WMEG Event Partnership 2016

WILTON MANORSENTERTAINMENT GROUP

I n P a r t n e r s h i p w i t h

The City of Wilton Manors

P A R T N E R S H I P O P P O R T U N I T I E S 2 0 1 6

2WMEGWilton Manors Entertainment Group, Inc.2435 North Dixie Highway, Wilton Manors FL 33305

(754) 200-2979 www.WMEG.org [email protected]

Our MissionThe Wilton Manors Entertainment Group, Inc. (WMEG) is a nonprofit partnership between the City of Wilton Manors and the Wilton Manors Development Alliance, Inc. to provide resources, guidance, and continuity for city-sponsored cultural, social, and educational events, with all funds dedicated to its Mission to benefit the community of Wilton Manors.

Chief Executive Officer Jeffrey Sterling Vice President for Development Cliff DunnVice President for Operations George MedeirosVice President of Programming Jamie Forsythe

CITY OF WILTON MANORSIsland City2020 Wilton Dr, Wilton Manors, FL 33305

Mayor Gary Resnick Vice Mayor Scott NewtonCommissioner Julie A. CarsonCommissioner Justin S. FlippenCommissioner Tom GreenCity Manager Leigh Ann Henderson

3Wilton Manors Selected Special Events, 2016

Event Date Time Place

January through April 2017 Live Music at Mickel 3rd Friday 7pm-9pm Mickel Park

June 2016 Stonewall Parade and Street Festival Saturday, June 18th 1pm-2am Wilton Drive

October 2016 Wicked Manors Presented by The Pride Center Monday, Oct. 31st 7pm-Midnight Wilton Drive

November 2016 Taste of the Island Monday, Nov. 7th 6pm-9pm Richardson Park

November through February Wilton Manors Art Expo 3rd Saturday 7pm-10pm Wilton Drive

December 2016 New Years on the Drive Saturday, Dec. 31st 6pm-4am Wilton Drive

4Wilton Manors: The Gold Coasts Island CityWilton Manors is located in Broward County, Florida, part of the MiamiFort LauderdaleWest Palm Beach Metropolitan Area, which is home to 5,564,635 people (2010 U.S. Census). The citys boundaries follow the North and South forks of the Middle River, which gives Wilton Manors its nickname, the Island City.

Located just minutes from downtown Fort Lauderdale and South Floridas white sandy beaches, Wilton Manors is a progressive place to live, work, relax, and play.

A large percentage of the citys permanent and visitor populations identify as Lesbian, Gay, Bisexual, and Transgender (LGBT), and Wilton Manors is home to the Pride Center of South Florida, the World AIDS Museum and Educational Center, and a satellite branch of the Stonewall Library and Archives.

Wilton Manors business district is largely centered on the citys internationally-recognized main thoroughfare, Wilton Drive, which boasts a vibrant, thriving, and broad-based variety of restaurants, retail stores, boutique shops, bars, nightclubs, and professional offices. Because its a global destination for tourists as well as the locals, many choose to live within walking distance of the Drive.

Each year, the City of Wilton Manors hosts a number of special events and street festivals that celebrate the diversity of the Island City. These events promote community awareness and highlight the multiplicity of cultural elements that make Wilton Manors a melting pot of diversity. They also serve as a unique opportunity for both our local businesses and companies and brands with a broader appeal to reach and interact with the thousands of locals and guests who attend.

5By the Numbers WMEG promotes your brand to more than 100,000 attendees.

Marketing Reach

WMEG produces, supports and sponsors a variety of city-sponsored eventsfrom Santas Enchanted Evening and the citys Holiday Tree Lighting Ceremony and Festival of Music, to Summers Wilton Manors Stonewall Parade and Street Festival, and the annual Wilton Manors Taste of the Island.

WMEG promotes your brand to educated people with spending power.

More than half of attendees have college or post-graduate degrees.

More than half of attendees report annual incomes exceeding $50,000.

WMEG promotes your brand to a community that is loyal.

7 out of 10 LGBT adults say theyll remain loyal to a brand that supports the LGBT community even when less friendly companies offer lower prices or are more convenient.

Social MediaWMEG has a strongly-felt presence on Facebook, Instagram, and Twitter.

WebsiteAn international audience of visitors and users engage with WMEGs website.

www.WMEG.com.

E- NewsletterWMEG s twice-monthly email blast reaches over 50,000 people.

Festival Program Guides20,000 Official Souvenir Program Guides are distributed pre-event across the Miami/Fort Lauderdale/West Palm Beach Metro Market.

The Program Guide is also available online, and receives tens of thousands of annual views.

6Whats at Stake?

The annual buying power of the LGBT community is estimated at over $800 billion. The numbers tell the story about LGBT consumers and their spending power, compared with the average American household:

23% higher median household income1

LGBT households make 10% more shopping trips per year than the average U.S. household4

Nielsen found that LGBT households buy more at checkout.4

In aggregate, LGBT households spent an average of $4,135 at retail stores in 2014 7% more than non-LGBT households.4

LGBT households have 23% higher median household income1

LGBT households have 24% more equity in their homes.1

With regards to individual LGBT consumers:

26% of gay men say they will pay more for top quality brands2

30% have taken a major vacation in the past year2

40% bought a new smart phone in the past year2

WMEG: Welcoming You to the Gayborhood!L+G+B+T = Brand Loyalty (Multiplied x Big!)

The numbers tell the story: From Apple to Wells Fargo, from Budweiser to Whole Foods, from Macys to McDonalds, the LGBT market is an immense, lucrative, and no-longer-untapped market.

7LGBT Consumers: Green is a Rainbow ColorLGBT consumers are a valuable resource for word-of-mouth brand marketing. 64% of gay men, and 65% of gay women attest that when they find a brand they like, they are likely to make a point of telling their friends about it. Thats well above the average of all U.S. consumers.2 26% of gay men agree with the following statement: It is worth paying extra for top-of-the-line or cutting edge products. That number is considerably higher than the average Americans answer. Put simply: LGBT consumers are more likely to pay for quality brands and to influence others to use those brands, too.

LGBT Shopping Habits Pay Off, In a Big Way

When it comes to shopping for consumer packaged goods, same-sex households spend at rates similar to other U.S. households. However, same-sex households make 16% more shopping trips per year than the average household: 173 trips, compared to 149.3 This equates to about 25% more total spending for same-sex households. Male same-sex households shop nearly 30% more often than the average household. On average, thats $2,045 more per year spent on packaged goods in male same-sex households.3

More shopping trips means more opportunities for contact with LGBT consumers to influence brand preferences and purchasing behaviors. This loyal group of motivated and moneyed consumers is ready to reward brands that speak to their needs.

Gay Consumers and Finances

Most sources indicate that LGBT consumers have more disposable income than other consumers. According to a 2012 survey by Prudential, LGBT consumers reported annual household incomes around $61,500, significantly higher than the national median of slightly over $50,000.1

The survey reported that gays are more likely to have higher educations, to carry less debt, and to have more savings, and are less likely to be jobless, with an unemployment rate of nearly a point below the national percentage. Additionally, the survey noted that LGBT homeowners have significantly more equity in their homes, and are better set, financially, for retirement.1 On the other side of the equation, more and more general market consumers are expressing their support for LGBT issues, and holding brands accountable, as well.

Sources:1 Prudential 2012 Survey of more than 1,000 LGBT respondents2 Community Marketing, Inc., July 2012 survey of 13,000 Gay & Lesbian Americans3 Nielsen, January 20134 Nielsen, U.S. LGBT Shoppers Make More Trips, Spend More Than Average, August 2015

8Partner with WMEG: Partner with Pride!Tens of thousands of participants attend WMEG-produced events in Wilton Manors, South Floridas Gayborhood. From the Stonewall Parade and Street Festival, to the citys yearly Holiday Tree Lighting Ceremony and Festival of Music, and the annual Wilton Manors Taste of the Island, partnering with WMEG is a strategic opportunity to showcase your brand to the LGBT community, with an international mix of locals and visitors that are concentrated during events in the citys two-square-miles.

Part of the Miami/Fort Lauderdale/West Palm Beach Metro Area (home to 5,564,635 people, as of the 2010 U.S. Census), Wilton Manors is the year-round home to a sizable LGBT (Lesbian, Gay, Bisexual, Transgender) community. According to the 2010 Census, it is second only to Provincetown, Massachusetts for proportion of gay couples relative to total population (15%).

WMEGs flagship event, the Stonewall Parade and Street Festival, has been held every year since 1998. This community-wide celebration draws 30,000 individuals and families each year. The parade, vendors, and live performances offer something for everyone, and the city is proud to host this celebration for 17 years.

Wilton Manors Stonewall Parade and Street Festival commemorates the Stonewall Riots, which occurred on June 28, 1969, when members of New York Citys gay community staged a series of demonstrations to protest their treatment. Each year, LGBT communities across the nation hold celebrations and memorial events to commemorate the occasion.The length of the citys main thoroughfare, Wilton Drive, is transformed for the one-day event and becomes Stonewall Parade and Street Festival. A tapestry of color and sound, brimming with performers, participants, artists, activists, vendors, local service agencies and organizations, food and beverage trucks, stages, and attractions.

Past headlining performers at Wilton Manors Stonewall Parade and Street Festival have included En Vogue, Maxine Nightingale, Crystal Waters, and singer Andy Bell from Erasure.

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Partnership PackagesCity Key Partnerships

More than a single event sponsorship, The Keys to the City Partnerships offer a corporate or institutional partner the opportunity to truly partner with Americas most unique hometown.

PLATINUM KEY TO THE CITYThe Platinum Key to the City Partnership is treated as a co-Presenting Partner for all events, and has all the rights and privileges associated with a co-Presenting Partner (see Presenting Partner sheet). Additionally, Platinum Key to the City Partners receive exclusive and broad-based branding opportunities, including free corporate pavilion rental at Richardson Historic Park.The Platinum Key to the City Partnership covers all WMEG/city-sponsored events. As a Platinum Key to the City Partner, your partnership will include:

Speaking opportunities for your company from the main stage. The equivalent of 800 square feet of covered booth space in event

marketplaces, with prime placement. Complimentary parade entry participation in the Parade. Verbal recognition as Platinum Key to the City Partner throughout the

events. Company name and logo on all promotional materials for the events. Company name and logo on event website and all social media. Full pages in the Stonewall Event Guide to be distributed prior to and

at the event. Banner ads on Wilton Manors Stonewall website, Press release inclusion, This is a cash only partnership.

GOLD KEY TO THE CITY PARTNERSHIP - $50,000The Gold Key to the City Partnership is treated as an Elite Partner for all events, and has all the rights and privileges associated with an Elite Partner (see Elite Partnerships). Additionally, Gold Key to the City Partners receive free corporate pavilion rental at Richardson Historic Park.The Gold Key to the City Partnership covers all WMEG/city-sponsored events. As a Gold Key to the City Partner, your partnership will include:

Speaking opportunities for your company from the main stage. The equivalent of 400 square feet of covered booth space in event

marketplaces, with prime placement. Complimentary parade entry participation in the Parade. Verbal recognition as Gold Key to the City Partner throughout the

events. Company name and logo on all promotional materials for the event. Company name and logo on event website and all social media. Full page in the Stonewall Event Guide to be distributed prior to and at

the event. Banner ads on Wilton Manors Stonewall website, Press release inclusion, This is a cash only partnership.

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Stonewall PartnershipsPRESENTING PARTNERSHIP - $30,000The Presenting Partner is the premiere partner for Wilton Manors Stonewall. This partnership provides the greatest amount of branding exposure, provides nearly endless opportunities for name recognition, and carries the greatest prestige. As Presenting Partner, you will receive:

Your name attached to the Wilton Manors Stonewall logo as Presenting Partner.

Speaking opportunities for your company from the main stage.

The equivalent of 800 square feet of covered booth space in event marketplaces, with prime placement.

Complimentary parade entry participation in the Wilton Manors Stonewall Parade.

Announced acknowledgment as Presenting Partner throughout Wilton Manors Stonewall.

Company name and logo on all promotional materials for Wilton Manors Stonewall.

Company name and logo on Wilton Manors Stonewall website and all social media.

Company name and logo on the Center Stage. Full pages in the Wilton Manors Stonewall Event

Guide, to be distributed prior to and during the event.

Banner ads on Wilton Manors Stonewall website, 4 free parking spaces during Wilton Manors

Stonewall, 6 Banner Locations throughout the event, 6 VIP tickets, 3 tickets to Thursday Island City Mayors Gala Press release inclusion, This is a cash only partnership, Limited to 1 Partner at this level.

PARADE PARTNERSHIP - $15,000As Parade Partner, you will receive:

The equivalent of 200 square feet of covered booth space in event marketplaces, with prime placement.

Complimentary parade entry participation in the Parade.

Verbal recognition as the Parade Partner during the parade.

The option to select and retain the Parade Grand Marshal, with final approval of WMEG,



Full pages in the Wilton Manors Stonewall Event Guide, to be distributed prior to and during the event.

Banner ads on Wilton Manors Stonewall website,

2 free parking spaces during Wilton Manors Stonewall,

3 Banner Locations throughout the event, 3 VIP tickets, 2 tickets to Thursday Island City Mayors Gala Press release inclusion, This is a cash only partnership, Limited to 1 Partner at this level.

HEADLINER PARTNERSHIP - $35,000As Entertainment Headliner Partner, you will receive:

Your name attached to the Wilton Manors Stonewall Festival logo as the Entertainment Headliner Partner,

Speaking opportunity for your company from the main stage,

Backstage access as the Entertainment Headliner Partner,

Option to introduce Entertainment Headliner Performer,

Verbal recognition as Entertainment Headliner Partner throughout the event,

Company name and logo on all promotional materials for the event,

Company name and logo on event website and all social media,

Company name and logo center stage on the main stage,

Full page in the Stonewall Event Guide to be distributed prior to and at the event.

Banner ad on event website, 2 free parking spaces during Wilton Manors

Stonewall, Banner Location at the event, 7 VIP tickets, 4 tickets to Thursday Island City Mayors Gala This is a cash or in-kind partnership, Limited to 1 Partner at this level.

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Stage PartnershipsStage Partnerships are among Wilton Manors Stonewalls most highly-sought and -regarded partner opportunities, since, among other branding value, they include maximum exposure at the event for promotional and marketing impressions. All Stage Partners receive: Branding acknowledgment and exclusive

right to decorate the stage for maximum company exposure (Partner must provide own banners and promotional advertising),

Right to select stage entertainer(s) for partnering stage (Partner is responsible for all costs and related fees associated with securing live performers, subject to final WMEG approval),

Acknowledgment as Stage Partner in Wilton Manors Stonewall event press releases

Promotional placement in Wilton Manors Stonewall event guide to promote performers

CENTER STAGE PARTNERSHIPS $25,000

One of the central partnership availabilities, Wilton Manors Stonewall will provide the Center Stage Partner with the stage, and essential sound and lighting set-up. In addition, as Center Stage Partner, you enjoy naming rights for the Main Performance Stage (The your company name Center Stage)

NORTH STAGE PARTNERSHIP $3,500

One of five (5) available stage partnerships. The North Stage Partner is responsible for providing the stage and sound and lighting set-up, as well as electricity, any additional equipment required, and insurance.

MID-NORTH STAGE PARTNERSHIP $3,500

One of five (5) available stage partnerships. The Mid-North Stage Partner is responsible for providing the stage and sound and lighting set-up, as well as electricity, any additional equipment required, and insurance.

MID-SOUTH STAGE PARTNERSHIP $3,500

One of five (5) available stage partnerships. The Mid-South Stage Partner is responsible for providing the stage and sound and lighting set-up, as well as electricity, any additional equipment required, and insurance.

SOUTH STAGE PARTNERSHIP $3,500

One of five (5) available stage partnerships. The South Stage Partner is responsible for providing the stage and sound and lighting set-up, as well as electricity, any additional equipment required, and insurance.

Stonewall Partnerships

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Hospitality PartnershipsREST AREA PARTNERSHIPS $3,000

Partnership to brand one of four (4) dedicated areas, sheltered from the sun and elements, and close to food and refreshments, where visitors to Wilton Manors Stonewall can take a break, rest, and enjoy a few minutes in a more private setting, with close proximity to each of the North, Mid-North, South, and Mid-South stages. Up to 25% of the Rest Area may be utilized for exhibitor items, marketing, and branding purposes. WMEG will provide least a 20x20 canopy, chairs, and tables.

FOOD VENDOR PARTNERSHIP $2,000Wilton Manors Stonewalls Exclusive Food Vendor Partnership is a unique opportunity for a single brand to be highlighted at the event, with premium exhibit space, exclusive branding, and media promotion. There is a $400 cost per food location, with a five (5) location minimum. Partner is responsible for providing necessary permitting and comply with any/all municipal safe-food handling requirements.

ALCOHOL BRAND PARTNERSHIP $5,000

As Alcohol Brand Partner, you will receive: Your brand name attached to the Stonewall

Festival logo as the Alcohol Brand Partner. Special Early Access to Local Bars, Clubs,

and Restaurants for exclusive Wilton Manors Stonewall Promotions.

Verbal recognition as Alcoholic Brand Partner throughout Wilton Manors Stonewall.



Full page in the Stonewall Event Guide to be distributed prior to and during the event.

Banner ad on event website, This is a cash only partnership, Limited to 1 Partner at this level.

BEER BRAND PARTNERSHIP $3,000As Beer Brand Partner, you will receive: Your brand name attached to the Stonewall

Festival logo as the Beer Brand Partner. Special Early Access to Local Bars, Clubs,


Verbal recognition as Beer Service Partner throughout Wilton Manors Stonewall.

Company name and logo on all promotional materials for the event.




WINE BRAND PARTNERSHIP $1,000As Wine Brand Partner, you will receive: Your brand name attached to the Stonewall

Festival logo as the Wine Brand Partner. Special Early Access to Local Bars, Clubs,


Verbal recognition as Beer Service Partner throughout Wilton Manors Stonewall.

Company name and logo on all promotional materials for the event.





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ELITE PARTNERSHIPSPLATINUM PARTNERSHIPS$15,000

As a Platinum Partner, you will receive: The equivalent of 300 square feet of covered

booth space in event marketplace, with prime placement.


Announced acknowledgment as an Elite Partner during Wilton Manors Stonewall.



Full pages in the Stonewall Event Guide, to be distributed prior to and during the event.

Banner ads on Wilton Manors Stonewall website.

This is a cash or in-kind partnership.

GOLD PARTNERSHIPS$10,000

As a Gold Partner you will receive: The equivalent of 200 square feet of covered









SILVER PARTNERSHIPS$7,500

As a Silver Partner you will receive: The equivalent of 100 square feet of covered









MAJOR MEDIA PARTNERSHIPS$5,000, $10,000, and $25,000 Plus Levels

These are cash and/or in-kind partnerships to provide advertising, marketing, publicity, and community outreach for Wilton Manors Stonewall.With a Major Media Partnership, you will receive visibility for your media outlet on Wilton Manors Stonewall signage, through logo placement on advertising, printed materials, programs, etc., and through direct participation in the event.A Major Media Partnership is an active promotional partnership, encouraging your outlets loyal readers or listeners to attend Wilton Manors Stonewall.

Please note that unless specifically and contractually stated between both engaging entities, there are no exclusive media partnerships available at this time.


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CHOICE PARTNERSHIPSEMERALD CITY PARTNERSHIPS $5,000

As a Emerald City Partner, you will receive: The equivalent of 100 square feet of covered

booth space in event marketplace. Announced acknowledgment as Partner

during Wilton Manors Stonewall. Company name and logo on all promotional

materials for Wilton Manors Stonewall. 1 full page in the Stonewall Event Guide, to

be distributed prior to and during the event. Company name listed on Wilton Manors

Stonewall website. This is a cash or in-kind partnership.

RUBY SLIPPERS PARTNERSHIPS $2,500

As a Ruby Slippers Partner you will receive: The equivalent of 100 square feet of covered

booth space in event marketplace. Announced acknowledgment as Partner

during Wilton Manors Stonewall. Company name and logo on all promotional

materials for Wilton Manors Stonewall. 1 half page in the Stonewall Event Guide, to

be distributed prior to and during the event. Company name listed on Wilton Manors

Stonewall website. This is a cash or in-kind partnership.

DIAMOND TIARA PARTNERSHIPS $1,000

As a Diamond Tiara Partner you will receive: 1 quarter page in the Stonewall Event Guide,

to be distributed prior to and during the event.

Company name listed on Wilton Manors Stonewall website.


FRIEND OF THE FESTIVALAnyone in the community donating $10 or more will have their name listed in the Event Guide on the Friends of Stonewall page.

MAYORS THURSDAY ISLAND CITY GALA PARTNERSHIPS

The Mayors Island City Gala is hosted by the Honorable Gary Resnick, Mayor of Wilton Manors, Thursday, on the eve of the two-day Wilton Manors Stonewall Parade and Street Festival. This is a unique opportunity to partner a memorable evening that attracts 300 attendees, and is an important element of an enduring community legacy.

There are three (3) levels of Partnership: Food Service Partnership,Alcohol and Beer Service Partnership, and Site Partnership.

These Partnerships include: Company name and logo on the Wilton

Manors Stonewall site, and all social media

1 quarter page in the Stonewall Event Guide to be distributed prior to and during the event

Banner ad on event website Press release inclusion This is a cash and in-kind partnership,

valued at $1,000 to $3,000.


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2016 Stonewall Parade and Street FestivalParade Entry Fees

Standard Walking Group $225.00* Non-Float Vehicle $250.00* Motorcycle or Vehicle Groups $300.00* Float $425.00* Late Parade Entry $500.00*

High School Marching Band Fee Waived Non-Profit 30% discounted rate to above fees

Vendor Marketplace Packages

Single Spaces are equivalent to 100 sqft Double Spaces are equivalent to 200 sqft Triple Spaces are equivalent to 300 sqft

Marketplace Single Space - South Green Zone $350.00* Market Place Double Space - South Green Zone $650.00* Market Place Triple Space - South Green Zone $900.00* Marketplace Single Space - North Green Zone $400.00* Marketplace Double Space - North Green Zone $750.00* Marketplace Triple Space North Green Zone $1050.00* Marketplace Single Space - South Blue Zone $575.00* Marketplace Double Space - South Blue Zone $1,100.00* Marketplace Triple Space - South Blue Zone $1500.00* Marketplace Single Space - North Blue Zone $650.00* Marketplace Double Space - North Blue Zone $1,250.00* Marketplace Triple Space - North Blue Zone $1750.00* Marketplace Single Space - Red Zone $1,500.00*

Unassigned Location, Bring Your Own 10x10 canopy $250.00* Artist Village $150.00*

Add-ons: End Space $200.00* Power (Avail South Green Only) $200.00*

Non-Profit 30% discounted rate to above fees

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Wilton ManorsCity Hall

DairyQueen

RichardsonPark

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Shoppes ofWilton Manors

SunServe

NORTH Z

ONES

SOUTH Z

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Pride Center

Dix

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wy

20th Street

21st Court

7th

Ave

20th Drive

26th Street

6th

Ave

Gables Wilton Park

FireDepartment

Boomerangs Rosie's

Starbucks

The ManorComplex

WILTON MANORSENTERTAINMENT GROUP2 4 3 5 N o r t h D i x i e H i g h w a y , W i l t o n M a n o r s F L 3 3 3 0 5(754) 200-2979 www.WMEG.org [email protected]

Documents

WMEG Event Partnership 2016