WHAT WILL YOU LEARN IN BUSINESS

MANAGEMENT?

SKILLS YOU WILL DEVELOPCharacteristics of BusinessExamining Economic Factors Affecting BusinessIdentifying the Scope of ManagementConducting Financial ActivitiesConducting Marketing ActivitiesConducting Business OperationsAdministering Human Resources FunctionsDeveloping Communication Skills for BusinessEnhancing Career Exploration and Employability Skills

WINDOW DISPLAYS

Conducting Marketing Activities

OBJECTIVESExplain the role of marketing in the

economy.Explain marketing concepts and the

elements of the marketing mix.Explain the four stages of the

product life cycleCreate a Window Display to Market

Business and IT Classes at LCHS.

WHAT IS THE ROLE OF MARKETING IN THE

ECONOMY?

BuyingSellingTransportingStoringfinancing

VOCABULARYWHAT IS

Research and information gathering

Risk takingAdvertisingGrading and valuing

ProductPricePlacePromotionPeople

WHAT ARE THE ELEMENTS OF THE MARKETING MIX?

http://www.mindtools.com/pages/article/newSTR_94.htm

Market DifferentiationProduct PlanningPrice PlanningPromotional PlanningDistribution planningProduct/Service Creation

WHAT ARE MARKETING CONCEPTS?

WHAT ARE THE FOUR STAGES OF

THE PRODUCT LIFE CYCLE?

FOUR STAGES OF THE PRODUCT LIFE CYCLE

IntroductionGrowthMaturityDecline

VOCABULARY

Visual Merchandising: It encompasses all of the physical elements that merchandisers use to project an image to customers/clients.Store Front: This includes the store’s name, logo, banners, windows, and the exterior design.

WHAT IS THE PURPOSE OF

WINDOW DISPLAYS OR

VISUAL MERCHANDISING?

DISPLAYSDisplays are intended to:

• Stimulate product interest• Provide information• Suggest merchandise coordination• Generate traffic flow• Remind customers of planned

purchases• Create additional sales of impulse items• Enhance the store’s visual image

WHICH WINDOW DISPLAYS DO

YOU LIKE AND WHY?

WINDOW DISPLAYShttps://www.google.com/search?q=What+is+the+purpose+of+a+visual+window+display&tbm=isch&tbo=u&source=univ&sa=X&ei=DATnUuimBIjPsASHpIGICg&ved=0CGYQsAQ&biw=1440&bih=743

WHAT ARE EXAMPLES OF

“BAD” WINDOW

DISPLAYS/WHY?

WHAT ARE EXAMPLES OF

WINDOW DISPLAYS THAT

WOULD ATTRACT HIGH SCHOOL

STUDENTS/WHY?

STORE FRONT DESIGN

Storefronts must:• Clearly identify the name and general nature of the display• Give some hint as to the merchandise inside• In many cases includes store windows – an advertising medium for the store – window displays should be changed often, be fun/exciting, and reflect merchandise offered inside

YOUR FIRST TASK:CREATE A WINDOW DISPLAY

Window outside of the libraryPromote Business and IT classesFebruary is CTE MonthCreate your design in PowerPoint

AttentionImagePropsShapeLighting

WINDOW DISPLAY RUBRIC

VOCABULARYColorsSettingDirectionProportionBalance

BRAINSTORMING What Business and IT classes are offered

at LCHS? What are the values in taking these

classes?What is your color scheme?What items will you use to promote the

classes and create interest?

QUESTIONS?