Allianz as Proud Partner of Women’s Football in Germany

6th FIFA Women's Football Symposium

Vancouver 3-5 July 2015

WHO WE ARE

Allianz as Proud Partner of Women’s Football in Germany 2

WHO WE ARE

Allianz as Proud Partner of Women’s Football in Germany 3

TOP CLUB TEAMS NATIONAL LEAGUE NATIONAL TEAM

WHY IS WOMEN‘S FOOTBALL

IMPORTANT TO US?

4

WOMEN ARE A KEY TARGET GROUP FOR

OUR BUSINESS…

Allianz as Proud Partner of Women’s Football in Germany 5

70% OF WOMEN

ARE EMPLOYED IN

GERMANY.

80% OF ALL

CONSUMER

DECISIONS ARE

MADE BY

WOMEN. Source: Studie „The Nielsen Women of Tomorrow“

von The Nielsen Company, Juni 2011

70-80% OF THE WOMEN IN OUR

NEXT GENERATION

WILL HAVE THE SAME

PURCHASING POWER

AS MEN. Source: Deutsches Institut für Altersvorsorge (DIA)

…AND WOMEN’S FOOTBALL

IS AN ATTRACTIVE

PLATTFORM WITH HIGH

GROWTH POTENTIAL.

6

IT‘S REAL.

IT‘S…

FAMILY AUTHENTIC PASSION

Allianz as Proud Partner of Women’s Football in Germany 7

…FEATURING HIGHLY TALENTED, MODERN

AND APPROACHABLE ATHLETES

Allianz as Proud Partner of Women’s Football in Germany 8

APPROACHABLE MODERN TALENTED

AND IT‘S RAPIDLY GROWING…

0

0,2

0,4

0,6

0,8

1

1,2

2004 2006 2008 2010 2012 2014

HANDBALL

GOLF

ATHLETICS

TENNIS

FOOTBALL

MIL

LIO

N

Source: DOSB

DEVELOPMENT IN NUMBER OF MEMBERS IN GERMAN SPORTS

FEDERATIONS (SINCE 2004)

MIL

LIO

N

Allianz as Proud Partner of Women’s Football in Germany 9

CONSTANTLY REACHING NEW HIGHS…

Allianz as Proud Partner of Women’s Football in Germany 10

with > 7.5 mn viewers for the quarterfinals vs. France

…a record setting tv market share of 33.9 % during

the preliminaries vs. Norway…

and even surpassing F1 viewership during the opening game

with 5.13 mn compared to 4.4 mn

THERE IS STILL A LONG WAY TO GO…

Allianz as Proud Partner of Women’s Football in Germany 11

FANS

MEDIA

SPONSORS

…BEFORE REACHING

CONTIUOUS

ATTENTION OF… FANS

MEDIA

SPONSORS

WOMEN’S FOOTBALL NEEDS…

Allianz as Proud Partner of Women’s Football in Germany 12

INNOVATION & FLEXIBILITY

LONG TERM THINKING &

COMMITMENT

TARGETED & SMART

INVESTMENTS

FACILITATED BY

STRONG

PARTNERS

WOMEN’S FOOTBALL OFFERS

DIFFERENTIATING PROPOSITION

ON A UNIQUE PLATTFORM

OPPORTUNITIES TO CREATE AND

ACTIVELY INTERACT

GREAT VALUE FOR MONEY

Allianz as Proud Partner of Women’s Football in Germany 13

HOW WE ACTIVATE OUR PARTNERSHIPS

Allianz as Proud Partner of Women’s Football in Germany 14

TOP CLUB TEAMS NATIONAL LEAGUE NATIONAL TEAM

ALLIANZ FRAUEN-BUNDESLIGA

15 Allianz as Proud Partner of Women’s Football in Germany

ALLIANZ FRAUEN-BUNDESLIGA

16 Allianz as Proud Partner of Women’s Football in Germany

ESTABLISH THE BRAND

„ALLIANZ FRAUEN-BUNDESLIGA“

(ON SITE, PRINT, TV & ONLINE)

CREATE A NETWORK

FOR ALLIANZ AGENTS

(12 AGENCIES = 12 CLUBS)

CONTENT PARTNER OF

ALLIANZ FRAUEN-BUNDESLIGA

17 Allianz as Proud Partner of Women’s Football in Germany

18 Allianz as Proud Partner of Women’s Football in Germany

#FCBinFlorida

Total Likes

national

>50,000

Total Reach

national

>2 mn

Total Reach

international

>6 mn

Total Likes

international

>150,000

Top10 Twitter Trend

in Germany

19 Allianz as Proud Partner of Women’s Football in Germany

ENHANCING THE CLUBS BRAND

EXPERIENCE

20 Allianz as Proud Partner of Women’s Football in Germany

21 Allianz as Proud Partner of Women’s Football in Germany

FROM SPONSOR TO CONTENT PARTNER

› VIDEO CONTENT › DIGITAL CONTENT

22 Allianz as Proud Partner of Women’s Football in Germany

BUT ALLIANZ IS MORE THAN A SPONSOR

23 Allianz as Proud Partner of Women’s Football in Germany

Presentation title 24

THANK YOU

FOR YOUR

ATTENTION!

DO YOU HAVE ANY QUESTIONS?