Apples are Good

An a day does keep the Dr. away!

•  Contains vitamin C aids the Immune system •  Contain Phenols and Ursolic acid reduces

cholesterol levels and reduces muscle wasting •  Clean bacteria off teeth so reduce tooth decay •  Current research into how apples protect brain

cells against Alzheimer’s disease •  As long as it is one of your five a day and you

don’t ditch the apple peel

An affordable, healthy snack

= 40p/70 calories

So what’s the catch?

Survey results

•  85% buy apples based on variety of apple over price

•  68% selected an import as their favourite

variety •  Only 50% could name a British variety

Three favourite apples from the survey

24% - Pink Lady

Imported from New Zealand, South Africa and Chile

5608 to 11690 miles

24% - Granny Smiths

Imported from South Africa

5608 miles

21% - Golden Delicious

Imported from France

400 miles

Why else is this not GOOD?

•  In the last twenty years the UK has lost 50 % of eating and culinary apple orchards

•  We produce only 0.3 % of the world’s apples

•  2 in 3 of apples eaten in the UK will be imported  

Apple  Imports  in  2010  by  Country  

% Imports by country

Apple branding has not been good for the British Apple

Le Crunch TV adverts in the 70’s an 80’s made French Golden Delicious popular

Pink Lady , a Cripps Pink apple,

is fast taking over the world Pink  Lady  

Bri;sh                      are  GOOD  

•  In the UK Pesticides and Fungicides are strictly regulated. Importers have no control over foreign standards

•  There are over 2000 varieties of British Apples, many on your doorstep

•  How organic is a New Zealand apple which has travelled 11690 miles?

•  Buy in season Sept –April for guaranteed freshness

Some British Varieties to try

Cox’s Orange Pippin �

Bramley    

Es;vale  

Apples are classified

•  ‘Extra’ Class •  First Class •  Second Class

20 % of British produce is rejected often because its not ‘Good Looking’ enough

Good shops Farm shops and local fruit shops sell locally

sourced fruit with wider range of apples.

Good Supermarkets

Sainsbury's supply 1 in 4 British apples sold and clearly label British produce.  

Marks  &  Spencer’s  

Morrison's

 Apples  are  good  

 

British apples in season are VERY Good

Ideas  for  design  for  print  

•  Educa;onal  print  based  infographics  aimed  at  school  children  

•  A  Brand  for  a  Bri;sh  apple  •  Buyers  guide  to  apple  types,  seasons  and  food  miles