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Why Do Moms Need WebsitesThe desire for owning a website has spread through every nook and cranny of our everyday

lives, from businesses to clubs, from teams to personals. A trend that has noticeably taken wing is Moms with websites. But why do moms need websites? Who would want to dribble over endless photos of little Johnny & Judy as they sloppily lap up their ice from a bowl face-first? Or still pix of little Tommy frozen at bat as he prepares for a career in the big leagues 15 years from now?

Besides Grandma & Grandpa, probably no one. So why DO Moms need websites? Aren't the lives of stay-at-home-moms pretty generic and predictable? With most of their day spent in playgrounds and kitchens, playgroups and buggy brigades? Apparently not. The internet has given creative moms quite an outlet for creativity, and mind-expanding directions for earning a living while little Suzie naps.

Many moms have stepped out of the workforce to stay at home and raise a family. But why do we think that because they are no longer commuting, their brains have dried up? That because they have a little spittle on their shoulder that their sense of business moxy has been expelled as well? Or that all of their useful creativity is now wrapped around baking marshmallow Chex squares and sock puppets?

On the contrary. Today's American moms have more outlets for creative inspiration and raw ingenuity than ever before in history. The driver of that ingenuity is the internet. The net has become a savior to the sanity of many truly intelligent stay-at-home moms, as a way to expel their creative juices and to challenge their savvy business skills. In addition, they get to voice their opinions and stretch their marketing muscles in ways that are more challenging than the skills required to sell brownies at the school bake sale.

Online Stores

A common area of growth for today's 'digital mom' is when she blends her homemaking interests and skills with her money-making savvy: Setting up an online store for selling crafts, jewelry, gourmet items and even the barely used clothing that Junior has outgrown. Building an eStore challenges our 'digital mom' at so many professional levels, from learning the skills required to build

and maintain the store, to the skills required to ship product, maintain inventory and keep a good set of books. Not to mention the new-found skills of marketing her webstore online and in the community.

Blogs

Blogs are great for the digital mom who loves to problem-solve. Or who has brilliant ideas that she is willing to share with the rest of the world. Blogs are less of a commitment than writing a novel, and are terrific for distributing the virtuous knowledge on just about any and every subject in the world. Some fun moms are blogging about at-home skills like "How NOT to select the Right Diaper" and "Rubber Duckies: Testing Bathtub Toys", "Today's Multi-tasking Mom" and "Working Between Naps". Other moms are condensing the skills they left behind in the workforce and breaking them down into bite-sized nuggets that others in those jobs might use: "5 Things a Female Marketing Director should Know" or "8 Ways for a Waitress to Earn More Tips". Blogs are a terrific way for our digital mom to think concisely about topics where she is already an expert and to hone her always-valuable writing skills.

The Minivan of Inspiration

The everyday life of today's mom is inundated with ideas that are worth sharing or expanding in a myriad of directions. For instance, the simple act of driving the kids to school in the morning is fraught with a bouquet of hysterical surprises that pop out the mouths of their babes, and will usually wind up in her latest Digital Mom's Blog for the rest of the world to take inspiration from.

Our Digital Mom is developing new and useful skills at home as she has never been able to do before. These skills make her more employable, as they are not skills that are readily taught in the typical workplace. How many offices teach their employees about building and maintaining a website? About balancing their budgets while creating an inventory? About online marketing, Search Engine Optimization, not to mention the business benefits of the burgeoning world of Social Marketing?

Today's Moms are no longer content to feel left behind by the working world. On the contrary. They are forging new ground in so many fun, social and business areas, and they are fast becoming the envy of the traditional Commuter Mom. All this while little Jason naps.

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