winter report lens and glasses.pdf

8/6/2019 winter report lens and glasses.pdf

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A

PROJECT REPORT

ON

TO CARRY OUT STUDY WHY SOME PEOPLE PRE

FER CONTACT LENS AND SOME PEOPLE PREFER

GLASSES .

SUBMITTED IN PARTIAL FULFILLMENT OF

POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT

SUBMITTED TO: - RESPECTED V.S.SOLANKI SIR

FACULTY OF INSTITUTE OF PRODUCTIVITY AND

MANAGEMENT, MEERUT


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ACKNOWLEDGEMENT

This work bears imprint of hard work, Help, Counseling guidanceand constant support of many people, who enabled us to complete

my summer training report.

I am grateful to Mr. v.s.solanki (faculty member of institute of productivity and management, Meerut) whose help, guidance andactive co-operation enables me to gain knowledge about practicalaspect of research and enable me to compile this report

Last but not the least I am greatly indebted to my parents, friendsand well- wishers for providing me the opportunity to come a longway in my life.

Sunita kumari

I.P.M MEERUT

P.G.D.M

(2 ND YEAR)


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PREFACE

The perception of people about any product or toward the use of anew product changes day by day. Instead of hiding their beautiful

eyes behind a pair of specs, many people are now opting for contactlenses.

Contact lenses tend to be more comfortable, although they need tobe handled with utmost care. Not only have they emerged as thebest solution for various types of eye disorders, contact lenses havealso become a fashion accessory for the eyes.

In this project I have tried to find out the reason behind thecustomer use, the level of satisfaction and dissatisfaction felt by theconsumer and the factors influencing their purchase.

The objectives of my project are as follows

To study the consumer profile of people using contact lens andglasses.

To study the level of satisfaction felt by customer. To study the awareness level of people towards the ill effect of

the use of contact lenses. To study the factor influencing the use of colored contact

lenses.


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PRODUCT DESCRIPTION


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P RODUCT DESCRI PTI ON

Contact lenses are small, ultra-thin, optical lenses worn directly onthe eye to correct vision problems (like nearsightedness,farsightedness, astigmatism or presbyopia). Contact lenses can behard or soft, can replace glasses or bifocal glasses and can alsoenhance or change the color of your eyes.

Most contact lenses are soft, or hydrophilic, meaning they aremade of water. (This is how soft contact lenses stay soft.) Softcontact lenses are extremely thin and are manufactured from

materials that allow oxygen to pass through them and reach the eyesurface.

Almost everyone can wear contact lenses even some babies arefitted with contact lenses when they have eye problems! Mostpeople start wearing contacts in their early teens, but even childrenas young as 8 years old can learn to wear (and take care of) contactlenses. A contact lens is a prescription device and it must only be fitand prescribed by an Optometrist. Borrowing contact lenses, or

obtaining them without a prescription, could lead to serious visionproblems.

Although all eyes look pretty much the same, in reality everybody'seyes are slightly different. Eyes come in a variety of shapes andsizes. That's why it's important to have us fit your contact lensesfor your particular eye shape and size. Even if you've been wearingcontacts for years, it's a good idea to have your prescriptionchecked to make sure that your lenses offer the best possible fit for

your unique eyes.In order to take good care of eyes, one should visit specialist once ayear. Yearly visits can detect vision changes as well as early signs of some other related problems.


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There is an extensive range of contact lenses that includes:

Daily disposable contact lenses - wear them a day, then throwthem away! No cleaning, no solutions, no hassle. Great for

holidays, camping trips or occasional wear. Two weekly disposable contact lenses Monthly wear disposable contact lenses Bifocal contact lenses - no need to wear reading glasses or

bifocal spectacles! Multifocal contact lens - see at any distance, anywhere,

anytime! Disposable Coloured contact lenses to enhance or completely

change your eye colour.

However colored and without colored, weekly disposable contactlens are mostly used by people.


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OBJECTIVES OF THE PROJECT

OBJECTIVES TO STUDY THE CONSUMER PROFILE OF PEOPLE USING

CONTACT LENS AND GLASSES.


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TO STUDY THE LEVEL OF SATISFACTION FELT BY CUSTOMER.

TO STUDY THE AWARENESS LEVEL OF PEOPLE TOWARDS THEILL EFFECT OF THE USE OF CONTACT LENSES.

TO STUDY THE FACTOR INFLUENCING THE USE OF COLOREDCONTACT LENSES.


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RESEARCH M ETHODOLOGY

Research methodology is a way to systematically solve the research

problems. When we talk about the research methodology we dont

talk about the research method but also consider the logic behinds

the method use in the context of research results are capable of

beings evaluated either by the researcher himself or by others. Here

I used descriptive research design. In this type of research method

researchers are supposed to describe the research, it is done for

existing products. It helps segment and target markets, in some

cases describing the situation may provide information and

descriptive information is all that is needed to solve business

problems. Research design for such studies must be flexible enough

to provide opportunity for considering different aspects of the

problem under study. I collected data from following primary

sources. PRIMARY DATA For the purpose of collecting data I used

following two methods

a) Questionnaire Method b) P ersonal Interview Methods


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TYP ES OF DATA

In my project I have classified the data into two specific types:

1. PRIMARY DATA

2. SECONDARY DATA

1) PRIMARY DATA : As it is known that primary data are Collected a

fresh and for the first time and thus happen to be original in

character. So, in order to collect this type of

Data various methods are being used, such as:

QUESTIONNAIRE

INTERVIEW

2) SECONDARY DATA: Secondary data are those which Alreadyexist and which have been collected for some purpose. In this

project the vital sources for collecting

Secondary data are:

LIBRARY BOOKS

NEWSPAPERS

INTERNET


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DATA SOURCES

SAMPLE SIZE :

NO OF RESPONDENTS- 50

TYP E OF RESP ONDENTS :

NON PROBABLITY SAMPLING

SAMPLE RESEARCH AREA :

AREAS OF: shastrinagar, begumpul

TIME FRAME:

3 rd week of December to 1 st week of January

SAMP LE UNIT

As population of Meerut is very large and to cover each and everyone in this study and within a limited time is very difficult, so Idecided to go for sample study.

RESEARCH TYPE: - I have followed a descriptive researchmethodology.


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A nA l y s i s


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GENERAL OVERVI EW

Looking good is an important part of people lives. They wear thelatest fashions. Get popular hairstyles. Even have cosmetic surgery.

And eyes are no exception. The verdict is in: People look betterwithout glasses. More than three times as many adults surveyedthought that women looked better without glasses and more thantwice as many of the adults surveyed thought that men lookedbetter without glasses. Maybe that is why, increasingly, peopleare wearing contact lenses Instead of using glasses

In this era of fashion many people are still using glasses andare not using switching over to contact lenses because of less costand convenience felt by them.


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QUALIFICATIONS a. up to matriculation b. senior secondary c. graduationd. post graduation e. professional degree

RESPONSES (a) (a) (c) (d) (e)

NO OF

RESPONDENT

__ 8 18 16 8

PERCENTAGE 16 36 32 16

ANALYSIS AND INTERPRETION: - out of 50 people surveyed, most of thepeople were graduate and post graduated, while 16% were having professionaldegree and 16% were having secondary education

uptomatriculation,

0%

se.secondry,16%

graduation, 36%

postgraduation,

32%

professionaldegree, 16%

uptomatriculation

se.secondry

graduation

postgraduation

professionaldegree


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Occupation

a. agriculture b. service

c. business d. other(student)

RESPONSES (a) (b) (c) (d)

NO OF

RESPONDENT

1 21 15 13

percentage 2 42 30 26

Analysis and interpretation: - most of the respondent were servicemen then followedby businessmen and then students.

Respondents0

20

40

60

a b c d

a 1

b 21c 15 d 13a 2

b 42

c 30 d 26

Respondents percentage


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AGE GROUP S OF THE RESP ONDENTSa. below 24 b. 24-31

c. 32-41 c. 41-50

Analysis and interpretations: - most of the people using contact lenses were below theage of 24 and between the age group of 24-31 years then followed by people of agegroups 32-40 years.

9

2017

4

18

40

34

8

05

10152025

30354045

a b c d

respondentpercentage

RESPONSES (a) (B) (c) (d)

NO OF

RESPONDENT

9 20 17 4

percentage 18 40 34 8


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Annual family income

a. Up to 1.5lakhs b.1.5Lakhs 3lakhs

c. 3Lakhs 5lakhs d. more than 5lakhs

RESPONSES (a) (b) (c) (d)

NO.OFRESPONDENTS

8 25 17 0

Percentage 16 50 34 0

Analysis and interpretations:- most of the respondent were having the annualmonthly income between 1.5-3lakhs followed by income group of 3-5lakhs.

8

25

17

0

16

50

34

0

0 20 40 60

upto 1.5lakhs

1.5lakhs -3 lakhs

3 lakh -5 lakh

more than 5 lakh

percentage

no.ofrespondent


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GENDER

a. male

b. Female

RESPONSES (a) (b)

NO OF

RESPONDENT

34 16

percentage 68 32

34, 68%16, 32%

a

b


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W hether people use contact lenses or glasse

a. Contact lenses b. glasses

responses (a) (B)

NO OF

RESPONDENT

33 17

percentage 66 34

ANALYSIS AND INTERPRETATION:- most of the people surveyed,66% wereusing glasses , only 34% were using contact lenses.

contactlenses,17, 34%

Glasses, 33,66%

contact lensesGlasses


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Different ages groups using lenses

ANALYSIS AND INTERPRETATION:- the people under the age group of 24-31yearswere the largest user of lenses, followed by the age group of below 24 years.

0

10

20

30

40

50

below

2yrs4

24-31 yrs 32-40yrs 41-50 yrs

Responses

percentage


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P ercentage of male and female surveyed using lens.

ANALYSIS AND INTERPRETATIONS: - 52.38% of the people surveyed were usinglenses while 47.68% of the male surveyed were using lenses.

male,47.6,48%female,

52.38,52%

male

female


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Discomfort felt by people

a) Yes

b) No

Responses Yes No

No of

Respondents

18 32

Percentage 36 64

ANALYSIS AND INTERPRETATIONS:- most of the people surveyed, 64% were not havingany type of discomfort while 36% of the people said that they felt some discomfort whilethe use of lenses.

Yes36%

No64%

Yes

No


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REASON FOR NOT OPTI NG FOR CONTACT LENSES

a) High priceb) Inconveniencec) Both

ANALYSIS AND INTERPRETATIONS: - most of the people were not contact lensbecause of inconvenience and then some people were not opting for it becauseof high prices. Some people were not using it because of both high prices andinconvenience.

48.27

34.4817.24

010203040

5060

percentage


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Factors influencing people to use colored lenses

a) Friends b) family members

c) Looks d) fashion

ANALYSIS AND INTERPRETATIONS: - most of the female were using contactlens because it gives them goods looks while most of the male were usingcolored lens after influencing from their friends.

male0

20

40

60

80

a b c d

a 50

b 20 c 10 d 20a 9.09 b 9.09

c 72.72

d 18.18

male female


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Finding and conclusions

Following major findings emerged from the survey of resident of Meerut.

Most of the people were using glasses as compared to contactlenses. They were giving preference to glasses over contactlenses.

It was found that most of the people were using contact lens tolook attractive.

People using contact lens have to take a lot of care of theirlens.

Most of the people were not using contact lenses because of high prices and inconvenience.

Those People who were using colored lens were influence byfashion and their friends to use colored lens.

Most people using colored lens find more clear vision & comfortas compared to glasses.

Some of the people using contact lens find some difficultieswhile using them.


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SUGGETIONS Contact lenses with good quality must be provided, whichshould be safer to use.

Proper guidance should be given to the people for the safe useof lenses.

Promotion of the contact lenses should be done to increasesales.


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LIMITATIONS

Though every effort is made to make the report as accurate and

appropriate but, yet it has some limitations because situation and

environment are not in control. Moreover human error is somewhat

said to be inevitable.

Study is limited in terms of number of respondents that has beencovered, which is just 50 in numbers. As most of the time peoplewere busy in some way or other so, only verbal interaction and thatto for few seconds could be possible. Respondents may not alwaysfollow what they have stated in their response and that cannot bealways taken as accurate and sound


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Bibliography

BOOKS:

Marketing Management: Philip Kotler

Research Methodology: C. R. Kothari

Websites:www.hul.com

www.google.co.in

www.wikipedia.


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QUESTIONNAIRE

I am a student of 1 st year at institute of productivity & management. I am conducting this study aspart of my curriculum. You are requested to take out a few minutes and help me in getting the survey done

Thanking you.

Sunita kumari

QUESTIONAIRE

Q1. What is your educational qualification?

Up to matriculation senior secondary graduation

Post-graduate professional degree

Q2 . What is your occupation?

Agriculture service business others

Q3. Your age ?

24-32 33-41 42-50 50-60

Q4.- Annual family income?

Up to 1.5lakhs 1.5 -3lakhs 3-5lakhs above 6lakhs

Q5. Gender

Male female

Q6.whether you use contact lens or glasses?

Contact lenses glasses

Q7.What is the level of satisfaction felt by you?

Highly satisfied Satisfied dissatisfied Highly dissatisfied


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Q8.Is there any discomfort is felt by you?

Yes No

Q9.why dont you go for contact lenses?

High price inconvenience

Q10. In future would you go for lens?

Yes No

Q11. How do you rate the following for using contact lens on a scale of 1 to 10?

a) Beauty( ) b) convenience( ) c) looks( ) d) comfort( )

Q12. What influence you to use colored lens?

Friends Family member attractive looks Fashion

Q13. Earlier were you using contact lens?

Yes no

Q14. Good thing about it (if any)

__________________________________________________________________________________ __________________________________________________________________________

Q15. Bad thing about it(if any)

________________________________________________________________________________________ __________________________________________________________________________________

Name _____________ contact no________________________

Address___________________________

__________________________________


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Documents

winter report lens and glasses.pdf