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What is REAL? Can you trust what you see?

What is REAL?

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What is REAL?. Can you trust what you see?. Who said it?. "I wish I looked like Cindy Crawford.". retouching. - PowerPoint PPT Presentation

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Page 1: What is REAL?

What is REAL?

Can you trust what you see?

Page 2: What is REAL?

Who said it?

• "I wish I looked like Cindy Crawford."

Page 3: What is REAL?

retouching• Computers have ushered in a whole new era in the construction of the ideal

image. Digital retouching goes far beyond airbrushing and makes it possible to dramatically alter faces and bodies, even to rearrange them. The July 2003 issue of Redbook featured a grinning Julia Roberts on the cover, wearing a shiny red dress. "The Real Julia" declares the copy. This turned out to be unintentionally ironic, since the photograph is a composite. It is indeed Julia's head and body, but they weren't together at the time. A photograph of her head was placed on an entirely different photograph of her body. A closer look reveals that the head is a bit out of proportion and seems too large for the body. Some critics feel this was done deliberately in order to create a childlike image. Adding to this impression is the fact that the dress completely hides her shape. Julia was upset, but not as upset as Jennifer Aniston was when Redbook did a similar thing to her in its June issue. Her cover shot was a composite of three different photos and made her look so disjointed that she considered legal action.

I suppose Julia should be grateful that her head was put on her own body. Years before in a famous ad for the movie Pretty Woman, her head was put on another woman's thinner, more perfect body. A few years before that, a cartoon drawing of Oprah Winfrey's head was put on Ann-Margret's body for a TV Guide cover. As computer retouching has become a mainstay of advertising, this happens more and more often. Models in television commercials, as well as in print ads, are now often composites. One woman's face, another woman's hair, another woman's hands, yet another woman's legs-all combined to form one perfect woman.

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girls

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Girlpowerhttp://demo.fb.se/e/girlpower/retouch/retouch/index.html

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Madonna – “Sorry”

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Halle Berry

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Beyonce

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Destiny’s Child

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CV

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swimsuit

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face

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hair

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Kiera Knightly

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MORE magazine/September 2002

• "There's a reality to the way I look without my clothes on," Jamie Lee Curtis says. "I don't have great thighs. I have very big breasts and a soft, fatty little tummy. And I've got back fat. People assume that I'm walking around in little spaghetti-strap dresses. It's insidious -- Glam Jamie, the Perfect Jamie, the great figure, blah, blah, blah. And I don't want the unsuspecting 40-year-old women of the world to think that I've got it going on. It's such a fraud. And I'm the one perpetuating it."

• But not anymore. In an age when divas often use their clout to nix unflattering photos in magazines, Curtis has demanded the opposite: Glam Jamie will pose only if Real Jamie gets equal time. She even knows what this article should be titled. "'True Thighs,'" she declares.

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Jamie Lee Curtis

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the Shape Women are In• If shop mannequins were real women, they would be too thin to menstruate and bear

children. • There are three billion women on the planet who don't look like supermodels and only

eight who do. • Marilyn Monroe, Hollywood sex goddess, wore a size twelve. • If Barbie were a real woman, she'd have to walk on all fours. Because of her

unrealistic proportions, she could not balance on her long legs and tiptoes. • Also, her narrow body would have room for only half a liver and a few inches of

intestines instead of the usual twenty-six feet. The result would be chronic diarrhea and death from malabsorption of nutrients.

• The average American woman weighs 144 pounds and wears a size twelve or fourteen.

• One out of every four college-aged women uses unhealthy methods of weight control, including fasting, skipping meals, excessive exercise, laxative abuse, and self-induced vomiting.

• Models in fashion magazines are airbrushed and retouched. In real life they look more like the rest of us than their glossy print images.

• A psychological study in 1995 found that after just three minutes spent looking at models in a fashion magazine, 70% of women reported feeling depressed, guilty, and ashamed of their bodies.

• Twenty years ago models weighed eight percent less than the average woman. Today they weigh twenty-three percent less, and many fall into an anorexic weight range.

Page 18: What is REAL?

Usher

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Bad day at work?

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… no … clever editing!

Page 21: What is REAL?

Credits

• http://www.media-awareness.ca/english/issues/stereotyping/women_and_girls/women_beauty.cfm

• http://wetzel.psych.rhodes.edu/223webproj/bodyimage/food.html

• http://homepage.mac.com/gapodaca/digital/bikini/index.html

• http://finearts.uvic.ca/~rzarchik/tofc.html

• http://www.darwinmag.com/read/120103/manipulation.html

• http://ww4.lhj.com/lhj/story.jhtml?storyid=/templatedata/lhj/story/data/jamieleecurtistruethighs_08212002.xml

• http://glennferon.com.nyud.net:8090/index.html