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®
™
with enhanced Nrf2 technologies
Skin Care Market Size and Growth Global: $79 Billion in 2013; +4.2% YOY US: $12.5 Billion in 2013; +2.3% YOY
Source: Euromonitor.com Cosme1cs.com
• Mitigates visible e!ects of skin damage caused by oxidative stress.
• Steps up skin’s own protective barriers.
• Provides protection against environmental assaults on skin.
• Counterbalances the visible negative e!ects of sun related damage.
Exclusive formulas only available through LifeVantage.
Why Nrf2 Technologies? ®
™
with enhanced Nrf2 technologies
• Patent Pending
Prepare to change the look and feel of your skin.Introducing TrueScience™ with enhanced Nrf2 technologies, a revolutionary beauty system proven in a clinical study to visibly address the signs of aging. This regimen o!ers instant and cumulative anti-aging bene"ts.
In just 4 weeks, skin appears renewed and visibly
younger looking.
95% More moisturized and hydrated skin*
94% Smoother skin*
88% Brighter and more luminous skin*
87% Younger looking skin*
*As part of an eight week clinical study, participants were asked to complete a self-assessment survey based on their use of the TrueScience products. Pictures displayed were taken of these participants. Individual results may vary.
There is more to visible signs of aging than wrinkles… • Changes in skin texture • Loss of skin tone • Dullness and loss of luminosity • Uneven skin colora1on • Increased fold in the upper
eyelid • Dark spots and dark circles • Loss of moisture • Thinner and more delicate skin
Female simulated imagery
Skin Care Regimen • With the latest in enhanced
Nrf2 technologies for optimal protection against oxidative stress
• Yuzu fragrance in all products but the Eye Corrector Serum
• Addresses specific skin care concern beyond wrinkles
®
™
with enhanced Nrf2 technologies
®
™
with enhanced Nrf2 technologies
*Formaldehyde-‐forming compounds ^When used as directed
All Products • Sulfate-free • Paraben-free • Formaldehyde-free* • Gluten-free • No GMOs • No petrolatum or mineral oil • No artificial colorants • 30-Day Supply^
Two Month Clinical Study • Run by an Independent Clinical Research Center • 86 Women, 35+ years old • Caucasians, Asians and Hispanics • Measurements at 0 days, 28 days and 56 days • Product brand was not disclosed • No employees, preferred customers or distributors were
involved in the clinical study
Methodology • Each subject applied all four (4) products in a specific order,
both morning and evening for 56 days – Step 1: Ultra Gentle Facial Cleanser – Step 2: Perfecting Lotion – Step 3: Eye Corrector Serum – Step 4: Anti-Aging Cream
• Subjects were not allowed to use any exfoliating masks or any other skin care products other than makeup during the clinical study
• Clinic visits at days 0, 28 and 56 for measurements
Instrumentation Measurement • Significant improvement
in skin moisture • Day 28 shows +32%
increase in skin moisture
• Day 56 shows +42% increase in skin moisture
• Clinical study shows moisture level improvement over time
Before and After Softer Lines and Younger-Looking Skin
Day 0* Day 56*
Photos Not Retouched
*As part of an eight-‐week clinical study, par1cipants were asked to complete a self-‐assessment survey based on their use of the TrueScience Skin Care Regimen. Pictures displayed were taken of these par1cipants. Individual results may vary.
Before and After Brighter Skin Tone
Day 0* Day 56*
Photos Not Retouched
*As part of an eight-‐week clinical study, par1cipants were asked to complete a self-‐assessment survey based on their use of the TrueScience Skin Care Regimen. Pictures displayed were taken of these par1cipants. Individual results may vary.
Before and After Upper Eyelid Fold and Crow’s Feet
Day 0* Day 56*
Photos Not Retouched
*As part of an eight-‐week clinical study, par1cipants were asked to complete a self-‐assessment survey based on their use of the TrueScience Skin Care Regimen. Pictures displayed were taken of these par1cipants. Individual results may vary.
Clinical Study: What Users Said*
28 Days
56 Days
94% Loved the fragrance 99% 90% More hydrated skin 95% 89% Will buy the regimen 91% 89% Smoother-looking skin 94% 88% Softer skin 90% 84% More luminous skin 88% 83% Younger-looking skin 87% 81% More even skin tone 83% 81% Firmer-looking skin 85%
78% Less noticeable fine lines and wrinkles 82%
74% Felt younger-looking 80% 74% Better than what I usually use 80%
*Sa1sfac1on test, 86 women self-‐reported, 4 weeks and 8 weeks
Select Skin Care Advertising
Versus Select Competitive Ads* TrueScience™ Regimen achieved consumer feedback scores
comparable to some of the best skin care available Competitor 28
Days 56
days 89% Perricone® MD Cold Plasma (at 4 weeks) 75% Jeunesse Global Luminesce Cellular Rejuvenation (at 56 days)
Smoother looking skin 89% 94%
80% Nu Skin TruFace (at 3 months) Firmer looking skin 81% 85% 78% L’Oreal Youth Code (at 56 days) Younger looking skin 87%
70% Lancôme Dream Tone (at 56 days) 79% SkinMedica Lytera® (at 56 days) More even skin tone 83%
79% Clarins Double Serum® (at 4 weeks) [Hydric + Lipidic System] 80% Nu Skin 180° System (at 56 days)
Less noticeable fine lines and wrinkles 78% 82%
*Compe88ve adver8sing details available upon request
Cold Plasma is a trademark of Perricone MD Youth Code is a trademark of L’Oreal Lytera is a trademark of SkinMedica Dream Tone is a trademark of Lancôme Luminesce Cellular Rejuvena8on is a trademark of Jeunesse Global Double Serum [Hydric + Lipidic System] is a trademark of Clarins TruFace and 180° System are trademarks of Nu Skin
Talk to the person that brought you here today and let them know
if you are interested as a Distributor or Preferred Customer.
APPENDIX
Teasers
TrueScience Product Brochures
US - English US - Spanish Canada English Mexico Spanish
Japan Japanese Hong Kong - English Hong Kong - Chinese Australia- English
Other Marketing Materials ®
™
Introducing TrueScience™ with enhanced Nrf2 technologies, a revolutionary beauty system proven in a clinical study to visibly address the signs of aging. This regimen o!ers instant and cumulative anti-aging benefits.
with enhanced Nrf2 technologies
95% More moisturized and hydrated skin*
94% Smoother skin*
88% Brighter and more luminous skin*
87% Younger looking skin*
• Mitigates visible e!ects of skin damage caused by oxidative stress.
• Steps up skin’s own protective barriers.
• Provides protection against environmental assaults on skin.
• Counterbalances the visible negative e!ects of sun related damage.
Exclusive formulas only available through LifeVantage.
Why Nrf2 Technologies?
In just 4 weeks, skin appears
renewed and visibly younger looking.
14041305.02*As part of an eight week clinical study, participants were asked to complete a self-assessment survey based on their use of the TrueScience products. Individual results may vary. ©2014 LifeVantage Corporation
FOR MORE INFORMATION:LifeVantage Corporation | 9785 S. Monroe St. Sandy, UT 840701.866.460.7241 | lifevantage.com
Product Info Sheet
Prepare to change the look and feel of your skin. Introducing TrueScience™ Skin Care Regimen, proven in a clinical study to help skin look visibly younger in just 4 weeks! TrueScience represents an exciting leap forward to the next generation of skin care – enhanced Nrf2 technologies.
THE TRUESCIENCE PRODUCTS CAN HELP YOU FEELAND LOOK YOUNGER AS WELL AS:
• Protect the skin from visible signs of oxidative stress,
free-radical and photo damage
• Reduce visible signs of aging, fine lines & wrinkles
• Deeply moisturize and hydrate skin
• Improve skin tone and texture
• Boost overall radiance and glow, re-energizing skin
Help protect your skin and improve and maintain your youthful appearance with LifeVantage TrueScience Skin Care Regimen. Give your skin the love it deserves. You – and others – will notice the di!erence!
8 9
Corporate Brochure
n May 2014, the TrueScience brand is expanding with three additional skin care products to accompany the TrueScience Anti-aging Cream to create a comprehensive skin care regimen: the Ultra Gentle Facial Cleanser, the
Perfecting Lotion and the Eye Corrector Serum. All four (including the Anti-aging Cream) are formulated with enhanced Nrf2 technology.
LOOK BETTERThis expanded line of skin care products was created to work in concert with each other to help you look and feel better than ever before, helping give you younger-looking skin that is smoother, visibly firmer, more luminous, more deeply hydrated, and with a more even skin tone. When it was introduced, TrueScience Anti-Aging Cream represented the best of our skin care and Nrf2 technology with moisturizing, smoothing and softening of fine lines and wrinkles, not to mention protecting the skin from the damage of oxidative stress.
Reap maximum benefit by using all four products together as a complete regimen morning and night—the benefits are cumulative. The TrueScience comprehensive regimen addresses these four specific skin care needs:
1. Gently cleanses and renews without drying.2. Hydrates and diminishes discoloration for brighter, even skin tone.3. Smooths and improves the look of fragile skin around eyes.4. Deeply moisturizes and softens skin while diminishing fine lines and wrinkles.
INTRODUCING THE TRUESCIENCETM COMPREHENSIVE SKIN CARE REGIMEN, ALL WITH ENHANCED NRF2 TECHNOLOGY
I
NEWSLETTERSCIENCE
ISSUE 14
Science Newsletter
™
The expanded LifeVantage TrueScience Skin CareRegimen with enhanced Nrf2 technologies includes:
• Ultra Gentle Cleanser for clean skin without drying
• Perfecting Lotion for brighter looking skin and a more even skin tone
• Eye Serum visibly firms the upper eyelid to help tired looking eyes
• Anti-Aging Cream for smoother, firmer, more deeply hydrated skin with softer fine lines and wrinkles that seem to visibly disappear
Flip Chart
Science Update
page 2
solution: Protandim—the Nrf2 Synergizer® and the only supplement proven in a clinical study to reduce oxidative stress in humans by an average
Protandim activates the body’s natural ability to reduce age-related symptoms on the cellular level.
deliver a biochemical wake-up call to your genes and turning on the body’s ultra powerful network of antioxidant enzymes and protective genes.
Features & Benefits
the face of stress from free radicals
What’s in Protandim?
Protandim
®
Health, a supplement formulated to
Health may provide dogs with the opportunity to be more active and involved in everyday life and family activities.
Features & Benefits
green tea, ashwagandha, bacopa and milk thistle
normal aging in canines—decreased social interaction, loss of prior house-training, sleep disturbance and decreased mobility
FEEL, LOOK, AND PERFORM BETTER with LifeVantage Products
Milk Thistle Extract: (Silybum Marianum
milk thistle is known for its comprehensive detoxification abilities.
Bacopa Extract: (Bacopa Monnieriutilized in Ayurvedic medicine, studies have shown bacopa to be a powerful free radical fighter that can support brain and nervous system health.
Turmeric Extract Rhizome: (Curcuma longaPossessing strong antioxidant properties, turmeric is a potent anti-aging nutrient.
Green Tea Leaf Extract: (Camellia SinensisA powerful antioxidant, green tea has been used in traditional Asian medicine for numerous health concerns, including energy enhancement and weight loss. Numerous studies support these uses.
Ashwagandha Root: (Withania SomniferaNative to India, and surrounding regions, ashwagandha has been utilized for centuries in Ayurvedic medicine for a wide variety of conditions, including as an energy booster and anti-stress remedy.
care products was created to work in concert with each other to help you look and feel better than ever before, giving you younger-looking skin that is smoother, visibly firmer, more luminous, more deeply hydrated and more evenly toned. Now, you can reap maximum benefit by using all four products together as a complete regimen morning and night—the benefits are cumulative.
Regain Your Youthful Appearance TrueScience
TrueScience™ Ultra Gentle Facial Cleanser
TrueScience™ Perfecting Lotion
TrueScience™ Eye Corrector Serum
TrueScience™ Anti-Aging Cream
Canine Health
VP Newspaper
LifeVantage.com
What are Enhanced Nrf2 Technologies?
• Unique, proprietary blend of botanical extracts • Global ingredients
UNLOCK THE SCIENCE OF ANTI-AGINGLifeVantage® TrueScience™ Skin Care Regimen targets the visible signs of aging. It provides a younger-looking radiance, a result you can see and feel.
Competitor Competitor Pricing
NuSkin 180° System $225.75 Skin Care Regimen
NuSkin ageLOC® TruFace™ Essence $206.00 30 days
Perricone® MD Cold Plasma $155.00 1 oz. or 30 mL
Jeunesse Global LUMINESCE™ Cellular Rejuvenation
$134.95 0.5 oz. or 15mL
SkinMedica Lytera® $125.00 2 oz. or 60 mL
Lancôme Dream Tone $98.00 1.3 oz. or 40 mL
Clarins Double Serum® $85.00 1 oz. or 30 mL
L’ORÉAL Youth Code $24.99 1 oz. or 30 mL
TrueScience™ Skin Care Regimen • Retail Value $211.00 • Distributor and
Preferred Customer Pricing $160.00
Mother’s Day Promo* ®
™
with enhanced Nrf2 technologies
• Celebrate Mother’s Day with DOUBLE QV – Save $15.00 when you purchase the complete TrueScience™ Skin Care
Regimen^ – Receive DOUBLE QV when you purchase an individual TrueScience™ product or
complete skin care regimen during the month of May • DOUBLE increase is ONLY available for TrueScience™ product or products (not the
entire order) • DOUBLE your QV Promotion May 1 – 31, 2014 • Maximum of 15-TrueScience™ skin care sets or up to 5,000 OV** by a single
distributorship during May • Commissions are paid on the PV value of the product and not the OV** • DOUBLE QV increase does not affect or apply to one’s own monthly PV requirement • QV increase does not apply to Vantage Pack purchases or the product contained
therein • No AutoShip or additional product purchase required
*All markets except Mexico **Also referred to as Rank Qualifying Volume ^Because there is a discount given with the purchase of an en1re TrueScience™ regimen, we will not allow individual kit components to be returned. For individual product purchase that is returned, the volume and/or commissions paid on that product will be reversed.
Mother’s Day Promo* ®
™
with enhanced Nrf2 technologies
• Mexico Celebrates Mother’s Day with DOUBLE QV – Save $15.00 when you purchase the complete TrueScience™ Skin Care
Regimen^ – Receive DOUBLE QV when you purchase a complete TrueScience™ skin
care regimen during the month of May • DOUBLE increase is ONLY available for the complete TrueScience® Skin Care
Regimen (not the entire order) • DOUBLE your QV Promotion May 1 – 31, 2014 • Maximum of 15-TrueScience® Skin Care Regimens or up to 5,000 OV** by a
single distributorship during May • Commissions are paid on the PV value of the product and not the OV** • DOUBLE QV increase does not affect or apply to one’s own monthly PV
requirement • QV increase does not apply to Vantage Pack purchases or the product contained
therein *Mexico Only Promo1on **Also referred to as Rank Qualifying Volume ^Because there is a discount given with the purchase of an en1re TrueScience™ regimen, we will not allow individual kit components to be returned. Any individual product purchase that is returned, the volume and/or commissions paid on that product will be reversed.
• Introductory Promotion* of +50% QV – Save $15.00 when you purchase the complete TrueScience™ Skin
Care Regimen^ – Add an individual TrueScience™ product or complete skin care
regimen to an existing AutoShip, or in addition to any other order, to receive extra QV
• Must have at least 40 PV of a non TrueScience™ product during the calendar month
• +50% increase is ONLY available for TrueScience™ product or products (not the entire order)
• Promotion begins April 24, 2014 • Promotion ends April 30, 2015**
®
™
with enhanced Nrf2 technologies
*All markets except Mexico **Subject to change at any1me at LifeVantage’s discre1on ^Because there is a discount given with the purchase of an en1re TrueScience™ regimen, we will not allow individual kit components to be returned. For individual product purchase that is returned, the volume and/or commissions paid on that product will be reversed.
• Mexico Introductory Promotion* of +50% QV – Save $15.00 when you purchase the complete TrueScience™
Skin Care Regimen^ – Add the complete TrueScience® Skin Care Regimen to an
existing AutoShip, or add the complete TrueScience® Skin Care Regimen to any other order, to receive extra QV
• +50% increase is ONLY available for the complete TrueScience® Skin Care Regimen (not the entire order)
• Promotion begins April 24, 2014 • Promotion ends April 30, 2015**
®
™
with enhanced Nrf2 technologies
*Mexico only promo1on **Subject to change at any1me at LifeVantage’s discre1on ^Because there is a discount given with the purchase of an en1re TrueScience™ regimen, we will not allow individual kit components to be returned. Any individual product purchase that is returned, the volume and/or commissions paid on that product will be reversed.
• Best of Nrf2 technology at the time • Intense hydration and moisturization • Addresses fine lines and wrinkles • Toning and brightening • 1.7 fl. oz.
®
™
with enhanced Nrf2 technologies
*where recycling facili1es exists
• Enhanced Nrf2 technologies • Proven in a clinical study to visibly address
the signs of aging (before and after photos) • Increased hydration and moisturizing power • Reduces visible signs of aging all over the
face; Skin appears smoother • Boosts overall radiance and glow • Decreases the appearance of blotchiness • Free of parabens, gluten, GMOs,
petrolatum and artificial colorants • 34% less plastic by weight • New self-locking pump • Environmentally friendly packaging* • Modern, upscale, clinical package • 1.7 fl. oz.
®
™
with enhanced Nrf2 technologies
*Self-‐assessment of Distributor feedback
Men & Shaving
• Ultra Gentle Facial Cleanser – Self reported that it is great as a
shaving cream* – Clean and shave skin at the same
time – Light foaming lather – Cleans without stripping skin’s
natural oils – Soothes and hydrates – Leaves skin clean, soft and balanced – Gentle enough for sensitive skin
• Perfecting Lotion – Self reported that it is great as a post
shave lotion* – Cool and refreshing feel – Soothes irritated skin – Helps diminish redness – Rebalances skin’s natural protective
barrier – Brighter, more luminous and even
skin tone