MicroFranchising & Vision Spring

Presentation Created By

Marty Jenkins

Respectful Dialogue Programs

[email protected] Left Marty Jenkins, August 15, 2008

mailto:[email protected]

MicroFranchisingMicro – Very Small Business

Franchising

Easy to Copy by Poor – Replicable and Scalable

Low Start-up Costs – often financed by a Microloan

Sustainable - Royalties

Proven Business Model

Products & Branding – including sourcing

Procedures, Job Descriptions, Quality Control

Training Copy Left Marty Jenkins, August 15, 2008

Microfranchising

Microfranchising is broadly defined as the replication of microenterprises by following proven operational concepts.

Copy Left Marty Jenkins, August 15, 2008

Business Model

Franchisor

Franchisee

Bus

ines

s S

yste

m Royalties


Business Model

Bus

ines

s S

yste

m

Know-how

Negotiate contracts with suppliers

Design a respected brand

Conduct Advertising

Establish effective operations manual

Ongoing training/support for franchises & employees

Protect licensed franchise territory

Franchisor

Franchisee


Traits of a Good Franchisor

• Has a comprehensive and ongoing training program

• Hold regular meetings at all levels• Feedback system for franchisee input• Open communication: Newsletters, memos,

emails, and other means of information exchange

• Help services available• Provides effective promotional advertising• Provides financial and managerial reports that

can be used to improve the franchised business


Why are they successful?

Operations Support

Well-defined Cost Structure

Defined Operations

Established Brand

Proven Business Concept


Why Microfranchise?• Movement towards a market economy• Entrepreneurs • Copycat syndrome / creative burden• Reduced risk of failure• Industry builds industry• Next generation of borrowers• Connects informal operators to formal

supply chains

Microfranchising


Microfranchising


Microfranchising


Microfranchising


Microfranchising


Microfranchising


Microfranchising


Microfranchising


Microfranchising


Vision SpringFormerly Scojo

Primary Goals

Increase Accessibility to Affordable Reading Glasses

Create Jobs for Local Entrepreneurs

Facilitate Access to Comprehensive Eye Care


































Vision Spring ContentsFormerly Scojo

Backpack Kit Wholesales for $135 or Consigned

Backpack, Display Case

36 Pairs of Glasses – varying magnification, Sunglasses+

Eye Chart, Eyeglass Repair Kit

Publicity Materials/Credibility Kit Banner, Marketing

Materials, Data Collection Form

Training Certificate, ID, Uniform



Retail Glasses Sold for $4.50

$1.50 pays for cost of glasses from China

$1.50 goes to Vision Springs to

Develop & Manage Program

$1.50 goes to Vision Entrepreneur



Franchisors Glasses Sold for $4.50

$1.50 pays for cost of glasses from China

$1.00 goes to Vision Springs to Develop & Manage

Program

$1.00 Franchisee

$1.00 goes to Vision Entrepreneur






















































































Presentation Created By

Marty Jenkins

Respectful Dialogue Programs

[email protected] Left Marty Jenkins, August 15, 2008

mailto:[email protected]