Women Entrepreneur in India

8/2/2019 Women Entrepreneur in India

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WOMEN ENTREPRENEURIN INDIA


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DEFINING WOMEN ENTREPRENEUR

An enterprise owned and controlled by a women having aminimum financial interest of 51% of capital and givingat least 51% of the employment generated by theenterprise to women.

- Government of India

A women entrepreneur can be defined as a confident,innovative and creative women capable of achievingself economic independence individually or in

collaboration, generates employment opportunities forothers through initiating, establishing and running theenterprise by keeping pace with her personal, familyand social life.

- Kamal Singh


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IMPORTANCEOF WOMEN

ENTREPRENEUR

50% of the population

Traditionally outside the domain of economicactivities

They must be made part of the economicdevelopment, because it will not only ensure theeconomic & social development of the womenalong with providing more human resources tostrengthen the economy of the country.

The economic status of women is now acceptedas an indicator of a societys stage ofdevelopment.


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FACTORSINFLUENCINGWOMEN

ENTREPRENEURS

Economic independence

Establishing their own creativity

Establishing their own identity

Achievement of excellence

Building confidence

Developing risk-taking ability

Motivation

Equal status in society

Greater freedom and mobility


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WHYDOWOMENTAKEUP

EMPLOYMENT

Push Factors

Death of bread winner

Sudden fall in family income

Permanent inadequacy in income of the family

Pull Factors

Womens desire to evaluate their talent

To utilize their free time or education

Need and perception of Womens Liberation, Equity etc.

To gain recognition, importance and social status.

To get economic independence


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STATUSOF WOMEN

ENTREPRENEURS

Traditionally Women had insignificant role

1970s witnessed some of the Women entering the no-womens landof business entrepreneurship, risk taking and financial adventure.

According to official stats 50% of population own & operate lessthen 5% of economic activity.

Their participation is 60% in SSI, 15% in large and rest in cottage &micro segment. They work primarily in sectors such as trade &services to tailoring, beauty parlors, and printing. Their participationin manufacturing is minimal.

However, their contribution is much greater then shown in statsbecause much of it is in informal sector & household.

Women contribution paradox.

Presently Women from every strata of the society from metros to thebackward regions of the country are entering.


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The trend has arisen mainly because of the changes in thesocial attitude, breakup of the traditional joint family

system, rising standard of living, opportunities for highereducation for W, growing awareness for economicindependence, consciousness of their potential, and credit& other facilities provided by the G & NG organizations.

Future knowledge economy will make it possible for

woman to contribute to economic activities along withkeeping pace with their multiple responsibilities & sociocultural & bio disabilities.


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STRATEGIESFORTHEDEVELOPMENTOF

WOMENENTREPRENEURS

Overcoming family resistance

Shouldering dual responsibility & Time Management

Acquire education, Skills & go for confidence buildingtrainings

Financial assistance

Effective & efficient use of IT

Marketing Support

Financial Management Group entrepreneurship

Programs and policies taking in to considerationspecial needs and concerns of Women

Mentorship support (SHGs)


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WOMEN ENTREPRENEURSHIPIN INDIA

Earlier there were 3 Ks

Kitchen

Kids

Knitting

Then came 3 Ps

Powder

Pappad

Pickles

At present there are 4 Es

Electricity

Electronics

Energy

Engineering


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SOME EXAMPLES..

Shahnaz Husain, Herbal Beauty Queen


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Dr. Kiran Mazumdar-Shaw, Chairman &Managing Director of Biocon Ltd.


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Ekta Kapoor, creative head of Balajji Telefilms


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CONCLUSION

Entrepreneurship among women, no doubt

improves the wealth of the nation in general and

of the family in particular.

Women entrepreneurship must be moulded

properly with entrepreneurial traits and skills to

meet the changes in trends, challenges global

markets and also be competent enough to sustain

and strive for excellence in the entrepreneurialarena.


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Documents

Women Entrepreneur in India