WHY CSR NEEDS HRWHY CSR NEEDS HRWILL MARRE

www.ThoUghtRocket.com

If you are not committed

need what you are doing?why does the world

to Change the World…

SUSTAINABLE ENVIRONMENTAL, SUSTAINABLE ENVIRONMENTAL,

TO CONTRIBUTE TOTO CONTRIBUTE TO

BUSINESS COMMITMENTBUSINESS COMMITMENT

SOCIAL, AND ECONOMIC BENEFITS.SOCIAL, AND ECONOMIC BENEFITS.

CORPORATE SOCIAL RESPONSIBILITYCORPORATE SOCIAL RESPONSIBILITY

We will no longer tolerate the destruction of our

environment or the

exploitation of our lives as necessary for progress.

We will no longer tolerate the destruction of our

environment or the

exploitation of our lives as necessary for progress.

Being viewed as environmentally or socially irresponsible is viewed as one of the most dangerous strategic threats of our time.

Source: McKinsey & Co.

80% of young Americans want to work for companies that directly contribute to society.

84% of executives now believe business should directly contribute to solving social and environmental problems.

70% say they are not sure what to do.

Now is the opportunity

for leaders to redefine their business as “special” organizations redesigned to

create our best future.

What companies are doing:

• Random Acts of Giving

• Under Communicating

• Non-Strategic Volunteering

1. Brand Reputation

2. Employee Retention & Recruiting

3. Increasing Employee Capability

The Big Opportunity

90% want business benefits.

90%

14% feel successful they’re getting

business benefits.

14%

20% feel successful they are

achieving social goals.

20%

INDUSTRIAL AGE CAPITALISMINDUSTRIAL AGE CAPITALISMTURNS THINGSTURNS THINGS

INTO MONEYINTO MONEY

Industrial Age CapitalismIndustrial Age Capitalism

Profit People Planet

Industrial Age CapitalismIndustrial Age Capitalismin the Information Agein the Information Age

Doesn’t Work.Doesn’t Work.

GIVEGROWGAIN

Public Relations

Vision is a Metric

Acquire, Fire,

Divest

Leadership of the Past

Industrial Age Capitalism in the Information Age Doesn’t Create Sustainable Value.

Industrial Age Capitalism in the Information Age Doesn’t Create Sustainable Value.

Profit People Planet

Corporate SocialCorporate SocialResponsibilityResponsibility

is incomplete thinking.is incomplete thinking.

Corporate Social Responsibility is Incomplete Thinking.

Corporate Social Responsibility is Incomplete Thinking.

Profit People Planet

? ?

GIVE GROW GAIN

Improve the Quality of

Everyone’s Life.

Unique Value Advantage

Innovation to Benefit

Humanity.

Leadership of the Future

Socially-StrategicSocially-StrategicEnterprise is theEnterprise is the

Greatest EconomicGreatest EconomicOpportunity inOpportunity in World History.World History.

Socially-Strategic Enterprise Creates Sustainable Abundance.

Socially-Strategic Enterprise Creates Sustainable Abundance.

Profit People Planet

“Not Just-for-Profit” Enterprise Will Save the Future“Not Just-for-Profit” Enterprise Will Save the Future

Sustainable Abundance

Profit

Unique Value Advantage

??

Socially-Strategic Leadership

Business Development CSR Cause

MarketingValue Innovation

Corporate Giving Volunteering

Non-ProfitPartnerships

Talent Recruitment Development

The imperative of CSR

is becoming the NEW

leadership model for all 21st Century Leaders.

Growing Socially-Strategic Leaders

Social Strategic

Leadership

Social Entrepreneurship

Social Activism

Social Awareness

Self Focused

REALeadershipR

R - I am Responsible…for all my choices.

E

E - Ethics means I seek the Greatest Total Value.

A

A - Abundance can only be created when its sustainable.

L

L - Each of us has a personal Legacy…A unique impact.

The Single Greatest Driver of CSR Reputation

• Strategic Engagement

• Pay & Benefits

• Growth & Development

How employees are treated within CSR Company!

What Employees Want that Impacts Performance

I - I Matter …… Real Time Feedback

C - Challenge….Sustainable Abundance

A - Action…….Rapid Learning Cycles

N - Identity…New experiences, skills, abilities

HR as Socially Strategic Leader

• Articulate Need & Opportunity

• Recruit Senior Executive Sponsor

• Facilitate Action Process

Facilitate Coordinated Action

Confusion to Clarity in 90 Days

• Define H.R. Objectives

• Recruit Executive Sponsor

• Enroll Key Cross Functional Colleagues

• Audit Current State

Roadmap to Socially-Strategic Enterprise

• Brand Reputation

• Unique Value Advantage

• Talent Strength & Commitment

• Talent Recruiting & Development

• Corporate Giving

• Non-Profit Partners

• Cause MarketingPH

AS

E O

NE

• Socially-Strategic Vision Workshop

• Present Audit Findings

• Anonymous, Real-Time Input

• External Thought Leaders, Non-Profit Leaders

• Practical Examples

• Vision Teams…. Socially Strategic Vision

PH

AS

E T

WO

Confusion to Clarity in 90 Days

Roadmap to Socially-Strategic Enterprise

• Socially Strategic Vision Adoption

• Socially Strategic Leadership Team

• Internal/External Testing/ Selection

• VISION ELEMENTS:

• Communication/Branding Strategy

• H.R. Strategy

• CSR Strategy

• Action Plan Implementation

PH

AS

E T

HR

EE

Confusion to Clarity in 90 Days

Roadmap to Socially-Strategic Enterprise

We Have One LegacyWe Have One Legacy

A Healthy Planet withA Healthy Planet withHealthy People.Healthy People.

Your DreamMatters!

What are wetrying toaccomplish?