gifts

Affirmation

Touch

Service

Invest for the long term

Payoff