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I discuss my findings regarding what staff members at Stanford are looking for in a "30-minutes-a-day-walking-registry," and explain how that has evolved my design. My walking registry is a unique kind of registry that connects walkers to one another and provides daily reminders of their commitment.
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Why join a WALKING REGISTRY?
Kelly Schmutte - Stanford University - 12.10.12
HYPOTHESIS: People would like a TRIGGER to remind them to walk…
+ …the MOTIVATION to walk more often.
PROTOTYPE (v1.0) – The League of Walkers
Join the League of Walkers
Join the League of Walkers
FILL OUT THIS POSTCARD AND WE’LL MAIL YOU A REAL ONE.
SUBMIT.
name
address
city zip
I walk days a week for 30 minutes. I walk because…
WALKERS GET 2 THINGS IN THE MAIL: POSTCARD + PENDANT.
NIKE WOMEN’S MARATHON
AS YOU WALK MORE OFTEN, YOU EARN NEW PENDANTS.
BEGINNER 1x/wk
ENTHUSIAST 3x/wk
DEVOTEE 5x/wk
CHAMPION 7x/wk
FROM DESIGN THINKING: Needfinding + Empathy first
SURVEY 3 Key questions: 1. Goals? 2. Reasons for joining? 3. Ideal format?
+ POSTCARD FEEDBACK
+ POSTCARD FEEDBACK
SURVEY RESULTS
89 responses
SURVEY RESULTS What would be your main reason for joining a registry? (check all that apply)
48% I want to walk more often.
48% I want to be reminded of my commitment to a more active lifestyle.
24% I want to connect with other walkers in my community.
21% I want to walk with other community members in my department location.
SURVEY RESULTS What would be your main reason for joining a registry? (check all that apply)
15% I want to have a competitive challenge (as individuals or teams)
10% I want to be rewarded
4% I want to be recognized
20% Other
SURVEY RESULTS What format would you prefer for this registry?
76% An online list 25% Something that rewards me for increasing how
often I walk
19% A physical artifact that identifies me as a member (e.g. pin, wristband, shoelace)
7% A physical postcard or certificate
6% A physical list, displayed in the o!ce, dining hall, etc.
11% Other
POSTCARD FEEDBACK: “I love how it asks me why I walk. I would love to see my
‘reason for walking’ alongside other people’s reasons for walking. And if I could send a postcard every month to myself, and
see my past postcards,
that would be great. I could see perhaps how my reasons change over time, and it would get me to explore the topic of walking more deeply, beyond the basic health benefits.”
POSTCARD FEEDBACK
“I filled it out, but the idea doesn’t connect people. ”
Stanford Walk.Post.Share connecting you with fellow walkers one story at a time
VERSION 2.0 – DAILY E-POSTCARDS
contact Meghan to join her for a walk.
VERSION 2.0 – DAILY E-POSTCARDS
contact Meghan to join her for a walk.
VERSION 2.0 – DAILY E-POSTCARDS
contact Meghan to join her for a walk.
Stanford Walk.Post.Share
Stanford Walk.Post.Share
Stanford Walk.Post.Share connecting you with fellow walkers one story at a time
my past postcards
01.05.13 02.05.13
03.05.13 04.05.13
SEE YOUR PROGRESS.
WHY WE’RE EXCITED…
Connecting with a buddy
Dynamic trigger (new content daily)
* *
Providing everyday, inspirational stories + Seeing progress
Fogg Behavior Model B = MAT
