Women With Vision - Spring, 2015

VISION!Spring Issue 2015

W E A R E C A N A D I A N

™

BUSINESS • HEALTH • FASHION • GOURMET • DESIGN • ART • ENTERTAINMENT • MOTIVATION • DESTINATIONS

Women with

Showcasing Business & Lifestyle in South Georgian Bay

EvolutionOF ROCK & ROLLEvolutionOF ROCK & ROLL

HEALTHYTRENDS

Hotor NotHot

How toBrand

YourselfLIKE A

CELEBRITY

How toBrand

YourselfLIKE A

CELEBRITY

SpringIssue

SpringIssue

Gardening,Gourmet

and GreatDestinations

Gardening,Gourmet

and GreatDestinations

JulieFlippin JulieFlippin Change Takes TimeChange Takes Time

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Wo m e n w i t h Vi s i o n ! ™ m a g a z i n e

i s p u b l i s h e d b y Wo m e n w i t h Vi s i o n I n c .

Founder/Publisher, C.E.O. Lorraine Leslie

Sales/Marketing: Lorraine Leslie

Feature Writers: Susan Baka, Karen Brunger, Janette Burke,

Monika Gibson, Paola Gucciardi, Laura Hodgkiss, Dean Hollin,

Deborah Johnson, Janet Kurasz, Lorraine Leslie, Donna Messer,

Susanne Mikler, Jessy Morrison, Karen Sencich, Jane Tilley,

Marilyn Wetston, Rick Ziemski

Design/Layout: Candice Lewis |www.candicelewis.ca

Ad Design/Special Feature Design: Lorraine Leslie/L’original

Productions-Women with Vision Inc.

Cover Photography: Lesley Bohm

Editor/Publisher Desk Photography: Bryan Davies Photography

International Women’s Day Expo Photography: Andrea Powell

Sectional Page Photography: Dreamstime.com

Feature Photography: courtesy of Julie Flippin

Destination & Gourmet Features: Lorraine Leslie/L’original Productions-Women with Vision Inc.

Proof Readers: Cindy Bailey, Wendy Stenten, Lorraine Leslie

Women with Vision!™ magazine aims to provide editorials thateducate, motivate and inspire people of all ages and from all walksof life, and to promote success in business and daily living.

Mailing Address:156 Brophy’s LaneBlue Mountains ON L9Y 0K3

Bus: 1-866-306-6021Fax : (705) 445-7153 Email: [email protected]

Unsolicited manuscripts are welcome. Copyright 2015 Womenwith Vision! Inc. No part of this publication may be reproducedin whole or in part, without the written permission of thepublisher. The views, opinions expressed herein are notnecessarily those of this publication and/or publisher whohereby disclaims any liability whatsoever arising from theadvice, information or offers presented in articles oradvertisements herein. Women with Vision! welcomessubmissions, but accepts no responsibility for unsolicitedmaterials. All manuscripts, illustrations and photographssubmitted must be accompanied by a stamped, self-addressedenvelope if they are to be returned or acknowledged. Readerswho require legal, accounting or other expert advice shouldobtain the services of a qualified professional.Women withVision! is a Member of the Canadian Copyright Association.

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™Home, Garden& Design46 Home Trends By Monika Gibson

48 Gardening, Craze Or Trend By Janet Kurasz

50 Piggyback Branding By Karen Sencich

Arts &Entertainment52 Best Case Scenario By Dean Hollin

55 The Evolution Of 50’s and 60’s Rockers By Linda Thorn

Motivational & Inspirational58 Julie Flippin - Change Takes Time By Lorraine Leslie

64 Your Personal Brand By Deborah Johnson

Destinations76 A DIfferent India By Jane Tilley

Lifestyle & Beauty

16 Healthy Trends: Hot Or Not By Lesley Paul

18 Compression Stockings Laura Hodgkiss

26 Conscious Trends Changing Your Future Jessy Morrison

30 Personal Branding And New Trends By Marilyn Wetston

30 Personal Branding Through Image By Karen Brunger

Georgian Gourmet36 It Fits To A Tea By Susanne Mikler

38 Tealicous: Spreadable Tea Butter

39 Green Tea Chirashi Oriental Tea, Rice, Salmon & Shrimp

Spring2015

58

On the Cover JULIEFLIPPIN

Regular Features 6 Editor’s Desk ~

What’s On Your T-Shirt By Lorraine Leslie

71 Life Numbers By Paola Gucciardi

74 Last Word By Lorraine Leslie

75 Vision Wordsearch By Lorraine Leslie

Business, Finance& Communication8 Up Your Personal Brand: Get A Mentor By Susan Baka

9 How To Brand Yourself Like A Celebrity By Janette Burke

10 Branding By Donna Messer

11 Brand Loyalty Can Be Expensive By Rick Ziemski

12 Your Signature, Your Brand By Mary Ann Matthews Spring

6 www.womenwithvision.ca

The feature people about whom I write, have traveled a long, winding road to success – each one on their ownjourney; a journey that sometimes hasn't been smooth. These people open their hearts to inspire and motivateothers, of all ages, to follow their dreams and passions, creating their ultimate VISION!™

When you put on your jeans and a t-shirt are youexpressing your brand preference - what are you tryingto say?

Are your jeans labeled with a jaguar and does your t-shirt have a huge check mark on it? Need I say more?

Every time you hear the song ‘Thriller’ many of youautomatically think of Halloween and/or Michael Jackson.

You recognize a movie by the actor saying, “Youcomplete me”, or “Make my day.” These are brandinglines that are designed to ignite a subliminal memory foryou to remember the storyline and the movie itself.

You know the sounds, phrases and artwork I’m speakingabout because they are embedded in your mind throughrepetitiveness and clever advertising.

When it comes to your personal brand will you beleaving a legacy? Will your family, friends andcommunity remember you… for something youinvented, a cause you championed, an event youplanned, a foundation you created in your name? Or,will you have been someone people came to for adviceand look up to. This is also a kind of branding.

In this issue our feature article is about a woman wholived a life of survival; who overcame her own negativebeliefs. She learned how to become a brand name tomany through her power of intention to change, a trainerfor trainers who is known for her speaking engagementsacross North America.

To create your own brand, think about your life, career,and what makes you stand out above the crowd. Youcan live an everyday life pattern or you can step outfrom behind the curtains onto a stage wearing your ownbrand – it’s your choice.

At Women with Vision our branding is successfulbecause of our written and spoken words accompaniedby our wonderful logo of a woman who is busy with herlife and is so powerful that she can find her way throughany adversity because she’s beingtrue to herself!!

On our t-shirts we call her Lola!™At Women with Vision weeducate, motivate, inspire andpromote women in business anddaily living. We work withwomen of all ages from all walks of lifeand career backgrounds...so they canbecome the best they can be.

What’s on your t-shirt? Lorraine LeslieFounder/Publisher

Publisher’s note

Whether it’s an intention or a fluke, putting yourself out there can be a significant step inyour life. Are you a brand or are you trending along with the rest of the world?

What’s On Your T-Shirt &&BUSINESS, FINANCE

COMMUNICATIONBUSINESS, FINANCE

COMMUNICATION

…connecting through educational &

networking updates

© Andres Rodriguez | Dream

stime.comPublisher of Women with Vision is presented with the John

Simcoe Award for Business Volunteerism by MP Dr. Kelly Leitch

along with RCMP Officer Russell and Mr. John Simcoe

Picture by Bryon Davies

www.womenwithvision.ca 98 www.womenwithvision.ca

Phot

o: Y

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Van

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Kol

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There’s a lot of hype out there these days about how tosucceed as an entrepreneur. Innovate. Tap into socialmedia. Network. Keep employees happy. And all theadvice seems to tell us to jump on one bandwagon oranother. But there’s one growing “trend” that is actually aform of teaching as old as humanity, and that’s mentoring.Programs have been popping up all over the country – foryouth, entrepreneurs, and within large organizations – andare available in many formats, including formal andinformal, peer-to-peer, virtual, and one-on-one. There iseven a National Mentoring Month (January).

“National statistics show us that mentoring is the numberone most effective program when it comes to training,”says researcher Dr. Barbara Orser, University of Ottawa’sTelfer School of Management. Research suggests that88% of entrepreneurs with mentors survive in business,compared to a 50% failure rate of those without a mentor.

What’s in it for you?Mentoring differs from straightforward teaching becauseit creates opportunities to collaborate, problem solve andachieve goals. As a mentee, you have a trusted soundingboard and can learn a great deal from your mentor’sbusiness journey. As Lily Tomlin once said, “The road tosuccess is always under construction.” A mentor issomeone who has travelled that road.

“I had trouble balancing being a wife, mother andbusinessperson,” explains Caledon-based Lisa Scale,owner of Bella Photography and Caledon’s 2014 FemaleEntrepreneur of the Year. “I went through phenomenalchange in 18 months by having a good mentor. Now I’mnot afraid of any challenges. I’m living my dream – I havea new studio, am working less, making more. The futureis bright.”

Regardless of your personal reasons to be mentored, at theend of the day you want to match up with someone who is

going to truly be of help to you. Here are some qualities ofgood mentors that I have observed:

• Acts as a counsellor and guide, willing to share skills,knowledge, expertise and resources

• Focuses on the mentee’s goals • Invests time and energy in the relationship • Provides guidance and constructive feedback – but

doesn’t make decisions for the mentee • Motivates others by setting a good example

How to find your mentorExperienced business owners and professionals who arewell-qualified to be mentors are often right in your ownbackyard. But they’re not likely to knock on your doorasking to be your mentor. Get out there and meet as manysuccessful people as you can. Join business organizations,attend events and get involved in your community.

You can also check with the local Small BusinessEnterprise Centre (www.enterprisecentre.ca/) and theCentre for Business & Economic Development(www.centreforbusiness.ca) for mentoring programs theymay offer. Yet another way to tap into mentoring(particularly if you have a tech-based company) is througha new program offered by the Henry BernickEntrepreneurship Centre at Georgian College. Contact theCentre for details: [email protected]. There arealso privately run mentoring programs, such as Women

with Vision's Institute of Training, Coaching and

Mentoring.

Every entrepreneur I know who has had amentor says the experience was a game-changer. You, too, can boost yourbusiness and brand with the right mentor!

n Susan Baka, President Bay Communications & Marketing Inc. [email protected] www.baycomm.ca

BUSINESS, FINANCE& COMMUNICATION

…because none of us is brilliant at everything

By Susan Baka

Up Your Personal Brand:Get a Mentor


As a former publicist/editor turned producer, with web TVhost and video/media marketing expertise, clientsfrequently seek my advice for their personal brandingcampaign. Your personal branding must be focused on onegoal - branding yourself as a celebrity within yourmarketplace. The key phrase here is "within your market."You don't need to become the next Hollywood superstar -you just need to become the go-to-expert in your field. Thisinvolves branding yourself both as an authority andinteresting individual. Why interesting? Because it's notgood enough simply to be considered good at what youdo; you also need to be memorable. You need to stick inthe minds of potential clients, who need your services.You want to be the first person they call! For some clients,this notion presents a problem. "There's simply nothingmemorable about me," they say. If you can relate, pleasepay attention. Anyone who is willing to committhemselves 100% to branding themselves as an expert can.

Whether in the entertainment industry, business or sports,there is a common misperception about celebrities that theyare superior to the rest of us. Celebrities are perceived asbeing talented, smart, good looking, ambitious, funny, etc.In most cases, celebrities are no different than you and I.

What sets them apart you may ask? Take the average NFLplayer. He’s extremely good at football. Warren Buffet istremendously gifted at finance. Justin Bieber is a greatmusician. Do see where I am going with this? Becominga celebrity doesn't mean transforming into a totally newperson. It means getting remarkably good at one thing andthen letting the world know about it.

This is where the process of celebrity branding comes in.Who are you? What are you good at? What gifts, skills, orknowledge distinguishes you from your competition? Theanswers to these questions formulate your personal brand.Whether you're a forensic accountant or a beautyconsultant, your brand should position you as an expert in

your respective field - reflecting the specialized skills orknowledge that YOU have and communicate.

The next ingredient in your personal brand is - are youmemorable? What makes you stand out from the rest - inthe minds of your potential customers? Try stepping awayfrom your business qualifications for a second and thinkabout your personality. What makes you unique? Is it yourhobbies or your sense of humor? Or maybe it’s yourpassion for music, movies, or sports? Identify two or threepersonality traits that make you special, and you'veidentified the "personal" part of your brand.

Branding yourself as a celebrity sounds intimidating, butin reality it is something most business owners can easilyaccomplish if they are serious about it. What is your areaof business expertise? And what are your hobbies, passionsand interesting personality traits? That's all it takes. Withcommitment, hard work, and theright guidance, you can stop beingyour industry’s best-kept secret andstand-out as the expert, leader and theSTAR you’re meant to be!

n Janette Burke Marketing/PR Coach, Consultant and Columnist www.janetteburke.com

By Janette Burke

How to BrandYourself

Like A Celebrity

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www.womenwithvision.ca 11


BRANDINGPersonal and Professional are Merging Into Your Brand

By Donna Messer

There is a new wave crashing over the businesscommunity that says, “it’s time to share a little of yourpersonal self along with your professional profile.” Mostof us are not sure that we really want to share more ofourselves and in fact, we like the idea of keeping ourprofessional and our personal life separate.

Now, employers want to know more about the “realyou”. They want to know, without asking for theinformation on your resume, what you are like outsidethe workplace.

I’m going to encourage everyone to consider registeringtheir own personal name as a domain. Yes, that’s right; Iwant you to register your name as a dot com or dot ca.

On that website I want you to share information on thevolunteer work you do, along with a picture of the teamyou were part of that raised all those funds for GirlGuides of Canada. I want to see a picture of you onhorseback as you and your family take that vacation inAlberta. It doesn’t have to be you and your family, but apicture that denotes the fact that you are active, ride

horses and like the outdoors. There could be bookreviews of some of your favourite authors, even a shortstory you published, perhaps a favourite quote. It’s timeto let others know what makes you who you are.

There are companies that are encouraging employees topost a personal profile on their internet. It is believed thatwhen employees learn more about their colleagues astronger network develops. Blogs are cropping upeverywhere and again there is an opportunity to learnmore about each other. Team building is an importantpart of any business development and it’s much easierwhen the company can see where some of your interestsand talents lie, outside your position within the company.

We have been brought up to be modest, and it’s difficultfor many of us to “blow our own horn” – publishing ablog, establishing a personal domain website allows usthe freedom to talk about ourselves. In effect- to showand tell is leveraging your “Brand”.

Companies are creating models that make it easier to getto know each other. Imagine being able to see whograduated from the same college or university as you, orwho shares the same interest in music, the arts or aparticular sport. Increasing yourvisibility, adds credibility and showsmeasurable value for you and your“brand”.

n Donna Messer Networking Expert, International Speaker www.connectuscanada.com

One definition of branding is a set of expectations, memories, stories and relationships that, taken together, account fora decision to choose you over someone else.

Personal Vs Professional – where do you draw the line when it comes to building your brand?


Brand LoyaltyCan Be Expensive

“For better or for worse, our company is a reflection of my thinking, mycharacter, my values.” ~ Rupert Murdock, Founder of News Corporation

Ever wonder why some people always buy the samebrand of a particular product or service? They slavishlysupport that brand as if no other exists. Yet they areunable to explain exactly why except that in theirperception the brand is better. I also find these folksoften fit the nickname, “Fullprice”. They will forgoother lower cost brands just to stay loyal. It is almostlike there is honour in being brand loyal even if itmeans beating up your finances to do it. When pressedto explain, the blindly loyal come up with things like;

• “My family has never bought anything else”• “All my friends have one so it must be good”• “I know they have a dismal safety record but that

car is made in Canada”• “You get what you pay for” “Besides my CEO

wears brand names• “I like the commercials”

The truth, from the perspective of good consumerism,is that unsubstantiated blind brand loyalty is a waste ofmoney irrespective of why people do it. Smartconsumer money always challenges brand value.

The power of a brand stems from the intertwining ofthe seller’s corporate culture with the perception ofcustomers; all wrapped around the true intrinsic valueof the product or service in question. The corporateculture, as Mr. Murdock so aptly puts it in his quoteabove, is the reflection of the thinking, character andvalues of the founders and/or leaders of the company.Unfortunately these characteristics may be not so nice.And if you combine a negative culture withunsubstantiated customer loyalty you most certainlywill have a brand that is overvalued and a product orservice at the counter that is overpriced, especially ifthe utilitarian value is not there.

Product value can erode over time, as exemplified someyears ago at Sony Corporation after the company hadfailed to maintain adequate investment in R&D. Veryquickly competitors brought to market products withbetter features and quality leaving Sony in a state ofbrand erosion which later led to a brand rebuild. Acurrent example of a brand rebuild is the story of FordMotor Company who since 2008, without governmentbailouts, rebuilt the intrinsic value of its product lines,and changed the corporate culture to deliver “value formoney” vehicles while using transparent and non-manipulative interaction processes with customers. Mynew Ford Edge is the first car since 1986 that I havebought from a “Big Three” North American producer andit was as much a delight to buy as it is to run.

So as a consumer, out to get best value for your dollar:

• Don’t be afraid to change brands. Remember your“fav” may be eroding.

• Do enough due diligence to ensure that you’re notpaying for the fluff behind a logo.

• If you want true deals walk your own road and don’tfollow “the in crowd”.

• Be skeptical of brand promotion. It’s often nothingmore than perception management.

• Avoid the “top brands” simply on premise that by beingon top they may already be complacent compared to athird place competitor who must try harder.

Seems life was much simpler when wethought “branding” involved nothingmore than a cowboy, a red hot piece ofiron and the back end of a cow, no?

n W. R. Ziemski, CPA, CA Management Consultant [email protected] www.linkedin.com/in/rickziemski

By Rick Ziemski



In 1886, the Coca-Cola Company made its debut inAtlanta, where it sold for 5 cents a glass. The logohas changed very little in nearly 130 years. Youwould think that this multi-national company had anace marketing team to come up with their logo, theirbranding.

Not so! It was their bookkeeper, Frank Robinson,who designed this logo using Spenserian script,which was very popular at the time.

If you were to say, “Walt”, you would likely beasked, “Walt who?” If you say “Disney”, everyoneknows who you mean.

Walter Elias Disney was known for his surname. Hisfather’s name. The family name. And yet, Waltsuffered verbal and physical abuse from his father.Notice how much clearer ‘Walt’ is. Notice how the‘D’ in Disney, is covered with creative swirls,obscuring the letter itself. ‘Disney’ is not written asplainly as ‘Walt’. It is no surprise that Walt was aprivate man and rarely spoke of the abuse that he andhis brother, Roy, suffered as children at the hands oftheir father. But Walt didn’t forget. It shows up inhis real signature.

Look at how the experts ‘cleaned up’ Walt’ssignature. They took out the hook at the end of the

capital ‘W’ - that’s indicative of someone who isholding on to something.

‘Disney’ is Walt’s surname. Surnames are related tothe male influence - father, brother, uncle, etc.Notice how the ‘cleaned up’ version shows thesurname as distinctly as ‘Walt’. The ‘cleaned up’version is meant to show that there is nothing hiddenhere; that there is a good balance between the writerand the male influence in his family.

Your signature reflects your sub-conscious mind.And your subconscious mind is telling the worldhow you want them to see you. Is your signatureshowing who you really are? Orare you pretending?

By Mary Ann Matthews

n Mary Ann Matthews, CGA Certified Graphoanalyst Certified Cursive Writing Coach [email protected] www.handwriting.ca

Your Signature YOUR BRAND

Do you have any idea what you are really saying when you sign your name? It’s your brand,your public face. Your signature is how you want the world to see you. It doesn’t mean that’swho you really are. Let’s take a look at ‘branding’, that marketing/promotional tool that expertsuse to make a corporation’s mark on the world.

BUSINESS, FINANCE& COMMUNICATION BUSINESS, FINANCE& COMMUNICATION

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But we all know that trends come and go. What is “hot”today will be so “not” tomorrow. This is becomingincreasingly popular in the world of health and wellness.Today’s power supplement is found useless or evenharmful tomorrow. And access to all this medicalinformation doesn’t seem to require a trip to thepharmacy or doctor anymore. Mass media can provide uswith all the knowledge we need to diagnose and treat allof our ailments. Or can it?

The Internet contains a plethora of “advice” regardinghealth and wellness. My Facebook and Twitter pages arelittered with unsolicited posts instructing me how to loseweight with a magic pill, what supplements will increasemy longevity or what the current super food is.

Canadians also spend on average nearly five hours perday watching TV. There are countless numbers of talkshows either hosted by or guest starring a doctor withtips for healthy living. These are real physicians, giving“real” advice. How can we as consumers be sure that theinformation given is accurate or even safe?

A study recently published in the British MedicalJournal reviewed the quality of health recommendationsmade on two popular medical TV talk shows:

Of the 40 randomly selected episodes on today’s mostpopular shows, the BMJ Investigators reviewed 80recommendations from each show. The reviewers foundthat only half of the information provided on the showshad evidence to support it. In both cases 15% of theevidence actually contraindicated the information givenand the balance of the recommendations had nosupporting data at all. Although, the study representedonly a snapshot of what has been recommended overmany years of shows, it does present a concern about theinformation provided.

As a society we are drawn to sensationalized televisionshows such as these to fulfill our desire for the quick andeasy solution to all our problems. The doctor’s on bothshows made the 2015 Greatist list in the top 100 healthand fitness influencers. Interestingly, of the 100 peopleon this list, only fourteen were actual physicians. Anotherten had recognized credentials after their names but manyothers were simply famous people who have influence insociety. Some that come to mind are, Michelle Obamaand Arnold Schwarzenegger. (That is not to say that theydon’t have a positive influence on healthy living.)

We should be cautious when following therecommendations found through the media. Are thesemedical talk shows merely entertainment or theyactually providing us with sound medical advice? Whenthese doctors tell us that something is good, are theytalking to an individual or the population in general?And how do we know if the information provided issupported with evidence? Are the benefits, risks andcosts mentioned?

Decisions about healthcare require more than just non-specific recommendations. If the information providedby mass media “specialists” creates positive behaviouralchange, then maybe there is some value in watching TV.But let’s not forget about the importance of face-to-faceinteractions with our own healthcare providers. Only heor she can offer individualized careand advice.

Footnote:www.britishjournalmedicine.com

A trend is defined as a tendency or prevailing style. Each season we see new“trends” in design, fashion, food and even health and wellness. At one time wewaited for the latest magazine to arrive to show us what to wear, what the latestappliances were, what to eat and even how to exercise, but with mass media in theform of television and social media, there’s no need to wait for the next publication…the latest trends are right at our fingertips or on the screen in front of us.

Healthy Trends:HOT OR NOT?By Lesley Paul, B.Sc. Phm

n Lesley Paul, Pharmacist [email protected]


COMPRESSIONStockings

The look and style of Compression Stockings havecome a long way since the 1950’s when thick elasticstockings were the standard in the management ofchronic venous disease. In today’s society, stockingsshow elegance, sophistication and glamour while stillproviding medical benefits.

Compression stockings aid in the prevention anddevelopment of venous disorders such as: deep veinthrombosis (DVT), edema, varicose veins andphlebitis. By applying a highamount of pressure aroundthe ankle, the elasticitygradually decreases thepressure, as the stocking,extends upward towards thethigh and knee. Thisincreases blood flow towardyour heart and limits bloodfrom pooling at your feet. Ifyou notice signs of swellingor varicose veins, speak with your physician aboutcompression therapy.

Not only are compressionstockings beneficial tothose who already havesymptoms, but also to thosewho wish to take a pro-active approach towardstheir health. For example,jetsetters who spends hourssitting in cramped airlinechairs, should consider

using compression stockings. Along with frequentflyers, pregnant women should discuss with theirhealth care provider the option of wearing specialized,waist high compression garments, as increasedpressure on the abdomen can contribute to swollenextremities, spider veins and blood clots.

Prior to purchasing compression stockings, you mustbe measured by a trained “fitter” to ensure you receivethe proper strength and size.

There are two pressureranges available without aphysician’s prescription.The lowest, 8-15mmHg is recommended for thosewho are seeking a casualeveryday preventativestocking. The moderate15-20mmHg stockings are used in preventativetherapy but can also helpthose with mild swellingand spider veins.Compression stockingswith strengths above20mmHg should only beused after consultationwith your family physician.

Compression stockingsare not for everyone.Individuals with advancedneuropathy, open ulcersand weeping wounds

n Laura Hodgkiss Home Health Care Practitioner Stuart Ellis Pharmacy

By Laura Hodgkiss

should speak to their physician regardingalternative measures. People with a history of heartfailure, unstable blood pressure and arterial diseaseshould also speak to their physician prior totreatment.

Blood clots, deep vein thrombosis (DVT) andphlebitis can be serious medical issues. In most casesthey are treatable, if not preventable. You knowyour body better than anyone else. If you see signsrelating to swelling or pain in your legs, seekmedical attention.

Compression stockings are no longer the stuffy,medical garments of the past. They are colourfuland stylish. Wear them on the golf course, bikeriding or hiking; they are acomfortable garment that canchange your life for the better!

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Many people think, is it a new spiritual awareness?Yes, it is. However, this new spiritual awareness mustbe grounded in the physical and material world inorder to be balanced and to see the possibilities in ourfuture.

There is no crystal ball to predict “our future.” Whenwe make a decision and take action, we consciouslytake a possibility of our futures into a state of reality.Hence, at the same time creating a whole crop of newpossibilities...possibilities that were previously notavailable to us!

This has always been true. People are nowrecognizing the opportunities available to us at anygiven time!

Collectively we influence millions of people via the

Internet. We can have our own TV show on YouTube.We can raise money for our business projects viafundraising websites. We are on information overload- the choices are endless.

When we are more aware of what is going on aroundus, and have the willingness to take action and beempowered, plus add in a dash of creativity - voila wehave new enlightenment. Life has truly become abuffet of possibility.

An interesting side-effect; people are feelingoverwhelmed and stuck. Our freedom of choice tolive fully within our most Divine self-expressionleaves us scratching our heads in confusion and fear.

• What if I pick the “wrong” possible future? • What if I de-select a possibility that would have

been the “best” one? • How do I pick the “right” path?

We’ve created a world where freedom to choose cancreate our destiny. However absence of limitation,this absolute creativity available to us, leaves many ofus with a sense of insecurity, anxiety and we’re leftstuck in indecision.

Everyone has this power within them. Ask yourself –Am I standing at a crossroad, unwilling to choose mydestiny for the fear of excluding others, or movingforward like a space shuttle, and experiencing

For some people, their future feels like a jungle. Swinging from vine to vine, notknowing where you’re going or if you will land at the right tree house. It’s not a badthing. In fact, this new trend is making us more aware, enlightened andempowered.

CONSCIOUS TRENDSChanging Your Future

By Jessy Morrisonn Jessy Morrison Body Talk - [email protected]

manifestation like never before? There is so much power inherent in our choices that taking action feels likewe’re taking a leap of faith one after the other. When you make a decision, the Universe is so responsive thatyour world shifts and changes practically overnight.

What are you trending to change? Pick the right vine and land perfectly in your own tree house.

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You also can dress to draw the eye where you want it.Usually it is to create human connection with eyecontact. In this way you are able to use your clothing tospeak positively before you utter a spoken word and sohelp yourself market your goods, services, and yourself.The concept is called “Personal Branding”

At the heart of this method of establishing a messagewith your image is building it on a solid foundation ofpersonal values, experience and knowledge. Integrity is agiven. When you present your true self to others, youinvite them in, so they trust you and get to know the realyou. This leads to solid personal and businessrelationships. You create an aura that reinforces what youdo and how you do it.

So how do you identify your “brand” and make it workfor you?

First you must know yourself inside and out. By stickingto your best shapes, styles and colours you can look yourbest every day.

You can reveal aspects of yourself to establish yourbusiness image and reinforce it. For example, if you dosomething creative you might opt for artistic accessoriesor stylish clothing to reveal your creativity. However,where you need to establish power and show restraintyou may need to dress in more tailored clothing.

By pulling your look together so you are approachableyou are able to open lines of communication and shareyour ideas. In most cases it is helpful to look engaged inlife, relevant, and up to date. Being aware of fashiontrends and using them to complete your current season’swardrobe adds this positive flair to your total look.

To speak effectively you need a good vocabulary. Todress well you need the items that speak clearly aboutwho you are and what you do.

Spring/summer trends such as versions of the trousersuit, cropped pants, military influenced clothing, floralprints, embellished denim, bondage elements in clothingand foot wear, as well as embellishments of fringe oraccents of lace offer items that can punctuate yourexisting wardrobe.

It becomes significant to harness the trends so theyreflect your intended message and enhance your existing

wardrobe. You must train your eye to identify your bestoptions of style and color.

The new spring/summer palette offers lovers of pristinewhite items to make a head to toe look. Those who craveneutrals can make effective statements in navy or sand orstone grey. Lovers of color will be able to feast onraspberry, mint, tangerine and other cool softer tones aswell as comforting warm ones.

It comes down to understanding oneself completely andcomprehending the current trends so that your selectionsmake your statement one you are proud of – true to yourbrand.

n Marilyn Wetston Wardrobe Doctor of Marilyn’s in Toronto Branding expert [email protected] www.marilyns.ca

andnewtrends

PERSONALBRANDING

By Marilyn WetstonThe Wardrobe Doctor

‘Accept what you cannot changeand move forward’...

...is a rule that applies to many aspects oflife including dressing. We all have beengiven genes that determine unalterablephysical attributes which we need toaccept. Beyond these we are all works inprogress developing our character, careersand lives as best we can.

We each control our image. We can enhance our assetswith make-up, a flattering hair style, and with what wewear.

However, dressing is more than just covering one’s bodyand staying comfortable, it’s a way we can connect withothers and share our unique message(s). It is necessary toaccept our physical attributes, admit the deficits, andrecognize what needs work, then set goals and worktoward being the best we can be.

By examining your wardrobe with an educated eye orwith the help of an experienced stylist you can learn howto capitalize on your assets and camouflage the featuresyou need to so you can create balance and symmetrywhile you control your message.

dailymail.co.uk

LIFESTYLE& BEAUTY

Walk-ins always welcome


Emerson’s famous words are echoed in Marshall McLuhan’s "the medium is the message", which asserts

the medium influences how the message is perceived. In personal branding, it means that your appearance

and behaviour communicates more than what you actually say.

LIFESTYLE& BEAUTY

optimizes your physical being, and inspires your soul, you will achieve a personal style that is authentic,confident, inspiring, effortless, successful and appealing.

Allow your image to enhance and expand your credibility, opportunities, income, and potential. Magnify yoursuccess quotient!

Joyce Before Ingrid Before

Ingrid After

Cheryl Before

Joyce After Cheryl After

n Karen Brunger Founder and President International Image Institute Inc., www.internationalimageinstitiute.com

Personal Branding is the process of establishing anidentity where the external image or appearancerepresents the personality or character. Personalidentity has two components: how you see yourself,and how others see you. Your image establishes yourpersonal identity, as it communicates your characteror personality.

How Can You Identify Your Personal Brand?

To assess your image, you can ask yourself (or peoplethat you trust) the following questions: What is myperceived…

• Age• Occupation• Income• Highest level of education attained• Abilities• Credibility• Personality• Values• Attitudes• Level of success• Activity or occasion appropriate for

Then make a list – what is your ideal for each ofthose? The truth of who you are lies in your potential,not your limitations. An image that is authentic is onethat matches what it is you truly want for yourself.

How Can You Use Your Personal Brand?

Image can hold you back, or it can propel youforward. If your image represents:

1. Self-sabotage - you may find that you struggle toadvance, resent that you need to prove yourself, andjustify a lack of opportunities.

2. Your current status - you may feel comfortable andsecure, but perhaps also bored, or as if you’ve hit aceiling beyond which you are not able to expand.

3. Your potential - then you may feel excited andconfident about expanded possibilities andopportunities.

So how can you develop the highest level personalbrand that is authentic to you? If you believe that“what you think is what you are”, then you may havechosen a path of personal development to become thebest possible you. You can also use your externalimage as a tool to help you move into your potential.Whatever it is you truly want for yourself can bereflected as current reality in your appearance andbehaviour. A great image helps you experience yourgreatness.

An image that gives an impression of being limitlesscan actually facilitate greater levels of awareness andaccomplishment. When the colour, style, fit, attitudeand quality of your clothing supports your potential,

What is a Personal Brand?

“Who you are speaks so loudly I can’t hear what you say.”

Personal BrandingThrough Image By Karen Brunger, BHEc, AICI CIP


Gourmet ™Gourmet ™

Georgian

...eat, drink and entertain

© Eskym

aks | Dream

stime.com

LIFESTYLE& BEAUTY


However it was a 2009 trip to China for business that wasthe flashpoint in her discovery of tea (and all itssplendour). In China, Raelene was feeling under theweather and a caring, elderly local provided her with asoothing cup of jasmine tea. The tea had a healing effectthat was a game changer: Raelene, a confirmed coffeeenthusiast, was smitten by tea. Fitting that Raelenewould discover tea in China where tea has beenspeculated to have actually been discovered 5,000 yearsago by Emperor Shen Nung!

When she returned home to Canada, Raelene went insearch of the tea which had such a profound effect on herabroad. In order to purchase the teas she created acompany so that wholesale tea purchases could give herthe selection and quality she craved. And then it clicked.Tea became her obsession and her focus. Experimentingwith blends, consulting and researching, networking andsharing – all key ingredients to her rising success in theniche world of tea.

It was a Tea Sommelier program offered at GeorgeBrown College that took her passion to a new level andafter completing the program in 2010, Raelene beganconsulting with chefs and restaurants on menu pairingwith tea. Raelene immersed herself in everything tea24/7 and became one of Canada’s first 15 TeaSommeliers.

And then “Tea and All Its Splendour” was created. WhileRaelene knew that a long name may be cumbersome inweb applications and such, it was a name that popped outat her and it stuck. Her trendy logo and colour schemecombine fresh greens and earth tones giving customersthe comforting feel of Mother Nature and things that aregood for you. Specialized tea blends and unique varietiesare packaged in exclusive tins that were meticulouslychosen to look great on a kitchen counter – especially onewith natural stone counter tops and stainless appliances.The flair for making things look inviting and visualizingthe finished product is a finely honed skill that Raelenehas imported from her days in retail.

In addition to her very busy wholesale tea business,Raelene is also very active in the communities where sheworks and plays. She is often in stores and events talkingabout tea and all its splendour to eager audiences who areengaged in the trend of tea and its healing and medicinalproperties and how you can include tea in your everydaycooking. In 2014 Readers Digest named tea (not just in

a cup) as #7 out of 11 in new trends to watch and featuredcupcakes infused with Winter Oolong Tea. Who knew?Raelene did. This year she added author to her list of teaaccolades and published her new book: Tea from Cup toPlate where she features recipes using tea in a variety ofapplications and embodies her passion for tea and all itssplendour.

I asked Raelene for her advice to those seeking careersand career advice. Her words are sage: Find your niche,really search for it, and focus on becoming the expert.Well said, Raelene; your joy of tea and all its splendouris contagious.

GeorgianGourmet

By Susanne Mikler

GeorgianGourmet

When passion anddestiny meet theremay be a pause toponder: how didyour career pathlead you here?That was myquestion forRaelene Gannon,Tea Sommelierand Author.

n Susanne Mikler

Co-founder Liaison College

www.liaisoncollege.com

It Fits to a Tea

Raelene is a Business

Degree graduate from

the University of

Regina; her focus on

marketing, branding

and packaging led her

to a career in retail

where she rose quickly

through the ranks of

Suzy Shier among

other well-known retail

giants such as Crabtree

and Evelyn, and Laura

Secord. Raelene also

took her passion for

retail and opened her

own store – As You Like

It Fine Food and Gifts

where she combined

her love of retail

marketing with a flair

for the finer things in

life including food and

specialty gift items

(Raelene is a self-

proclaimed “foodie”).




GeorgianGourmet

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VISION!


These items are simple fixes that your Realtor may be able to negotiate into the agreement of purchase and sale.Renovations allow you to customize a home and tailor it, so that you and your family can live your best story. Remainclear on the fundamentals that will directly impact your quality of life. The home of your dreamsmay be cloaked in tired old trends but by applying your vision the trendy house of the 60’s can bestripped and polished to create your chic millennium dream home.

HOME, GARDEN& DESIGN

n Monika Gibson Sales Representative Century 21 Millennium, Collingwood

Recently, while doing an open house at a lovely home ina great neighbourhood, I had a visitor who entered thefront door and said, “Oh look honey, it has carpet, I amnot going in”. The home has a beautiful private backyardbacking onto trails and a commanding view of the skihills and mountains, but this visitor could not get past thecarpet. Ripping out old carpet and installing newflooring is easy and may not break the bank but finding agreat home with a great location should be the firstpriority.

Television shows such as ‘The Property Brothers’ are fullof ideas and inspiration for transforming homes and

increasing your investment. So create that wish list of“must haves” that will help you narrow down the criteriawhen looking for a home but keep an open mind topossibilities and simple fixes that you can make.

“Granite Countertops are a must”, is a common item forhome buyers. What is the cost per square foot to installa countertop of your choice? Ask some questions; ofyour Realtor, local contractors and local retail outlets.Popcorn ceilings and flowered wallpaper, your Realtorwill have a list of tradesmen who can alter this before youmove in. No stainless steel appliances? You can sellexisting appliances or donate to a charity.


By Monika Gibson

Trends come and go but your home is a constant and where your story begins. Shopping for ahome and selling your home can often be overwhelming. Our list of “must haves” or expectationscan lead us astray. To a Homeowner the flowered wallpaper and shag carpet in the family roomare comforting and the backdrop of many treasured family memories. To a Buyer they are tarnishedtrends of yester years.

VIS ION!™

Women with...

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Business Mentor•Marketing Consultant•Advertising Specialist

Lorraine Leslie 1-866-306-6021 [email protected]

Life Line Transformational Coaching is your professionallink to building awareness and taking your business andpersonal life to the next level. Improve your marketing andcommunications skills while achieving your life goals.

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HomeTrends


“boutique” plants. The garden centre hasdeveloped a reputation for providing goodquality plant material with a credible guarantee.How the plants perform in your garden is themost important gauge of quality. You willdiscover the plants that consistently do well,come from a particular source whether it is abrand label or a garden centre. The cost of alandscape can add up and when a plant diesprematurely, the growing time cannot beregained. Especially, when purchasing big ticketitems, such as large trees and shrubs, make sureyou purchase them from a reputable source.Professional landscapers and horticulturists relyon healthy plant material to strengthen theirbrand, so they are always seeking out the bestquality and most reliable suppliers.

Gardening, Craze OrTrend...

Trending: short term image and or activity - a generaldevelopment or change in a situation or in the way thatpeople are behaving:

Branding...long term image and or - the act of giving acompany a particular design or symbol in order toadvertise its products and services

Starting up a small business; any business, is adaunting task. There is an endless list of things to doand figuring out what is best for your business can bean insurmountable challenge. Today, the media isinundated with what is “trending”. Experts are alwayspredicting the next big craze, but one thing that hasremained consistent over time is the magnitude ofbranding.

Howard Schultz, Chairman & CEO of Starbuckswrites, “In this ever-changing society, the mostpowerful and enduring brands are built from the heart.They are real and sustainable. Their foundations arestronger because they are built with the strength of thehuman spirit, not an ad campaign. The companies thatare lasting are those that are authentic.”

Branding is not just a recognizable logo or image; it isa set of values that define your business. InHorticulture, especially the plant world, there are lotsof name brands. Through my own experience, I havecome to rely on some of these brands: HeritagePerennials, Jeepers Creepers, Proven Winners,Valleybrook, Blue Sky Nurseries, Connon Nurseries.However, many of our local garden centres grow theirown plants. These are plants that have been startedfrom seed, cuttings or divisions and are grown in thelocal soil and climate. Perhaps we can consider these


n Janet Kurasz, Horticulturist

www.kurasz.ca

By Janet Kurasz, Hort, AMCT(A)

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My passion in Real Estate

leads to your Good Fortune.

My passion in Real Estate

leads to your Good Fortune.

Monika GibsonSales RepresentativeMonika GibsonSales Representative

72 Hurontario Street, Collingwood, ON L9Y 2L8Direct Line: 705-607-0445 Office: 705-445-5640

www.century21.ca/monika.gibson


&ARTSENTERTAINMENTARTSENTERTAINMENT

© Andreka | Dream

stime.com

...experiencingclassical &creative

masterpieces

One hot trend that organizers utilize to engage the publicand media is creating news content related toenvironment friendly methods of disposal or recyclingitems rather than adding to the clutter in landfills. Somepopular ways to convert discarded possessions into cashinclude hosting garage sales, using consignment stores,or listing on eBay or Kijiji.

Recently I decided to let go of my beloved 2002 PTCruiser so I began researching the various methods ofdisposal. Networking contacts led me to Donate a CarCanada, a nine year old business located in Calgary. Ilearned that what sets them apart from other car donationcompanies is their unique donation criteria which makesit possible to convert the cash value of the car into adonation to benefit a vast selection of over 500 registeredCanadian charities listed on their website.

Demonstrating that they understand the emotionalsensitivity required when letting go a well-loved vehicle,

they avoid the term ‘scrap’ and either sell cars at auctionor to a recycler, thus avoiding scrap cluttering uplandfills. It is a hassle free program - clients call orregister online, arrangements are made for a localcompany to tow the car, usually within 48 hours at nocharge to the customer. Donate a Car Canada accepts avariety of vehicles: motorcycles, boats and even RVs. Ifit can be towed they will take it!

The donor identifies their charity of choice who then issuean income tax donation receipt. I was delighted when I wasable to connect my favourite local charity with a new listingon the Donate a Car website. It wastruly a win-win-win branding scenarioas these companies now have postedlogos on each other’s websites! That’show piggyback branding works.

Since I first started my organizing business in October 1999, I have been fortunate to enjoy a widevariety of national media attention. One way that I have been able to raise my media profile was topractice what I call ‘piggyback branding’ by connecting emerging organizing trends with othersuccessful brands. I frequently volunteer my services to charitable programs that attract mediaattention. The bonus is having my company name added to signage at trade shows and communityevents. This has proven to be an economical (or free) method to boost my branding efforts

© Agawa288 | Dream

stime.com

n Karen Sencich CPO®

Certified Professional Organizer®, Speaker and Writer www.havoctoharmony.com

By Karen Sencich

PiggybackBrandingPiggybackBranding

Using theDonation Trend

to Create Media Interest



ARTS& ENTERTAINMENTARTS& ENTERTAINMENT

All photography in this article ©

Lorraine Leslie | L’orig

inal Productions | W

omen with Vision! M

agazine™

Best CASEScenario

Melanie is a Manitoulin girl. Life growing up on theisland was good and happy. Amidst all the regularchildhood experiences and pleasures, she recalls feelingconfident that somehow she’d end up working in somesort of limelight. It’s clearly a craving that some have.

Media became her thing early out of the gate. Afterstudying Journalism at Loyalist College, she streamlineda bit more, graduating from Fanshawe College,completing a course in Television Journalism. Of coursethe next logical thing to do was to jump on a boat andgo see the world. Not really – but that’s kinda what Meldid. Accepting a position in Marketing & Promotionsfor a major cruise line had her travelling to just aboutevery port o’ call the world has to offer! Nice!

Fate was kind to the Simcoe County area, what withMelanie eventually landing in that general vicinity. Fora few years, her love of travelling, media and the isle ofJava all played out in a combination of jobs – part ofher weeks being spent at Rogers Television, partworking at a travel agency, and a BIG part co-managingand running her own retail shop “Java Soul” onCollingwood’s main strip.

Now, paying careful attention…her work on Rogersmorphed from hosting “Simcoe Living” to “GeorgianBay Life” and finally, to “Daytime” – in just a few briefyears. Hers has become a face that many of us readilyrecognize. More recently her voice has become one

we also readily recognize – as we rouse our wearybodies from beneath the sheets and blankets eachmorn. You see, at the end of 2013, Mel joined CorusRadio as a News Journalist. In recent months, thisposition has also morphed – into one half of “John &Mel” in the mornings on 95.1 The Peak FM – the“John” part being John Eaton.

By Dean Hollin

These days it’s not uncommon to hear the term “multi-tasking”. Most of us do it. Fora great many of us, long-gone are the days when an individual worked one occupationfor his or her entire career, retiring at 65 with the gold watch and a comfortablepension. Trending these days are folks working multiple jobs out of pure financialnecessity. Sweet it is, however, when one’s daily and weekly multi-tasking is acollection of jobs you just llllooooovvve to be doing! Enter, Melanie Case.

Melanie Case

Melanie on the Daytime set in Barrie Melanie and Will at Rogers TV, Barrie

Melanie Case and John Eaton on the

Morning Show at the Peak fM

continued on page 54


BEST CASE SCENARIO...continued from page 53

ARTS& ENTERTAINMENT ARTS& ENTERTAINMENT

She is a busy lady.

Her weekday mornings start early – really early! Workat The Peak FM begins around 5:00 – that’s in the a.m.!When that’s all wrapped up for the day, she high-tailsit to Barrie to co-host Daytime on Rogers – thenbooking future guests well into the afternoon. Oh --almost forgot to mention – she has her own videoproduction company which she operates with theassistance of the love-of-her-life, Les. The man ofher dreams – he jumps outof planes for a living. Isuppose it’s not out of lineto say that he fell for her…

So…what’s trending in thelife of Melanie Case? Doinga ton of what she loves todo! Dean Hollin

Singer, Playwright and Live Stage Performerwww.deanhollin.com

Melanie Case with Jason McCoy and co-host Will Nash

Jerry Lee Lewis

THE EVOLUTIONof 50’s and 60’s

RockersTHE EVOLUTIONof 50’s and 60’s

RockersRock and Roll is here to stay.

Thank you Danny and the Juniors for your 1958 classic hit.We young rockers wore out white socks dancing to At theHop in school gyms across North America in the 50’s and60’s. Some of our songs became dance crazes withsynchronized steps for both partners and the crowd such asThe Stroll (1958) and The Wah Watusi. If you forgot thechoreography, just Google it. In the 60’s, Go Go musicallowed creative, individual dance steps. Remember thesong, Land of 1,000 Dances? It actually lists 16 dances in thelyrics. It is of note that Chris Kenner wrotethe song in 1962 but wanted a famous personaffiliated. So the co-author is listed asAntoine (“Fats”) Domino who asked for halfof all the royalties. When Cannibal and TheHeadhunters recorded that song in 1965,band member Frank Garcia forgot the lyricsso he added “nanananana etc. which was notin the original lyrics.

By 1966, Wilson Pickett recorded thatrevised song with his rendition of that famousmusical “hook” and the rest is Rock and Rollhistory. Many of our era songs haveinteresting stories. Gerry Goffin and CaroleKing wrote a song and let their babysitterrecord it. So Little Eva had a smash hit withThe Loco-Motion. Wheel chair bound DocPomus co-wrote the 1960 song, Save the LastDance for Me to his bride on his wedding day.

Can you still do The Twist, The Hully Gull, The Mashed Potatoand The Hand Jive? Maybe nowadays you can’t move toThe Jerk but in retrospect some of you ladies may havemoved in with a jerk somewhere on life’s highway. Life’s ajourney and rockers are human too.

Thank goodness that the Rocker Evolution involvestechnology so that our treasured 45’s and LP’s are nowtransferred to ipods, CD’s and other technology that

challenges me. Thank you DickClark, for having the foresight torecord hundreds of young R&Rsingers and bands who performedon American Bandstand becausewe can still instantly access themon-line to relive those magicmoments of our youth. As weRockin’ oldies but goldies age,we now have some excellent biosand auto-bio books to enjoy andexperience. Here are a fewkeepers. Keith Richards ought tobe dead according to his lifestyleof a true R&R star. All isexplained in a surprisinglyarticulate autobiography calledLife (2008). A must read is amultiple award winning two-

continued on page 56

By Linda Thorn

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&MOTIVATIONAL INSPIRATIONALMOTIVATIONAL INSPIRATIONALMOTIVATIONAL INSPIRATIONAL

...gentle insightsof awareness and change

© For

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book biography of Elvis by Peter Guralnick (1994 and2000) who has been hailed as the best biographer ever.John Lennon (2008) by Philip Norman (approved byYoko), perhaps unfairly contradicts the insightful bookcalled John by Cynthia Lennon (2005) which isapproved by Julian Lennon. It is uncanny how muchJulian resembles his father. Currently, I am reading JerryLee Lewis-his own story by Rick Bragg (2014). It isexceptional with its candid remarks, tragedies and clearreminisces by one of Rock and Roll’s last, original badboys standing.

So as original Rockers, our Wild Thing and Light MyFire may have evolved into a mild thing in a rocker bythe fire but we can still listen and tap our toes to thatfabulous music and readthese terrific books toreflect on and relate tosuch unique stories behindthe scenes of this influentialmusic that will never die.

Linda ThornFreelance writer

Author- Beautiful Joe PoemBook

50’s and 60’s Rockers...continued from page 55

ARTS& ENTERTAINMENT


MOTIVATIONAL& INSPIRATIONAL

JulieFlippin

“I spent a lot of my time praying...silently of course as weweren’t religious. I called them ‘wish prayers.’ If I said aprayer such as ‘Why do I have to live like this?’, I had noidea who I was asking this of. I often wondered if I wouldstill be alive when I grew up. I was in survival mode fromthe time I was eight years old until I left home atseventeen. The truth is I continued to go in and out ofsurvival mode for most of my life. Change takes time.”

“My Father was a six foot three skinny Texan. He cameto Canada from the Deep South where everyone onlywore cowboy boots – for every occasion, including golf.We moved to Canada in 1957 and he worked for TransCanada Pipeline in Thunder Bay. Mom was a licensedpractical nurse in the state of Louisiana at the time. I havethree siblings, Rusty, Charles and Sheri, so the house wasbusy all the time. We moved numerous times before Istarted school in North Bay and before finally settling inNewmarket. Mom became a stay at home mother untilshe went back to school when I was fifteen. She took thebus to Toronto every day from Newmarket to become aRegistered Nurse Assistant.”

Julie doesn’t remember playing with her older sister ofeighteen months, but does recall her getting her intotrouble...“She talked me into doing things like takingmarkers and drawing lines on the walls around the house.Dad came home to two crying little girls with a bucket ofsoap and he would help us wash the walls... He felt sorryfor us.”

In the early days Julie’s Dad did things with the childrenlike building a raft for them to play on...or taking themfishing. But life wasn’t always that pleasant...

“Things started to change drastically!” Julie whispered ina soft voice. In order to understand why Julie was insurvival mode, let’s start at the beginning. There weremarital problems, which she didn’t understand at ageeight. “When you grow up in a home where surviving wasa way of life – it is so deeply ingrained and habitual thatit feels ‘normal’. So when I think about my childhoodand school and what I loved and did well I saw it alwaysthrough the filter of ‘survival’.”

“I was eight when it all started. Dad got his shot gun outand threatened to kill us all. It became apparent thatalcoholism and insanity ran rampant on my Dad’s side ofour family.

By the age of fifteen we were living in NewmarketOntario. My father’s behaviour was getting worse; Inever knew what I was going to come home to…..guns,violence, clothes being burned in the fireplace, a suicideattempt... it was just insanity.”

Julie and her siblings rode on a roller coaster of rage,anger, and violence for about nine long years. “Wereached out to the police over the years...we didn’t darecall them until my dad passed out from drinking. Whenthe police finally did arrive, they made two thingsabundantly clear to us, they didn’t feel sorry for us andtold us it was “our” problem. When we showed them theshotgun and the bullets, they told us to be careful and

continued on pg. 60

Julie as a baby

Julie at the age of 10

Born in Lordsburg, New Mexico in April 1953, Julie Flippin grew up living day to day, notexpecting anything new or something to be excited about... actually she lived in a very scaryhome environment!

Julie didn’t dream about what she wanted to be when she grew up, and there was nodiscussion about what College or University she would go to. What she does rememberis her silent prayers for a different life, one of love.

CHANGETakes Time

CHANGETakes Time

By Lorraine Leslie

Julie Flippin ...continued from pg. 59

dollar organization. We livedthere for two years until Ibecame pregnant with our firstchild. I soon was home sick sowe moved back to Newmarket.”

Julie’s daughter Tara was bornin the fall of 1974 and fouryears later she gave birth to ason Ryan in the late summer of1978.

“The births of my childrenwere truly two of the mostbeautiful experiences in mylife.” Julie said with a softsmile.

Around this time Julierecognized she was incapableof having a long lasting lovingrelationship. Primary romanticrelationships are often formedbased on our relationship withour father or mother. “I wasn’treally ready to marry at agenineteen, let alone have afamily to raise – lesson learned.My husband and I separated ayear after our son was born. Istill hadn’t dealt with mychildhood trauma, and thebeliefs that were formed aboutme during those years.”

Being a fast learner Julieexcelled at all the jobs she did.“Working vs. being in anintimate relationship was likenight and day...my personal life was the challenge.Although at work I did feel like an imposter, alwaysasking myself ‘when is the penny going to drop?’

Over the next seventeen years Julie worked corporatelyin a variety of positions “I was on my game working inHuman Resources, as Controller and Sales Manager forCommand Graphics and Barrie Press. I loved systemsanalysis work and became an expert in troubleshootingsystems used in companies. I could figure out what myboss wanted and learn how to do it. I loved being

appreciated and I really thrived ontheir approval, which I had beenlacking all my life.”

Julie moved to Innisfil Beach in1980 with her two young children.“I wanted to be close to the beachin the summer and it was a bustlingcommunity. When the end ofAugust rolled around however,most people packed up and wenthome. I didn’t realize I had movedinto cottage country with no streetlights, cable or paved roads.Interestingly though I never feltsafer. My children went to a smalllocal school and the people whodid stay during the winter seemedto bond and look after one another.My thirties were a blur; workingand raising my children.”

“When I hit my forties somethingshifted in me. It was time for me tostart on a serious journey of healing.I hit quite an emotional and spiritualbottom at forty-one and knew that Icouldn’t continue living in and outof survival mode. I reached out forhelp for the pain and hopelessness Iwas still feeling and that is when mylife really changed. When that allcame to the surface and I startedfeeling what was really going oninside me, it was heartbreaking. Ithank God for the people who sawme, for who I really was, not thebeliefs that had formed when I wasa child.”

“I was living a pattern which needed to be broken, whichincluded drugs and alcohol to dull the emotional pain Iwas in. So I found a 12 Step Program and started myjourney of healing. Over the next five years I attendedAlcoholics Anonymous, where I found many lovingindividuals that held a space for me to step into, a placeof truth, love, respect and dignity. For the first time in mylife I felt like I could hold my head up and breathe. Ididn’t have to hide, pretend or put everyone before me. I


would hide the gun behind the curtains in the livingroom. I realized they were not going to save us! Thatwas a defining moment for me – to realize no one couldor would save me.”

Note: That was a long time ago and it is so great that the laws have

changed and the police are better trained to handle domestic

violence!

“I never told my friends, teachers, or neighbours what wenton in our house. The “secret” hosted a lot of shame andembarrassment. I felt that what my dad did was becausethere was something wrong with ME. I didn’t knowalcoholism was an illness. It never occurred to me thatthere was something wrong with him. I thought if only Iwas prettier or if I didn’t make mistakes, then Dad wouldn’twant to kill me... If all of us did the right things everydayhe wouldn’t get upset. I’d continually think, what’s wrongwith me that Dad doesn’t like...”

Throughout Julie’s teen years her beliefwas already ingrained into hersubconscious mind, making her feelunloved and unwanted; And nothing shedid to make it right, was enough.

“My relationship with my Mother waslike one of us kids...she was asfrightened as we were – everything wascentred around my Dad, his day at work,his feelings and his alcoholism.”

The pattern was there; Julie’s beliefsystem continued to be formed overmany years. It was a deep knowing thatnot only did she have no control overwhat was happening in her life, andchoice in what mattered, but moreimportantly she felt she had no power tochange it.

“I attended Huron Heights Secondary School inNewmarket for only two years. My best friend livedwith us at the time as her mother lived and worked inToronto. I was seventeen when I had had enough. Bothof us saved as much money as we could and ran away tofind our new lives in Toronto. Within three months wehad enough money to get our own apartment. There wasno furniture, but gradually due to the kindness of peoplewho gave us some hand me downs, over time it becamehome.”

Even after Julie left home she couldn’t sleep at night. “Iwas afraid to make decisions which ultimately affectedme finding a loving relationship. Everything seemed tobe just out of my reach; the feeling of having no powerover my own life affected everything I said and did. Itwas at the core of my being and shaped my life.”

There was only one escape route for Julie and that was toface her fears, doubts and beliefs, and challenge them.She knew she couldn’t live with the insanity of her life orwithin her family any longer!

“You either believe what you think or

you question it. There’s no other choice”~Byron Katie

“When I ran away to Toronto I put my application in forfactory work as well as anemployment agency. It could havereally gone either way and when Ilook back I realize my lifetrajectory was hanging in thebalance. The Agency went out oftheir way to try and find someonewho would hire me and a miraclehappened. I was finally in the rightplace at the right time. A gentlemanwho owned a sign shop – BannerSigns – hired me. I was a ‘GirlFriday’ in a one girl office. I wastrained by his accountants to dobookkeeping. Another positivething happened...I met a man who Iknew when I lived in Newmarket.We dated and eventually he becamemy husband.

“I married in 1971 at age nineteen.My husband was an experienced

greens keeper and when his father’s boss found out heoffered him a job designing a new golf course in Florida.We moved to Delray Beach in 1972 and worked at aprivately owned club that built homes on the ocean andintercoastal waterways. I worked directly for the retiredpresident of Ford Canada and the president of Molson’s,who were co-owners and developers of the project. Whatan experience it was at the young age of nineteen to headup their accounting department and once again be trainedby their accountants. Thinking back, it was amazing tohave a staff of four and we were running a multi-million


...at the age of 30

Julie at age 17

continued on pg. 62

...in her 40’s


really did feel as if I had been reborn. And when thathappened I felt an inner nudge to start my own business.”

Julie wanted to work with small business owners andbring the experience and skills she had, to help them bemore successful. “I started an Accounting andBookkeeping company and absolutely loved workingwith my clients. I had the opportunity to do so muchmore than just the books. I prepared business plans fornew businesses that were looking for funding from thebank, got involved with my clients’ yearly planning,hiring, and organizing and overall businessmanagement.”

Julie recalled, “Four years into that businessI felt that ‘inner nudge’ again. As much as Iloved what I was doing, I wanted to workwith people on a deeper level. I wanted tounderstand why they did what they did –why some people were successful and somestruggled. So I got on my knees and prayedfor an answer, got quiet, meditated andwaited and sure enough within a few days afriend told me about a workshop he wasattending that taught people how to workwith people’s deeper core beliefs. When hewas telling me about it, I felt a tingling thatstarted at my toes and shot right up to my head – I hadmy answer. I called and registered for that workshopimmediately. So at age fifty I went back to school tochange my life. That was the beginning of a process tobecome certified as a psychotherapist. The course Iwanted was in Western Canada – so every other month Iwould hop on a plane with my laptop and spend severalweeks at school while at night I was doing payrolls andpreparing financial statements for board meetings. It wasa whirlwind and I don’t think I ever felt more alive thanI did in those years.”

Julie settled down in Barrie and opened The Julie FlippinCenter. Over the next seven years she worked withpeople to help them not only work on their limitingbeliefs but on the possibilities that were available to themto create joyful experiences and growth. During thoseyears Julie created workshops on how to live their (andher own) lives with purpose and expanded awareness. “Iloved what I was doing. I felt like I was not onlycontinuing on my own healing journey but helping othersdo the same.”

“Then it happened again.... the inner nudge! I hadworked hard in my studies and with my clients and I feltas if I was ready to expand again which meant up-leveling myself. I knew I wanted to start anotherbusiness but at the same time I felt the fear. I had workeddiligently to get to the six figure mark in this businessand the idea of a third business and starting over again –felt somewhat daunting. I tried for a year to ignore thatinner nudge. I changed the way I worked, changed thetype of clients I worked with, moved….but nothinghelped. So I did what any person would do who feltpulled, unsure and scared – I hired a business coach!”

Julie quickly identified that with all ofthe experience she had, she was anatural business coach.

“Working with a business coach helpme define the new business I wanted tostart, what I would be doing, who Iwould be helping and how to get somefinancial success without it takinganother seven years. I brought all ofmy business experience coupled withthe counseling I had been doing foreight years and Small Business Savvywas born. I felt exhilarated, terrifiedand had a deep knowing that my life

was about to change once again.”

What Julie was starting to realize was, every time shestarted a new business, she was challenging every beliefshe had about herself. She now knew she was goodenough. People hired her. She knew she couldn’t fail –she’d been there and wasn’t going back. Julie’s basic principles she lives her life by are:

• Everyone is doing the best they can from the place theyare in, in that moment.

• Our businesses (or relationships, or careers) are ourvehicle for personal expansion.

“Although being a business coach was all about helpingthe small business owner and entrepreneur on a muchdeeper level it was about me growing, expanding andbeing more than I had ever been. I remember sitting inmy office, hoping the phone would ring, or someonewould walk in. I realized that I had been hiding in myoffice hoping business would come to me. I felt afraid togo out, network, meet people, get on a stage and speak.

After everything I had been through and learned andstarting my businesses, here I sat feeling frightened.”

Our belief systems are like an onion and aswe challenge them, any place that lovedoes not exist will come up.

“My feelings weren’t about what ‘other’ people might door not do; it was what I believed about myself.”

Julie thought back to the police coming into her home asa child and them being clear about the fact that everyonehas to help themself, to find the courage to create asuccessful life.

“Everything changed that day – I got out from behind mydesk and my computer and started to do what I needed todo... my mindset worked and within eighteen months Iwas a multiple six figure business owner.”

“A year and a half later I joined my coach’s team as theDirector of Coaching for her million dollar business inthe U.S. I felt a spark of excitement and wanted to havethe experience of being on a team. We agreed I could stillrun my business in Canada, but on a much smaller scale.Over the next year I travelled more than I was home andsold just under a million dollars in programs as well ascoached her private clients. What a remarkable time thatwas. I realized however, as I came to the end of that yearthat I didn’t have a life outside of my work and that wasunacceptable to me. I wanted love, fun and time with myfamily.”

Julie has four grandchildren but felt like she was missingout on the special times; Valentine’s Day, Easter, Family

Day, Christmas...and all of their birthday parties. Shefinished her contract year and stepped fully back into herlife in Barrie and her business.

In 2014 Julie published her first book ‘Pitiful or

Powerful; You Choose’. “I felt very qualified to write thebook as I know what it is like to live on both sides. It iseasy for me to think I’m doing something different, butwhen the same results cycle around, I realize I’m kiddingmyself and just doing things from the old beliefs – not thenew possibilities. Julie Flippin learned to trust something she couldn’t see,feel or touch. She learned to trust in herself and to acceptand love who she is today. “I allowed myself to love and

accept others in the same way. I learned to stop blamingmy father for my life and chose to take responsibility formyself and the life I had created and the life I wanted tocreate. But the most important thing I learned wasforgiveness - forgiveness for my father and forgivenessfor myself.”

“I know now that every day, every moment, is a choice. Ichoose how I show up in the world, in my relationshipsand in my business. I choose how I take care of myself. Ichoose how I honour myself. Life will not change untilwe do something to change it.”

“Pitiful or powerful, it is always up to me.”

n copyright Lorraine Leslie – Women with Vision Magazine 2014/15


Julie Flippin ...continued from pg. 61


Julie in her 50’s

Julie’s family at her book launch

We apologize for the errors and omissions in the winter feature of Georgina Cannon.

To read the edited version please go to our NEW WEBSITE www.womenwithvision.ca

...Explore the worldaround you

DESTINATIONSDESTINATIONS

In our personal world we as individuals already possess this

uniqueness, ability to stand out, identity and personal brand.

There isn’t one person on the face of the earth who is exactly

like you or I. We are like snowflakes. No two flakes are

identical yet when put together with all the other snowflakes

we make an amazingly protective blanket of snow. We are

singularly one of a kind yet we still have this amazing ability

to blend in harmony with all the others to create an incredible

blanket of humanity.

It is when we can blend with the masses while comfortably

expressing our individuality that we truly find ourselves.

Our youth of today feel they have to conform to what society

has decreed to be ideal. They are fearful if they don’t

conform and they do stand out, they will be targeted or

ostracized in some way.

There will be those who may not like what you say or what

you do but you will gain immense respect from those around

you. There is nothing you have to do to ‘set yourself apart.’

All you have to do is trust in yourself and express yourself as

only you can. Just be you. You are your brand.

I deal daily with people of all ages and I also connect with

those who have already passed over. The one comment and

regret I hear time and again is, ‘I wish I had…if only...’.

Often it is a goal left unaccomplished yet too late to achieve.

More frequently though, it is regret for not having the

courage to follow your own path, be your own person and do

what you truly want to in your own life. Regrets come from

following what we perceive others want us to be and do.

When we allow that special uniqueness of us to shine

through and when we make our own mark in our own way,

will we leave that footprint behind for others to respect and

appreciate. If you make choices and decisions based on what

you believe will make others happy you will never be happy

within yourself.

To find true contentedness hold true to your goals, dreams,

beliefs and ideals. Share your time and unique energy with

others. Recognize and appreciate the ‘brand’ of others as they

walk the path they have chosen. Set

your own benchmark and freely

express your amazingly unique

‘personal brand’!

YourPersonal Brand!

n Deborah Johnson Clairvoyant, Medium, Author, Speaker www.deborah-johnson.net [email protected]

In the business world we strive to be successful and part of that success comes from being knownand recognized as unique or exceptional by comparison to others. We make our business the onethat stands out from the rest. We create our brand and instantly known identity.

By Deborah Johnson




By Paola Gucciardi

CHOOSE NAMES THAT STRENGTHEN YOUR BRAND

There are many considerations when branding yourself and/or your company. Design, logos, websiteand marketing plans are all important components used to develop how your customers perceiveyou. Did you know that numerology reveals the energetic imprint carried in your company orcampaign name? When creating a brand, choose names that support and strengthen your desiredimage or outcome.

1 2 3 4 5 6 7 8 9

A B C D E f G H I

J K L M N O P Q R

S T U V W X Y Z

1 B R I G H T F U T U R E S D A Y C A R E

2 2 9 9 7 8 2 6 3 2 3 9 5 1 4 1 7 3 1 9 5

3 2+9+9+7+8+2=37 6+3+2+3+9+5+1=29 4+1+7+3+1+9+5=30

3+7=10; 1+0=1 2+9=11; 1+1=2 3+0=3

4 1+2+3=6

Life Numbers

Example:Mary is working on branding her new business, a daycare offering a healthy, loving and educational atmosphere to

preschoolers. She is considering two company names but isn’t sure which one will support her vision and brand.

To Calculate …For each name add all the numerical values of the letters as follows:

Decision:Tiny Tots Preschool = 1 and Bright Futures Daycare = 6

Referencing the descriptions below, Mary’s business vision / brand of a loving, healthy and educational daycare would be

best supported by the company name: Bright Futures Daycare

Bright Futures Daycare

1 T I N Y T O T S P R E S C H O O L

2 2 9 5 7 2 6 2 1 7 9 5 1 3 8 6 6 3

3 2+9+5+7=23 2+6+2+1=11 7+9+5+1+3+8+6+6+3=48

2+3=5 1+1=2 4+8=12; 1+2=3

4 5+2+3=10; 1+0=1

Tiny Tots Preschool

1. Write the company name 2. Using the alphabetical chart, record the numerical value of each letter

3. Subtotal the values of each word in the name4. Add the subtotals and reduce the SUM to a single digit


VISION!Women with Vision was founded

in 1998 to offer business women

a networking venue in which

they can provide support for one

another and develop new business

connections.Through this dynamic

networking opportunity attendees

will receive motivation, inspiration,

advice and mutual support to

help them take their business &

lives in general to the highest

possible level.

Guests & New Members

are always welcome.

Meetings:

WOMEN WITH VISIONCOFFEE CLUB...For more information call1.866.306.6021

NETWORKING DINNERS...3 hours of high energy networkingwith a keynote speaker

VISION MENTORING NIGHTS...A unique networking andmentoring event for women of all career backgrounds

Districts:

Barrie, Collingwood and

Grey County

Cost:Each district has its own feestructure starting at $35 perperson. Reserved seating is aMUST! Contact the DistrictCoordinator no later than 48hours prior to the Women withVision!™ Networking Breakfast/Luncheon/ Dinner at the locationof your choice.

Membership:Annual Fee: $90.00 + HST $11.70= $101.70 (tax receipt provided)

Members Benefits:• Direct mailing of Women with

Vision Magazine to home or work

• $5 Discount on networkingdinners and Vision MentoringNights

• 10% Discount on long termadvertising

• Annual Membership Card

• Franchise opportunities

• ONE 1 hour phone coachingsession with Certified Life & Business Consultant Lorraine Leslie

• Women with Vision! HealthBenefit Packages - WWVMrenewal annually

New Regions Opening all the time…

To become a District Coordinator:

Phone: [email protected]

B E C O M E A M E M B E R . . .

Women with...

™

continued on pg. 72


VISION!™Women with

1. This strong name promotes a creative,innovative and unconventional image.Its ambitious, determined andcompetitive vibration is good forhigher-risk, pioneering, inventive andadventurous brands.

2. A name that projects an image ofharmonious subtle power and athorough understanding of humanpsyche. Ideal for brands that usediplomatic approaches to gettingthings done.

3. A great name for brands focused oncommunication and creative endeavours.This inspiring and uplifting nameprojects enthusiasm and excitement,and requires structure and determinationto achieve objectives.

4. For a strategic and practical brandfocused on projecting a conventional,trustworthy and reliable image. Ideal forbanks, insurance, brokerage andaccounting firms promoting organizationand stability.

5. Ideal for dynamic marketing andtechnology brands promotingcommunication, variety, adventureand change. This high energy namerequires discipline and determination tobring objectives to fruition.

6. Best for brands projecting a responsible,loving and nurturing image wherecomfort and harmony are key. Thissupportive and loyal vibration valueshealth, well-being, and business.

7. Excellent for brands promoting research,intellectual information, daring newconcepts and wisdom. This nameprojects a serious, independent vibrationthat radiates mystery.

8. Exudes an extraordinary drive, determ-ination and power to accomplish hugeobjectives. Name projects a highlycompetitive, courageous and confidentleadership/ authority with financialstrengths.

9. Ideal for brands promoting idealism,humanitarianism and benevolence. Itprojects an altruistic, generous andmoral image that pursues goals otherthan money and power.

n Paola Gucciardi, Numerologist www.lifenumbers.ca

Life Numbers ...continued from pg. 71

Last Word

I stand weathered and topped with moss,

Yet I feel my beauty is never a loss.

With grooves and knots my character stands,

With the odd nail embedded by someone’s hand.

My veins of bark have withered in the rain,

Someday I might become an elder’s cane.

A beam of light casts a shadow upon my form,

I’m proud to stand my post; even if I’m worn.

Admire me for nature's nubby emerald fleece,

Look beyond the present and see my inner peace.


By Lorraine Leslie


© Eric Glanville | Dream

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Documents

Women With Vision - Spring, 2015