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WIEC Startup Pres

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First Software StartupLaunched at the Wisconsin

Entrepreneurs’ Conference!

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First Software StartupLaunched at the Wisconsin

Entrepreneurs’ Conference on

June 7, 2011 at 11:00am in theStartup Cafe by the people listedat the end of this presentation! 1

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William Dougan

Brendon Thomas

Rick Allen

Greg Meier

Anthony Pleshek

Josh Holtz

Michael BlixLorice Ratas

Kate Pociask

Steve Glynn

The Team

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• Formed, named and incorporated the company • Modeled the technical architecture

• Defined the feature set• Talked with prospective customers/users• Pivoted several times [member-based vs. alumni]• Developed back end structure and data feeds• Designed user interface• Integrated back end structure with front end interface• Alphbeta test

• Launch!

Peer network built around common experiences.

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Tuesday 11:00am

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Startup LifeliThe purpose is with membersreporting, netw

ne Appo create a netw ho eventually l

orking, etc. This

rk for ongoing cave or graduateapp will do that

ommunicationfrom the group,

by tracking the

ith incubator c yet it’s importaocial activity of

mpanies. Howet to keep them c

newly formed st

er, the app can

onnected for talrtups.

e used by any ont exchange, st

r

ganizationtus update

Feature: Profile Dashboard MessageBoard

Facebook Integration

LinkedInIntegration

TwitterIntegration

FoursquareIntegration

Google AlertIntegration

FeatureDescription:

The top levelorganizationowns the app. Inthis case,SpreenklerTalent Labs.

A startup can beadded to the appand can havemany membersassociated withit. The startuphas a profile andany member of the startups hasa profile.However, only the info from thestartup’s profilefeeds theDashboard.

How do pushmessages playinto the user’s profile. For example, canthey turn thison/off and what info is pushed? Updates to aspecific startup?

Display activity by company, by platform (e.g.Facebook orFoursquare) as well as by timeframe to seeactivity levelsand otherinformation(outlined in theadjacent featuredescriptions)about the statusof the startuporganization.

Specificinformation (e.g.a photo) is notdisplayed from aStartup’s profile,rather it will link to the actualpage or app (e.g.the Facebook page in browseror Facebook appon user’sphone).

Utilize Twillio orsome like serviceto allow companies andmembers of thecompanies postmessages toothers withinthe app. Thiscreates topics/categories fordiscussion soothers can postto it.

Pull company info and activity to post toDashboard:

- last date acomment, photoor event wasposted by company - last date acomment by afan- currentnumber of fansand # change+/- overprevious day.also show monthly avg?- currentaddress, email, website of company

Pull company info and activity to post toDashboard:

- last date acomment, photoor event wasposted by company - last date acomment by amember wasposted- currentnumber of connections and# change +/-over previousday. also show monthly avg?- currentaddress, email, website of company andnumber of employees

Pull company info and activity to post toDashboard:

- last date acomment wasposted by company - last date acomment wasposted by afollower- currentnumberfollowers and #change +/- overprevious day.also show monthly avg?- current websiteof company

Pull company info and activity to post toDashboard:

- last date anoffer was posted by company - last date acomment/tip was posted by auser- number of check-ins thatday and #change +/- overprevious day.also show daily avg?- current websiteof company

Track and pullnews about thecompany tocreate a “tagcloud” thatpublishes to theDashboard.

Also, show:- last date anitem was posted by or about thecompany.

Can we makeany conclusionabout sentiment?

2011 Wisconsin Entrepreneurs’ Conference: Build a Startup in 24 Hours

Tuesday 12:00pm

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Tuesday 3:00pm

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Wednesday 3:00am

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Wednesday 4:37am

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Wednesday 11:00am

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Wednesday 12:49pm

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SPHERE STAY CONNECTED

Overview• Sphere is a startup that was launched in 24 hours

at the Wisconsin Entrepreneurs’ Conference usinglean startup methods.

• We help incubators and their incubatees to stayconnected.

• We provide information about the incubatees toinvestors and/or business service providers that isbased on private and public information.

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Background• There are almost 100 seed incubators around

the world.•

These seed incubators graduate severalhundred companies every year.• These graduate rms do not have a

specialized private network for maintainingtheir important relationships.

SPHERE STAY CONNECTED

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Opportunity• Individuals share experiences throughout their

lives: school, military, weddings, mission trips, seedincubators and many more… .

• The relationships that are built during these sharedexperiences (particularly through experiences of shared or common struggle) lead to very powerfulsocial bonds.

• Sphere can provide information and experiences forparticipants based on social network interactionsspecically built around these common sharedexperiences and resulting bonds.

SPHERE STAY CONNECTED

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Solution

[DEMO]

SPHERE STAY CONNECTED

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Scaling• We will draw on existing public resources to

aggregate lists of candidate startup rms• These resources might include:

Social media sitesAvailable lists of seed incubatorsAvailable lists of seed incubator graduates to growour business.Available government documents

SPHERE STAY CONNECTED

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