Why Indian Business Schools Need to Give Emphasis on Globalization in Their Curriculum - Page2 - The Economic Times

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Why Indian business schools need togive emphasis on globalization in their

curriculum

READ MORE ON XLRI| Steven Altman| SPJain| MBAUniverse| IIM| IESE Business School| Friedman

to qualitative survey questions. Thus, 65% of

the identifiably Indian subsample agreed that

the world was flat, compared to 58% of the

whole sample. Also the Indian subsample

showed more support for the corollaries of

globalization unlocking virtually limitless

growth opportunities at the business level

(72% versus 63%) and leading to cultural

homogenization at the social level (72%

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Despite some improvements in recent

years, India's globalization levels are well below even the

generally low average levels laid out above.

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investments

versus 66%). Dealing with globaloney seems

even more important in the Indian context

than it does elsewhere.

For a third reason, also particularly relevant

to the Indian context, for paying more

attention to actual levels of globalization and

their implications for cultural concerns in particular, consider the results of a survey

conducted a few years ago by Pew asking people in different countries whether they would

agree with (a) their culture being superior to others and (b) their culture needing protection.

Note the strong positive mistrust cSurely Indian business schools.especially given their reach

(on which more below) have an important role to play in helping at least their students open

up more to the world beyond India. correlation between the two in the graphic on the left

below! Also note where India falls on it.with a very strong sense of both cultural superiority

and insecurity! The strong negative correlation in the second graphic below, on the right, is

the hopeful news: it suggests that cross-border information flows (actually, a range of

international interactions) may alleviate cross-cultural prejudices,concerns, mistrust...Surely

Indian business schoolsespecially given their reach (on which more below) have an

important role to play in helping at least their students open up more to the world beyond

India.
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A fourth reason Indian business schools must do more deliberately to globalize their students

has to do with their comparative disadvantage at some of the levers that the exemplars of

management education.the leading business schools in the US and a few leading

contenders in Europe.do manage to pull on towards that end.

One such lever is student national diversity. At the leading US business schools, 30% ormore of the students are now non-natives and the figure at leading European business

schools is even higher: thus at IESE Barcelona, 80% of the MBA students are non-

Spaniards. The diversity of even the leading Indian business schools is much lower. Thus,

according to data compiled for me by MBAUniverseon the top MBA (equivalent) programs,

IIMA, B, C did not admit any foreign students during the period studied, XLRIand SPJain

came in at the 1-2% level and ISB managed 5%.(Based on one small subgroup, the
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numbers do look better once one expands international experience to including residing or,

especially, having worked or studied abroad.) Obviously, attracting foreign students seems

even less plausible a prospect if one looks further down!

The second lever that US/European business schools can and frequently do pull on has to do

with exchange programs that involve overseas travel. While some such activity can

sometimes be undertaken by Indian business schools, there are some obvious economic

constraints on trips to advanced, much more expensive economies, that impinge on even the

leading Indian business schools.

So the curriculum seems like a place where Indian business schools have to pay even more

attention to if they are to globalize their students. But at Indian business schools, as

elsewhere, there is a profound curricular gap. My troll of the websites of some of the leading

Indian business schools turned up no required courses of globalization in their flagship

programs that went beyond international macroeconomics.

As I wrote in my chapter for the AACSB 's Task Force on the Globalization of Management

Education, the domestic equivalent would be to just teach MBA students macroeconomics

as well and let them figure out the implications for operations, marketing, finance etc on their

own. And globalization electives, while better than no globalization-related offerings at all,

aren 't quite sufficient.

The experience at leading US business schools suggest that when you put globalization into

the elective curriculum, it slips off into a kind of globalization ghetto, disproportionately

populated by the international students.disproportionate in the sense of the too-high

percentage of natives who manage to slip through with no real exposure to globalization,

despite being in many cases the ones who need it most.
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What should be in the curriculum is a matter that I could go into at great length. In a CD

cobranded and with the imprimatur of the AACSB, we released my globalization materials

as the basis for a course customizable to different countries' situations and recommended

by the AACSB to all its accredited institutions.

But my review of the Indian business school context has actually caused me to spend much

more time thinking not about the "what " of the curriculum, but the "how": who is going to

deliver it, and through which channel. Between 2010 and 2014, India expanded its share of

the institutions granting university-level degrees in business from 12% to 25%: a level that,

unlike just about any other "good " category, significantly exceeds its share of world

population and raises questions about how "good " this proliferation is. Since the share

increase occurred against a backdrop of general increase in numbers of such institutions

around the world, it understates the steepness of the increase in numerical terms: from 1608

to 3902.

3 people recommend this. Be the f irst of your

friends.Recommend
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Why Indian Business Schools Need to Give Emphasis on Globalization in Their Curriculum - Page2 - The Economic Times