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    LLOYD LUNA

    2

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    This book is presented to:

    Why Good People Fail

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    Also by LLOYD LUNA

    Is There A Job Waiting For You?

    Why Am I Working?

    Alphabet of Achievement

    The Obvious Reasons for Success

    The Best Advice I Ever Gave (So Far)

    The Internet Marketing Handbook

    Nurse Your Future

    (DVD)Do You Have A Life of Your Own?

    (DVD)Break Me Up

    LLOYD LUNA

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    Why Good People Fail

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    L L O Y D L U N A

    WHYGOOD

    PEOPLEFAIL

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    LLOYD LUNA

    6

    Copyright 2011 by Lloyd A. Luna. All rights reserved.

    Published by LLOYDLUNA Corporation, Manila, Philippines.

    Cover Design 2011 by LLOYDLUNA.

    Photos by: Great Image Services Corporation

    No part of this publication may be reproduced, stored in a retrieval system, or

    transmitted in any form or by any means, electronic, mechanical, photocopying,

    recording, scanning, or otherwise, except as permitted, without either the prior

    written permission or authorization by the publisher.

    Requests to the publisher for permission should be addressed to The Publisher,

    LLOYDLUNA Corporation, 1745 Dian St., Makati City 1235 Philippines, Tel. (632)

    505.5336, Fax (632) 846.1089.

    Limit of Liability/Disclaimer of Warranty: While the publisher and author have used

    their best efforts in preparing this book, they make no representations or warranties

    with respect to the accuracy or completeness of the contents of this book and

    specifically disclaim any implied warranties of merchantability or fitness for aparticular purpose.

    Neither the publisher nor author shall be liable for any loss of profit or any other

    commercial damages, including but not limited to special, incidental, consequential,

    or other damages.

    LLOYDLUNA also publishes its books in a variety of electronic formats. Some

    content that appears in print may not be available in electronic books. For more

    information about LLOYDLUNA products, visit our web site at www.lloydluna.com

    ISBN: 9789719347439

    Printed in the Philippines.

    10 9 8 7 6 5 4 3 2 1

    http://www.lloydluna.com/http://www.lloydluna.com/http://www.lloydluna.com/
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    Why Good People Fail

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    LLOYD LUNA

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    Dedication

    Why Good People Fail

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    LLOYD LUNA

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    Introduction

    Why Good People Fail

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    Introduction

    Chapter 1:

    Always be careful

    19

    Chapter 2: Define who you are 37

    Chapter 3: Change your perspective 45

    Chapter 4: Qualify your responses 53

    Chapter 5: Strengthen your connection 59

    Afterword

    139Acknowledgment 143

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    LLOYD LUNA

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    Introduction

    Have you ever met a good personkind,

    humble, lovely, loving, generous, sweet,

    caring, hardworking, thoughtful, patient,

    open-minded, dependable, reasonablebutbroke?

    Sure, you have. Its because in this world,

    there are just too many of them. You see

    them often while youre at home, in the

    office, in coffee shops, in school, in the

    church.

    They are everywhere, too. Chances are you

    work with them as well. Some of them are

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    your friends, your classmates, your

    associates, your seat mate, or your golf

    buddy.

    The truth is we see these people everyday.

    And in several occasions, they approached

    us for some advice. Whether we are the bestperson to counsel or not, we try to appease

    them and share some words with them.

    Thats why you are friends. Where those

    words are coming from doesnt matter. We

    are there to comfort them.

    However, we also know that in some cases,

    we are on the same place as they are thus

    facing the same set of problems, sometimes

    even harder.

    Whoever is asking for an advice from

    whom isnt as important getting an adviceitself. Most of the time, we get them for

    free over lunch or coffee.

    LLOYD LUNA

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    Despite those wisdom you get from people

    you talk to, the goodness that you have in

    your heart, and the countless opportunities

    out there, something seems to always go

    wrong.

    Why is that?

    Is it because one just luckier than the other?

    Is it because one was born with riches while

    the other with ditches? Is it because one has

    a complete education and the other is a high

    school dropout?

    Why is it that regardless of our status in

    life, we sometimes find ourselves hopeless

    and helpless? While money can solve many

    problems, it can create problems which it

    cant solve. While popularity matters to

    most people, it cant guarantee anything.There were celebrities who opened up a

    business only to get bankrupt after. There

    were politicians who also put up their own

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    but failed. We know of people with PhDs

    and masters degree who ventured into

    something and suffered the same fate.

    How can you connect the idea that many

    people fail despite their goodness?

    So the question now becomes, Do we even

    have to be bad to succeed? Unfortunately,

    bad people, like the good ones, fail, too.

    So whats the deal here? What do you need

    to be to succeed? Do you need to be good

    or bad?

    While the answer to the question, Why

    good people fail? seems to be complicated,

    I found a simple yet profound answer.

    Surprisingly, the answer doesnt suggest

    that you need to be bad to succeed becausethey are many bad people who fail, too.

    Good people fail because they are careless.

    LLOYD LUNA

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    This book is fundamentally about what

    people thought doesnt matter but would

    have proved to be one of the many causes

    of success from bottom up.

    Let me tell you a centuries-old story.

    Once upon a time, there were two good

    people who dreamed of having their own

    house. Because of the goodness of their

    heart and probably the clarity and

    authenticity of their intention, they were

    blessed with all the resources they need to

    build what they desire. There came the

    money and the people they need for their

    dream house.

    These two good people were given an equal

    opportunity to put up their house whereverthey wish. They can choose to build in the

    mountain, in the shore, in the cityliterally

    any place they please.

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    The first good person decided to build his

    house immediately. I think I already have

    everything I need. I will start building my

    dream house, he said.

    Because he has the finest building materialsand the best people at his disposal, he was

    able to build an incredible house in no time.

    In the morning, he would see the sun rising.

    At night, the majestic view of the sky is

    incomparable.

    Indeed, it was something worth envying

    about!

    But he built his house on the sand.

    The second good person decided to build

    his house, but not too fast. He gathered histeam of equally talented people and

    discussed how theyd use every resource at

    their disposal. They looked around the city

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    and carefully studied the location where

    theyll build the house. It took them

    sometime and it took them a lot of work.

    Then, there started the construction true

    enough after a couple of months, they are

    able to build such an amazing place to livein. He enjoyed the view and hes satisfied

    with the result.

    He built his house on the rock.

    One day, a strong typhoon came. The house

    of the first good person was not spared from

    it. It was blown away to the seas. He was

    left with none. On the other side of the

    valley, the second good person found his

    house braving the storm, withstanding the

    gusty wind. It stood still and he was safe.

    Two good people given with equally

    talented workers and incredible resources

    landing on different fate. Why is that?

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    Because one doesnt have to be bad to fail.

    He only needs to be careless.

    Everyday, we are faced with choices that

    we thought dont matter as far as our future

    is concerned. We thought its still far andyes, we thought little things dont really

    count. We dont care about lifes tiniest

    details. We feel they would only waste our

    precious time.

    Really, there seems to be nothing wrong in

    disregarding little things or little decisions.

    Its only until we are down to the bottom

    when wed realize that sometime in the

    past, we forgot the things would have

    mattered.

    Its too late.

    This book aims to explain to people the

    reason behind every failure and why good

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    people, while they are truly good, fail and

    get broke. Understanding the reason and the

    things people should be mindful about can

    help prevent them from the dangers that

    carelessness brings.

    As you read on, youll discover smallthings that build grand successes and small

    mistakes that cause heartbreaking failures.

    Because this book is also about the things

    you must fix if youre already sick and tired

    of being good but broke, you can expect

    some tips and unsolicited advice that cover

    carefulness.

    I believe that carefulness is to success and

    carelessness is to failure.

    I know you are a good person. Most peopleare. But when you get sick and tired of

    being good but broke, you need to start to

    care to the smallest of details.

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    Thats because good people only succeed

    when they put an extra care on to

    something. That includes caring for your

    life, for the people you love, and for the

    world.

    The Author

    Manila, Philippines

    September 10, 2011

    LLOYD LUNA

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    Why Good People Fail

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    CHAPTER 1

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    Alwaysbecareful

    Carelessness is the root of all failures whetheryou are a good or a bad person.

    The story of two good people with the sameblessing but with different fate is a lesson

    about carelessness. Im sure somehow, we

    lived a life similar to either the first or

    second good person.

    When I was still a kid during my first boyscout camp experience, I may have

    forgotten everything that was taught except

    for one. The scout leader said whatever

    happens, remember your ABC, which

    stands for Always Be Careful.

    I didnt know that such ABC works well in

    real, older life. I thought its only at that

    camping site in Inaclagan Village, Gumaca,

    Quezon that carefulness was a golden rule.

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    Regardless of what you do and why you do

    it, you only have to be careful to avoid as

    many failures as you can. Just a seemingly

    simple mistake can ruin everything that

    youve built.

    It seems like your level of care defines your

    level of success. No matter how bright,

    talented, and skillful you are, a little

    carelessness may take you down the drain.

    Before you knew it, youve already lost

    almost everything that youve built and

    mattered. Im sure it hurts.

    Most of us dont pay attention to details as

    much as we pay attention to bigger pictures

    like whats in and whats hot at the moment.

    Wed rather focus on the dream than takesmall steps to achieve it. When you say you

    want to become an engineer, you dont stay

    at home, meditate, attract every positive

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    energy from the universe, and things like

    that.

    Instead, you go to school and get that

    degree.

    While inside the school, you dont meditate,attract every positive energy from the

    universe, and things like that.

    Instead, you pick up the books and read.

    Pick up the pen and write. Study your

    lessons and recite.

    With enough prayer and planning, Im sure

    youll get the degree. But certainly not by

    focusing on your goal but on little steps that

    lead you to the goal.

    Like any bad person, we can easily be takenout of the world.

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    A couple of years ago, my mentor and I was

    talking about life. His idea of life is about

    avoidance. When we walk in a mall, he

    said, you dont try to bump to the person

    coming your way. You pick another space

    so that you dont bump at each other.

    The thing about life, he stressed, is that like

    any one else, it takes only one bullet for us

    to die.

    Such conversation reminds me to keep it

    cool while in the middle of a heavy traffic.

    If I become impatient and cut here and

    there, I may find someone getting really

    pissed off. If the person has a gun, he may

    go down the car and confront me. Should

    he choose to point the gun to my head and

    pull the trigger, my being a good person

    may not deliver me from probable death.

    My impatience in a traffic situation may

    take me to the grave no matter how good I

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    !It takes only one

    bullet for someone

    to die whether he

    is good or bad.

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    am. Thats a simple mistake causing a total

    failure.

    How many people die everyday when

    crossing the street? Unthinkable. Do you

    think most of the casualties are good

    people? I think so. But why did they die?The reason can be mostly attributed to lack

    of care. If you dont follow traffic rules,

    youd rather be ready to face whatever

    circumstance is there for you including

    death by carelessness.

    Really, why do we have to be careful?

    Its not just we want to avoid as many

    failures as we can. We also want to go on

    with our life looking for possible success

    somewhere in the journey.

    Am I suggesting that carefulness is one key

    to success? Well, yes. If at all you so

    wonder why some good (and bad) people

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    make it. It seems like our bottom line is

    highly relevant with care.

    Let me tell you something.

    The difference between an ordinary and an

    extraordinary person isnt the result of theirperformance. Besides, the result is simply

    defined by how they did it. The difference

    lies on the operating prefix, extra. In most

    cases, they put extra care, extra effort, extra

    time, and extra attention to what is visibly

    insignificant to ordinary eyes. That little

    extras practiced every day makes them

    extraordinary.

    The news is they were not born with

    extras. Nobody was born with such a

    concept. We learn about it. We apply it

    because we know something better willhappen when we do. Interestingly, it is by

    choice that they add something to what they

    do like a little concern if you will.

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    Is it easy to put a little extra care on your

    project? Of course. If youve been out for

    the longest time, would you want to have an

    extra time for your loved ones? Sure. If you

    know youd benefit from something, would

    you put an extra effort to make it work? O,absolutely.

    However, if you knew also that you

    wouldnt get anything from it, would you

    still choose to put it an extra care?

    Probably not.

    Its because almost by default, whether we

    accept it or not, most of us are trained to

    ask, Whats in it for me? before we

    perform a certain task.

    Such philosophy is a philosophy of the

    careless. Asking a wrong question yields a

    wrong answer. Therefore, being lousy about

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    our thinking process means losing some

    parcels of success and happiness. In fact, it

    takes you away from your goal.

    Most people think that by doing something

    as instructed, only the one giving the order

    benefits from it. In real life, though, whenwe do a certain task, its not other people

    who only benefit from it. If you think about

    it for a second, youd realize that everything

    youve done in the past have defined who

    you are now. That is supposed to be

    beneficial for you, too.

    But since you think youre not getting

    anything from it, you lost that moment

    when you can exercise your own creativity

    that can take you a step closer to your goal.

    Whether you did it with love or hatred, you

    still did the work. The result shows all thedifference and the people whove seen it

    can tell who you are base on what youve

    done.

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    A masterpiece isnt made by a heavy heart.

    It can only be made by a caring heart.

    If you did something against your will, but

    did it anyway, youve failed to recognize

    the opportunity in it. Every work we take isa chance for us to show our goodness. No

    matter where we are. No matter how light

    or heavy the work may be.

    Can you complain? Sure. However, if you

    dont have any other choice but to do it,

    whats the point of complaining? Would

    that even help you get the job done?

    I rest my case.

    The thing is we need to be careful with our

    philosophy. But what is philosophy?

    A couple of years ago when a good old

    mentor of mine introduced me to

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    !A masterpiece isnt

    made by a heavy

    heart. It can only

    be made by a

    caring heart.

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    philosophy, I didnt pay much care. What

    do I care about Plato or Socrates? For me,

    they were too intellectual to follow. Ive

    had my philosophy class in college, like

    most of us had, and we know how it works.

    Its probably one of those boring subjects

    next to Mathematics.

    Anyway, he had these lessons about life,

    business, and success, which I was not sure

    at the time if it can have any bearing on

    what Id like to do. Nonetheless, I listened.

    Please take note that I listened, which didnt

    mean that I understood what he was trying

    to explain about philosophy.

    But somehow and somewhere along our

    conversation, I came across a beautiful,

    sound, and profound statement that goes

    like this:

    If you have a question, dont look for

    the answer. Look for the reason

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    because when you find the reason,

    youll automatically find the answer.

    If youre in the middle of something and

    youve heard such a wonderful, highly

    intellectual line, would you not stop for a

    while and ask, Sorry, what was it again?

    I did.

    Thats when I appreciated the role of

    philosophy in my life. Philosophy, I

    realized, is my set of beliefs. I do things in a

    certain way based on those beliefs. If

    something you tell me to do is not within

    that set, I wont do it wholeheartedly. Or,

    probably Ill do it but with doubt and

    suspicion. Why? Because my self tells me

    its not supposed to be that way or its not

    how it should be done. It just wouldntconnect.

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    Philosophy is about asking questions and

    challenging answers so we can come up

    with a better answer, a better view, and a

    better understanding of life.

    Boring, is it not? Yes, but certainly

    necessary.

    Thats when I started to work on my belief

    system. I challenged my assumptions. I

    challenged what Ive learned from all those

    years in school. I challenged my view in

    life.

    I started to ask questionin fact, the right

    questions.

    Why am I doing this? Why am I here? Im a

    good person yet Im in pain, and scarce, and

    frustrated with my life. I have the skills butwhy cant make it somehow. Im not a bad

    personnot a thief or a murdererbut why

    cant I live my dream?

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    Then, all questions pointed me back to

    care. I may be a good person but because

    I didnt care as much as I needed to, I dont

    become anything. I let each day pass

    without getting much from it. I engaged in

    word war instead of broadening myunderstanding of people. I engaged in mud

    slinging instead of building someone based

    on his goodness. I engaged in unproductive

    activities like wasting my time and little

    money in the mall going around and

    watching as many movies I can afford

    instead of reading books and getting into

    seminars.

    Why would someone like me come up with

    such a poor judgment? Because I didnt

    care. And, I felt nobody would bother to

    care either.

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    When I started to care, like some of us do, I

    slowly see the opportunities around. That

    little care caused huge changes in my life.

    A simple idea of carefulness will surely

    work at least as far as our survival is

    concerned. If youre a driver, youd ratherbe careful. A devastating accident is just

    somewhere in the road. If youre a doctor,

    youd better be careful. You can claim a life

    in seconds. If youre a teacher. Be careful.

    Even without you knowing it, youre

    shaping a new generation.

    This is being careful. This can take you to

    where you want to be. This will make you

    become what youd like your self to be.

    Always be careful.

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    CHAPTER 2

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    Define

    who

    you

    are

    If youre a good person, its not automaticthat you know your self well. Therefore,you create a room for failure.

    Your idea about who you are and what youare made of guides every step you take

    toward success or failure. That means if

    your self-image is low, I can assume that

    your life is somewhere in the low as well.

    I have an interesting fable to tell you tomake you realize how important knowing

    your self-image is. By that, I mean knowing

    really who you are. Why? Because what

    you believe about who you are is shaping

    your destiny!

    One day, a scorpion looked around at the

    mountain where he lived and decided that

    he wanted a change. So he set out on a

    journey through the forests and hills. He

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    climbed over rocks and under vines and

    kept going until he reached a river.

    The river was wide and swift, and the

    scorpion stopped to reconsider the situation.

    He couldn't see any way across. So he ran

    upriver and then checked downriver, all thewhile thinking that he might have to turn

    back.

    Suddenly, he saw a frog sitting in the rushes

    by the bank of the stream on the other side

    of the river. He decided to ask the frog for

    help getting across the stream.

    "Hellooo Mr. Frog!" called the scorpion

    across the water, "Would you be so kind as

    to give me a ride on your back across the

    river?"

    "Well now, Mr. Scorpion! How do I know

    that if I try to help you, you wont try to kill

    me?" asked the frog hesitantly.

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    "Because," the scorpion replied, "If I try to

    kill you, then I would die too, for you see I

    cannot swim!"

    Now this seemed to make sense to the frog.

    But he asked. "What about when I get closeto the bank? You could still try to kill me

    and get back to the shore!"

    "This is true," agreed the scorpion, "But

    then I wouldn't be able to get to the other

    side of the river!"

    "Alright then how do I know you wont

    just wait till we get to the other side and

    THEN kill me?" said the frog.

    "Ahh...," crooned the scorpion, "Because

    you see, once you've taken me to the otherside of this river, I will be so grateful for

    your help, that it would hardly be fair to

    reward you with death, now, would it?!"

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    So the frog agreed to take the scorpion

    across the river. He swam over to the bank

    and settled himself near the mud to pick up

    his passenger. The scorpion crawled onto

    the frog's back, his sharp claws prickling

    into the frog's soft hide, and the frog slidinto the river.

    The muddy water swirled around them, but

    the frog stayed near the surface so the

    scorpion would not drown. He kicked

    strongly through the first half of the stream,

    his flippers paddling wildly against the

    current.

    Halfway across the river, the frog suddenly

    felt a sharp sting in his back and, out of the

    corner of his eye, saw the scorpion remove

    his stinger from the frog's back. Adeadening numbness began to creep into his

    limbs.

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    "You fool!" croaked the frog, "Now we

    shall both die! Why on earth did you do

    that?"

    The scorpion shrugged, and did a little jig

    on the drownings frog's back.

    "I could not help myself. It is my nature.

    Its who I am."

    Then they both sank into the muddy waters

    of the swiftly flowing river.

    Your personal belief about who you are is

    defining your destiny. If anything, you need

    to be clear about your identity because we

    all now know that we behave based on it.

    People who live in depressed areas are

    more likely to stay there unless they changetheir belief about who they are.

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    On the other hand, people who lived in

    exclusive villages are more likely to stay

    there so as long as they can sustain it.

    Why is this so?

    Because they have a different picture aboutwho they are. The main reason people live

    in a depressed area isnt because they are

    incapable of getting away from it but

    because they see themselves unworthy of

    anything more than what they have at the

    moment.

    Do you know of a person who are given

    with something but refused to accept it

    because he feels he doesnt deserve it?

    In many occasion, we have seen this

    happening right before our very eyes.Because we feel unworthy, it would be a

    slap on our face when we take it. Therefore,

    we say no. Frankly, I wouldnt blame

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    anybody for choosing this action because

    its only logical to get what you deserve

    and therefore refuse what you dont

    deserve.

    But the issue is no longer about your

    acceptance or refusal. The issue, becausewe are now philosophical, boils down to

    what you can do to deserve something.

    This is where we step back and start anew.

    This time, with an extra little care.

    Remember, if you dont care about your

    self-image, expect no one else to care.

    We begin by examining the portrait weve

    created and believed in about who we are

    for the longest time.

    Take a case of a poor (or rich) person mostlikely to remain poor (or rich) unless he

    decided to change his picture in his mind.

    Everyday, he brings such picture with him

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    everywhere he goes. So, when he talks to

    someone, he talks based on what he thinks

    he is.

    When you have a conversation with a poor

    person, you may not probably see a genuine

    confidence in him not because hes bad butbecause the mental picture he has about

    himself is sad, dirty, unworthy, messed up,

    and poor little guy. These things simply tell

    him, You cant be confident. Look down.

    Be apologetic.

    Its a different case when you start a

    conversation with a person who grew up in

    an exclusive village. His mental picture

    about himself might be loved, valued, and

    taken care of. Now, thats an instant source

    of confidence that tell him, You can be

    confident, kid. Look directly to the eyes.Look up.

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    This is a case of two good people with

    different mental picture about who they are.

    Interestingly, our self-image magnifies

    reality by a couple of timesthe worse

    becomes worst, the better becomes best.

    Mentally speaking, that means, if you

    belittle your self, you dont belittle your selftwice. You belittle your self more than two

    times. So, in our example, the first one

    magnifies his emptiness and the other one

    his fullness. In the next five years, if say

    nothing happens and they dont alter their

    respective beliefs, who will fail?

    The good news, however, is we can change

    the way look at our self instantly. You can

    wake up tomorrow morning with a renewed

    mental photo about who you are.

    Nobody can stop you from creating anddeveloping a brand new mental picture of

    your self. It happens inside your mind.

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    Feel free to have a self-talk with your self

    (in private please), and say, I may not have

    more money but Im not poor. In fact, Im

    on my way to work on my talent and skills

    so I can attract more money any time soon.

    The other way of doing that may be, I maynot have expensive clothes to wear today

    but this is clean and neat enough and I

    smell fine. Im on my way to work harder

    on my talent and skills so I can afford to

    buy better garments soon.

    That can start a build up of a better self-

    image about who you are. When you start

    changing your belief about who you are,

    everything else changes with it.

    Besides, you cant afford to forever look

    down on your self and feel sorry or youllforever take that downward direction.

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    Our self-image influence how we live our

    lives. We need to take good care of the

    quality of this image because all our actions

    seem to depend primarily on such picture. If

    you think you are a bad (or a good) person,

    youd act think and act like one. Thats it.

    Since self-portrait is important, it goes hand

    in hand with self mastery. Having a clear

    portrait of who you are may be useless if

    you dont put anything to work. Thats why

    you need to master your self.

    Self-mastery is knowing your self more

    than anybody else thus having sound clues

    on why and how to respond to any given

    stimulus at any time so that you achieve

    your objective.

    In the field, its familiarizing your self withevery weapon at your disposal so you know

    what to use in a particular situation.

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    In business, its mastering your every

    resource, your balance sheet, your numbers,

    your markets, your competition, and many

    more things in between so youd know

    what to do better next.

    In politics and governance, its knowingyour constituents, your detractors, your

    supporters, the media, government

    agencies, instrumentalities and bureaucracy

    so you can lead better (and hopefully get

    elected again after your tenure).

    So no wonder many people would fail

    because they dont have an idea about the

    resources they have at hand not to mention

    that most of them are dont even realize

    that they are capable of performing miracles

    in their lives.

    Lets check why people are so stagnant if

    not so going downhill in many cases. One,

    they are afraid that something may not

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    work rather than being excited if something

    goes right. The shadow of fear seems to be

    stronger than that of courage. Two, while

    they are interested with the reward should

    they finish something, it looks like the task

    is so overwhelming that theyd rather forget

    the reward and pick an easier task. Three, aslong as they are comfortable, they arent

    changing anything.

    The deal is when youre clueless about your

    capabilities, you cant do anything at all.

    Its failure by default.

    More than two thousand years ago, a Great

    Teacher was born. He lived among us so we

    can understand what love and care truly

    mean. In one of His many teachings, we

    heard something about our body as a

    temple. My understanding is we need tomake sure that the temple is clean, pleasing,

    and presentable. The only time it can

    happen is when we take good care of it.

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    His coming, I think, gives us a couple of

    reasons to always remember who we are

    and what we are made of. One, we are

    created on His own image, thus, we should

    be beautiful. Two, we are first loved, thus,

    we can love. Three, we are worth theTeachers life, thus, were not cheap and

    unworthy.

    We have a spiritual accountability to see to

    it that we care about our self-image. After

    all, we live our lives based on our identity.

    Once youve got a solid identity that gives

    you the confidence to achieve your dreams,

    always remember who you are.

    Whenever I think about my own identity as

    an important tool for success, Im remindedby an old fable, The Monkey and the

    Dolphin. It reminds me to stick to who I

    am.

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    A sailor, bound on a long voyage, took with

    him a Monkey to amuse him while on

    shipboard. As he sailed off the coast of

    Greece, a violent tempest arose in which the

    ship was wrecked and he, his Monkey, and

    all the crew were obliged to swim for theirlives.

    A Dolphin saw the Monkey contending

    with the waves, and supposing him to be a

    man (whom he is always said to befriend),

    came and placed himself under him, to

    convey him on his back in safety to the

    shore.

    When the Dolphin arrived with his burden

    in sight of land not far from Athens, he

    asked the Monkey if he were an Athenian.

    The monkey replied that he was, and that hewas descended from one of the most noble

    families in that city.

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    The Dolphin then inquired if he knew the

    Piraeus (the famous harbor of Athens).

    The monkey assumed that Piraeus is a man

    so it answered, I knew him very well. In

    fact, he is an intimate friend.

    The Dolphin, indignant at these falsehoods,

    dipped the Monkey under the water and

    drowned him.

    Those who pretend to be what they are not,

    sooner or later, find themselves in deep

    water.

    You dont want to be a good person whos

    dying because you fail to define who you

    are. You want to be a good person who

    knows your self very well without

    pretension, hesitation, or reservation.

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    CHAPTER 3

    Changeyourperspective

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    If youre a good person, it doesnt meanthat you have a proper view of the world.

    Two good people can have a different view

    about the world and the people living in it.

    Therefore, its important to always evaluate

    our views and check our perspectives

    toward something.

    How important is your view of something?

    Let me share this centuries-old story.

    There was once a farmer who owned a

    beautiful plot of land at the back of his

    farmhouse. It was fenced up, so to prevent

    trespassers from entering it.

    One fine day, a group of boys decided to

    climb over the fence and started to play ball

    on that beautiful plot of land.

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    This naturally displeased the farmer, as the

    boys were trampling on his land and

    damaging it.

    The farmer walked out into his backyard to

    chase the boys away, but no matter how

    hard he tried, the boys simply ignored him.

    Being a rather old man, he realized after a

    while that it was pointless for him to

    continue trying.

    The boys just would not go away. As so, it

    went on and on.

    Every day, the boyswould climb over the

    fence and play ball on his beautiful plot of

    land. This anguished the farmer greatly.

    One fine afternoon, as the boys wereplaying on the plot of land, the farmer

    walked out to meet with them.

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    He didnt say anything. He just gave each

    boy a dollar coin and walked back into his

    farmhouse.

    Naturally, the boys were puzzled.

    Nonetheless, they each kept their dollar

    coins, and continued playing

    ball.

    The next afternoon, as the boys were

    playing on the plot of land, the farmer again

    walked out to meet with them.

    He didnt say anything but this time he gave

    each of the boys

    two dollar coins and

    walked back into his farmhouse.

    This puzzled the boys even more. Why is

    the old farmer giving us money? they

    wondered. Nonetheless, they continued

    playing ball.

    This went on for a few more days.

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    Each day, the boys would eagerly await the

    farmer to appear from his farmhouse to give

    them dollar coins.

    True enough, each day while they were

    playing ball,the farmer would give each of

    the boys one more dollar coin than theprevious day.

    This went on for five consecutive days.

    However on the sixth day, the farmer

    stopped appearing from his farmhouse.

    The boysreceived nodollar coinsthat day.

    Every one of them went home that evening

    disappointed.

    On the seventh, eight, ninth and tenthday,

    the farmer still did not appear.

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    On the eleventh day onwards, the boys

    never came back to the beautiful plot of

    land everagain.

    The story tells us the importance of

    perspectivesour view of the world and

    everything that happens in it.

    During the first days, the boys were

    enjoying the game. Later, they were

    enjoying the dollars. Its a sudden change of

    perspective. When they did, they changed

    the entire scene.

    The joy of playing ball has become less

    important than the joy of getting dollars.

    In this age of history, people now have the

    access to express such views in many ways.

    Technology has leveled the playing fieldamong nations, races, and classes. We can

    easily share our views to the world in just a

    click of a button.

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    At the same time, technology has been also

    giving us a hard time in narrowing down

    our focus. Media has been deeply

    penetrating our individuality giving more

    information than we can absorb. In the

    process, we lose our sound judgment.Sometimes, we are confused on which to

    believe. Some even no longer wants to

    believe.

    I agree you can be a good person. But

    without a proper view of life and the world,

    you may fail. Your perspective tells you

    what to focus on. Thats why if your

    perspective is poorly crafted, based on the

    quality of media you are subscribed to for

    example, you dont focus of what truly

    matters to you. The next thing you know

    youre bleeding and desperately failing nomatter how good you are.

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    Many people still believe that the world is

    unfair. In fact, some even said that life is

    unfair. Perhaps.

    Why not? People dont always give whom

    the credit is due. Many others dont play the

    game by the rules. A bunch of cheaters andliars is out there waiting to strike and if you

    are caught unprepared, you probably would

    blame somebody or something else for

    being a victim.

    Whoever told you that life is unfair gives us

    an impression that at least once in that

    persons life, he became a victim.

    Our view of the world is mainly influenced

    by our experiences with people. In dealing

    with people, whether they are your family

    or friends or associates, we can only wishthat they treat us fairly. Hopefully, we can

    agree on a certain set of rules and

    everybody plays by it no matter what.

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    But that can only go as far as your ability to

    wish is concerned because in reality, while

    many wont break the rule, they would

    either bend it, work around it, or create a

    new rule that makes the old rule irrelevant.

    Whether they get a nod from you for thenew set of rules is their call.

    When this happens, a good person may find

    himself on the losing edge and would

    eventually complain. So, instead on

    focusing on the game, hes now focused on

    the rules, which were just altered a while

    ago without his approval.

    Once lost, a good person may easily

    exclaim, Its unfair! Well, probably it is.

    On second thought, probably, its just the

    way it is.

    The idea of trying, losing, and winning isnt

    something new. Im sure we all have a fair

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    share of what its like to failin finance,

    relationships, academics, business, or

    spirituality. Such summary of those often

    painful experiences shape our perspectives.

    Whatever we have become in our individual

    journey is something we figure out on our

    own. Im sure many of us have stoppedtrying after failing several times.

    If blame game can solve our problem, we

    have probably nothing to talk about

    anymore. Unfortunately, blame game

    doesnt help. Do you blame the economy

    for your inability to find a job in a hyper

    competitive market? Do you blame your

    school for not solidly preparing you for the

    workplace? Do you blame your government

    for being so corrupt and so negligent of its

    people?

    Why do you think good people fail in a

    struggling economy? Its not because the

    economy is struggling. Its because people

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    are not valuable enough for companies to

    take on board.

    Why do you think good people cant easily

    find a job after graduation? Its not because

    the school didnt prepare them. Its because

    the students didnt equip themselves withskills that were not provided by the school.

    Why do you think people fail as far a

    governance is concerned? Its not because

    of non-performing politicians and members

    of the bureaucracy. Its because we elect

    and put them in the position.

    We have tried and failed using the blame-

    game formula. In short, if our perspective

    leans toward pointing our finger to

    something or someone for our misfortune,

    then we have no other way to go but down.If our view of life is about the ugliness of

    something, then nothing else is beautiful.

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    In shaping our perspective, we should learn

    to put together the lessons weve learned

    from our long list of experiencesgood

    and badand start building a stronger

    position on a certain life issue. Without a

    strong stand, you can easily be swayed and

    made believe by influential people aroundyou. Who these people are is something

    else. We have to sit down and list down our

    values and what we value the most. By

    doing this, we can make a wiser decision

    should nature decides to make fun out of us

    again.

    Can you reframe your mind so you can

    have a fresh perspective? If you follow the

    story of the farmer and the kids, you know

    its as easy.

    But something is difficult when you areabout to do an easy task. The idea of doing

    something easy makes us feel its less

    important, thus, we neglect it. Thats one

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    reason why we fail in the long term. Our

    view of an easy task makes us think that it

    can be done later. The result is obviously

    inaction.

    If we can twist our perspective in many

    ways that we havent tried before, our liveswill change dramatically.

    Our everyday decision is highly dependent

    on what we can take from our archive of

    memories. Such collective perspectives, if

    crafted carelessly, can bring us more harm

    than good.

    Put an extra care on how you establish your

    logic, how you frame and refine your

    perspectives, and how you view the world

    and the people around you and sure

    everything else will change for you.

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    CHAPTER 4

    Qualifyyourresponses

    A good person who responds poorly to agiven stimulus is a good person whos

    failure is at hand.

    Have you heard of a person who didnt like

    to be successful (or rich) because its hardto be one? My problem with that is nobody

    would know if one goal is difficult to

    achieve a person hasnt tried to be one yet.

    Our responses to a certain stimulus almost

    guarantee us of what fate is in store for us.

    Take the case of a careless goat in this old

    story, The Fox and the Grapes.

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    One hot summer's day a Fox was strolling

    through an orchard till he came to a bunch

    of grapes just ripening on a vine which had

    been trained over a lofty branch. "Just the

    thing to quench my thirst," it said.

    Drawing back a few paces, he took a runand a jump, and just missed the bunch.

    Turning round again with a one, two, three,

    he jumped up, but with no greater success.

    Again and again he tried after the tempting

    morsel, but at last had to give it up, and

    walked away with his nose in the air,

    saying: "I am sure they are sour."

    It is easy to despise what you cannot get,

    isnt it?

    How we respond to everything that happens

    in our life is a prelude to what we canachieve in this world. Thats why its

    important for good people to revisit the role

    of cause and effect in our lives.

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    Why do plants, animals, human beings, and

    practically all living organisms do what

    they do? The answer points us back to our

    science subject. When we were still in

    grade school, we were taught about

    stimulus and response or cause andeffect.

    In a day, you make tens and thousands of

    responses on tens of thousands of stimuli

    around you. If youre not so keen on

    qualifying and finding out your response,

    you may have been responding poorly in a

    supposedly door of opportunity.

    That means, your response to an event or a

    person can either be your passport to

    success or your free ticket to failure.

    If you have been responding the same way

    on a similar situation or person over and

    over again, you cant expect a different

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    result unless the stimulus that caused it

    responded to your response.

    Since cause and effect is a very important

    topic for good people to understand, lets go

    and discuss it piece by piece.

    Stimulus is anything that evokes a specific

    functional reaction. In science, it is defined

    as a change in an external or internal

    environment which causes and organism to

    react. In real life, stimulus can be an event

    or a person that causes us to move or do

    something.

    Interestingly, there are two types of

    stimulus. One is external and the other is

    internal. Lets write down some examples

    and make some distinctions.

    When you are hungry, you eat. When you

    are thirsty, you drink. When you are late,

    you rush. When you are caught lying, you

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    apologize (or lie again, which is not

    recommended).

    In the cases above, we respond on an

    internal stimulus. In other words, the cause

    is internal and therefore not influenced by

    an outside force.

    When a rabbit gets scared, it runs away.

    When you are cold, you put on a jacket.

    When it starts raining, you take out an

    umbrella.

    In our examples above, we respond on an

    external stimulus, meaning, what caused the

    subject to react comes from the outside of

    the subject.

    The good news is we can choose how to

    respond to any stimulus. We can respondusing either learned or instinct behavior.

    Learned behavior are actions we take based

    on what we knew from our past while

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    instinct are simply natural responses we

    take in a given situation.

    Talking and reading are basic an example of

    learned behavior. Nobody was born who

    knows how to talk and read. Animals

    behavior to run away from danger is aninstinct because there is a need for safety.

    We dont have to remind poor people, who

    can only eat once or twice a day, to survive

    because survival is an instinct behavior. But

    to transition themselves from being poor to

    being rich needs

    In most cases, we use learned behavior to

    respond on something. When we decide

    consciously on either getting even or taking

    revenge, we can think of probably effect of

    such decision. Most good people dontthink about this. The instinct is to get even

    and fight back.

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    Im not suggesting not to fight back though.

    If you feel it is the best thing to do and you

    make your self liable to what most likely

    will happen, go ahead and make your day.

    But the issue isnt fighting back, getting

    even, taking revenge, or staying put and

    letting things pass. The issue is, Are youprepared to take the consequence of such

    action? Will such response make you

    anything? What do you become in such

    cause-and-effect process? What do you

    get from it? Will it worth anything?

    Will it cost you something?

    Heres what I think is one great learned

    behavior in response to, say, an argument or

    a fight, both physical and verbal. We should

    have learned that getting even is only a

    waste of time and energy. Every time we

    take revenge, it doesnt guarantee that itwill be to our favor this time. So, whats the

    point of getting even? Simple. We fight

    back to serve the ego well.

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    If we havent learned that revenge brings

    more harm than good, we will do it over

    and over again because our instinct can

    only suggest that once we get aggrieved or

    offended, we must fight back.

    This is not to say that instinct is wrong. In

    many ways, instinct can be a very powerful

    choice. However unlike animals, we misuse

    our instinct and sometimes use it to justify

    our mistakes. Whats better about animals is

    they seem to have a discipline in using their

    instinct ability to respond.

    Let me give you a comparison.

    Animals will naturally find or make

    themselves a home because they need a

    shelter. Some good people would rather goto the government and ask for a shelter.

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    Animals will naturally look for food and

    water on their own. Some good people

    would rather wait for food and water.

    Animals will naturally migrate if they feel

    they need a new place to live. Some good

    people would rather migrate and relocate asmandated by the government, sell the

    properties provided for them, and then go

    back to the city.

    Animals will naturally store food for the

    rainy season. Some good people wouldnt

    be interested in saving something for the

    coming season much less be aware as to

    when to store food.

    Proper use of instinct can go a very long

    way. Your ability to discipline your self in

    polishing your responses to any event thatgoes your way will make a huge difference

    on how you live your life. Not having

    control over those responses makes you

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    susceptible to failure regardless of how

    good or bad you are.

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    CHAPTER 5

    Strengthen

    your

    connections

    A good person with a bad connection willlikely fail.

    Our ability to get along with people is

    important. But whats even more importantis our ability to choose which circle wed

    like to belong. You may have thousands of

    friends and each of them under poverty line.

    You may have a hundred friends and they

    live in abundance.

    Your circle of friends is telling you two

    things: the kind of person you are and the

    kind of life you live.

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    You see having too many people to share

    your pains, suffering, and agony doesnt

    mean having the right people to help you

    out. It only means they are many and

    chances are you are one of them.

    The thing is you cant depend much onpeople with the same status as you have.

    Uninformed and incompetent people

    leading others who are similarly incapable

    have proven to be true in centuries. In fact,

    one teaching asked, "Can a blind man lead a

    blind man? Will they not both fall into a

    pit?

    And it went on saying, A student is not

    above his teacher, but everyone who is fully

    trained will be like his teacher."

    If you find out how most peoplesurrounding them live their lives, youll

    likely discover the way you live your life,

    too. And youll have a clue as to where you

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    are. In other words, the people you always

    associate your self with gives you an almost

    precise idea of who you are and what you

    can still become.

    Have you heard of a person who didnt like

    to be successful (or rich) because its hardto be one? My problem with that is how he

    did know its difficult if he has never been

    there before. It very difficult for a poor

    person to encourage the same poor person

    to become rich. He doesnt know how it

    feels and looks like. End of story.

    How does your connection look like? Who

    surround you most of the time? Are they on

    to live their dreams or they just dream to

    achieve something? Are they really with

    you and would want to support you all the

    way up?

    For some people, these questions may

    sound discriminatory. Why not? Why

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    question the characters of my friends or the

    quality of their lives? They are good people

    and they are always there for me. They are

    the only ones who understand me. My

    secrets are safe with them. They are my

    family now and I find refuge in them.

    First, I dont say they are bad people. I

    always people in the innate goodness of

    everyone. Second, I dont say nobody else

    can understand you. Third, I dont mind if

    they are your family.

    Nonetheless, there an opportunity here. Let

    me give you some ideas to think about.

    How much money they have in the bank

    gives you a clue on how much you have.

    Youre almost in the same income level.

    How determined they are gives you an idea

    on the level of your determination. Theirlifestyle is more or less your lifestyle, too.

    It means if youre overspending (translate:

    spending on top of what you are getting

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    every pay day), thats because they are

    probably are.

    How careless they are gives you a mirror

    image of how much you care about your

    self, your dreams, and your life.

    You only have two choices here: Abandon

    the people who keep you from carrying out

    your mission and achieving your dreams or

    stay with them. Make that call.

    In other words, every relationship we create

    is a stepping stone to either success or

    failure. These stones serve as a building

    block of this path.

    How you built your connections in the past

    speaks about who you are now and how

    you plan to build a new path is entirely upto you. Well, every now and then you can

    get some people to advise you but please be

    careful about what you take because theres

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    a huge chance that the person advising you

    dont know exactly what you have in mind.

    We are in a continuous creation of this path.

    Without these relationships or connection,

    its almost impossible for us to advance

    farther.

    Its sad to note that many people destroy

    relationship and are very much busy

    destroying many others rather than building

    their own for reasons like insecurity,

    jealousy, envy, or hatred. I know there are

    more reasons but I dont think they do more

    good to them.

    I always believe destroying relationships is

    a waste of time. The time and energy you

    use to destroy it is the same time and

    energy you use to build one.

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    If you think your connection isnt helpful,

    you dont have to destroy it. Just leave it

    there and it will die naturally.

    The interesting thing about building a

    relationship is that you dont know much

    surprises go with it. In no time, youllrealize how small this world is! Thats why

    you cant afford not to go out and make that

    connection. Every person leads to another.

    You dont know when this newfound

    connection can come in handy. But Im sure

    youll need it sooner than you think.

    Without realizing it, people fail because

    they build terrible connections. Worse, they

    dont know that thats what they are

    building!

    Now, heres the crossroads: Whichrelationships do we strengthen and which

    do we spend a little time on?

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    I hope you have a plenty of time to think

    about that. Unfortunately, we all have a

    limited time so I hope you can decide as

    soon as you can.

    While in primary school, we were asked to

    solve problems in a certain way. Ourteacher gave us the step-by-step process on

    how to do it. Lets recall the steps.

    First, identify the problem. Second, identify

    what are given. Third, identify which

    operations to be used. Fourth, solve the

    problem. Fifth, compare your answer with

    your seat mates. If you have the similar

    answer, you may have gotten it right. The

    fifth one is optional.

    Feeling more mature and therefore more

    intellectual than before, we didnt stickmuch with this problem solving method. As

    we grow old, we tend to complicate things.

    So, our problem solving is no longer a four-

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    step-method. We added more steps that

    sometimes make us stuck somewhere. But

    rationalizing so much and considering

    unnecessary details, we get paralyzed.

    Good people are not exempted to the rule.

    Both good and bad person will haveproblems and will have to solve them. How

    do you solve them?

    We think that the trend is the main thing. I

    other words, we put more value on things of

    lesser value.

    Watching television seems to be more

    important than creating a bonding time for

    family. Wed rather turn it on all night than

    to have a family board meeting. A family is

    an organization. Theres a board and theremust be a meeting.

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    The thing is more often than not, we

    thought we are still OK and nothing to

    worry about. The next thing we realize our

    son is into drugs and our daughter is failing

    her school subjects.

    A simple assumption that youre OKdoesnt seem to matter, does it? But its

    carelessness right there. It begins that

    process known as failure.

    How much time have we spent working on

    a day job that pisses us off? Or, a job that

    simply pays us twice every month? How

    long have we been studying something that

    is so far from what we like? Or, taking a

    subject that was merely somebody elses

    choice? We need an exit strategy.

    It seems like staying in a job that we dislikedoesnt matter. Oh yeah, so as long as we

    are paid. We put on a very little effort.

    Why? We dont love it anyway. Whether

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    you perform well or ill, you still get the pay

    so why work harder?

    Would it matter if you work harder than

    your boss? Would someone notice you

    when you only do a little? Would anybody

    care at least as far as your job is concernedexcept probably for the company owners?

    But keeping a job that you are forced to get

    along with by your family, your boss, or

    your partner in the next five years is

    carelessness. Its not sound. Its ugly. Thats

    a wasted five years, which you could have

    spent on developing something for your self

    like, say, an enterprise.

    Well, you know, you can charge it to

    experience. Of course. You can always do

    that. But thats five years. And it meansstarting on a blank canvas. Sure, youve got

    lessons in those years, hopefully. However,

    why go through the process of trial-and-

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    error when you can try to succeed by

    simply being aware of your work interest?

    And what about our studies

    Everything rises and falls on caring. It is the

    very foundation of success and happiness.

    If you dont care, what happens? You dont

    become part of anything. It is only by

    showing that extra little care that you

    partake in something.

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    Acknowledgment

    You may be a good person without the

    right connection. You may fail.

    Have you heard of a person who didnt like

    to be successful (or rich) because its hard

    to be one? My problem with that is how he

    did know its difficult if he has not been

    there yet.

    In my life, Ive been blessed with good

    people who were always there to share my

    joys and pains, my successes and failures,

    my delights and disappointments. Believe

    me when I say that these people I keep asfriends, mentors, and advisers are the best

    there are. To them, I would like to express

    my abiding thanks and gratitude.

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    Above all, however, I would like to give

    special acknowledgment to those who have

    obviously helped me in making this book

    what it is:

    To my creator, my dear God, who has givenme the gift of writing and speaking. I wish

    to thank You profusely for every blessing

    that has come my way. May this life You

    have given me serve as a consistent

    reminder of your love to your people.

    And to my family, particularly to my dad

    Victorino Luna, whos now retired from

    being a tricycle driver and is now a full-

    time husband, cook, and a father. To my

    mom, whos a retired public teacher, I

    appreciate your support and prayers. This

    life is nothing but a product of your loveand faith in me. To my sisters, Celeste and

    Claire, I appreciate that way you challenge

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    me. You know Ill accept every challenge. I

    love you all!

    My business associates and long-time

    friends Ian Barcelona and Pocholo

    Gonzales, youre nothing but a rare human

    beings. What I mean is a rare blessing that Isee every so often. We always make it

    through ups and downs, dont we? Or God

    has simply his ways of uniting us together

    to make other peoples lives fascinating.

    To my editor, Mr. Jose Carillo, I thank you

    for yet another successful surgery of my

    manuscript. Your passion in copyediting

    makes this masterpiece even more

    engaging!

    To my Facebook Fans (and Twitter

    followers) and former students, may youcontinue to enjoy life as it happens and may

    you find your meaning!

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    Why Good People Fail

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    THESHOP

    Go to:

    lloydluna.com/shop

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    LLOYD LUNA