WHY WORK WITH VACHER FILMS?

A Mr Tibbles

Production Company

You need to understand the music video industry before you try to master it

The First Music Video➔ Although there are many people who insist

they were the first, it was actually Tony Bennett who claims to have created "...the first music video".

➔ He was Filmed walking along the Serpentine in Hyde Park in London in 1956. Afterwards, he set the footage to his recording of the song "Stranger in Paradise".

➔ However, it could be argued that Beatles film ‘A Hard Day’s Night’ was the first for how it revolutionised music videos. (1964) Featuring the cast singing to many of their songs on screen, thus setting the basic standard for music videos today.

➔ Before 2005, there was no internet! Video sharing sites such as YouTube did not exist.

➔ Instead, the main distributer for music videos was tv.

➔ Both MTV and BBC’s ‘Top Of The Pops’ were the two very popular programmes which showcased the latest music videos.

➔ Released in August 1, 1981, MTV’s first song was ironically ‘Video Killed The Radio Star’ by the Buggles.

➔ Later on, if fans wanted to watch favourite music videos at home, when they were invented, VHS and DVD copilations were able to be purchased.

The History of Distribution

How has the music video industry developed?

Distribution today➔ Music channels such as MTV, are becoming

less and less popular due to on demand services such as YouTube.

➔ The purpose of tv programmes such as MTV and today’s equivalent YouTube is that the viewer can listen to the song without purchasing it. However, this encourages them to do so and advertises the band.

➔ Furthermore, the introduction of video playback within iTunes in 2006, means that it is now even easier for fans to purchase their favourite music videos.

WHAT CAN WE DO FOR YOU?➔ If you choose VacherFlims, we will strive to create an unique aesthetic for your

Music Video, which in turn, will complement your own style.

➔ We will use our vast knowledge of the ‘History of Music Videos’, along with our

experience distributing projects, to help inform our vital decision making towards

creating your video.

➔ VacherFilms promises to create a professional, original and entertaining music

video, which will create a long term impression on your viewers.

The Planning Process❖ At VacherFilms we will ensure that your ideas for the music video are fully

developed, by guiding you through a simple and easy storyboarding process with

one of our professional artists.

❖ We will also provide you with workshops about the importance of looking into

and satisfying your demographic, as well as how to create a unique and

recognisable brand image.

all of the above is included in the full price for hiring VacherFilms

Branding: Why Bother?● Creating and developing your brand as an

artist is very important.

● Your brand informs your audience what genre + style you are.

● It will allow you, as an artist, to stand out. Thus drawing attention to yourself.

● Your brand image is developed through promotional material such as photo shoots and interviews, which we at VacherFilms can provide for you.

● Even artists of a similar genre will create a brand image that is completely different and unique, setting them apart from one another.

Demographics● Demographic’s are Important to consider so

that you, the artist, do not make any current fans feel excluded.

● VacherFilms will help you to research your demographics, understanding the age and gender of your audience.

● We will help sculpt your brand's identity around that demographic’s interests.

● This is achieved through conducting a survey for some of your fans to take in order to find find out their psychographic.

● This will help us at VacherFilms, to ensure that your brand image reflects your viewers own interests and personality.

The MTV of today➔ At VacherFilms, we will share your video

through today's leading distributers.

➔ We will create and manage your YouTube channel, sharing your music video and any future collaborations to the site.

➔ YouTube is a very popular music sharing website, it allows audiences to watch their favourite artists’ music videos on demand for free.

➔ Some manage to make such an impact they get spontaneously shared and watched by millions - we will use all our past experience to push your video to a large audience

VacherFilms will take 60% of any ad revenue produced by your music video.

● Fan of band watches video and shares with friends

Snowball Effect

Step 1 Step 2● Friends watch video, also enjoys it,

starts listening to band

Step 3● They themselves share the

video with their friends, building the artist’s audience even further

Synergy➔ At VacherFilms, we will use our well developed

connections within the film industry, to hire a well renowned director which will best suit your style.

➔ For example, The Killers’ single ‘Bones’ became very successful due to the fact that it was directed by Tim Burton.

➔ This is called Synergy, when two or more different forms of media combine, to create a promotional video.

➔ Synergy is useful for it allows you, the artist to promote not only your own work, but also that of the director.

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Tim Burton

ARTISTS WE HAVE WORKED WITH:

VacherFilms - Summary

We will:● Help you, the artist, gain and build public interest (snowball effect)

● Entertain your fans through a different medium whilst improving your own image as a band/performer

● Create a larger fan base -> enhance your fame

● Help to sell your song and promote it to the masses

-Via: YouTube, Social Networking sites, Spotify, iTunes...

● Allow for synergy between mediums, building a relationship between you and a well established director

● Our main goals for your music video are to: advertise, entertain and to create a long lasting impression on your viewers.

Thank Youfor consulting with

VacherFilmsWe hope to hear from you soon