What's New in Siebel Marketing 8.0 - Promero

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What’s New in Siebel Marketing 8.0

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Agenda

• Review of Siebel Enterprise Marketing

• Update on What’s New in Siebel Enterprise Marketing 8.0

• Summary & Closing

Other Other Operational & Operational &

Analytic SourcesAnalytic Sources

IVR Web CTI

Customer InteractionCustomer InteractionSystemsSystems

SiebelOLTP

SiebelUCM

SiebelDW

Legacy Supply ChainFinancial HR

Operational SystemsOperational Systems

CustomerCustomer

Enterprise Data Integration and Analytics Platform

Complete Customer and Business Insight

Role-Based, End-To-End Marketing Solutions

Planning & Resource Management

Segmentation& Targeting

MultichannelCampaign/Dialogue

Management

Email& Web

MarketingEvents

ManagementChannel

MarketingResponse-Lead-Order

Management

LoyaltyProgram

Management

Field Sales

Web/eMail Partners Call

CenterDirectMail WirelessPOS/

ATMsBills &Stmts

BranchesStores

Real Time Decisioning

Siebel Enterprise Marketing SuiteComplete Stack That Fuses Insight and Action

Consumer & Pharma

High Tech &Mfg

Comms, Media & Energy

Travel &Distribution

Finance & Insurance

Leading Companies Across Industries Choose Oracle For Marketing

Acknowledged Product and Industry Leadership

Source: The Forrester Wave™: Enterprise Marketing Platforms, Q1 2006, Elana Anderson, February 3, 2006

Forrester 2006 EMM Wave

Siebel rated strongest EMM platform for both B2B and B2C marketers

<Insert Picture Here>• Review of Siebel Enterprise Marketing

• Update on What’s New in Siebel Enterprise Marketing 8.0• Campaign Management

• Marketing Resource Management

• Web Marketing


Enhanced Offer Management

Program

Campaign

Offer A

Offer B

Email treatment

DM treatment

Phone treatment

Email treatment

DM treatment

Phone treatment

Order Management

Offer A Promotion AOffer B Promotion B

10% Off20% Off

Loyalty Promotion

Campaign

Offer Usage Scenario: Intelligent Up-Selling

RTDRTD

Creates order withassociated promotion

Customer callsin response

Predicts “best” up-sell offers

Publishoffers to RTD

Outbound campaignsto drive demand

Startsconversation

Presentsoffer

Marketing

Customer

Order Mgmt

Creates familyof offers

Enhanced Offer Management and Allocation - Benefits

• Simplifies campaign setup since you do not need a separate campaign for each channel

• Reduces data entry by enabling a single campaign to target multiple segments and treatments

• Improves ability to measure offer performance across campaigns and channels

• Streamlines Order Management and Loyalty integration by linking offers to product promotions and loyalty promotions




• Web Marketing


Marketing Initiatives

• Marketing Initiatives are high level corporate priorities or themes that guide where your marketing activities should be focused• For example ‘Become #1 in segment x’, ‘Increase brand

equity 20%’, or ‘Enter the South Asian market’

• The Marketing Initiatives feature enables you to :• Define the top priorities for your company or organization

for a given period (year, quarter)• Associate these priorities with marketing funds (budgets)• Associate these initiatives with each of your marketing

tactics (campaigns, programs, events)

Marketing Funds

• Improves alignment between individual teams and the corporate priorities

• Enables you to answer question such as:• What specific marketing activities are we implementing

to achieve this objective?• How much funding have we actually given to each of

the initiatives?

• Increases return on marketing investments (ROMI) by ensuring that marketing activities are focused on top priorities

Budget Requests

• Multiple budget owners can contribute money to the same marketing tactic from • For example, Corporate Marketing and Field Marketing

can each contribute 50% of the cost for a joint campaign

• Spread the money from an approved budget request across multiple tactics• For example, an approved $20,000 Budget Request

for ‘Event Marketing’ could be divided across two events $10,000 each

Purchase Orders

• Purchase orders (POs) are approved purchase requests for a certain amount and marketing purpose• Your company may approve and generate POs in a

separate procurement system• Two types of purchase orders

• Blanket (recurring)• One-time

• Track Committed spend by associating your POs to your budget requests, programs, campaigns and events

Collateral and Asset Management

• Enables you to:• Track the physical inventory of your marketing

collateral• Monitor when inventory is likely to deplete• Submit requests to replenish

• Benefits• More easily monitor inventory levels• Secure better prices on production and fulfillment jobs• Streamline the distribution process

MRM 8.0 Highlights - Benefits

• New marketing “initiatives” to better align strategy and investments

• Enhanced marketing budgeting and financial management to further streamline the financial planning process

• New collateral and asset management for improved cost tracking




• Web Marketing


Web Services

Provides a library of pre-built web services to enable marketing messages to integrate with customer-facing web applications

Web Services focused on Web Marketing and Event Marketing

• Personalized web offers• Create response• Subscription management• Event management

Web Services – Events Example

Event Detail

Service Event Registration

Service

8.0 Web Services Investments -Benefits

• Enable our customers to use familiar web development tools to construct customer-facing sites

• Create event websites with highly branded look and feel

• Blend web treatments into existing web site pages

• Enable online management of subscription lists

Siebel Marketing 8.0- Summary

Campaign Management

Offer management Measure the effectiveness of offers and treatments

Marketing Initiatives Align marketing plans, budgets and activities to company priorities

Marketing Funds management

Allocate and track marketing budgets across your organization

Purchase Order management

Link procurement information with marketing activities

Collateral and asset management

Manage the fulfillment and replenishment of marketing materials

Web Marketing

Web services for Events and Web Marketing

Integrate campaign and event data into your custom website

MRM

For More Information

www.oracle.com/applications/crm/siebel

crm, siebel

Documents

What's New in Siebel Marketing 8.0 - Promero