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#WCChicago - 8/25 to 8/26
SEO How to Avoid Penalties from Google & Bing
and…
How to Recover if You’ve Already Been Hit.
#WCChicago - 8/25 to 8/26
First Things First!
Go to: http://offord.me/wcchicagoseo
Click the “Tweet” Button that looks like this:
#WCChicago - 8/25 to 8/26
First Things First!
#WCChicago - 8/25 to 8/26
SEO
Thanks!
#WCChicago - 8/25 to 8/26
SEO
Recent algorithm changes from Google have left many webmasters wondering what they can do to ensure their website remains visible in the search engines.
– Why are some websites crushed with penalties? – How can I future-proof my WordPress website’s search
engine visibility? – Creating and distributing quality content. – Link-baiting techniques using infographics
#WCChicago - 8/25 to 8/26
How to Detect a Penalty
#WCChicago - 8/25 to 8/26
Penalty Diagnosis Steps
1. Confirm the date you got hit
2. Confirm if your hit is site-wide or
page specific
3. Find the problem areas
#WCChicago - 8/25 to 8/26
Google ‘Penguin’ Algo Update
Penguin 1.0 ~ April 24, 2012 Penguin 1.1 ~ May 25, 2012 – Over-optimization of anchor text is bad – Low-quality off-topic links are bad – Keyword stuffing is bad
#WCChicago - 8/25 to 8/26
Google ‘Panda’ Algo Update
Panda 1.0 ~ Feb 23, 2011 Panda 2.4 ~ Aug 12, 2011 Panda 3.9 ~ July 24, 2012
– Many content farms, article directories, sites with high ad-to-content ratios were hit and are no longer as highly-visible in the search engines.
#WCChicago - 8/25 to 8/26
Tools For Diagnosing
SEOmoz.org OpenSiteExplorer.org
Raven Tools
Google Webmaster Tools
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How to Avoid or Recover From a Penalty
#WCChicago - 8/25 to 8/26
How to Avoid Penalties
“ It’s easy. You just ” write good content.
~ Rachel Howe
#WCChicago - 8/25 to 8/26
Diversify Your Backlink Profile
Naked URLs – “www.scottofford.com” – “http://www.orionweb.net”
Branded Anchor Text
– “Orion Group, LLC” – “Raven Tools”
#WCChicago - 8/25 to 8/26
Diversify Your Backlink Profile
Brand / Keyword Hybrid Anchor Text – “SEO Blog at Search Engine Journal” – “Search Engine Journal, a blog about search”
Universal Anchor Text
– “click here” – “visit this website”
#WCChicago - 8/25 to 8/26
Before You Go…
Go to: http://offord.me/wcchicagoseo
Click the “Tweet” Button that looks like this:
