who3 who

These Are The People Participating In

ISMD's 3rd

National

Sales

Conference

WlLLlAM 1. BACKER kket ing !3p&alisO. - Headquarters Sales Information Swims Marketing Dsplrtment

gill Backer's resg~ansibil ities include plan- ning the mken'ng activities for new

and other sales programs mrtc II Network Service. n the bmpany's Business

Training CBum &z 5yf&pport, Conn., fol towing it wfth B mgm&f of years as a orrmputer p w a m w ' &d syaams rn- alyst at A;ppEtcr+ b#,, b n ~ & y . He je i~d GE8s Coqpu@f-&t whwe he held a wkty @f p & b Sales, Product Plamity#, UWkad' and Marketing AdrninT8tfarW:

b Bill first became asmciatd with time-

: sharing a.s a member of the Phoenix warn that launched GE's F i wmmerciqt mrw- ice offixing. Since then, Bill has had

. numerous marketing assignments indud- ing merchandizing the program library, integrating the 606 product line into our business, helping start Datanet Software Services, hndl ing major price changes, and Iaunehing Product Release 28 Ian fell. At present, he is wncerned with the

_inh.odu&ion of FORTRAN IV, Product Release 29, and the Integrated Network.

EUGENE R. WKER Legal Counsel Information Services Business Division

Gene Baker provides legal counsel and advice on foreign and domestic matters to all components of the Information Serv- ices Division.

Mr. Baker left private practice in 1956 to join the Federal Trade Commission, spending three years as in~e~gal tor , three years as trial attorney, and three years as legal assistant to two Federal Trade Corn- mitsio~ers. i n 19M he joined the Hot- pdbft Division in Chicago. He later moved to Lauiwille to become Department ~ u r r s 9 1 for GE and Hotpoint com- panents there, Wore joining LSD in May of 1989.

WwWn &raxmS mnsibitities in- a 1 6 kp&%%ih$j, rndiwng, and malinMb- iw the WEMAPT system. This ihmlm b%h rtjbs prepatbti of pilrriodk

and the organization of numwimtl mwhh fw quarterly fmqpm

Priar @ jaining 013R8ri-d Electrk, Mr. gtpsxwti rn in CWQB of the mrtk l3u%%r-M Strip Divisian's mu- mid contml 0ptmti~1 8t the Mavd S f p Reswreh and BweSapmnt Center. Warman has been i h ~ o b d with REWPT sin- shortly after jalninq General Elactric in July 1967. We was a member of the tm that chmked out the syotm when it vvas m1-W from Man- ufetauring Services in ScheneWy, New Y h , and mgds syeern inpkcticswtput difictatims necessary to implement the

In ssFjvr Malt, cslffgls" res-

ssnrh in (14rbrwMRber, I@@& rh mid- ing -lo1 .I%- for pit m-line cimpu;tsr: mb wmWm outside the M M glare mil eppdntmwt his

wstornws *with bu&ness data base ilp@limd~lil~,,

nrW ring a@pIt i~mr,

tM@k n W ~ B the 4mMW

twitsI W @dl R m A&Ua tw%m, a d bha W4l.C .C te fmf moa new o*n 8#OUYBrd. I- jainitqj @€, Mr. P W t rwprksm- %a 3M 42oarganyr QffM Wducsrio Divior'en.

P W o r * ~ r h . c x r r p n r a e r ~ g swim, 64% tkww wrrs h&mw oi wmm nwwimg, 10 the 4#f&mmi Sw€kin of fhQ thfha *- i&T@mm* H% other llB&mme with QE inslwaQ Symm lalqhef at t tm hfhmwd ElecmnfOP Cmter, hojad Engineer fw an Adwancad Radar Systrrm pcom, anrP Sweruiaw of #adwmad InfonmiDn and €23- 1ystms Engineeting.

1

Mr. IMi wap itwwmmd iR pmtg rnR=--- sdmrt 9n: ti- Hb (Wttfmf \

~ b I n ~ i n g ~ ~ / d 1 W-, and tPI1, madwfng d STRESS ssmim~ he ,dSroW "WR fw pay''

&m in h'dimia. Tim ~~~mM1LoW wiaw mw txmww ~ucfim fa W1h he. dfPtFjQk and the Weitarm I & ~ ~ # ~ M I I . Jnrn WBIII rSlr$iJliha h& w@EM PQ&&NI :$, m t m , , T m - we &n%b -as Actina Maes$$r of the $eu'tbm ~ l ~ ~ h ~ t l Bi*i&:.

#Wd f ' jemed BE in l@BY p m M ~ @ in 1. EngimwOtig kb.gmm mII);*+A, Q;d C & W W ~ ~ . H ~ ~ X $ ~ ~ &

all tttl E M J g fkdx@#he a h 43m@W

&#s@& sys%&m. &bmue&*ty w mi I--r ~I%WWB.M -a- m'~ @d& T e s h ~ b ~ Cantcrt & Men- agm d Ifbaronic bginwfng. Retwmtng

I to G m a l G l m r b in 1969 as a rSanmls '

ing ApditS+$ $pscia14m with IW, Fred *later baerctr.sb Managslr-Electried. Bllecaon5c &q~dXcatim. He ~~ hi pmimt ~ 3 ~ s i B k m b 1970.

I

I Rss* lmlwk ~ r a ; o m t k v hr @w lhi&m s~~ urf MARK N L T A

- 4~~ t& m. Rior to his prewmt pasition, Pmk sewed ttle l e f w ~ i o o S w v b Llqw%mnt as ~ ~ - M 1 o ~ a ~ Mwk~il~q, Mamaw- N t s ~ ~ r k PFajwE, dmd 4hiliiras Appbimeiono. W. ffittmdp's pmbw GE ~ ~ r n ~ p 'Wk x@ lam a M indlate Y l n a w - h k & i far the Distr&~utim PCatdt'~?~ ,Eqdfmmt DM* Mm- a@wExpm~t S a b kr rhe W t u m !@am TwWw Dqmrtmmt, rlrd btrb %las @m&aWst fat th LatIpp S'ta~sl~p Tu&h~ EFgmm.

PAUL R. LEADLEY Manager - Strategic Business Plmnlng Operation

-GhrrelandEast&raneh w b n &miwl Marketing Department

-

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m rmiBff i l t ies . Tiat cammy% Giwpmte Emutiw (Qprrrretfng €bmmR$m 9sleetd Mr. RiWhgm I!@ tmtfkWze and automa* k &a quota and sales amly~is system.

Babf profeainnrl mpw ex Inolu$es U71.e yeam with the BadaUmem - a me%arleCam,uJmkM* d devgSop aFld mainfain w W n f l et&t scienrWk mmmia$ fx&af%a 1h Febwitty, FBW, he M,jsiW GE M a wmmiq Amdm w'bh tba WWOnpm lnfmmattun Proassing Qantw. M y tM*, as Pioi.& Dirwttm folrwuunar- ical control activiek at Wtm, fw dwrtepd the Pmrunnm of tfie #ePBL$

drobt N~wick serves the' DalltlFt. Wmth aW wtwKa h is atxiwe irr smkirq wt alhd dbhq ouaomers with large dm lmh/ cdirtg man~ment applicatiom, Me is a b

$be for regubr and nationwide t&ammmunisations applimicurre En hi m.

' 1 2 "

&@*s busim experience has bben wide WW. Before joininfi QE in lQm, he

& nhrtbnas advertising Por a well~knawn ~r(& Yak fSnn, represent@ station W M C in NW Ham, Conn. md owned

his m n lumber' business. &Itat hlf+ Mad& held adwmkirtg end mawik6tim pm&lrsns with the Bohn Bmi- MzwhImers Company and ferVBd b g s s h ~ t to. the @resident of the Art s-l Cbrl3m.r~.

AMwl 'Nu= is responsible for establishing, v&h EngEhaering, the mhmnt of RW pmduct relaacaces. He and his group also act as technical consultants for ale9 plan- ning and evaluate fidldlcustomer mquests far w&duat enhancements.

hior to assuming hls p ~ t poaitiort in October, 1989, A l h was IManagw- Market Development f w the Infsrmat!on Sbrvic9 DapartmdPlin. Earlier he mrwd irac e Market Dg~~lopmdnt Specialist, I SmIM '

Cwmmer Appliwtion S W a l i ~ in Tea= neck, and 8 Programming Analyst at the : Rdotone Arsenal in Hun&viJle. B d t m mming to GE, Allen programmed fer Machnald Air~aR, prior to whish he served the Bloornsbuu, Pa., high aGtrdol as head of its rnatbmatics dspartment.

make up Ron Nutter's time Sss and service wfitory.

of pmf~ssbml selling atartsd

He m e tn General a member af the Tech-

in Morrison, !Ill., and the D b ranafomrac? Dfqwrtment in

ha tuok OYM dminWatian

the Rocky Mountain branch in ,pp to md including the p m t

RALPH W. PEA- ~~ - Msd.-t &mum Information S h M d W @ a-

Wlh large national cwtw~cas h$ m~+ wlsr interest, Ralph Pwmn is responsibk for maximizing profitable revenue thraugh a pqram of m m m i o n and ~ t d i m o i a n within releded i n d M b 1Rd $pue!rmt m*.

bn;Q. jdhing the Depmmmt ha .late 119701, sew ww vicg p r a m t of I- ~~ Con~uaiq at @ n m i m . I.Ye rtm mrYed as Wich PlddQnt d nkwiCMh #or Refno* ikmpwtiq car- w m k n and ad#add~ b h q a ~ af the Sy~tems PP~mEsys O i v W fw CQElP @U$N &bGWJd wf3Or8&%3. PrkW €0 *& Mr. P m m heiil a v*cW af respsn- eibilitiss with the Burroughs Cwpwation, cxlld&ng with the pasition of Data Processing Salm Manager.

I ARTHUR E. PELTOSALO ZIGMUND QUASTLER Vice President and Manager - Mark I Services Operation kid Division General Manager Informetion Services Marketing Departmentwl

Information Services Business Division

Since 1970, Art Peltosalo has lead the In- Zigi Quastler is responsible for the profit J #ittenberry directs the design, formation Services Business Division. and loss of Mark I services worldwide., prnent, and mainten~lnce of numer-

This includes functional responsibility for trol time-sharing software for In 1946 Art came to General Electric as a Mark I engineering, marketing, opera- member of the GE Test Program. He was tions, international market development, named General Manager of Small Indus- business planning, and the Puerto Rico joining GE in 1957, Bob has held trial Capaitors in 1957, of the Electronic Operation. latd positions with the Computer Speciality Capacitor Product Section in rnent in Hunsville and Manufactur- 1958, and of the Insulator Department in Mr. Quastler joined GE's Engineering ces in Schengctady. He d ~ a l o p - 1962. He became General Manager of the Training Program in 1956, later transfer - ~ t e APT system u d throughout Small Steam Turbine Department in ring to the Manufacturing Training Pro- . lead development of a remote 1965; and Manager - Marketing Consult- gram followed by assignments a t the ' ktpwating system for the GEPAE ing Service, Marketing and Public Rela- Lynn Computation Operation and Com- tions Services in 1966. Mr. Peltosalo was puter Department. He came to the now - appointed Vice President and General Information Services Business Division in Manager - International Information 1965 serving as ~ a n a ~ e r - ~ ~ ~ l i c a t i o n . Mr. ~itte6ber1-y assumed his System Division in 1968, holding that res- Engineering until 1966, as Manager- 1 bt position with the Department in ponsibility until being named to his Operations Engineering until 1968, as &ah, 1969. present position. Manager-Software and Applications in Ic

International ISD until 1969, and as Man- ager-Marketing in lnforrnation Networks Department. Mr. Quastler's present posi- tion, initially involving responsibility for domestic Mark I Services, now has been expanded to include international licens. I

Robin Runi&a's responsibilities oovw dmdagmsnt and support of libary pro- grams for business and financial applications. His specific areas of interest include fctrescasting, financial analysis, and investment management programs.

Robin first joined GE in March 1965 as a Senior Systems Analyst in the Washlnp ton Computer Applications Office where t@ directd a large statistical program system for the US Department of Agricul- ture. Later, he became Man* of Pro- gramming at the Washington Information Proce&ng Center, developjptg customer time-sharing programs and remote batch programs.

Prior to joining GE, Mr. Ruzicka was o Systems Analyst with the Naval Com- mand Systems Support Activity (NCSSA) 1 and Chief Programmer at the F i m National Bank of Maryland.

4% mww aildm- pmvr wwlq eu&t- 6Imlw ruavv - Ha is t ~ s i 8 b ffm 4 tsFpso d mtkw in his i~885gnd am.

Mar w hiving tb lbipwmmt f t ~ J m w , JJrn .rrs r §pdaW t- @at-

' f"rgurHbn Aamwtitrg far - y ~ 8 l r a m

CE" OappDlb fiiysmm eay35! M&, Fm&.

d 1- Ostrv Mr2yat - Wi&t& with .Q8nurral D y n h ar Cape K m W , Narida.

DMsSm G m d siw 1$7taFS/~~' J , ? -.--,- until aswming t ~ b tmsm.t pcmitim. I

'f'

*, #

SALLY A. SMITH Speoieli - Southern California District IntormWm $ewices Marketing Deprtmrm

TWQ lor* telephone companies in muthem California are Sally Smith's prim time-sharing customers. !Be is mpcmsible for revenue growth an$ tech- nieat support of these two major ac. CMlntS.

Sally has been involved with GE time. &win$ d m i t s earliest days. In lW3 she worked for the Information Processing Business W i o n in Phoenix, forerunner of today's Department. Later Sally m v d bo the Computer Department where she worked with 600-line GECOS-3 end helpad develop the GE-225 ALGOL compiler. 811y mrne back to the Department in 1968 as Manager and Account Represran-tatiw of the San Gabriel Vdley Branch until assuming her present position on the District staff.

CLEMENT E. SUTTON, JR. Wce Pddent rmE Group Exacutivs IndustlW O W p on Services Marketing Department

Clem Sutton joined General Electric in amed to the position Manager- 1935 as a Student Engineer. Following Bill Thorne's new respon- early assignments with the High Voltage include market development, Lstboaamry and the Transformer Divisiotl nications, field sales support, and he became Manager - Marketing of Serv- tonal accounts organization func- ice Shops Department. Three years later he was named to a similar position in the Gas Turbine Department; then served as had more than 20 years expe- Manager - Special Generation Sales for h General Electric in various the Large Steam TurbineOeneratm sales, marketing Department. tiona. His associa-

ring service dates In 1962, Mr. Sutton became Ma- - 1968 when he assumed respon- Marketing of the High Voltage Wchpw - for sales, service, and customer Department, then General Managsr of the ! in southeastern U.S. In 1969 his Power C h i t Breaker Depmmt. In responsibility was expanded to in- January, 1966, he Imam General Mm- #w 16 states making up the Eastern aggr of the Large Staam Turbine* saved in that position until Generator Department. In January, 1@M, s new responsibilities in Feb- he was appointed General Men- of the Industrial & Marine Turbine Division a Lynn, and in April 1968, was named Vice President of that Divsion until appointed to his present position in September,

i - j . 8 ' ' ' I

8 I 8 8 . . * - -

RICHARD 6;. WHITEHURST Manager - $an Fmnclsoo Branch Inforrnatien S m ' i Marketing Department

Rick Whitehurst directs all time-sharing sales and support activities for the San Francisco dim. Dick assumed his present pdt ioh in 1970 after two years @4 %l9 Repesentatiye in that office.

' , , . - 1 . '

8ef&e"jbining GE in '16&, Dick was Acoustical Products Sales Manager for Kaiser Cement and 8ypwm Company's northern California dktrict. Prior to that, Mr. Whitehum served as Company Corn- mamder of the U.S. Marine Corp Head- quarters Company in Oahu, Hawaii.

These Are The People Producing

ISMD's 3rd

National

Sales Conference

CONFERENCE PRODUCTION STAFF

Conference Director: Robert F. Richardson - Marketing Communications, Betheoda

Assistant Conference Director: Joanne M. Thyken - Marketing Commuhications, Bethesda

Prduaer: Nathaniel A. Boynton - AVCOM Progrems, Schenectady

Writan: William F. Grimohaw - News Bureau, New York Dennis 0. Mawdl - Marketing Cornmunicatians, Bethda R a M E. Thomw - AVCOM Programs, SchemcWy C.T. Walker - Mark I Qpwaion, Befhsmh

Staging: Richard F. Mattison - AVCOM Staging, Schenectady James Medley - Marketing Communications, BetResda Stephen J. Omsky - AVCOM Staping, Schecr-y

Regktration: Minnie M. Ferguson - Marketing Communications. Bethesda

Tremportation John P. Sw~eney - Marketing Communications. Betheds

Recreation : James H. Doyle - Headquarters Sales, Bsrhgsda

Finandal Arrangements: William N. Bredlove - Finamial Analysis & Planning, Bethesda

Spedal Arrangements: William J. Graves - Marketing Administration, Bethesda

Communidon CeWm: 3aniw C. Altizer - Mr. Sage's !hwetary, Bethesda h t 1 e A. Cook - Dr. Feemy's Secretary, Bethexla Barbara B. Oliver - Mr. Peltosalo's Secretary, Bethesda

Regional Coordination: E.0. (Ed) Gorsuch - Gsnttal Region Staff Joy- Landry - Wasbafn Region Staff Norman W. W l m - Eastem Rwion Stdf