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2013-2014 Rate Card Indiana Statesman IN

Why Advertise With Us?bloximages.newyork1.vip.townnews.com/isustudent... · Discount is not applied to color charges; and campus organizations are not eligible. Frequency – Run

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Page 1: Why Advertise With Us?bloximages.newyork1.vip.townnews.com/isustudent... · Discount is not applied to color charges; and campus organizations are not eligible. Frequency – Run

2013-2014 Rate CardIndiana StatesmanIN

Page 2: Why Advertise With Us?bloximages.newyork1.vip.townnews.com/isustudent... · Discount is not applied to color charges; and campus organizations are not eligible. Frequency – Run

Why Advertise With Us?

We’ve been around awhile.

• IndianaCollegiatePressAssociationAwardforbestdeadlinewriting,besteditorialandbestspecialsectioncover

• CollegeMediaAssociationAwardforbestspecialsectioncover

• CollegeNewspaperandBusinessAdvertisingManagerAwardforbestdisplayadvertisement

You’re dealing with a winner.

TheIndianaStatesman,IndianaStateUniversity’sstudent-runnewspaper,hasbeenservingthecampuscommunitysince1879.Itemploysmorethan100studentsthroughouttheyearandisinstrumentalinprovidingstudents,faculty,staffandalumniwithcampusnews,sports,entertainment,aswellasstateandnationalnews.TheIndianaStatesmanispublishedonMonday,WednesdayandFridaywithacirculationof4,000papersdailywhenschoolisinsession.

2011-2012

• IndianaCollegiatePressAssociationAwardforbestthemedissue

• IndianaCollegiatePressAssociationAwardforbestspecialissue,bestspecialsectionfront/coverandbestfeaturepage

• IndianaCollegiatePressAssociationAwardforbestratecarddesign

2012-2013

2 (812)237-3025

Page 3: Why Advertise With Us?bloximages.newyork1.vip.townnews.com/isustudent... · Discount is not applied to color charges; and campus organizations are not eligible. Frequency – Run

Theylooktoourpaperforsports,localnews,entertainmentandcampusresources.Withmorethan90drop-offlocations,weareeverywheretheyare.Weareintheclassroom,atthebusstopandintheirdorms.

There are plenty of newspaper readers at ISU.

Nationally, college students are big spenders.

Did you know?

Morethanthreequartersofcollegestudentsandfacultyhavereadtheircollegenewspaperinthelastmonth,with73%

sayingtheylookattheads.Passalongratesarealsostrongwithanaverage3.2students

sharinganissue.

76%College

Students

76%Faculty 73%

Look at the ad s

discretionaryspendingamountsto $76 billionper

year

Of that 46% isspentonfood

90% ofcollegestudentsvisitagrocerystoreatleastonceaweek.

College students’

&

12,114

3,40090%

&With whoarebetweenthe

agesof18&24

1,800ofthemliveoncampus

Campus Population

55.2%44.8%IndianaStateemployees.

thereareanadditional

areenrolled

[email protected] 3

Page 4: Why Advertise With Us?bloximages.newyork1.vip.townnews.com/isustudent... · Discount is not applied to color charges; and campus organizations are not eligible. Frequency – Run

Rates and Sizes

Pre-printed InsertsThe Indiana Statesman offers its advertisers the opportunity to place pre-printed inserts within its issues.To be accepted, a copy of each insert must be submitted to the Student Ad Manager for approval two weeks prior to scheduled insertions.

Double Truck Page: 21.5 x 9.63

Full Page: 10.25 x 9.63

1/16 Page: 5.075 x 1.2

Front Page: 10.25 x 1

Puzzle Sponsorship

Rate Classifications

1/2 Page: V: 5.075 x 9.63H: 10.25 4.81

1/8 Page: V: 2.537 x 4.81H: 5.075 x 2.41

1/4 Page: V: 5.075 x 4.81H: 10.25 x 2.41

Campus:$800Local:$850Non-Local:$900

Campus:$425Local:$450Non-Local:$500

Campus:$210Local:$225Non-Local:$300

Campus:$120Local:$130Non-Local:$180

Campus:$100Local:$150Non-Local:$200

Campus:$40Local:$50Non-Local:$60

Campus:$70Local:$80Non-Local:$120

Campus –CampusdepartmentsandrecognizedorganizationsLocal–Businesseswithin25milesofIndianaStateUniversity

Non-Local: Businessesfurtherthan25milesofIndianaStateUniversity

$40perday

Please, ship to:Tribune-StarPublishing4675E.MargaretAve.TerreHaute,IN47803

Open Rate:$80/Kor$320perissueFullCirculationof4,000atalltimesisrequired.

4 (812)237-3025

Page 5: Why Advertise With Us?bloximages.newyork1.vip.townnews.com/isustudent... · Discount is not applied to color charges; and campus organizations are not eligible. Frequency – Run

Rate Classifications

Campus:$120Local:$130Non-Local:$180

Non-Local: Businessesfurtherthan25milesofIndianaStateUniversity

Special Rate PricingPrepay – Save5%bypayingfortheadpriortotherundate.Paymentnotreceivedontimewillbeback-billedforthe5%.Discountisnotappliedtocolorcharges;andcampusorganizationsarenoteligible.

Frequency – Run20adsthroughouttheyear,get20%.Asignedcontractisrequired.

Placement–Backpageplacementisavailableforfullcoloradsfora20%placementfee.Additionalplacementsareavailablefora15%placementfee.

Submitting AdsAdvertiserscansubmitadsasacamerareadyproofthroughaflashdrive,compactdiskore-mail.

CamerareadyadsmustbesubmittedinaformatcompatiblewiththeIndianaStatesmanequipment.

Filesextensionsinclude:TIFF,PSD,JPG,PDFandEPS

ReducedpricingisavailableinspecialissuesoftheIndianaStatesmanthroughouttheyear.Specialissuesincludeforthe2013-2014yearincludetargetaudiencepackages:

Spot Color is available in red, green, orange, cyan, ISU blue, magenta and yellow.

Spot Color:$80

B&W:No Extra Charge

Color OptionsFull Color:

$170

Big 4 Packages•SummerGuide•MoveInGuide•WeekofWelcome•WelcomeBackEdition

Sports Packages•FootballGuide•HomecomingGuide•BasketballGuide•MVCTourneyGuide•BaseballGuide

Campus Events Packages•FallCareerGuide•FallCommencementGuide•HousingGuide•SpringCareerGuide•SpringCommencementGuide

Special Issues

[email protected] 5

Page 6: Why Advertise With Us?bloximages.newyork1.vip.townnews.com/isustudent... · Discount is not applied to color charges; and campus organizations are not eligible. Frequency – Run

Online and Classified Advertising

Top Banner1month:$1003months:$2756months:$50012moths:$900

Bottom Banner1month:$1003months:$2256months:$40012moths:$700

Top/Bottom BannerSize: 645 x 90

1month:$1003months:$2256months:$40012moths:$700

Vertical BannerSize: 300 x 250

OnlineadvertisingwiththeIndianaStatesmanisagreatwaytoconnectwithcurrentandprospectivestudents,alumni,facultyandanunlimitedaudienceofonlinereaders.

Online Rates

Classified RatesBusiness Ads:$7•OneLineradperissueColor Classifieds Available: $1 - $3 in print and onlineBusiness Freq. Discount:$6•SameonelineradwithoutchangesinthreeormoreconsecutiveissuesISU Campus:$5

Ratesarethefirst20words.Add15¢foreachextraword.AllclassifiedadsMUSTbeprepaid.

SHARP FLATS EASTFeaturing e� ciency studios

and 1 bedrooms.Includes some or all

utilities, lots of parking.Call (812) 877-1146 or

sharp� ats.com for details.

BEAUTIFUL 8 BEDROOM HOUSEFeaturing private backyard,

2 kitchens, 3 full/2 half baths, W/D, hardwood � oors,

large rooms.You don’t want to miss this!

Call to see.(812) 877-1146 or

sharp� ats.com

2 TO 6 BEDROOM HOUSESSign up now for

Summer/Fall$475 & up

Lots of amenities812-236-4646

NOW RENTING 1, 2, 3 BEDROOM APT.

Summer or fall.Some close to campus.

Gibson Apt. (812) 234-4884

VERY NICE 5 BEDROOM UNITFeaturing L room,

family and rec room, W/D, dishwasher, parking.

Located on S. 6th.(812) 877-1146 or

sharp� ats.com

FABULOUS 5 BEDROOM HOUSEFeaturing 5 large bedrooms,

large community space,2 full baths, W/D,

dishwasher, spaciousbackyard, close to ISU.

(812) 877-1146 orsharp� ats.com

Liner RatesRates are for the � rst 20 words. Extra words are 15¢ each.Business Classi� edsOne liner ad for one issue: $7.00Business Frequency DiscountSame liner ad in three or moreconsecutive issues: $6.00 per issue

ISU Organizations*Fraternities, sororities, student organizations and departments (includes Greek notes): $5.00 per issueDeadlinesFor Monday Issues: 3 p.m. ThursdayFor Wednesday issues: 3p.m. MondayFor Friday issues: 3 p.m. Wednesday

Ad Classi� cationsBusiness Opportunities, Career Services, Check-It Out, Child Care, Employment, For Rent, For Sale, Greek Notes, Internships, Jobs Wanted, Lost and Found, Personal, Resumes/Typing, Roommates, Services, Spring Break, Subleases, Tickets, Travel, Tutoring, Vehicles, Wanted to Buy

To place a classi� ed ad call: (812) 237-3025

fax us: (812) 237-7629

stop by the o� ce: 8:00 a.m. - 4:30 p.m. Room 143, HMSU

or send us an email: ISU-statesmanclassi� [email protected]

CLASSIFIEDS

FOR RENT

SUDOKU ANSWER

www.indianastatesman.com Wednesday, March 27 2013 • Page 15

BusinessOpportunitiesCareerServicesCheck-ItOutChildCareEmploymentForRent,ForSaleGreekNotesInternshipsJobsWantedLostandFound

PersonalResumes/TypingRoommatesServicesSpringBreakSubleasesTicketsTravelTutoringVehiclesWantedtoBuy

Ad Classifications

6 (812)237-3025

Page 7: Why Advertise With Us?bloximages.newyork1.vip.townnews.com/isustudent... · Discount is not applied to color charges; and campus organizations are not eligible. Frequency – Run

Publication Calendar

DeadlinesMondayissues–ThursdayatnoonWednesdayissues–MondayatnoonFridayissues–Wednesdayatnoon

=Special Issues

TEXT= Regular Issues

August September October

June

November December January

MarchFebruary April

[email protected] 7

Page 8: Why Advertise With Us?bloximages.newyork1.vip.townnews.com/isustudent... · Discount is not applied to color charges; and campus organizations are not eligible. Frequency – Run

• AlladvertisingmustbeprepaidunlesscredithasbeenestablishedbyfillingoutthepropercreditapplicationandsubmittingittotheIndianaStatesmanbusinessofficepriortoplacementofadvertisement.

• TheIndianaStatesmanreservestherighttodenyorrevokecredittoanybusinesswithpoorcredithistory,poorpaymenthistory,lackofreferences,insufficientlengthofoperationatpresentlocationorofatransitorynature.

• Ifanyinvoicebecomes90dayspastdue,theIndianaStatesmanreservestherighttorevokecreditforoneacademicyear.TheadvertiseroritsagencyagreestoassumeliabilityforallcontentofalladsprintedandallclaimsmadeagainsttheIndianaStatesmanandindianastatesman.comonsaidcontent.

• TheIndianaStatesmanreservestherighttorejectadvertisingthatitconsiders

objectionable.Commercialadvertisingthatdiscriminatesonthebasisofrace,creed,color,handicap,age,gender,orsexualorientationwillnotbeaccepted.

• Advertisementsforproducts,servicesorpromotionsthatareillegalinIndianawillberejected.

• Make-goodsorcreditadjustmentswillbemadewhenerrorsoccurinadvertisingthataretheresponsibilityoftheIndianaStatesman.

• ItistheresponsibilityoftheadvertisertonotifytheIndianaStatesmanofsignificanterrors.TheIndianaStatesmanwillberesponsibleforfirstrunerroruptoanegotiable25percentoftheadcost.Allowanceswillbemadeonlyforerrorsthatwillmateriallyaffectanad’svalue.AllerrorsafterthefirstrunareconsideredtobeafailureofclienttonotifytheIndianaStatesman;nocompensationwillbeconsidered.

Indiana StatesmanIndiana State UniversityHulman Memorial Student Union 143550 Chestnut St. • Terre Haute, IN 47809

[email protected]: (812) 237-3025 • F: (812) 237-7629

Contact Information

Advertising Language

Rachel Wedding McClellandDirectorofStudentPublications(812)237-3028•[email protected]

Brian FritzMediaSalesConsultant(812)237-8242•[email protected]

Stacey McCallisterBusinessManager(812)237-3024•[email protected]