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OEM Demo Guidance Consumer Audience

Here are some guidelines to demoing Windows 10 for Partners

Windows 10 has been built on a central brand idea which is supported by amazing hero features that empower people to do great things.

2Windows 10 I Partner Walking Deck I January

Why Windows 10

Great hero features:

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Brand Idea: Windows empowers people of action to do great things.

Why Windows 10

Windows 10 I January Moment Partner Walking Deck

Always up-to-date One relationship

It JustWorks

Multi-doing

Cortana [Spartan]

Tested by millions of people

The right devices for making things happen

Focused heroes & delighters:

- Continuum- Gaming & Xbox- Built-in app suite

•Start menu: The familiar Start menu is back with improvements, including a space for users to personalize with their favorite apps, programs, people, and websites.

•Continuum: Your device adapts to the usage model (Tablet, laptop) as you want

•Cortana: A digital assistant who knows about you – but only just what you want her to know. She is on phone and device and is voice enabled

•Apps run in a window: Apps from the Windows Store now open in the same familiar format as desktop programs. So users can resize and move them around. They also have title bars at the top to maximize, minimize, and close with a click.  

•Action Center: From the phone world – a quick way to get to your most common items

•Task view/Multiple Desktops: Users can quickly switch between many apps and programs that are open using a new Task view button. Users working on many different projects, using different apps and programs, can add a desktop. This helps them keep their PC content neatly organized. Or, they can create two different desktops for tasks they do at work and at home.

Imagining the Demo

• Familiar (Start is familiar to 7&8 users, Desktop, etc)

• The Best of Win7 and 8 (Start Menu with Tiles, Snap, OneDrive integration, Apps in a Windows)

• Adapts to your use (Start, Continuum, Touch vs Mouse and KB, Apps in a Window)

• Built Collaboratively with user feedback- Windows Insider Program

Concepts Features

For all demos, only use the publicly available build for demos on http://insider.windows.com . No private or non-public builds should be used.

Only do demos on machines that have been tested with Windows 10 to ensure all scenarios actually work on the device and that it is stable with the current build.

Only do demos on devices that the OEM is committed to supporting either an upgrade or preinstall of Windows 10 when it is released.

Show and tell why features are important– don’t just show the features.

Guidance for Windows 10 demos

Changing the way we build Windows with our FANS – the Windows Insider Program

1.5M+ Windows Insiders

2.75M+ Devices

100+ Countries

Millions of pieces of feedback

“Those 200,000 pieces of feedback will undoubtedly shape Windows 10 in interesting ways.”

– Tom Warren (October 13, 2014, two weeks after the program launch)

Excitement around

Windows 10

“Microsoft continues to stride toward a release of Windows 10 sometime late in 2015, arm-in-arm with developers and enthusiasts who have provided feedback throughout the process.” – Mark Hachman

“The usage numbers are also a good sign, because it means that Microsoft will be able to glean plenty of feedback from users.” – Blair Hanley Frank

“Microsoft is clearly keen on…emphasizing its desire to listen to user feedback as it looks back to the pre-Windows 8 era as much as it looks forward.” – Napier Lopez

“Microsoft seems committed to giving businesses what they want, so at the very least it's worth evaluating it and giving your feedback.” – Mary Branscombe

“Ultimately, that's what Windows 10 is. Profound. Revolutionary. Audacious. It's more than I could have imagined was possible for something that is "just" the next version of Windows. And it's not a canned presentation, but a reality. It's really happening..” – Paul Thurrott

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UpgradeThe enclosed is messaging guidance per 1/21 disclosure.

Windows 10 I January Moment Partner Walking Deck

Reactive Statement For OEM PartnersWe’re working closely with Microsoft on X-product and planning to deliver a great experience with Windows 10.

X-product is being designed to take advantage of the new features of Windows 10 for a great user experience.

We’re doing work now for the x-product you already have to make sure it will run Windows 10.

[OEMs may provide a stronger statement at their option, based on their own testing and legal counsel.]

Reactive Statement For Retail PartnersMicrosoft said it was their intention that most PCs and tablets running Windows 8.1 will work on Windows 10.

Windows 10 is being designed to be compatible with most Windows 7 SP1, Windows 8.1 Update, and Windows Phone 8.1. Check with OEMs on specific devices.

Partner upgrade messaging guidance for January Technical Preview

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Windows 10 I January Moment Partner Walking Deck

Windows 10 is the Windows you know only better. It feels familiar with the return of the Start menu so you can get more done from the get-go plus has new exciting features like Cortana, a personal digital assistant.

Windows 10 will always be up-to-date. You won’t have to wonder if you have the latest features or security updates.

Windows 10 will have universal apps that work across phones, tablets and PCs. And with your content stored and synced through OneDrive, you can access all your photos and files across your favorite devices.

Windows 10 and Xbox are coming together for epic gaming experiences across all your devices.

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Microsoft will offer a free upgrade to Windows 10 for qualified new or existing Windows 7, Windows 8 and Windows Phone 8.1 devices that upgrade in the first year!* (please see Offer disclaimer on next page)

Offer Disclaimer

*It is Microsoft’s intent that most of these devices will qualify, but some hardware/software requirements apply and feature availability may vary by device. Devices must be connected to the internet and have Windows Update enabled. ISP fees may apply. Windows 7 SP1 and Windows 8.1 Update required. Some editions are excluded: Windows 7 Enterprise, Windows 8/8.1 Enterprise, and Windows RT/RT 8.1. Active Software Assurance customers in volume licensing have the benefit to upgrade to Windows 10 Enterprise outside of this offer. We will be sharing more information and additional offer terms in coming months.

You don’t need to wait to buy your next PC. Microsoft said it was their intention that most PCs and tablets running Windows 8.1 will work on Windows 10

More specifically, Windows 10 is being designed to be compatible with Windows 7 SP1, Windows 8.1 Update, and Windows Phone 8.1. Check with OEMs on specific devices.

If you are interested in learning more about the Windows 10 Upgrade Offer you can visit www.Windows.com/Windows10. There you will be able to sign up using your email address to receive more information about Windows 10 and the upgrade offer in the coming months.

RSP Reactive Talking Points for Upgrade Offer

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